Medicover Sport

What Medicover Sport does

Medicover Sport Sp. z o.o. is a Warsaw-based B2B corporate sports-benefits platform and a subsidiary of Medicover Polska, a Polish healthcare conglomerate with 28 years of operating history. The company sells subscription-based sports-benefit packages (goFIT, FIT&more, JUNIOR, AQUA, 60UP, and the hybrid Pakiet sportowo-medyczny) to corporate employers with a minimum threshold of 5 employees, providing enrolled staff access to a nationwide network of 6,000+ partner sports facilities across Poland. The underlying platform is a mobile application (iOS and Android) that issues QR-code-based contactless facility entry, supports SMS-driven employee self-registration, and integrates with employer HR administration through a dedicated management panel.

The business model is a recurring B2B subscription sold to employers, with ~90% of administrative handling retained in-house, which reduces friction for corporate clients and supports annual contract retention. The product portfolio extends beyond physical-facility access to include in-app modules such as Mindy (mental health) and the BeSlim/BeStrong/BeHealthy dietary coaching series, and a hybrid sports-medical package that bridges facility access with Medicover's healthcare-services infrastructure. Following the 2022 rebrand from OK System Polska S.A. to Medicover Sport, the company has positioned itself as the sports-benefits arm of the broader Medicover healthcare ecosystem, targeting both SMB and mid-market employers across Poland through its 88-employee operating base.

Name

Medicover Sport

Legal name

Medicover Sport Sp. z o.o.

Website

https://medicoversport.pl

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

Medicover Sport is a Warsaw-based B2B corporate sports-benefits platform, subsidiary of Medicover Polska, selling subscription packages to employers with 5+ employees and providing access to 6,000+ partner sports facilities across Poland via a mobile app.

Ownership category

akta.pro rank

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Corporate Sports Packages (B2B Subscription): Companies pay for employee sports benefit packages on a subscription basis. Packages include goFIT, FIT&more, JUNIOR, AQUA, and 60UP tiers. Pricing is quote-based and negotiated per company (minimum 5 employees).
2. Per-User/Per-Seat Licensing: Each employee receives individual package access with their phone number as identifier. Packages can include various activity limits (e.g., 2x per week, OPEN unlimited).
3. Sports-Medico Package (Hybrid): Combined sports and medical care packages sold to corporate clients, integrating sports facility access with Medicover's medical services.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Medicover Sport sells subscription-based multi-sport benefit packages to Polish employers for distribution to their employees, providing access to a network of over 6,000 partner sports and recreational facilities nationwide. The offering includes tiered packages (goFIT, FIT&more, JUNIOR, AQUA, 60UP) and a combined sports-and-medical package, with a mobile app and HR management panel for access and administration. Medicover Sport handles approximately 90% of the administrative work for corporate clients.

Product overview

Medicover Sport offers a platform-plus-modules architecture built around sports benefit packages for corporate clients. The core product portfolio includes adult packages (goFIT with 4,800+ facilities, FIT&more with 6,000+ facilities), children's packages (JUNIOR, AQUA), and senior packages (60UP), plus a combined Pakiet sportowo-medyczny integrating medical and sports services. The ecosystem is extended through the Medicover Sport App as the central digital hub, supplemented by Mindy for mental wellness and BeSlim/BeStrong/BeHealthy dietary coaching programs, with MediClub providing loyalty rewards.

Differentiator

Problem solved

Functional benefit

Products and services

• Pakiet goFIT

Quantifiable outcome

• 30-50% lower risk of losing physical fitness or mortality for people who exercise regularly
• +2 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Sports Facility Partners (Sieć Partnerska)coreChannel Partner/ Reseller/ DistributorOver 6000 sports facilities across Poland are part of the Medicover Sport partner network. Facilities include gyms, pools, fitness centers, tennis courts, climbing walls, bowling alleys, and more. Partners register user entries via QR codes or SMS and receive monthly payment per realized visit.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• ClassPass: Subscription platform providing access to fitness classes and wellness experiences across partner studios. Comparable aggregator/platform business model, but primarily consumer-direct and credit-based rather than corporate subscription-based like Medicover Sport.

Others

• Decathlon: Global sporting goods retailer with growing corporate B2B offerings (e.g., Decathlon For Business). Adjacent to the sports/fitness value chain and occasionally partners with multi-sport card operators; not a direct subscription competitor but ecosystem-relevant to corporate wellness buyers.
• Headspace: Corporate mental wellness and meditation platform that competes for the same corporate wellness budget and overlaps with Medicover Sport's Mindy mental health module. Adjacent rather than direct competitor, but representative of where Medicover Sport's wellness stack could expand.
• Medicover (parent group): Parent group Medicover Polska / Medicover provides the broader healthcare ecosystem (clinics, hospitals, dental, IVF) that Medicover Sport sells into. Not a competitor but the strategic platform enabling Medicover Sport's hybrid sports-medical offering and corporate cross-sell motion.

Broad incumbents

• Virgin Active: Premium fitness club chain operating in Poland and globally with corporate membership programs. Competes for corporate wellness budgets and end-user fitness engagement, though via owned-club model rather than aggregated partner network like Medicover Sport.
• OneFit: European flexible fitness network offering subscription access to a partner network of gyms and studios across multiple cities. Comparable platform model aggregating third-party fitness facilities under a single subscription, though focused on individual/consumer rather than purely B2B corporate buyers.
• Wellhub (formerly Gympass): Global corporate wellness platform offering employer-subsidized access to gyms, studios, and wellness apps across multiple countries. Overlaps with Medicover Sport's B2B corporate wellness subscription model and digital check-in infrastructure, though at significantly larger geographic scale.

Direct peers

• Benefit Systems (MultiSport): The largest operator of multi-sport cards in Poland (MultiSport brand) and Medicover Sport's primary direct competitor. Offers employer-purchased subscription access to a partner network of sports facilities across Poland — the same core business model and target buyer (corporate HR) as Medicover Sport.
• FitProfit: Polish corporate sports benefit platform offering subscription-based access to fitness clubs and sports facilities for employees of client companies. Directly comparable in business model, customer segment (B2B employers), and delivery (multi-sport card/network).
• ActiveVita: Polish provider of corporate sports cards and wellness programs for employer-purchased employee benefits. Operates a partner facility network and competes with Medicover Sport for the same corporate HR buyer in the Polish multi-sport card segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCMu56Q5bTnzGLHZxYAaV6ZA
• Facebookfacebook.com/MedicoverSport
• LinkedInlinkedin.com/company/medicoversport
• Instagraminstagram.com/medicoversport

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medicover Sport