ATV Andina Television

What ATV Andina Television does

ATV Andina Television, operating commercially as ATV Perú, is a private Peruvian broadcast television network and digital news platform headquartered in Lima, Peru. The company's core business is the production and distribution of live television programming combined with digital streaming via its atv.pe website. Content spans national and international news, investigative journalism (notably the Día D program with Pamela Vértiz), entertainment (including Magaly TV La Firme), and sports coverage centered on Peruvian football, alongside real-time emergency and weather reporting for events affecting Lima and other districts.

The underlying technology is conventional linear over-the-air television broadcasting paired with a website-based live streaming and on-demand news article platform. ATV distributes content through four complementary surfaces: traditional broadcast TV reaching households throughout Peru, the atv.pe live stream and news site, and active social media profiles on Instagram, Facebook, X, and YouTube. The company does not operate a mobile app and has not disclosed any APIs, integrations, or AI/ML-driven product features.

ATV's business model is advertising-funded on both the broadcast and digital sides. The company sells commercial airtime to advertisers during news broadcasts and programming slots, and monetizes its digital properties through web advertising on atv.pe. The company serves a horizontal general Peruvian audience seeking news, entertainment, and sports content, with no disclosed consumer subscription or paywall. Headcount is reported as 11-50, and there are no public revenue figures, funding rounds, ownership disclosures, or documented M&A activity in the source data.

Name

ATV Andina Television

Legal name

ATV Andina Television

Website

https://atv.pe

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

ATV Andina Television (ATV Perú) is a private Peruvian broadcast television network and digital news platform that produces and distributes live news, investigative journalism, entertainment, and sports programming to general Peruvian viewers via linear TV, atv.pe streaming, and social media, monetized through advertising.

Ownership category

akta.pro rank

Product category

Broadcast Television

NAICS

Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)

Keywords

• Broadcast television
• News programming
• Live streaming
• Investigative journalism
• Entertainment shows

Headquarters

HQ city

Breña

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Television Advertising: Traditional broadcast television advertising model where the channel sells commercial airtime to advertisers during news broadcasts and programming slots.
2. Digital Content and Streaming: Website-based content distribution including live streaming, on-demand news articles, and multimedia content accessible through atv.pe platform.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

ATV Andina Television (ATV Perú) is a Peruvian broadcast television network that produces and airs news bulletins, investigative journalism programs, entertainment shows, and football/sports coverage distributed over-the-air across Peru. It complements its linear broadcast with a digital platform atv.pe that streams the channel live and publishes on-demand news articles and multimedia content. The channel monetizes its audience reach primarily through advertising sold across both broadcast and digital inventory.

Product overview

ATV Andina Television is a Peruvian broadcast television channel and digital news platform offering live TV streaming, breaking news coverage, and entertainment programming. The company's digital properties include a news website (atv.pe) providing current events, sports, and entertainment content across multiple program categories including news bulletins, interview shows, sports programs, and lifestyle/entertainment segments.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Comprehensive national news coverage across multiple topics including current events, weather emergencies, crime, politics, entertainment, and sports

Segments1 record

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Expansion highlights3 records

Direct peers

• RPP Noticias: Leading Peruvian news brand operating radio, television (RPP TV), and a major digital news site. Competes with ATV for news audiences and advertiser dollars in Peru, especially via digital and live streaming distribution.
• TV Perú: State-owned Peruvian public broadcaster providing national news, cultural, and entertainment programming on linear TV and digital. Operates in the same regulatory and audience space as ATV with comparable content genres.
• Willax: Fast-growing Peruvian broadcast and digital news channel known for 24/7 news programming and live streaming via willax.pe. Direct competitor that has been taking share from traditional broadcasters including ATV through a digital-first strategy.
• Latina Televisión: Major Peruvian broadcast television network producing news, entertainment, and sports content for national audiences. Competes head-to-head with ATV for ratings and Peruvian ad budgets via parallel linear and online streaming distribution.
• Panamericana Televisión: Peruvian broadcaster with national news and entertainment programming distributed via linear TV and panamericana.pe digital platform. Direct competitor sharing ATV's advertising-based revenue model and Peruvian mass-market audience.
• América Televisión: Peru's leading broadcast television network operating from Lima with national news, entertainment, and sports programming on linear TV and digital. Direct competitor to ATV in the same market with overlapping ad-supported revenue model and content genres.

Regional players

• Teleamazonas (Ecuador): Ecuadorian private broadcast network with news, entertainment, and digital distribution serving national audiences. Operates as a regional peer to ATV with similar ad-supported broadcast-plus-streaming structure in a neighboring Andean market.
• Caracol Televisión: Major Colombian broadcast network with national news, entertainment, and live sports, plus a streaming and digital platform. Compares to ATV in business model and content mix but operates in a different Andean country rather than directly competing in Peru.

Broad incumbents

• TelevisaUnivision: Spanish-language broadcast and streaming giant operating Univision, Canal 5, and the ViX streaming platform across the Americas. A broader incumbent with overlapping broadcast and streaming capabilities and Spanish-language mass-market positioning analogous to ATV's role in Peru.
• Rede Globo: Brazil's largest media conglomerate operating broadcast TV (Globo), streaming (Globoplay), and digital news. While not a direct Peruvian competitor, it is a relevant broad incumbent reference point for ad-supported broadcast-and-streaming models in Latin America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/atvperu
• Facebookfacebook.com/ATVPeru
• Xtwitter.com/atvperu
• YouTubeyoutube.com/channel/UCQjRjbHFDgSHEKAEACpE_kw
• LinkedInlinkedin.com/company/atv-andina-television

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ATV Andina Television