Oleśnicki Kompleks Rekreacyjny "ATOL" Sp. z o.o.

What Oleśnicki Kompleks Rekreacyjny "ATOL" Sp. z o.o. does

Oleśnicki Kompleks Rekreacyjny "ATOL" Sp. z o.o. (OKR ATOL) is a municipal-owned recreational complex operating in Oleśnica, Lower Silesian Voivodeship, Poland. The company manages 14 distinct facilities organized around a single physical site, including an indoor aquapark with sauna (Basen Kryty), a seasonal summer aquapark (Aquapark Letni), an ice rink (ATOL Ice Rink) that converts to a children's bouncy castle park (ATOL City) in summer, a saunarium with salt cave, gym and fitness studio, sports hall, athletics stadium, squash courts, tennis courts, an outdoor climbing wall (ATOL Wall), a bowling alley, a waterfront marina (ATOL Marina), and conference rooms with a grill pavilion. The complex serves primarily local residents of Oleśnica and the surrounding Lower Silesian region, with secondary outreach to corporate clients via acceptance of three employee benefit cards (Medicover Sport, Benefit System/MultiSport, FitProFit).

The business operates on a direct-to-consumer, walk-in model with revenue generated from ticket sales, SMART membership cards (SMART karnety), online facility reservations through a basic booking system, equipment rental (kayaks, water bikes), personal training services, advertising space rentals, and event/camp programming such as summer day camps (półkolonie) and tournament series (ATOL Cup, ATOL Beach Volley Cup). The technology stack is minimal: a facility reservation system (kalendarz.atol.olesnica.pl) plus standard corporate website and social media channels (Facebook, Instagram). No proprietary technology, AI/ML capabilities, patents, or third-party integrations are disclosed.

ATOL is incorporated as a Polish limited liability company (Sp. z o.o.) and appears to be municipality-owned based on its mandate, public information bulletin (BIP) presence, and lack of external investors. The company operates with a lean staff of 7 employees, suggesting heavy reliance on seasonal or contracted labor across the complex. The entity is operating status with active programming, 251 published news items, and ongoing facility updates. Its competitive position is anchored by the breadth of the physical footprint within its geographic catchment rather than by technology, brand, or scale advantages.

Name

Oleśnicki Kompleks Rekreacyjny "ATOL" Sp. z o.o.

Legal name

Oleśnicki Kompleks Rekreacyjny "ATOL" Sp. z o.o.

Website

https://atol.olesnica.pl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Oleśnicki Kompleks Rekreacyjny "ATOL" Sp. z o.o. is a municipal recreational complex in Oleśnica, Poland, operating 14 sports and wellness facilities including aquaparks, ice rink, gym, sports courts, and marina, serving local residents and corporate benefit card holders.

Ownership category

akta.pro rank

Product category

Recreational Facility Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYMPAKAEAB

Arenas & Indoor Sports Centers

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

SECONDARYTHAHAAAF

Sports & Arena Event Venues (Stadiums, Arenas)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Conference & Convention Venues (Convention Centers, Civic Centers)

SECONDARYMPAGAMAG

Sports Venue Operations for Live Games (Stadiums/Arenas)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Live Sports Events

SECONDARYMPAGALAH

Festival Grounds & Fairgrounds Operations

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Event Venues & Venue Operations (Arenas, Theaters, Halls)

Keywords

• Aquapark services
• Recreational facilities
• Fitness services
• Sports facilities
• Leisure entertainment

Headquarters

HQ city

Oleśnica

HQ country

Poland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Ticket Sales: Revenue from admission fees to various facilities including aquaparks, pools, ice rink, and sports facilities.
2. SMART Membership Passes: Revenue from SMART karnet (membership cards) which provide discounted access to facilities. Specific pricing and tier details are available in the SMART membership regulations.
3. Facility Reservations: Revenue from booking sports courts (tennis, squash), conference rooms, and event spaces through the online booking system.
4. Equipment Rental: Revenue from renting sports equipment such as kayaks, water bikes at ATOL Marina, and other recreational gear.
5. Advertising Space: Revenue from advertising opportunities within the facility (Reklama w ATOL-u).
6. Personal Training Services: Revenue from personal training services offered at the gym and fitness center.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Oleśnicki Kompleks Rekreacyjny "ATOL" operates a 14-venue municipal-style recreational complex in Oleśnica, Poland, providing indoor and outdoor aquaparks, a year-round ice rink, fitness gym and studio, sports hall, athletics stadium, tennis and squash courts, bowling alley, climbing wall, water marina for boat rentals, saunarium with salt cave, conference rooms, and a grill pavilion. The company sells admission tickets, SMART membership passes, facility reservations, equipment rentals, personal training, advertising space, and seasonal children's programs. Customers access services primarily through walk-in visits to the physical complex, online reservations, or accepted employee benefit cards.

