ATM SYSTEM
ATM System is a Poland-based professional film and TV equipment rental and broadcast services company, supplying cameras, OB vans, lighting, post-production and remote/cloud production to Polish broadcasters, sports organizations, music artists and branded-content clients.
- Company typePrivate
- Founded2002
- HeadquartersWrocław, Poland
- Headcount51–100
- GTM typeB2B
- OfferingServices
What ATM SYSTEM does
ATM System Sp. z o.o. is a Bielany Wrocławskie (Wrocław), Poland-based professional film and television equipment rental and broadcast services company founded in 2002. It supplies cameras, lenses, lighting, grip, filters, stabilization, OB vans and post-production services to Polish broadcasters, sports-rights holders, music artists, film studios and branded-content producers, with named clients including TVP, Polsat, TVN, Canal+ Polska, Eurosport/WBD, KSW, Red Bull, Endemol Shine Poland and Watchout Studio.
The company's technology base combines high-end acquisition hardware (Sony HDC-4300/5500/3500, Venice and FX series; ARRI Alexa; RED), replay and routing infrastructure (EVS VIA/XT3, Grass Valley Kahuna 9600, Riedel Artist/Bolero/MediorNet, Lawo audio), lighting inventory from Robe, Ayrton, Chouvet and Clay Paky, and a fleet of four OB vans (two UHD-capable, two HD). It also operates a Remote/Cloud Production service supporting up to 12 simultaneous multi-camera remote productions, a post-production facility with color correction and 5.1 audio, an optical service for lens calibration and repair, and a proprietary 500g bodycam.
ATM System generates revenue through quote-based, usage-driven equipment rental plus professional services for live broadcast production. Its go-to-market is direct B2B sales to enterprise broadcasters and production companies, with cross-border service delivery into the UK, Czech Republic, Spain, Armenia and Brazil supplementing its Polish core. The company positions itself as a one-stop provider in the Polish market, with 200+ specialists (per company materials) supporting 600+ productions annually and an inventory exceeding 11,000 items.
ATM SYSTEM firmographics
Firmographics- Name
- ATM SYSTEM
- Legal name
- ATM System Sp. z o.o.
- Website
- https://atmsystem.pl
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ATM System is a Poland-based professional film and TV equipment rental and broadcast services company, supplying cameras, OB vans, lighting, post-production and remote/cloud production to Polish broadcasters, sports organizations, music artists and branded-content clients.
- Ownership category
- akta.pro rank
ATM SYSTEM industry classification
Industry- Product category
- Film and Broadcast Equipment Rental Services
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Camera, Grip & Lighting Equipment Rental (MPADAFAB)
- akta.pro secondary industries
- Production Vehicles & Transportation (Trucks, Trailers, Drivers) (MPADAFAD), Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF)
Keywords
Where ATM SYSTEM is headquartered
LocationHeadquarters
- HQ city
- Wrocław
- HQ country
- Poland
- HQ region
- Europe
Offices2 records
Markets served
ATM SYSTEM business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Equipment Rental: Short-term and long-term rental of professional film and broadcast equipment including cameras, lenses, lighting, grip, and OB vans. Customers receive individually tailored quotes based on project requirements.
- Broadcast Production Services: Full-service broadcast production including OB van operations, technical support, remote/cloud production, and post-production services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Custom quote-based rental pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
ATM SYSTEM product offering
Product offeringCore offering
ATM System rents professional film and television equipment (cameras, lenses, lighting, grip, OB vans) and provides broadcast production services to broadcasters, film production houses, and live event producers. The company operates a fleet of four mobile broadcast trucks (UHD3, UHD2, HD1, HD5) along with 11,000+ equipment items and 200+ specialists, supporting end-to-end productions from concept through post-production.
Product overview
ATM System is a professional film and broadcast equipment rental company offering a comprehensive portfolio of products and services for television and film productions. The core offering centers on film equipment rental (cameras, lenses, filters, stabilization, power, transport) and broadcast solutions (OB vans including UHD3, UHD2, HD1, HD5). These are complemented by film lighting and stage/effect lighting services, Remote/Cloud Production capabilities, post-production facilities, and optical service maintenance. The company operates from two main locations in Wroclaw and Warsaw, Poland, supporting productions throughout Europe.
Differentiator
Problem solved
Functional benefit
Products and services
- Film Equipment Rental Rental of professional film equipment including cinema cameras (Sony Venice, ARRI Alexa), lenses, filters, follow focus, compendiums, video equipment, DIT, tripods, stabilization, transport, and power supplies for film productions.
- Film Lighting Rental Rental of professional LED film lighting solutions for cinematic productions, including Fresnel lamps, LED spotlights, softboxes, and high-brightness LED panels for feature films and advertising.
- Effect and Stage Lighting Rental Intelligent lighting effects for concerts, events, galas, festivals, and live productions using equipment from Robe Lighting, Ayrton, Chauvet, Clay Paky, Robert Juliat, and Martin.
- Broadcast OB Van Services Mobile broadcast transmission trucks including UHD3, UHD2, HD1, and HD5 units equipped with professional camera systems, video switchers, and audio equipment from Sony, EVS, Riedel, Canon, Fujinon, and Lawo for live event broadcasting.
- Remote/Cloud Production Hybrid and remote production solutions enabling distributed workflows with centralized production management, supporting up to 12 simultaneous multi-camera productions.
- Post-Production Services Post-production facilities including color correction studios, 5.1 audio post-production spaces, voiceover booths, and small cinema rooms for final reviews, connected by dedicated 10Gbit link between Wroclaw and Warsaw.
- Optical Service and Maintenance Professional lens repair, calibration, and maintenance services including mechanical repairs, optics cleaning, calibration and adjustment, and equipment diagnostics.
