Attentus mannauður og ráðgjöf ehf.

What Attentus mannauður og ráðgjöf ehf. does

Attentus mannauður og ráðgjöf ehf. is an Icelandic professional services firm founded in 2007 and headquartered in Reykjavik, specializing in human resources consulting, psychological services, organizational audits and analyses, and training. The company focuses exclusively on the Icelandic market and has built particular expertise in equal pay certification under the ÍST 85:2012 standard, having assisted over 200 companies with compliance and certification processes. The firm holds recognition from Vinnueftirlitið (Iceland's Administration of Occupational Safety and Health) as an approved advisor in this domain.

The firm operates with a lean team of approximately 15 employees and is privately held by six owners who all serve as working consultants, indicating a practitioner-led model rather than a partner-managed professional services firm. Its service portfolio spans HR strategy, legal compliance, psychological assessments, salary analysis, and digital training, with both on-site and remote delivery options (the latter enabled through a partnership with Kara Connect since 2020). Named clients span tourism (Nordic Visitor), food and beverage (Te og kaffi), public sector, and healthcare, suggesting a diversified B2B client base within Iceland.

Revenue is generated through project-based professional services across multiple service lines, supplemented by technology-enabled offerings such as the proprietary EKKO workplace reporting portal launched in 2024. The go-to-market relies on regulatory expertise, long-standing relationships with Icelandic employers, and partnerships with technology providers including PayAnalytics (statistical salary analysis) and Qualtrics (survey tooling). Recent strategic activity includes a 2024 ownership transition, the launch of new psychology services, the EKKO portal, an equal pay advisory line repositioned after Icelandic law changes, and the acquisition of the Kjarna HR system.

Name

Attentus mannauður og ráðgjöf ehf.

Legal name

Attentus mannauður og ráðgjöf ehf.

Website

https://attentus.is

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Attentus mannauður og ráðgjöf ehf. is an Icelandic professional services firm offering HR consulting, equal pay certification, psychological services, organizational audits, and training to Icelandic businesses across multiple sectors, having assisted over 200 companies since 2007.

Ownership category

akta.pro rank

Product category

Human Resources Consulting and Workplace Psychology Services

NAICS

Human Resources Consulting Services (541612), Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

HR Policy, Governance, Compliance & Risk Advisory (BPACAJAF)

akta.pro secondary industries

Compensation, Benefits & Total Rewards Advisory (BPACAJAG), Labor Relations & Employment Practice Advisory (BPAHAGAK), People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH), Workforce Analytics & HR Metrics Advisory (BPACAJAK)

Keywords

• HR consulting services
• Workplace psychology services
• Equal pay certification
• Psychosocial risk assessment
• Workplace culture audits

Headquarters

HQ city

Reykjavík

HQ country

Iceland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. HR Consulting Services: Recurring and project-based consulting engagements covering HR advisory, equal pay certification support, audits, and workplace culture assessments for companies and institutions.
2. Psychological Services: Psychology services for workplaces including therapeutic interviews, manager coaching, mediation, communication issue resolution, psychosocial risk assessments, and EKKO case counseling — offered via service agreements giving clients priority access.
3. Training and Development: Courses, workshops, and lectures on topics including leadership development, performance feedback, team culture, stress management, and inclusion — delivered as one-off sessions or structured programs.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Attentus is a multi-disciplinary HR advisory and workplace psychology consulting firm that sells outsourced HR manager services, labor law advisory, psychological counseling and therapy, EKKO (workplace bullying/harassment/violence) investigations, psychosocial risk assessments, equal pay certification advisory (ÍST 85:2012), workplace culture audits, 360° management reviews, and leadership/training programs to Icelandic companies, municipalities, and government agencies.

Product overview

Attentus is a professional services firm offering an integrated portfolio of human resources consulting and psychological services. The company operates four main service pillars: Human Resources Consulting (including outsourced HR manager services, labor law, recruitment, and organizational development), Psychological Counseling (cognitive behavioral therapy, manager coaching, mediation, and EKKO services), Audits and Analyses (360° reviews, salary analyses, workplace culture assessments, HR due diligence), and Education and Training (leadership development, feedback training, stress management, team building). Key specialized offerings include the EKKO reporting portal for workplace misconduct, psychosocial risk assessments, equal pay certification advisory services (having assisted over 200 companies), and foreign worker integration support. The firm recently expanded with new psychological services including remote coaching via Kara Connect and salary analysis tools via PayAnalytics partnership.

