Valour FC
Valour FC was a professional men's soccer club based in Winnipeg, Manitoba, and a founding member of the Canadian Premier League. It served local fans and corporate partners through matchday tickets, merchandise, and CPL-distributed streaming until suspending operations on November 21, 2025.
- Company typePrivate
- Founded-
- HeadquartersWinnipeg, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Valour FC does
Valour FC was a professional men's soccer club headquartered in Winnipeg, Manitoba, Canada, and one of the founding members of the Canadian Premier League (CPL). The club was founded in 2018 and operated with a workforce of approximately 30 employees, providing professional soccer entertainment to Winnipeg-area and Canadian fans alongside corporate sponsorship and partnership opportunities for local businesses. Its operational scope was strictly domestic, restricted to the Manitoba market within Canada.
The club did not develop proprietary technology. Its commercial operations were conducted entirely through the CPL's centralized digital infrastructure: match tickets were sold via the Club Tickets platform, merchandise through the CPL Shop online storefront, and match broadcasts via the OneSoccer streaming service and the CPL Centre Circle mobile application. Revenue was therefore generated across three core streams — matchday ticketing, merchandise, and corporate sponsorship — with the league providing the underlying distribution rails.
On November 21, 2025, Valour FC announced the suspension of all operations. The club committed to fulfilling contractual obligations to players and staff through the end of the 2025 calendar year, after which players under contract beyond that date would become free agents or return to parent clubs. Fans holding ticketing account credits were promised full refunds. The cessation of operations marks the terminal event in the company's history.
Valour FC firmographics
Firmographics- Name
- Valour FC
- Legal name
- Valour FC
- Website
- https://valourfootball.club
- Company type
- Private
- Operating status
- Closed
- Headcount range
- 11–50 employees
- Short description
- Valour FC was a professional men's soccer club based in Winnipeg, Manitoba, and a founding member of the Canadian Premier League. It served local fans and corporate partners through matchday tickets, merchandise, and CPL-distributed streaming until suspending operations on November 21, 2025.
- Ownership category
- akta.pro rank
Valour FC industry classification
Industry- Product category
- Professional Soccer Club / Sports Entertainment
- NAICS
- Sports Teams and Clubs (711211)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Association Football (Soccer) Leagues (MPAKAAAA)
- akta.pro secondary industries
- Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA), Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE)
Keywords
Where Valour FC is headquartered
LocationHeadquarters
- HQ city
- Winnipeg
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Valour FC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Distribution channels3 records
Marketing channels3 records
Valour FC product offering
Product offeringCore offering
Valour FC operated a professional men's soccer team that competed in the Canadian Premier League, providing live professional soccer matches, matchday entertainment, and team identity for fans in Winnipeg and across Canada. The club sold match tickets through the CPL Club Tickets platform, offered branded merchandise through the CPL Shop, and distributed match broadcasts via the OneSoccer streaming platform and Centre Circle mobile app. The club suspended operations on November 21, 2025.
Product overview
Valour FC was a professional soccer club in the Canadian Premier League (CPL) based in Winnipeg, MB. The club has announced the suspension of operations as of November 21, 2025. As a sports club rather than a technology company, Valour FC did not offer software products, platforms, or technology services.
Differentiator
Problem solved
Functional benefit
Products and services
- Professional Soccer Match Tickets
Companies that use Valour FC
Customer profileSegments2 records
Ideal customer profiles2 records
Valour FC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Valour FC partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Red River RisingcoreValour FC's official supporters group based in Winnipeg, Manitoba. Defined the Club's matchday energy and passion since day one. Valour FC expressed deep gratitude to this group upon announcing suspension of operations.
Recent moves3 records
Expansion highlights1 record
Valour FC competitors and assessment
Company assessmentDirect peers
- Pacific FC: Pacific FC is the CPL's Pacific-coast franchise based in the Victoria/Langford area of British Columbia. Like Valour FC, it serves a mid-sized Canadian market without major North American league competition and operates under the same CPL centralized ticketing, broadcast, and merchandise infrastructure.
- HFX Wanderers FC: HFX Wanderers is the CPL's Atlantic Canada franchise based in Halifax, Nova Scotia. It is comparable to Valour FC as another smaller-market CPL charter club that has operated since the league's inception and depends on the same league-wide OneSoccer / CPL Shop distribution channels.
- Atlético Ottawa: Atlético Ottawa is a CPL club with affiliation to Atlético Madrid, based in Ottawa. It is a direct peer as a CPL franchise operating under the same league economics, ticketing, and broadcast model, while demonstrating the alternative ownership-and-partnership archetype (multi-club ownership group) relative to Valour FC's independent structure.
- Cavalry FC: Cavalry FC is a CPL club based in Calgary, Alberta — a Canadian prairie market with comparable demographic and geographic profile to Winnipeg. Operates the same league-driven revenue stack and addresses a similar professional-soccer gap in its local market, making it one of the most comparable in-market and structural peers to Valour FC.
- Forge FC: Forge FC is a Canadian Premier League club based in Hamilton, Ontario, and the league's most decorated club with multiple CPL titles. It is the closest direct peer to Valour FC, operating the same business model (ticketing, merchandise, OneSoccer broadcast, corporate partnerships) in the same league, with a comparable small-market franchise footprint.
- York United FC: York United is the CPL club serving York Region in the Greater Toronto Area. Comparable to Valour FC as a fellow CPL franchise reliant on the same league infrastructure, providing a useful benchmark for operations in a more suburban/secondary Canadian market adjacent to a major metropolitan center.
Market position
Strengths3 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Valour FC social profiles
Digital presenceValour FC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Valour FC leadership team
Management profileNumber of profiles
Valour FC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Valour FC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Valour FC
What does Valour FC do?
Valour FC operated a professional men's soccer team that competed in the Canadian Premier League, providing live professional soccer matches, matchday entertainment, and team identity for fans in Winnipeg and across Canada. The club sold match tickets through the CPL Club Tickets platform, offered branded merchandise through the CPL Shop, and distributed match broadcasts via the OneSoccer streaming platform and Centre Circle mobile app. The club suspended operations on November 21, 2025.
Is Valour FC a public or private company?
Valour FC is a private company. It is classified as unknown and is currently closed.
When was Valour FC founded?
Valour FC was founded in -1. It employs 11 to 50 people.
Where is Valour FC based?
Valour FC is headquartered in Winnipeg, Canada, in the North America region.
Who are Valour FC's main competitors?
Direct peers on record are Pacific FC, HFX Wanderers FC, Atlético Ottawa, Cavalry FC, Forge FC and York United FC.
Does Valour FC have an API?
No public API is recorded for Valour FC.
What industry is Valour FC in?
Valour FC's product category is Professional Soccer Club / Sports Entertainment. Its primary akta.pro industry code is MPAKAAAA, Association Football (Soccer) Leagues, with a secondary code of MPAKALAA, Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors). Its NAICS code is 711211 and its SIC code is 7997.