Atlas Expo International Fairs

What Atlas Expo International Fairs does

Atlas Expo International Fairs is a privately held Turkish exhibition management agency headquartered in Istanbul, with offices in Hamburg (Germany) and Nogent Sur Marne (France). Founded in 2013 by executives who had been organizing international exhibitions since 1999, the company positions itself as Turkey's first 360-degree exhibition management agency, integrating corporate fair consulting, exhibition space sales, stand design and construction, and Turkish national pavilion organization under a single service umbrella. Its primary customers are Turkish exporters and manufacturers seeking international market expansion through trade fair participation, with additional enterprise clients including government institutions (Turkish Ministry of Culture and Tourism, Ministry of Trade), aviation (Turkish Airlines, which it serves as Official Exhibition Agency), automotive (TOGG), logistics (Turkish Cargo), and defense/industrial corporates.

The company's core service lines are four core offerings: (1) Corporate Fair Consulting, covering fair selection, strategy, budgeting, and performance analysis; (2) Exhibition Space Sales Services, acting as Turkey representative for international fairs and managing space reservation; (3) Stand Design, delivered through group company Bark and Mirza Design with a 20+ year supplier network across 40+ countries; and (4) Turkish Pavilion Organization, authorized by the Turkish Ministry of Trade to run national pavilions at foreign trade fairs. The company is ISO 9001 certified and holds Domestic and International Fair Organizing Authorization Certificates from the Ministry of Trade.

The business model is project-based professional services, with revenue generated through three streams: (1) transaction fees on exhibition space sales; (2) professional services fees for consulting and Turkish pavilion organization; and (3) turnkey stand design and production services through Bark and Mirza Design. Pricing is quote-based and not publicly disclosed. Distribution is primarily through direct enterprise sales from Istanbul headquarters, supplemented by 20+ international fair organizer partnerships and the German subsidiary. In 2025, the company organized trade fairs and stands for 321 companies across 28 countries covering 10,220 m², and the company claims accumulated figures of 2,700+ companies served, 360+ organizations managed, and 42,000-60,000 m² of exhibitions organized across 6 continents and 40+ countries.

Name

Atlas Expo International Fairs

Legal name

ATLAS EXPO FUAR HİZMETLERİ TİC. LTD. ŞTİ.

Website

https://atlas-expo.com.tr

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Atlas Expo International Fairs is a privately held Istanbul-based agency providing 360-degree exhibition management services to Turkish exporters and government institutions, including corporate fair consulting, exhibition space sales, stand design, and authorized Turkish national pavilion organization across 6 continents.

Ownership category

akta.pro rank

Product category

Trade Fair Management Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYTHAHABAA

General & Multi-Industry Trade Show Organizers

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Exhibition & Trade Show Organizers

SECONDARYMPAAAGAC

Trade Show & Exhibition Marketing (Booth Design/Build)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Experiential & Event Marketing Agencies

SECONDARYHSACADAH

Exhibitions, Trade Shows & Booth Management

Home & Personal Services/Event & Personal Concierge Services/Corporate Event & Meeting Services

Keywords

• Trade fair management
• Exhibition consulting
• Stand design
• International trade shows
• Exhibition space sales

Headquarters

HQ city

Istanbul

HQ country

Türkiye

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Exhibition Space Sales Services: As Turkey representative for international fairs, Atlas Expo sells exhibition spaces to Turkish companies and manages space allocation and reservations for trade fairs worldwide.
2. Corporate Fair Consulting Services: 360-degree consultancy services including trade fair selection, strategy development, budget planning, stand concept design, promotion and marketing support, logistics management, and performance analysis.
3. Stand Design and Production: Stand design and construction services through group company Bark and Mirza Design, providing custom stand designs, production, installation, and dismantling for exhibitions worldwide.
4. Turkish Pavilion Organization: Organizing Turkish national pavilions at international trade fairs, authorized by the Turkish Ministry of Trade, representing Turkey's export industry at global events.

