Atomic Soul
All Things Live Norway is a Norwegian artist booking agency founded in 2014 that represents approximately 80 Nordic artists for concerts, festivals, and live events, operating as part of a multi-country All Things Live Group on a commission-based booking model.
- Company typePrivate
- Founded2014
- HeadquartersNorway, Norway
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Atomic Soul does
All Things Live Norway (the operating entity behind the source material, despite the conflicting "Atomic Soul" firmographic label) is a privately held Norwegian artist booking agency founded in 2014 and headquartered in Norway. The company represents approximately 80 Norwegian and Nordic artists across genres including rock, pop, folk, and comedy, facilitating their booking for concerts, festivals, and live events throughout Norway. Beyond music, the firm operates sub-brand properties latter.no for comedy bookings and all-in.no for general event bookings. The company is part of the All Things Live Group, which maintains sister offices in Sweden, Denmark, Finland, Belgium, Italy, the Netherlands, and the Middle East, enabling cross-border artist booking across the Nordic and broader European market.
The business operates on a sales-led go-to-market motion with a transaction-fee revenue model, charging commissions or booking fees for facilitating artist appearances at venues and events. Distribution relies on direct outreach to event organizers, venues, and festivals combined with self-service booking forms on the company website. Marketing spans organic social channels (Facebook, Instagram, YouTube, TikTok, LinkedIn), an email newsletter with exclusive presale access, and content marketing via the website's event calendar and artist portfolios. The firm holds Miljøfyrtårn (Eco-Lighthouse) environmental certification, demonstrating compliance with an environmental management system covering waste/reuse, energy, procurement, transport, and work environment.
No proprietary technology platform, software products, APIs, integrations, or AI/ML capabilities are disclosed. The operation is fundamentally a relationship-driven services business where the curated artist roster, brand longevity since 2014, and the affiliated multi-country office network constitute the principal assets. Customer concentration is distributed across event organizers, festivals, and venues rather than concentrated in named enterprise accounts, and headcount disclosed in the firmographics is 5 employees.
Atomic Soul firmographics
Firmographics- Name
- Atomic Soul
- Legal name
- All Things Live Norway
- Website
- https://atomicsoul.no
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- All Things Live Norway is a Norwegian artist booking agency founded in 2014 that represents approximately 80 Nordic artists for concerts, festivals, and live events, operating as part of a multi-country All Things Live Group on a commission-based booking model.
- Ownership category
- akta.pro rank
Atomic Soul industry classification
Industry- Product category
- Artist Booking Agency
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Musical Groups and Artists (71113)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Talent Booking Agencies (Live Performance) (MPAIAGAB)
- akta.pro secondary industries
- Artist Booking, Talent Buying & Agency Services (MPAGAAAF), Full-Service Artist Management (MPAIAGAA), Performers & Specialty Acts Booking (Magicians, Comedians, Circus, Variety) (HSACAHAB)
Keywords
Where Atomic Soul is headquartered
LocationHeadquarters
- HQ city
- Norway
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Atomic Soul business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Artist Booking Commission: The company generates revenue by booking artists for concerts, events, and festivals. They charge commission or booking fees for facilitating artist appearances at venues and events throughout Norway.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Atomic Soul product offering
Product offeringCore offering
Atomic Soul, operating as All Things Live Norway, is an artist booking agency that represents approximately 80 Norwegian and Nordic artists and books them for concerts, festivals, comedy shows, and live events across Norway. The agency charges commission or booking fees for facilitating artist appearances, with related sub-brands handling comedy bookings (latter.no) and general event bookings (all-in.no).
Differentiator
Problem solved
Functional benefit
Products and services
- Artist Booking for Concerts and Festivals Booking agency service representing approximately 80 Norwegian and Nordic artists for concerts, festivals, and live events across Norway. Charges commission or booking fees for facilitating artist appearances at venues and events.
- Comedy Show Booking (via latter.no) Sub-brand operation for booking comedy acts and stand-up shows, operated through the latter.no website.
- General Event Booking (via all-in.no) Sub-brand operation for general event booking services beyond concerts and comedy, operated through the all-in.no website.
Companies that use Atomic Soul
Customer profileSegments1 record
Ideal customer profiles1 record
Atomic Soul technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Atomic Soul partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- All Things Live SwedencoreSister company within the All Things Live Group operating in Sweden, allowing for cross-border artist booking and regional coverage across Scandinavia.
