Atoo Electronics
Atoo Electronics is a France-based distributor of ESD protection, splicing tools, soldering equipment, and SMT consumables for industrial electronics manufacturers, operating its own e-commerce storefront and serving as an official regional distributor for Topline, PACE, and WALDMANN brands across France, Spain, and Tunisia.
- Company typePrivate
- Founded-
- HeadquartersLa Roche Bernard, France
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Atoo Electronics does
Atoo Electronics is a France-based, privately-held distributor of tools, consumables, and equipment for industrial electronics manufacturing, headquartered in La Roche Bernard and serving customers primarily in France, Spain, and Tunisia. The company's core offering is organized into five product families — Splicing (manual splice tools, staple splice tools, semi-automatic splice tools, trolleys, tape extenders), ESD Protection (Kapton tape, shielding bags, garments, gloves, workplace mats and chairs), Soldering & De-soldering (Quick soldering stations, PACE preheaters, de-soldering braid, smoke extractors), Optic & Tests (WALDMANN magnifying lamps, microscopes), and Production (stencil clean rolls, tweezers, brushes, dispensing systems, UV-C air disinfectors). Atoo supplements its own-branded items with proprietary products, most notably a semi-automatic splice tool designed to load 20 clips at once.
The company operates a dual business model: it runs its own e-commerce storefront (atoo-electronics.com) for direct B2B sales of consumables and equipment, and it functions as an official regional distributor for branded third-party products, including Topline electronic components in France, Spain, and Tunisia, PACE soldering and rework equipment, and WALDMANN professional lighting. Pricing is unit-based for catalog items ranging from approximately €1 to €3,092, with higher-value or custom equipment handled through quotation requests. Customers are primarily electronics manufacturers operating SMT production lines and repair/rework facilities that require static protection, component-handling tooling, and professional-grade soldering equipment. No public listing, funding events, or institutional investors are disclosed.
Atoo Electronics firmographics
Firmographics- Name
- Atoo Electronics
- Legal name
- Atoo Electronics
- Website
- https://atoo-electronics.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Atoo Electronics is a France-based distributor of ESD protection, splicing tools, soldering equipment, and SMT consumables for industrial electronics manufacturers, operating its own e-commerce storefront and serving as an official regional distributor for Topline, PACE, and WALDMANN brands across France, Spain, and Tunisia.
- Ownership category
- akta.pro rank
Atoo Electronics industry classification
Industry- Product category
- Electronics Manufacturing Supplies & Equipment
- NAICS
- Electronics and Appliance Retailers (44921)
- SIC
- Wholesale-Electronic Parts & Equipment, Nec (5065)
- akta.pro primary industry
- Soldering, Rework & Electronics Hand Tools Retail (CRACAKAG)
- akta.pro secondary industries
- Semiconductors, ICs & Microcontrollers Retail (CRACAKAB), Electronic Components (Resistors, Capacitors, Inductors) Retail (CRACAKAA), Spare Parts & Replacement Components Retail (Batteries, Screens, Chargers) (CRACAJAG)
Keywords
Where Atoo Electronics is headquartered
LocationHeadquarters
- HQ city
- La Roche Bernard
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Atoo Electronics business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Product Sales: Direct e-commerce sales of ESD protection products, splicing tools, soldering equipment, and SMT consumables to industrial customers through their online storefront.
- Distribution/Reseller Revenue: Revenue from distributing Topline, PACE, and WALDMANN branded products as official distributor for France, Spain, and Tunisia.
- Quotation-based B2B Sales: Large equipment orders and custom solutions are processed through quotation requests, suggesting enterprise B2B sales for higher-value items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard unit pricing for consumables and small tools |
| Unit Pricing | Pay-as-you-go | Higher-value equipment pricing |
| Other | Pay-as-you-go | Account-based pricing for select products |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Atoo Electronics product offering
Product offeringCore offering
Atoo Electronics distributes tools, consumables, and equipment for industrial electronics manufacturing. Its core offerings include SMD tape splicing tools, ESD protection products (Kapton tape, shielding bags, garments, workplace mats), soldering and de-soldering systems, optical inspection lamps and microscopes, and SMT production consumables. The company sells both own-branded products (such as the proprietary Atoo semi-automatic splice tool) and distributed brands (Topline, PACE, WALDMANN, Raphaël, Microcare) through its e-commerce platform and quotation-based B2B sales.
