Atria Hotel Gading Serpong

What Atria Hotel Gading Serpong does

Atria Hotel Gading Serpong is a 4-star hotel property located at Jalan Boulevard Raya Gading Serpong, Kav. 2, Tangerang, Banten, Indonesia, established in 2010 and operated by PT Parador Management International under the Parador Hotels & Resorts brand. The company employs 276 people at the property and operates as part of a broader Indonesian hospitality portfolio spanning 11 properties across Java and Bali, segmented across four brand tiers: Atria (4-star), Vega (3-star), Fame (2-star), and Starlet (1-star/economy). Its Gading Serpong flagship features a Grand Ballroom with capacity for up to 1,500 guests, supported by amenities including Wi-Fi, swimming pool, restaurant, massage services, fitness center, children's play area, meeting rooms, and laundry. The hotel pursues a branded "Consciously Javanese" positioning rooted in local cultural identity.

The business generates revenue across four streams: overnight accommodation across multiple room categories, MICE (Meeting, Incentive, Conference, and Events) services for corporate and social occasions, food and beverage operations, and ancillary services such as airport transfers and massage. Customer segments are diversified across business and corporate travelers (primary), leisure and family travelers, and wedding and social event clients, with no single-segment dependency. Distribution is concentrated on direct channels — the corporate booking website (parador-hotels.com), phone reservations, and walk-in front-desk bookings — with promotional emphasis on direct-booking benefits over third-party OTA channels. Pricing varies by room type, season, and brand tier, with budget Starlet-tier rates starting from approximately Rp600,000-Rp1,000,000 and the Atria 4-star tier commanding premium rates; specific Atria Gading Serpong room pricing is not publicly disclosed.

The underlying technology stack is a conventional hotel property management system paired with a standard online reservation platform; no proprietary AI/ML, data flywheel, or differentiated technical capabilities are disclosed. Parador Hotels & Resorts as the parent manages a centralized reservation, marketing, and group infrastructure across its 11 properties, providing back-office scale. The company is privately held with no public listing, no disclosed venture or private equity backing, and no recent M&A activity in the source materials. Revenue figures are not publicly disclosed.

Name

Atria Hotel Gading Serpong

Legal name

PT Parador Management International

Website

https://atriahotelserpong.com

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Atria Hotel Gading Serpong is a 4-star hotel in Tangerang, Indonesia, operated by PT Parador Management International under Parador Hotels & Resorts' multi-brand portfolio. It serves business, leisure, and wedding/event clients with accommodation, MICE, and F&B services.

Ownership category

akta.pro rank

Product category

Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYTHAGAAAD

Resort-Area Full-Service Hotels (Non–All-Inclusive)

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

SECONDARYTHAGALAC

Resort Convention Hotels

Travel & Hospitality/Lodging & Accommodation/Convention & Conference Hotels

Keywords

• Hotel accommodation
• Meeting event services
• Wedding venue services
• Hospitality services
• Airport transfer services

Headquarters

HQ city

Tangerang

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hotel Room Accommodation: Core revenue from overnight stays across various room types, with standard check-in at 14:00 and check-out at 12:00.
2. Meeting, Incentive, Conference and Events (MICE): Revenue from meeting rooms, conference facilities, and grand ballroom venues for corporate events, seminars, weddings, and social gatherings.
3. Food and Beverage: Restaurant services including breakfast (for all Parador hotels except Starlet brand) with local and international menu options.
4. Ancillary Services: Additional revenue streams including massage services, fitness center, swimming pool access, laundry services, and airport transfer services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Atria Hotel Gading Serpong is a 4-star hotel operated by PT Parador Management International under the Parador Hotels & Resorts brand, offering overnight room accommodation along with a full suite of hospitality amenities. The property also provides MICE (Meeting, Incentive, Conference, and Event) facilities including meeting rooms and a Grand Ballroom with capacity for up to 1,500 guests, comprehensive wedding packages, food and beverage services, and ancillary offerings such as swimming pool, fitness center, massage, laundry, and airport shuttle.

Product overview

Atria Hotel Gading Serpong is a 4-star hotel property operated by Parador Hotels & Resorts, part of a multi-brand portfolio that includes Atria Hotel (4-star), Vega Hotel (3-star), Fame Hotel (2-star), and Starlet Hotel (1-star/economy). The hotel offers a comprehensive range of hospitality services including accommodation, MICE (Meeting, Incentive, Conference, and Event) facilities with Grand Ballroom capacity of 1,500 persons, wedding services, and airport transfer. The product operates as a single hotel property with modular service offerings including meeting rooms, restaurant, swimming pool, fitness center, and children's play area.

Differentiator

Problem solved

Functional benefit

Products and services

• Atria Hotel Gading Serpong Accommodation
• MICE Facilities (Meeting, Incentive, Conference, and Events)
• Wedding Services
• Airport Transfer Service

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Harris Hotels: Tauzia Hotels Group's mid-scale Indonesian chain focused on business travelers and families. Comparable in 3-4 star positioning, MICE facilities, and Indonesian city locations.
• Hotel Aryaduta: Indonesian full-service and MICE-oriented hotel chain with strong ballroom and event infrastructure. Comparable in 4-star positioning, MICE/wedding focus, and Indonesian city-center locations.
• favehotel: Tauzia's economy/midscale Indonesian chain. Comparable as a price-tier brand within a multi-brand Indonesian portfolio, overlapping with Parador's Starlet and Fame tiers.
• Swiss-Belhotel Indonesia: Mid-scale to upscale Indonesian hotel chain with strong MICE facilities. Comparable in 4-star positioning, ballroom capacity, and emphasis on corporate and event demand.
• Santika Indonesia Hotels & Resorts: Indonesian mid-scale to upper-mid hotel chain operating across multiple price tiers (Santika, Amaris, favehotel) nationwide. Most directly comparable in tiered brand strategy and Indonesian geographic footprint.
• Aston Hotels & Resorts: Archipelago-wide Indonesian hotel chain covering economy to 4-star segments with properties in Java and Bali. Comparable in multi-tier brand portfolio and direct-booking distribution strategy.

Broad incumbents

• Holiday Inn: IHG's mid-scale international brand with Indonesian properties targeting similar business and family segments. Competes on the same 4-star positioning but with global IHG One Rewards distribution.
• Ibis Hotels: Accor's economy/midscale brand with widespread Indonesian locations. Directly overlaps with Parador's Vega, Fame, and Starlet economy-to-midscale tiers, with stronger global distribution.
• Novotel: Accor's mid-scale international brand with significant Indonesian presence. Competes for the same 4-star business and leisure travelers but benefits from Accor's global loyalty and distribution scale.
• Wyndham Hotels & Resorts: International hotel group with growing mid-scale presence in Indonesia (Wyndham, Ramada, Howard Johnson). Competes in the same mid-market segment with franchise-driven scale advantages.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/atria-hotel-gading-serpong

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atria Hotel Gading Serpong