Hearts for Home Care

What Hearts for Home Care does

Hearts for Home Care (H4HC) is a 501(c)(4) non-profit advocacy organization headquartered in Philadelphia, Pennsylvania, that mobilizes a nationwide grassroots coalition to influence state and federal policy on home care access, funding, and caregiver compensation. Founded as a brand by BAYADA Home Health Care's Government Affairs Office beginning in 2016 and formally launched as a separate 501(c)(4) entity in January 2023, H4HC was structured specifically to enable broader governmental affairs activity than its parent 501(c)(3) would permit. Its service offering is not a commercial product portfolio but an integrated advocacy ecosystem comprising a Quorum.us-based advocacy portal (Action Alerts, Find Your Lawmakers, Action Logging), a Grassroots Advocacy Program that pre-schedules legislator meetings and supplies pre-written letters, a Share Your Story storytelling platform, the Home Care, You Say? podcast, and monthly educational webinars.

Name

Hearts for Home Care

Legal name

BAYADA Hearts for Home Care, Inc.

Website

https://heartsforhomecare.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Hearts for Home Care is a 501(c)(4) non-profit advocacy organization, affiliated with BAYADA Home Health Care, that mobilizes a nationwide grassroots coalition of caregivers, recipients, families, and supporters to influence state and federal home care policy.

Ownership category

akta.pro rank

Product category

Healthcare Advocacy Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Home Health Care Services (62161)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Home & Community-Based Services (HCBS) Coordination & Case Management (HSABAIAM)

akta.pro secondary industries

Medical Adult Day Health Centers (ADHC) (HLADAIAA), Adult Day Health Care (ADHC) / Medical Model Day Programs (HSABANAB)

Keywords

• Grassroots advocacy
• Home care advocacy
• Healthcare policy
• Legislative advocacy
• Nonprofit advocacy

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Affiliate Membership Dues: Business affiliate membership program costing $2500 annually for vendor organizations. Includes PR release recognition, website logo placement, event tickets, and board seat.
2. Donations: Accepts donations from individuals and organizations to support advocacy efforts. Processing of charitable contributions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Hearts for Home Care (H4HC) is a 501(c)(4) nonprofit advocacy organization that mobilizes a nationwide grassroots community to support access to home-based care. It provides free advocacy membership, digital tools (via a Quorum-based portal) for contacting legislators, storytelling platforms, educational webinars, state advocacy days, and a podcast. The organization also runs a paid Business Affiliate Membership program for industry vendors and partners.

Product overview

Hearts for Home Care (H4HC) is a 501(c)(4) nonprofit advocacy organization that does not offer a traditional product portfolio. Instead, it provides an ecosystem of advocacy services including a Grassroots Advocacy Program for contacting legislators, a Share Your Story storytelling platform, the Home Care, You Say? podcast, an Advocacy Resources Hub with educational materials, and a Quorum-based Advocacy Portal. These services work together to mobilize advocates, raise awareness about home care issues, and influence policy decisions at state and federal levels.

Differentiator

Problem solved

Functional benefit

Brands

• Home Care, You Say?: A home care podcast featuring updates, interviews with legislators, industry leaders, and advocates to highlight challenges and success stories surrounding home care and advocacy.

Products and services

• Grassroots Advocacy Program A nationwide grassroots advocacy program enabling supporters to communicate with Members of Congress through letters, phone calls, meetings, and action alerts to educate lawmakers on the importance of home care.
• Share Your Story Platform

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• BAYADA Home Health CarecoreStrategic or Co-development PartnerAffiliated but separate organization - BAYADA is a 501(c)(3) nonprofit home health care provider serving thousands of clients across 23 states. H4HC was created to allow greater advocacy flexibility while protecting BAYADA's 501(c)(3) status. Dave Totaro serves as President/Executive Director of H4HC and Chief Government Affairs Officer of BAYADA.
• AXXESSminorOthersLeading global technology platform for healthcare at home. Offers robust ecosystem empowering healthcare organizations with integrated software solutions. Serves over 9,000 organizations caring for more than 5 million patients worldwide.
• G-group Market ResearchminorOthersMarket research company specializing in healthcare and advocacy research for over 30 years. Has worked with Johnson & Johnson, BAYADA Home Health, and other healthcare brands.
• Mission CollectiveminorOthersMission-driven organization elevating and supporting caregivers so older adults and people with disabilities get quality care. Vision to change the culture of care.
• NevvonminorOthersGlobal healthcare education company with e-training platform for caregiver mandatory annual education. Simplifies regulatory requirements across states.
• Pennsylvania Health Law ProjectminorOthers501(c)(3) nonprofit legal services organization representing Pennsylvanians needing help with Medicaid. Serves thousands through helpline annually.
• PolsinelliminorOthersAm Law 100 law firm offering legal representation with focus on collaboration and partnership with clients.
• Transcend Strategy GroupminorOthersApplies Fortune 500 best practices to solve home care provider challenges. Mission to make best business practices accessible to growth-minded home care companies.

Scale indicators10 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Families USA: National nonprofit advocacy organization focused on health care affordability and access; engages in federal/state advocacy on Medicaid home- and community-based services, comparable in advocacy methodology.
• AARP: The dominant U.S. advocacy organization for Americans 50+, with massive lobbying resources dedicated to Medicare, Medicaid, long-term care, and aging-in-place policy; H4HC competes for the same legislative attention on overlapping issues.
• LeadingAge: National association of nonprofit aging-services providers, including home health, hospice, and senior housing; runs federal advocacy on Medicare/Medicaid and workforce policy relevant to H4HC's mission.

Direct peers

• BAYADA Home Health Care: The parent/affiliated organization that spawned H4HC; BAYADA is a $2B+ nonprofit home health provider across 23 states and the institutional backbone of H4HC's advocacy infrastructure, staff, and board.
• Home Care Association of America (HCAOA): National trade association representing private-duty home care providers; conducts federal and state advocacy on Medicaid HCBS waivers, caregiver wages, and personal care services — adjacent to H4HC's core focus.
• National Association for Home Care & Hospice (NAHC): The largest U.S. trade association for home care and hospice; operates a parallel federal/state advocacy mission focused on Medicare/Medicaid home health reimbursement and workforce policy, directly overlapping H4HC's core agenda.
• Partnership for Quality Home Healthcare: Coalition of home health providers conducting federal advocacy on Medicare home health payment, value-based purchasing, and access issues; closely comparable mission and target audience (lawmakers, CMS).

Emerging players

• PHI (Paraprofessional Healthcare Institute): National nonprofit focused on the direct-care workforce (home health aides, personal care aides); advocates for better wages, training, and policy. Highly aligned with H4HC's caregiver-advocacy pillar.
• Center for Medicare Advocacy: Nonprofit legal and policy organization focused on Medicare beneficiary rights, including home health coverage; shares H4HC's interest in preserving and expanding Medicare-funded home health access.

Others

• Mission Collective: A workforce-support affiliate of H4HC that elevates and supports caregivers; serves as an adjacent ecosystem partner in elevating the direct-care workforce rather than a direct competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLbRfGywre5dHtvFPpvXjIXS8AV5W-KPPF
• Facebookfacebook.com/Hearts4HomeCare
• Instagraminstagram.com/heartsforhomecare
• Xx.com/H4HCAdvocacy
• LinkedInlinkedin.com/company/hearts-for-home-care

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hearts for Home Care