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Atlas Expo is a 360-degree exhibition management agency that organizes Turkish national pavilions and represents Turkish companies at international trade fairs across 6 continents. The company provides end-to-end services including corporate fair consulting, exhibition space sales, stand design and construction, and Turkish Pavilion organization authorized by the Turkish Ministry of Trade. Headquartered in Istanbul with international offices in Germany and France, Atlas Expo acts as the Official Exhibition Agency of Turkish Airlines and partners with 20+ international fair organizers globally.

Product overview

Atlas Expo International Fairs is Turkey's first 360-degree exhibition management agency operating across 6 continents. The company operates as a unified service platform offering four interconnected core services: Corporate Fair Consulting (comprehensive trade fair consultancy), Exhibition Space Sales Services (strategic location selection and space reservation), Stand Design (creative stand design through group company Bark and Mirza Design), and Stand Design and Production (turnkey stand construction and installation). The company also specializes in organizing Turkish Pavilions at international fairs under authorization from Turkey's Ministry of Trade. Additional group operations include Atlas Expo International GmbH in Germany. The service portfolio supports companies across sectors including Packaging, Machinery, HVAC, Renewable Energy, Bathroom & Kitchen, Defense Industry, and Food, serving nearly 350 local and foreign companies annually in approximately 40 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Fair Consulting 360-degree exhibition consultancy service that assists companies in managing trade fair processes, including fair selection, strategy development, budget planning, stand design, marketing support, logistics management, and performance analysis. Targeted at Turkish companies seeking to expand into international markets through trade fair participation.
• Exhibition Space Sales Services Service for securing optimal exhibition locations, managing space reservation and leasing processes, coordinating with exhibition organizers, and providing early registration and discount opportunities for Turkish companies at international trade fairs worldwide.
• Stand Design Stand design and implementation services provided through group company Bark and Mirza Design, including unique creative designs, modular and custom-built stands, brand-specific concepts, advanced technology integration, and sustainable eco-friendly materials.
• Stand Design and Production Stand construction and installation services for local and international companies across 40+ countries, delivered by Bark and Mirza Design with a supplier network built over more than 20 years of global event experience.
• Turkish Pavilion Organization Organization of Turkish national pavilions at international trade fairs, authorized by the Ministry of Trade of the Republic of Turkey to promote Turkey at international events. One of very few institutions with this authorization.

Quantifiable outcome

• Successfully organized over 42,000 m² of exhibitions and events
• +6 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• T.C. Kültür ve Turizm Bakanlığı (Ministry of Culture and Tourism)coreGTM or Marketing Partner · 1 January 2025Organized Turkish national stand at Guadalajara Book Fair 2025 with Ministry support. Previously organized Ministry participation at Buchmesse 2024/2025, MITT 2024/2025, FİTUR 2024.
• Turkish AirlinescoreGTM or Marketing Partner · 1 January 2023Official Exhibition Agency of Turkish Airlines since 2023, managing all fair organizations for Turkish Airlines, the flag carrier flying to more countries than any other airline in the world. Atlas Expo handles all exhibition and event management for Turkish Airlines worldwide.
• TOGGminorGTM or Marketing Partner · 1 January 2023Built stands for TOGG, Turkey's first domestically produced electric vehicle, at CES Fair in Las Vegas (2022 and 2023). TOGG received 4th Best Stand (2023) and 6th Best Stand (2022) awards.
• Ministry of Trade of Republic of TurkeycoreStrategic or Co-development Partner · 1 January 2013Authorized Overseas Fair Organizer by the Ministry of Trade, authorized to promote Turkey at international trade fairs and organize Turkish Pavilions. One of few institutions with this authorization.
• TOBB (Union of Chambers and Commodity Exchanges of Turkey)minorStrategic or Co-development Partner · 1 January 2013Turkish representative for many sectoral trade fairs in North America since 2013. Participated in Target Market USA summit organized by TOBB Trade Centers Inc.
• Bark and Mirza DesigncoreOEM/ Whitelabel/ Licensing Partner · 1 January 2013Group company providing stand design and construction services to local and international companies in over 40 countries across 6 continents. Leverages strong supplier network built over more than 20 years of global event experience.
• Atlas Expo International GmbHcoreStrategic or Co-development Partner · 1 January 2013German subsidiary established to provide services to international companies, particularly in European markets. Located in Hamburg, Germany.
• International Fair Organizers (20+)coreChannel Partner/ Reseller/ Distributor · 1 January 2013Cooperative partner with organizers and creative companies of more than 20 important fairs around the world. Atlas Expo serves as Turkey liaison office for these fairs and actively participates in promotion and marketing to Turkish companies.
• Turkish Ministry of TradecoreStrategic or Co-development PartnerSupported Turkish metal industry participation at METALLOOBRABOTKA Fair Moscow May 2026. National participation organized with Ministry support.
• Turkish Airlines (AJet)coreGTM or Marketing PartnerPrepared Turkish Airlines and AJet for Uzak Rota Summit at Istanbul Hilton Bosphorus. Also prepared AJet for World Travel Market 2025 in London.

