Atomic Soul

What Atomic Soul does

All Things Live Norway (the operating entity behind the source material, despite the conflicting "Atomic Soul" firmographic label) is a privately held Norwegian artist booking agency founded in 2014 and headquartered in Norway. The company represents approximately 80 Norwegian and Nordic artists across genres including rock, pop, folk, and comedy, facilitating their booking for concerts, festivals, and live events throughout Norway. Beyond music, the firm operates sub-brand properties latter.no for comedy bookings and all-in.no for general event bookings. The company is part of the All Things Live Group, which maintains sister offices in Sweden, Denmark, Finland, Belgium, Italy, the Netherlands, and the Middle East, enabling cross-border artist booking across the Nordic and broader European market.

The business operates on a sales-led go-to-market motion with a transaction-fee revenue model, charging commissions or booking fees for facilitating artist appearances at venues and events. Distribution relies on direct outreach to event organizers, venues, and festivals combined with self-service booking forms on the company website. Marketing spans organic social channels (Facebook, Instagram, YouTube, TikTok, LinkedIn), an email newsletter with exclusive presale access, and content marketing via the website's event calendar and artist portfolios. The firm holds Miljøfyrtårn (Eco-Lighthouse) environmental certification, demonstrating compliance with an environmental management system covering waste/reuse, energy, procurement, transport, and work environment.

No proprietary technology platform, software products, APIs, integrations, or AI/ML capabilities are disclosed. The operation is fundamentally a relationship-driven services business where the curated artist roster, brand longevity since 2014, and the affiliated multi-country office network constitute the principal assets. Customer concentration is distributed across event organizers, festivals, and venues rather than concentrated in named enterprise accounts, and headcount disclosed in the firmographics is 5 employees.

Name

Atomic Soul

Legal name

All Things Live Norway

Website

https://atomicsoul.no

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

All Things Live Norway is a Norwegian artist booking agency founded in 2014 that represents approximately 80 Nordic artists for concerts, festivals, and live events, operating as part of a multi-country All Things Live Group on a commission-based booking model.

Ownership category

akta.pro rank

Product category

Artist Booking Agency

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Musical Groups and Artists (71113)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Talent Booking Agencies (Live Performance) (MPAIAGAB)

akta.pro secondary industries

Artist Booking, Talent Buying & Agency Services (MPAGAAAF), Full-Service Artist Management (MPAIAGAA), Performers & Specialty Acts Booking (Magicians, Comedians, Circus, Variety) (HSACAHAB)

Keywords

• Artist booking services
• Live event booking
• Concert booking agency
• Music artist representation
• Live entertainment services

Headquarters

HQ city

Norway

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Artist Booking Commission: The company generates revenue by booking artists for concerts, events, and festivals. They charge commission or booking fees for facilitating artist appearances at venues and events throughout Norway.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Atomic Soul, operating as All Things Live Norway, is an artist booking agency that represents approximately 80 Norwegian and Nordic artists and books them for concerts, festivals, comedy shows, and live events across Norway. The agency charges commission or booking fees for facilitating artist appearances, with related sub-brands handling comedy bookings (latter.no) and general event bookings (all-in.no).

Differentiator

Problem solved

Functional benefit

Products and services

• Artist Booking for Concerts and Festivals Booking agency service representing approximately 80 Norwegian and Nordic artists for concerts, festivals, and live events across Norway. Charges commission or booking fees for facilitating artist appearances at venues and events.
• Comedy Show Booking (via latter.no) Sub-brand operation for booking comedy acts and stand-up shows, operated through the latter.no website.
• General Event Booking (via all-in.no) Sub-brand operation for general event booking services beyond concerts and comedy, operated through the all-in.no website.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• All Things Live SwedencoreOthersSister company within the All Things Live Group operating in Sweden, allowing for cross-border artist booking and regional coverage across Scandinavia.
• All Things Live DenmarkcoreOthersSister company within the All Things Live Group operating in Denmark, part of the Nordic network for artist booking services.
• All Things Live FinlandcoreOthersSister company within the All Things Live Group operating in Finland, extending coverage across the Nordic region.
• All Things Live BelgiumminorOthersSister company within the All Things Live Group operating in Belgium, extending European presence beyond the Nordic region.
• All Things Live ItalyminorOthersSister company within the All Things Live Group operating in Italy, part of the European expansion of the artist booking network.
• All Things Live NetherlandsminorOthersPartnership with Agents After All in the Netherlands, representing the Dutch operations of the All Things Live Group.
• All Things Live Middle EastminorOthersSister company within the All Things Live Group operating in the Middle East region, extending the network beyond Europe.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• WME (William Morris Endeavor): Major global talent agency representing musicians, comedians, and live performers. Competes for Nordic prestige artists and offers broader entertainment representation beyond what All Things Live Norway focuses on.
• Creative Artists Agency (CAA): Global full-service entertainment and sports agency. Represents touring musicians and competes for major Nordic artists; offers much wider representation across film, TV, sports, and endorsements.
• AEG Presents: Global live entertainment and artist representation arm of AEG. Competes for the same festival slots and prestige touring acts in the Nordic region, but with a much broader international portfolio and venue ownership.
• Live Nation Entertainment: World's largest live entertainment company operating global concert promotion, artist management, and ticketing. Overlaps with All Things Live Norway on concert promotion and artist representation, but operates at vastly greater scale across all formats and geographies.

Direct peers

• X-ray Touring: London-based concert booking agency representing an international roster of artists. Comparable as a specialized live-music booking agent with a similar boutique roster approach and festival/venue client base.
• Primary Talent International: UK-based artist booking agency focused on live music and comedy touring. Directly comparable as a specialized booking agency serving venues and festivals with a similar roster-driven, commission-based model.
• All Things Live Finland: Finnish sister agency operating under the same group with identical artist booking services. Direct peer given shared group ownership, business model, and Nordic market focus.
• All Things Live Sweden: Sister entity within the All Things Live Group operating artist booking across Sweden. Directly comparable business model (commission-based talent booking for live performances), shared group infrastructure, and overlapping Nordic roster routing.
• All Things Live Denmark: Danish sister agency in the All Things Live Group with the same talent booking model. Comparable in scale, client base (venues/festivals), and roster strategy, differing primarily by domestic geography.

Regional players

• FKP Scorpio: Germany-based concert promoter and festival operator with growing Nordic activity. Comparable on the festival/concert promotion side but primarily serves the German market; an emerging cross-border competitor for Nordic touring rights.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCVMPnAzg8Dwf9P7vkKSazjA
• Facebookfacebook.com/allthingslivenorway
• LinkedInlinkedin.com/company/atomic-soul
• Instagraminstagram.com/allthingslivenorway
• TikToktiktok.com/@allthingslivenorway

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atomic Soul