What Atlético Ottawa does

Atlético Ottawa is a privately held professional soccer club based in Ottawa, Ontario, that competes in the Canadian Premier League (CPL). Founded in 2019 as an expansion franchise with ownership partnership from Atlético de Madrid, the club began regular season play in 2021 and plays its home matches at TD Place. It operates as the official Canadian affiliate of Atlético de Madrid under 'Powered by Atleti' branding, inheriting brand recognition, coaching expertise, and youth development methodologies from the Spanish parent club. As of late 2025, the club sat at the top of the CPL standings and reached the playoffs against Forge FC in October 2025.

The club generates revenue across four primary streams: matchday ticketing (single match tickets sold via Ticketmaster plus full season, half season, Family Flex 10, and 6 Ticket Flex Pass memberships), merchandise sales (jerseys at $130 CAD and apparel ranging from $42.99 to $110 CAD through the Shop Atleti e-commerce storefront), corporate partnerships via the Atleti Business Advantage program, and youth programming through Atleti Summer Soccer Camps and the Atleti Equal Access community initiative operating across Ottawa, Gatineau, Kingston, Cornwall, and Petawawa. Distribution is direct-to-consumer through owned ticketing, e-commerce, and on-site matchday channels, supported by a MailChimp newsletter, social media, and the league-wide CPL Centre Circle mobile app.

The customer base spans local soccer fans (primary), youth players and their families, and local businesses. The go-to-market is direct-to-consumer for fan-facing products and a structured B2B channel for corporate sponsorships. Leadership transitions include the July 2026 appointment of Brazilian Gustavo Leal as Head Coach. The club is privately held, does not publicly disclose revenue, and has no disclosed AI, software platform, or proprietary technology assets beyond standard sports-club digital infrastructure.

Name

Atlético Ottawa

Legal name

Atlético Ottawa

Website

https://atleticoottawa.canpl.ca

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Atlético Ottawa is a privately held Canadian Premier League professional soccer club based in Ottawa, serving local soccer fans, youth players, and corporate sponsors through matchday ticketing, merchandise, youth development camps, and the Atleti Business Advantage partnership program as the official Canadian franchise of Atlético de Madrid.

Ownership category

akta.pro rank

Product category

Professional Soccer Club Sports Entertainment

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.) (MPAKABAA)

akta.pro secondary industries

Association Football (Soccer) Leagues (MPAKAAAA), Sports Events & Match Tickets (THAJAFAE), Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA)

Keywords

• Professional soccer club
• Match ticketing services
• Team merchandise sales
• Youth soccer camps
• Corporate sponsorship programs

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Match Day Ticketing: Single match tickets and season seat memberships sold directly to fans through Ticketmaster and account manager platforms
2. Merchandise Sales: Official merchandise including jerseys, apparel, and accessories sold through the club's e-commerce storefront
3. Business Partnerships: Corporate sponsorship and partnership packages through the Atleti Business Advantage program targeting local businesses
4. Youth Programs: Soccer camps and programs generating revenue from participant registrations

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Atlético Ottawa operates a professional soccer club in the Canadian Premier League, generating revenue from matchday ticketing products (single match tickets, full and half season seat memberships, and flex ticket packages), official team merchandise (jerseys and apparel) sold through its own e-commerce store, Atleti Summer Soccer Camps for youth development across Ottawa, Gatineau, Kingston, Cornwall, and Petawawa, the Atleti Equal Access community outreach program, and the Atleti Business Advantage corporate sponsorship program.

Product overview

Atlético Ottawa is a professional Canadian soccer club competing in the Canadian Premier League. The club offers a unified product portfolio centered on live sports entertainment experiences. Core offerings include matchday ticketing products (single match tickets, season and half-season seat memberships, and flexible ticket packages), official merchandise (jerseys and apparel), and community programs (youth soccer camps and outreach initiatives). The club also operates the Atleti Business Advantage corporate partnership program for commercial sponsors. The product ecosystem is supported by the league's official mobile application available on iOS and Android platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Single Match Tickets Individual game tickets for Atlético Ottawa home matches at TD Place stadium, purchased by fans through Ticketmaster.
• Season Seat Memberships Annual full-season ticket packages granting access to all regular season home games, with member benefits and account manager access; 2026 memberships on sale from November 17, 2025.
• Half Season Seat Memberships Mid-season ticket package offering access to a portion of home games with associated member benefits; 2026 half-season memberships announced March 2, 2026.
• Family Flex 10 Flexible ticket package of 10 tickets usable across multiple matches, targeted at families; announced February 10, 2026.
• 6 Ticket Flex Passes Flexible ticket package of 6 tickets usable across the season for maximum scheduling flexibility; released December 3, 2025.
• Atlético Ottawa Primary Jersey 2026 Official home jersey for the 2026 season in the club's primary red and white colors, priced at $130.00 CAD.
• Atlético Ottawa Alternate Jersey 2026 Official alternate jersey for the 2026 season, priced at $130.00 CAD.
• Atleti Summer Soccer Camps Youth soccer development camps operated with Atlético de Madrid methodology in Ottawa, Gatineau, Kingston, Cornwall, and Petawawa, generating revenue from participant registrations.
• Atleti Equal Access Community initiative providing free soccer camps and programming to underserved areas, including Carlington and partner schools.
• Atleti Business Advantage Corporate sponsorship and business partnership program connecting local businesses with Atlético Ottawa's commercial audience and matchday opportunities.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Atlético de MadridflagshipStrategic or Co-development PartnerAtlético Ottawa is the official franchise/affiliate of Atlético de Madrid, one of Spain's top football clubs. The partnership brings international brand recognition, coaching expertise, youth development methodologies, and access to Atlético's global network. The 'Powered by Atleti' branding reflects this deep integration.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Vancouver FC: Langley-based CPL expansion club. Direct in-league rival with comparable ticket, merchandise, and community program offerings, though at an earlier operational maturity.
• Inter Toronto FC: Toronto-area CPL club. Most recently added to the league as a direct competitor, sharing an Ontario market overlap with Atlético Ottawa and similar early-stage commercial profile.
• York United FC: Greater Toronto Area-based CPL club. Direct CPL competitor with overlapping seasonal schedule and comparable GTM approach to season-seat memberships and merchandise.
• HFX Wanderers FC: Halifax-based CPL club. Operates as a single-market professional soccer franchise with the same league revenue architecture (ticket, merchandise, sponsorship, youth programs).
• Pacific FC: Langford/Vancouver Island-based CPL club. Operates as a single-market professional soccer franchise with similar ticketing, merchandise, and youth program revenue mix, providing direct operational comparison.
• Cavalry FC: Calgary-based CPL club. Comparable in operating model, ticketing structure, and community-program orientation, making it a like-for-like benchmark for Atlético Ottawa's commercial unit economics.
• Forge FC: Hamilton-based CPL club and direct in-league rival. Atlético Ottawa has played Forge FC multiple times and faced them in the 2025 CPL Playoffs, making it the most directly comparable peer commercially and competitively.
• Valour FC: Winnipeg-based CPL club. Single-market professional soccer franchise with similar matchday product, youth camps, and sponsorship structure to Atlético Ottawa.

Broad incumbents

• Toronto FC: Canadian MLS franchise with extensive commercial operations. Serves as a benchmark for what scaled Canadian soccer sponsorship, ticketing, and merchandise operations can look like, though at a structurally different league level.
• CF Montréal: Major League Soccer club based in Montreal. Operates in the same Canadian soccer market with a broader national footprint and significantly larger revenue base, providing a ceiling reference for Atlético Ottawa's commercial upside.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/atletiottawa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlético Ottawa