Quantifiable outcome
- 23 years of experience supporting major productions
- +3 more outcomes
Companies that use ATM SYSTEM
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles3 records
ATM SYSTEM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
ATM SYSTEM partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- Future GatecoreStrategic collaboration on Red Bull Line Time broadcast production. Future Gate worked with ATM System on the Jaan Roose 500m slackline event broadcast 180m above Warsaw.
- RiedelcoreRiedel provides intercom systems (Artist), wireless communication (Bolero), and signal routing/processing (MediorNet) for ATM System's OB vans. Riedel Big Red Road Show event hosted at ATM System Warsaw facility.
- SonycorePrimary camera technology provider. OB vans equipped with Sony HDC-4300, HDC-5500, HDC-3500 cameras. Cinema cameras include Sony Venice and Sony FX series for film productions.
- EVScoreReplay video server systems provider. ATMSystem OB vans equipped with EVS VIA and XT3 replay servers for sports and live event broadcasts.
- Grass Valley (GV)coreVideo switchers and routing systems. UHD3 OB van features GVG (SAM) Kahuna 9600 Multiformat switcher and Sirius 850 router.
- CanoncoreUHD box lenses and broadcast lenses for OB van configurations. Canon lenses included in all major production setups.
- FujinoncoreUHD box lenses and broadcast optics provider for major production configurations.
- Robe LightingcoreStage lighting equipment provider for effect lighting at concerts and events. Used for Pol'and'Rock Festival with 2,000+ lighting devices.
- LawocoreAudio mixing consoles (mc2 56, Vista 9) and control systems (VSM) for OB van audio production.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
ATM SYSTEM competitors and assessment
Company assessmentDirect peers
- Visual Impact: UK's largest broadcast and production equipment rental provider serving broadcasters, production companies, and corporate clients. Comparable to ATM System for OB van support, broadcast equipment, and post-production capability.
- Teltec: German sales and rental distributor for professional film, broadcast, and post-production equipment. Comparable to ATM System across camera, lighting, grip, and broadcast production gear for the DACH and broader European market.
- ARRI Rental: Global film equipment rental company owned by ARRI, providing cameras (ALEXA), lenses, lighting, and full production packages. Directly comparable to ATM System's film equipment rental business across cinema-grade hardware, crew services, and project-based deployment.
- Keslow Camera: US-based camera and lighting rental house serving high-end commercials, features, and episodic TV. Comparable to ATM System for its premium ARRI/Sony camera inventory, lighting packages, and crew-supplemented project deployment model.
- NEP Group: World's largest outsourced broadcast production partner with hundreds of OB trucks and flypacks globally. Closest comparable to ATM System's OB van business, particularly in sports and live-event broadcasting for tier-1 broadcasters.
- Hotbox Films: UK-based digital camera, lens, and lighting rental company serving commercials, features, and music videos. Closely comparable to ATM System in tier-1 camera (ARRI, Sony Venice) and lighting rental, with adjacent European competitive overlap.
- Eurocam Group: European film and broadcast equipment rental group operating across multiple European markets with cameras, lenses, lighting, and grip inventory. Comparable to ATM System's pan-European project deployment model.
- Panavision: World-leading film equipment rental and integrated services company offering cameras (Millennium DXL2, Panavision Sphero65), lenses, and lighting. Competes with ATM System in premium film equipment rental for feature and high-end TV productions.
Broad incumbents
- EMG: One of Europe's leading broadcast service providers with OB vans and production facilities across multiple countries. Larger incumbent competing with ATM System for international sports and entertainment broadcast contracts.
Regional players
- Cosmedia Poland: Polish provider of broadcast, production, and post-production services for the domestic TV market. Regional peer to ATM System, serving overlapping Polish broadcaster customers with related OB and production capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ATM SYSTEM social profiles
Digital presenceATM SYSTEM financial estimates
Financial estimateRevenue estimate
Valuation estimate
ATM SYSTEM leadership team
Management profileNumber of profiles
Profiles1 record
ATM SYSTEM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ATM SYSTEM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ATM SYSTEM
What does ATM SYSTEM do?
ATM System rents professional film and television equipment (cameras, lenses, lighting, grip, OB vans) and provides broadcast production services to broadcasters, film production houses, and live event producers. The company operates a fleet of four mobile broadcast trucks (UHD3, UHD2, HD1, HD5) along with 11,000+ equipment items and 200+ specialists, supporting end-to-end productions from concept through post-production.
Is ATM SYSTEM a public or private company?
ATM SYSTEM is a private company. It is classified as unknown and is currently operating.
When was ATM SYSTEM founded?
ATM SYSTEM was founded in 2002. It employs 51 to 100 people.
Where is ATM SYSTEM based?
ATM SYSTEM is headquartered in Wrocław, Poland, in the Europe region.
How does ATM SYSTEM make money?
Two revenue lines are on record. Equipment Rental is the primary driver. The others are broadcast Production Services.
Who are ATM SYSTEM's main competitors?
Direct peers on record are Visual Impact, Teltec, ARRI Rental, Keslow Camera, NEP Group, Hotbox Films, Eurocam Group and Panavision. EMG is listed as a broad incumbent. Cosmedia Poland is listed as a regional player.
Does ATM SYSTEM have an API?
No public API is recorded for ATM SYSTEM.
What industry is ATM SYSTEM in?
ATM SYSTEM's product category is Film and Broadcast Equipment Rental Services. Its primary akta.pro industry code is MPADAFAB, Camera, Grip & Lighting Equipment Rental, with a secondary code of MPADAFAD, Production Vehicles & Transportation (Trucks, Trailers, Drivers). Its SIC code is 7350.