Scale indicators12 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Koelnmesse: German trade fair organizer behind events like Anuga, ISM, and gamescom. As one of Atlas Expo's international fair organizer partners, Koelnmesse represents the broader European incumbent ecosystem Atlas Expo competes against for international brand budgets.
• Informa Markets: The world's largest trade show organizer (owner of major brands like Arab Health, CES co-organization, and Mobile World Congress). Competes with Atlas Expo as the organizer of many international fairs where Atlas Expo brings Turkish exhibitors.
• Messe Düsseldorf: Major German trade fair organizer (drupa, K, Medica, ProWein). Like Messe Frankfurt, it owns the upstream fair IP that Atlas Expo accesses for Turkish clients, and represents the type of capital-rich incumbent Atlas Expo must partner with rather than displace.
• Messe Frankfurt: One of the world's largest trade fair companies (Ambiente, Heimtextil, Light + Building, etc.). Messe Frankfurt's events are among the international fairs Atlas Expo facilitates Turkish participation in, and it represents both an upstream organizer and a benchmark competitor.
• Deutsche Messe (Hannover Messe): Operator of Hannover Messe and other industrial trade fairs. Atlas Expo brings Turkish manufacturing companies to Deutsche Messe-organized events, making it both a partner and competitor for industrial-sector exhibition participation.
• RX Global (Reed Exhibitions): Global exhibition organizer operating 400+ events across 43 industries. Atlas Expo serves as the Turkish liaison for several RX-organized fairs, making RX both a partner and a competitor in the broader trade fair value chain.
• Tarsus Group (Tarsus Exhibitions): Global exhibition and media group with strong presence in Turkey, China, India, and Latin America. Competes with Atlas Expo in adjacent emerging-market trade fair organizing and Turkish regional events.
• Hyve Group (formerly ITE Group): UK-headquartered organizer of trade exhibitions in emerging markets (Turkey, Russia, CIS, India, Southeast Asia). The most direct large-scale emerging-markets exhibition peer to Atlas Expo, with overlapping geographic and sector footprint.

Direct peers

• TÜYAP Fairs and Exhibitions Organization Inc. Turkey's largest domestic trade fair organizer, also a direct competitor for Turkish exhibitor representation at international fairs. Both TÜYAP and Atlas Expo organize Turkish national pavilions and compete for the same pool of Turkish exporting companies.

Regional players

• IFP Expo Group (International Fairs & Promotions): A regional exhibition organizer with significant Middle East and North Africa presence, serving a similar exporter-to-international-fair bridging role as Atlas Expo but in a different geographic corridor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/atlas-expo-international-fairs

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlas Expo International Fairs