Product overview
Atoo Electronics is a distributor of tools, consumables, and equipment for the electronics manufacturing industry. Their portfolio is organized into product families: Splicing (manual splice tools, staple splice tools, trolleys, tape extenders for connecting SMD component tape); ESD Protection (Kapton tapes, shielding bags, garments, gloves, workplace mats and chairs); Soldering & De-soldering (Quick soldering stations, tip cartridges, flux/cleaning products, de-soldering braid, smoke extractors, PACE preheaters); Optic & Tests (WALDMANN magnifying lamps, digital microscopes); and Production (stencil clean rolls, ESD magazine racks, tweezers, brushes, dispensing systems). They also distribute Topline electronic components (dummy components, CCGA, bonding wire, kits) as main distributor for France, Spain, and Tunisia.
Differentiator
Problem solved
Functional benefit
Products and services
- Splicing Products Splicing tools and consumables for connecting SMD component tape strips, including manual splice tools, splice staplers, semi-automatic splice tools, trolleys, scissors, and tape extenders. Enables mounting tape ends on feeders to minimize component loss. For SMT production line operators.
- ESD Products Electrostatic discharge protection products including Kapton tape (standard and ESD variants), component bags (shielding, ziplock, metallic with bubbles), individual protection (garments, gloves, heel straps, shoe covers), office supplies, and workplace equipment (ESD mats, chairs, testers). For electronics manufacturers requiring static-safe environments.
- Soldering & De-soldering Products Soldering stations, tip cartridges, flux and cleaning products, de-soldering braid, smoke extractors, and preheaters for electronics assembly and repair operations. For professional SMT assembly and rework technicians.
- Optic & Tests Products Magnifying lamps and microscopes for inspection and quality control in electronics manufacturing. For QA inspectors and production line operators requiring visual inspection.
- Production Products Production equipment including stencil clean rolls, ESD magazine racks, tweezers, brushes, paint brushes, dispensing systems, and UV-C air disinfectors. For SMT production line operators and facility managers.
- Topline Components Electronic components distributed by Atoo Electronics including dummy components, CCGA packages, bonding wire, PID (Process Indicator Devices), kits, and zero ohm jumpers. Atoo Electronics is main distributor in France, Spain, and Tunisia. For electronics manufacturers needing specialized components.
- PACE Preheater PACE preheater for thermally challenging PCBs with closed-loop temperature control, touch screen display, and 1600W IR heating. For electronics assembly and rework technicians working on multi-layer or high-mass PCBs.
- WALDMANN TEVISIO ESD Magnifying Lamps WALDMANN ESD magnifying lamps with maintenance-free LED technology and ESD-compliant design for inspection and quality control in electronics manufacturing environments.
- Quick Soldering Stations (TS1200 and TS2200) Lead-free soldering stations with digital temperature calibration, password-locked settings, multi-channel memory, and rapid thermal recovery. For professional electronics assembly technicians.
- UV-C Air Disinfector ZAPP! UV-C air disinfection device that eliminates viruses, bacteria, and spores through ultraviolet light exposure. Features no maintenance and no filter requirements. For electronics manufacturing facilities and clean workspaces.
- Dry Pack Heat-sealable moisture barrier bag suitable for vacuum packaging with desiccant sachets and humidity indicators. For moisture-sensitive electronic component storage and transport.
Quantifiable outcome
- Splicing operations can be performed up to 10 times faster with semi-automatic tools
- +2 more outcomes
Companies that use Atoo Electronics
Customer profileSegments2 records
Ideal customer profiles2 records
Atoo Electronics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Atoo Electronics partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- ToplinecoreAtoo Electronics is the main distributor in France, Spain, and Tunisia for Topline products including dummy components, CCGA, bonding wire, PID, kits, and zero OHM jumpers. Topline is a major manufacturer of electronic components and accessories.
- PACEcoreAtoo Electronics distributes PACE soldering and rework equipment including preheaters. PACE is a recognized brand in electronics repair tools.
- WALDMANNcoreAtoo Electronics distributes WALDMANN lighting products including TEVISIO ESD magnifying lamps. WALDMANN is a German manufacturer of professional lighting solutions.