Differentiator

Problem solved

Functional benefit

Products and services

• Human Resources Consulting (Mannauðsráðgjöf) Comprehensive HR consulting including outsourced HR manager services, HR support, labor law advisory, recruitment, termination, job descriptions, and organizational charts — for Icelandic companies and public institutions.
• EKKO Services (Bullying, Sexual Harassment, Gender-Based Harassment and Workplace Violence) Workplace investigations, policy development, prevention training, and confidential reporting for bullying, sexual harassment, gender-based harassment, and violence in the workplace — for Icelandic employers seeking Vinnueftirlitið-recognized investigation services.
• Psychosocial Risk Assessment (Sálfélagslegt áhættumat) Process to identify and assess psychosocial risk factors in workplaces that can affect employees' mental and social well-being — preventing stress, anxiety, and depression — for Icelandic employers seeking Vinnueftirlitið-recognized assessment services.
• Psychological Treatment and Counseling (Sálfræðimeðferð og ráðgjöf)

Quantifiable outcome

• Attentus assisted over 200 companies and institutions with equal pay certification implementation, representing approximately one-third of all certified companies in Iceland.
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• PayAnalyticscoreTechnology or IntegrationAttentus and PayAnalytics signed a partnership agreement to offer a better solution for salary analysis to companies and institutions. PayAnalytics software uses statistical methodology to analyze salary differences and highlight changes needed to eliminate gender-based pay gaps. The partnership is particularly useful for companies Attentus assists with equal pay certification (jafnlaunavottun). PayAnalytics won the Gulleggið award in 2016 and has been in development since 2015.
• Kara Connect (Velferðartorg)coreStrategic or Co-development PartnerAttentus is the first Icelandic HR company to offer remote coaching and HR consulting using Kara Connect software. Attentus psychologists also offer services through Kara Connect's welfare platform (Velferðartorg), allowing companies that have purchased access to book appointments. Attentus participated in a model project at Kõra Connect providing free psychological support to Grindvíkingur residents.
• Vinnueftirlitið (Directorate of Occupational Safety and Health)coreStrategic or Co-development PartnerAttentus is a recognized (viðurkenndur) service provider in occupational health and safety from Vinnueftirlitið, authorized to conduct EKKO case investigations (assessments of workplace bullying, sexual harassment, gender-based harassment, and violence) and psychosocial risk assessments.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Deel: Fast-growing global HR and Employer-of-Record platform serving SMEs and mid-market companies with payroll, compliance, and HR tooling. Adjacent competitor to Attentus's HR advisory and compliance services for companies with international workforces.

Others

• PayAnalytics: Iceland-based salary analysis software using statistical methodology to identify and close gender pay gaps. Both Attentus's technology partner and adjacent competitor — the same software enables equal pay work that could increasingly be performed in-house by clients.
• Kara Connect (Velferðartorg): Icelandic welfare and remote-care platform that distributes Attentus psychology services to corporate clients. Strategic partner but also an adjacent digital-health platform that could compete for the same corporate mental-health budget over time.

Broad incumbents

• Korn Ferry: Global organizational consulting firm covering talent management, executive search, and HR advisory. Comparable in leadership development, executive coaching, and organizational advisory work that Attentus delivers at smaller scale.
• Willis Towers Watson: Global advisory firm with major HR, compensation, and people analytics practices serving multinational employers. Overlaps with Attentus's equal pay certification, compensation analysis, and workforce advisory work, but at far broader scope.
• Aon: Global professional services firm with substantial HR consulting and workforce practices. Comparable in addressing compensation benchmarking, workforce risk, and HR advisory for employers, though operating at enterprise scale.
• Mercer: Global HR consulting leader covering compensation, benefits, talent, and workforce analytics. Comparable to Attentus's compensation and HR advisory practices, though operating at vastly larger scale across multiple service lines worldwide.

Direct peers

• Capacent: One of the leading Icelandic management and HR consulting firms, offering advisory services to Icelandic companies and public-sector clients. Directly comparable to Attentus in domestic HR advisory scope, target customer base, and professional-services delivery model.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/attentus

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Attentus mannauður og ráðgjöf ehf.