Product overview

Oleśnicki Kompleks Rekreacyjny "ATOL" Sp. z o.o. is a multi-facility recreational complex located in Oleśnica, Poland, offering a diverse portfolio of sports, wellness, and leisure services. The facility operates as a unified complex with interconnected venues including: the Basen Kryty (Indoor Aquapark) with saunas and water attractions; the seasonal Aquapark Letni (Summer Aquapark) with heated pools and slides; ATOL City bouncy castle park for children; Lodowisko ATOL Ice Rink (Ice Rink) converting to ATOL City in summer; Saunarium z Grotą Solną (Saunarium with Salt Cave); Siłownia (Gym) and Sala Fitness (Fitness Studio); Hala Sportowa (Sports Hall); Stadion Miejski (City Stadium); ATOL Marina (Water Marina) for boat rentals; outdoor facilities including Kręgielnia (Bowling), Squash courts, ATOL Wall (Climbing Wall), Korty Tenisowe (Tennis Courts), and Wiata Grillowa (Grill Pavilion); plus conference facilities and seasonal events including ATOL Cup, ATOL Beach Volley Cup, and summer camps.

Differentiator

Problem solved

Functional benefit

Brands

• ATOL City: Seasonal outdoor bouncy castle park for children operating during summer months
• ATOL Ice Rink
• ATOL Marina
• ATOL Wall
• Aquapark Letni
• Basen Kryty

Products and services

• Basen Kryty (Indoor Aquapark) Indoor swimming pool and aquapark facility featuring saunas, water slides, and various water attractions for individual visitors and families.
• Aquapark Letni (Summer Aquapark)
• Lodowisko ATOL Ice Rink
• ATOL City (Bouncy Castle Park)
• Siłownia (Gym)
• Sala Fitness (Fitness Studio)
• Hala Sportowa (Sports Hall)
• Stadion Miejski (City Stadium)
• Saunarium z Grotą Solną (Saunarium with Salt Cave)
• ATOL Marina - Przystań Wodna (Water Marina)
• Kręgielnia (Bowling Alley)
• Squash Courts
• Ścianka Wspinaczkowa ATOL Wall (Climbing Wall)
• Korty Tenisowe (Tennis Courts)
• Wiata Grillowa (Grill Pavilion)
• Sale Konferencyjne (Conference Rooms)
• Półkolonie Letnie (Summer Day Camps) Summer day camp program for children (półkolonie) organized at the ATOL complex.
• Sauna na Wyłączność (Private Sauna)
• ATOL Cup (Sports Tournament Series)
• ATOL Beach Volley Cup
• SMART Karnet (Membership Pass)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Medicover SportminorChannel Partner/ Reseller/ DistributorMedicover Sport card is accepted at ATOL, allowing Medicover Sport members to access the facility using their employee benefit cards.
• Benefit SystemminorChannel Partner/ Reseller/ DistributorBenefit System (MultiSport) cards are accepted at ATOL, allowing employees with MultiSport benefits to use the facility.
• FitProFitminorChannel Partner/ Reseller/ DistributorFitProFit card is accepted at ATOL as part of the employee benefits ecosystem, providing another channel for customer access.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• GOjump: Polish trampoline and active-entertainment park chain with locations across major cities. Comparable to ATOL City bouncy-castle park concept; competing for family and children's leisure spend in the same Polish market.
• Fabryka Norblina: Warsaw-based multi-venue food, leisure, and entertainment complex combining dining, fitness, climbing, bowling, and event space. Emerging 'leisure campus' model with a more commercial orientation than ATOL but similar breadth across verticals.

Broad incumbents

• Suntago Water World (Park of Poland): Largest indoor waterpark in Europe, located in Wręcza, central Poland. Competes for regional discretionary leisure spend and draws day-trip traffic from Lower Silesia — a key competitive overhang on ATOL's catchment.

Direct peers

• Park Wodny Wrocław: Waterpark and recreational facility in Wrocław offering pools, slides, and wellness amenities. Operates in the same Lower Silesian region as ATOL and competes for similar catchment demand.
• Termy Maltańskie: Municipal waterpark and recreation complex in Poznań offering indoor pools, saunas, and fitness facilities. Closest operational analog to ATOL's Basen Kryty + Aquapark Letni + saunarium combination under municipal ownership.
• CityFit: Polish chain of fitness clubs offering 24/7 access and corporate partnerships. Directly comparable to ATOL's Siłownia and Sala Fitness, and competes for the same MultiSport/Medicover cardholders that ATOL serves.
• Aqua Park Łódź: Large aquapark and wellness complex in Łódź offering indoor/outdoor pools, saunas, and fitness. Comparable to ATOL's aquapark + saunarium + fitness combination and benefits from municipal support similar to ATOL's structure.
• Zatoka Sportu (Łódź): Multi-facility sports and recreation complex in Łódź with pools, fitness, courts, and group classes. Closely parallels ATOL's diversified facility mix under a single operating brand.

Regional players

• Miejski Ośrodek Sportu i Rekreacji Wrocław (MOSiR Wrocław): Municipal Sports and Recreation Center operating multiple sports facilities (pools, halls, stadiums) in Wrocław under the same Polish municipal-recreation operating model as ATOL. Comparable structure: multi-facility municipal Sp. z o.o. with diverse sports programming.

Others

• Benefit Systems (MultiSport parent): Operator of the MultiSport benefit card and the largest fitness/sports facility network in Poland. Functions as a channel partner to ATOL (cards accepted on-site) and as an indirect competitor via its own in-house facility network.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/atol.olesnica
• Instagraminstagram.com/atololesnica
• LinkedInlinkedin.com/company/atol-olesnica

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oleśnicki Kompleks Rekreacyjny "ATOL" Sp. z o.o.