- All Things Live DenmarkcoreSister company within the All Things Live Group operating in Denmark, part of the Nordic network for artist booking services.
- All Things Live FinlandcoreSister company within the All Things Live Group operating in Finland, extending coverage across the Nordic region.
- All Things Live BelgiumminorSister company within the All Things Live Group operating in Belgium, extending European presence beyond the Nordic region.
- All Things Live ItalyminorSister company within the All Things Live Group operating in Italy, part of the European expansion of the artist booking network.
- All Things Live NetherlandsminorPartnership with Agents After All in the Netherlands, representing the Dutch operations of the All Things Live Group.
- All Things Live Middle EastminorSister company within the All Things Live Group operating in the Middle East region, extending the network beyond Europe.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Atomic Soul competitors and assessment
Company assessmentBroad incumbents
- WME (William Morris Endeavor): Major global talent agency representing musicians, comedians, and live performers. Competes for Nordic prestige artists and offers broader entertainment representation beyond what All Things Live Norway focuses on.
- Creative Artists Agency (CAA): Global full-service entertainment and sports agency. Represents touring musicians and competes for major Nordic artists; offers much wider representation across film, TV, sports, and endorsements.
- AEG Presents: Global live entertainment and artist representation arm of AEG. Competes for the same festival slots and prestige touring acts in the Nordic region, but with a much broader international portfolio and venue ownership.
- Live Nation Entertainment: World's largest live entertainment company operating global concert promotion, artist management, and ticketing. Overlaps with All Things Live Norway on concert promotion and artist representation, but operates at vastly greater scale across all formats and geographies.
Direct peers
- X-ray Touring: London-based concert booking agency representing an international roster of artists. Comparable as a specialized live-music booking agent with a similar boutique roster approach and festival/venue client base.
- Primary Talent International: UK-based artist booking agency focused on live music and comedy touring. Directly comparable as a specialized booking agency serving venues and festivals with a similar roster-driven, commission-based model.
- All Things Live Finland: Finnish sister agency operating under the same group with identical artist booking services. Direct peer given shared group ownership, business model, and Nordic market focus.
- All Things Live Sweden: Sister entity within the All Things Live Group operating artist booking across Sweden. Directly comparable business model (commission-based talent booking for live performances), shared group infrastructure, and overlapping Nordic roster routing.
- All Things Live Denmark: Danish sister agency in the All Things Live Group with the same talent booking model. Comparable in scale, client base (venues/festivals), and roster strategy, differing primarily by domestic geography.
Regional players
- FKP Scorpio: Germany-based concert promoter and festival operator with growing Nordic activity. Comparable on the festival/concert promotion side but primarily serves the German market; an emerging cross-border competitor for Nordic touring rights.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Atomic Soul social profiles
Digital presenceAtomic Soul financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atomic Soul leadership team
Management profileNumber of profiles
Atomic Soul funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atomic Soul M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atomic Soul
What does Atomic Soul do?
Atomic Soul, operating as All Things Live Norway, is an artist booking agency that represents approximately 80 Norwegian and Nordic artists and books them for concerts, festivals, comedy shows, and live events across Norway. The agency charges commission or booking fees for facilitating artist appearances, with related sub-brands handling comedy bookings (latter.no) and general event bookings (all-in.no).
Is Atomic Soul a public or private company?
Atomic Soul is a private company. It is classified as unknown and is currently operating.
When was Atomic Soul founded?
Atomic Soul was founded in 2014. It employs 1 to 10 people.
Where is Atomic Soul based?
Atomic Soul is headquartered in Norway, Norway, in the Europe region.
How does Atomic Soul make money?
One revenue line is on record: artist Booking Commission.
Who are Atomic Soul's main competitors?
Broad incumbents on record are WME (William Morris Endeavor), Creative Artists Agency (CAA), AEG Presents and Live Nation Entertainment. Direct peers are X-ray Touring, Primary Talent International, All Things Live Finland, All Things Live Sweden and All Things Live Denmark. FKP Scorpio is listed as a regional player.
Does Atomic Soul have an API?
No public API is recorded for Atomic Soul.
What industry is Atomic Soul in?
Atomic Soul's product category is Artist Booking Agency. Its primary akta.pro industry code is MPAIAGAB, Talent Booking Agencies (Live Performance), with a secondary code of MPAGAAAF, Artist Booking, Talent Buying & Agency Services. Its NAICS code is 7114 and its SIC code is 7900.