- Raphaël (brushes)minorAtoo Electronics distributes Raphaël brand artist brushes for electronics applications including varnishing, de-varnishing, and peelable varnish removal. Raphaël is a French manufacturer known for high-quality artist brushes.
- MicrocareminorAtoo Electronics distributes Microcare cleaning products including flux removers, lint-free wipes, and stencil cleaning solutions for electronics manufacturing.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Atoo Electronics competitors and assessment
Company assessmentRegional players
- Distrelec: European electronics and industrial MRO distributor (now part of RS Group); overlaps with Atoo in ESD protection, soldering, and SMT tooling for European industrial customers.
Broad incumbents
- Mouser Electronics: Global authorized distributor of electronic components and related tools/soldering supplies; comparable in serving industrial OEM and EMS customers with broad assortment.
- Farnell / element14: Global broadline distributor of electronic components, test equipment, soldering tools, and ESD supplies; competes with Atoo across product categories but at vastly larger scale and catalog breadth.
- Digi-Key Electronics: World's largest electronic component distributor with extensive soldering, ESD, and SMT consumables lines; serves similar industrial electronics manufacturers but at global scale.
- RS Components / RS Online: Major European broadline electronics distributor offering soldering equipment, ESD products, and consumables to industrial buyers; overlapping B2B customer base but much broader portfolio.
Direct peers
- Ellsworth Adhesives: Specialty distributor of adhesives, sealants, and chemicals for electronics manufacturing including flux, cleaning products, and conformal coatings; overlapping product categories with Atoo's soldering consumables.
- Welectron: European distributor specializing in SMT tooling, splicing, and electronics manufacturing consumables; most direct comparable in terms of niche focus, product mix, and B2B customer base.
Emerging players
- Reeco (Robot Electronics): UK-based supplier of ESD protection products and anti-static consumables for electronics manufacturing; comparable niche focus on ESD and SMT consumables for European industrial buyers.
- Desco Industries: US-based manufacturer and supplier of ESD protective products (garments, mats, wrist straps, ionizers); directly comparable product line in ESD protection that Atoo resells under WALDMANN.
- SCS (Static Control Solutions): Specialist manufacturer of ESD shielding bags, moisture barrier bags, and static control products; competes with Atoo's distributed Topline and own-brand component bag lines.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Atoo Electronics social profiles
Digital presenceAtoo Electronics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atoo Electronics leadership team
Management profileNumber of profiles
Atoo Electronics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atoo Electronics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atoo Electronics
What does Atoo Electronics do?
Atoo Electronics distributes tools, consumables, and equipment for industrial electronics manufacturing. Its core offerings include SMD tape splicing tools, ESD protection products (Kapton tape, shielding bags, garments, workplace mats), soldering and de-soldering systems, optical inspection lamps and microscopes, and SMT production consumables. The company sells both own-branded products (such as the proprietary Atoo semi-automatic splice tool) and distributed brands (Topline, PACE, WALDMANN, Raphaël, Microcare) through its e-commerce platform and quotation-based B2B sales.
Is Atoo Electronics a public or private company?
Atoo Electronics is a private company. It is classified as unknown and is currently operating.
When was Atoo Electronics founded?
Atoo Electronics was founded in -1. It employs 1 to 10 people.
Where is Atoo Electronics based?
Atoo Electronics is headquartered in La Roche Bernard, France, in the Europe region.
How does Atoo Electronics make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are distribution/Reseller Revenue and quotation-based B2B Sales.
Who are Atoo Electronics's main competitors?
Distrelec is listed as a regional player. Broad incumbents are Mouser Electronics, Farnell / element14, Digi-Key Electronics and RS Components / RS Online. Direct peers are Ellsworth Adhesives and Welectron. Emerging players are Reeco (Robot Electronics), Desco Industries and SCS (Static Control Solutions).
Does Atoo Electronics have an API?
No public API is recorded for Atoo Electronics.
What industry is Atoo Electronics in?
Atoo Electronics's product category is Electronics Manufacturing Supplies & Equipment. Its primary akta.pro industry code is CRACAKAG, Soldering, Rework & Electronics Hand Tools Retail, with a secondary code of CRACAKAB, Semiconductors, ICs & Microcontrollers Retail. Its NAICS code is 44921 and its SIC code is 5065.