ATZ Group
ATZ AG (ATZ Group), founded in 1973 in Germany, is a privately held professional-services firm delivering marketing, media, recruiting, and AI-enabled automation services to enterprise clients and mid-market entrepreneurs across the DACH region and internationally.
- Company typePrivate
- Founded1973
- HeadquartersBerlin, Germany
- Headcount51–100
- GTM typeB2B
- OfferingServices
What ATZ Group does
ATZ AG (trading as ATZ Group) is a privately held German professional-services firm founded in 1973, headquartered in Berlin with operational offices in Dortmund and Herdecke. The company describes itself as a "Commercial Growth Orchestration" partner delivering integrated services across four pillars: Media, Marketing, Recruiting, and Artificial Intelligence. Its product surface spans six core offerings—IT and process development, Lead Automation, Professional Media production, an Intelligent Recruiting Platform, Social Media management, and the TPCC Journey digital-transformation program—supported by in-house IT and process-development capabilities and integrations with Google, Meta, and IONOS.
ATZ serves a dual customer base: enterprise clients (Mercedes-Benz, Volkswagen, Bosch, BASF, BP, Schaeffler, Continental, ZF, Philips, Sparkassen, Varta, HELLA/FORVIA, BVB, Aral) and mid-market entrepreneurs within the meaning of §14 BGB. Its go-to-market combines direct enterprise field sales with a digital self-service booking funnel (meet.atz.group) and an authorized-partner/third-party-provider reseller channel. Pricing is quote-based and custom, with services typically billed upfront via SEPA direct debit.
Commercial mechanics rely on professional-services fees across consulting, agency work, recruiting, media production, and seminars/events. The company claims 5,000+ projects across 150 countries in 45 languages, though revenue, ARR, and unit economics are not publicly disclosed. Founder/management ownership (Marius Kaufhold) and absence of institutional investors, funding rounds, M&A, or public-listing events shape a stable but small-scale operating profile with approximately 61 employees.
ATZ Group firmographics
Firmographics- Name
- ATZ Group
- Legal name
- ATZ AG
- Website
- https://atz.group
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ATZ AG (ATZ Group), founded in 1973 in Germany, is a privately held professional-services firm delivering marketing, media, recruiting, and AI-enabled automation services to enterprise clients and mid-market entrepreneurs across the DACH region and internationally.
- Ownership category
- akta.pro rank
ATZ Group industry classification
Industry- Product category
- Marketing & Advertising Services
- NAICS
- Marketing Consulting Services (541613), Advertising Agencies (541810), Computer Systems Design Services (541512), Custom Computer Programming Services (541511)
- SIC
- Services-Management Consulting Services (8742), Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Digital & Technology Transformation Consulting (BPAHACAH)
- akta.pro secondary industries
- Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD), Mentorship, Coaching & Office-Hours Platforms (MPACALAG)
Keywords
Where ATZ Group is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
ATZ Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Consulting and Agency Services: ATZ AG provides comprehensive consulting and agency services in the field of marketing and website creation. Unless expressly agreed otherwise in writing, ATZ AG does not owe the Customer the production of a specific work/result. Services are provided on a fee-for-service basis with payment due immediately, in full, and in advance unless individually agreed.
- Marketing and Advertising Services: Services include lead automation, social media campaigns, and digital marketing. Third-party advertising costs (e.g., Facebook, Google) are borne separately by the customer and are not included in ATZ AG's remuneration.
- Recruiting Services: Intelligent recruiting platform and services optimized for finding employees. Process optimization for the entire recruiting workflow.
- Seminars and Events: Seminars and events with participation fees. Bookings are binding. Cancellation fees apply based on timing (35% at 8 weeks, 50% at 4 weeks, full fee under 4 weeks).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Custom professional services tailored to client needs |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
ATZ Group product offering
Product offeringCore offering
ATZ Group provides holistic commercial growth orchestration services across four pillars: Media, Marketing, Recruiting, and Artificial Intelligence. The portfolio includes six core offerings: IT and process development for workflow automation and digitalization, lead automation for end-to-end prospect nurturing, professional media production (photo, video, livestreams, post-production), an intelligent recruiting platform, social media management across Instagram, LinkedIn, Facebook, and TikTok, and the TPCC Journey master solution for entrepreneurial digital transformation. Services are customized per client and sold primarily to enterprise and mid-market organizations.
Product overview
ATZ Group is a commercial growth orchestration company offering a portfolio of services across Media, Marketing, Recruiting, and Artificial Intelligence. The offering consists of six core service areas: IT and Process Development (automating and digitizing workflows), Lead Automation (automated lead generation from first contact through nurturing), Professional Media (photo/video production and post-production), an Intelligent Recruiting Platform (end-to-end recruiting optimization), Social Media Services (content creation and campaign management across major social platforms), and the TPCC Journey (a comprehensive digital transformation program). These services work holistically to ensure the growth and success of their partners, with operations established in 1973, over 5,000 projects completed, spanning 150 countries in 45 languages.
Differentiator
Problem solved
Functional benefit
Products and services
- IT and Process Development In-house IT and process development service that automates, digitizes, and standardizes client workflows to increase efficiency and reduce costs. Delivered as customized smart solutions for internal operations optimization and digital transformation, with continuous development of new technologies and processes.
- Lead Automation Customized lead automation solutions that convert prospects into customers fully automatically, covering first contact through follow-up and nurturing. Innovative tools specifically designed for and continuously optimized per client to keep them ahead in lead generation.
- Professional Media Full-service media creation including professional photo shoots, video productions, live streams, and post-production. Accompanies clients from concept to final cut with state-of-the-art technology and creative expertise for a memorable media presence.
- Intelligent Recruiting Platform Intelligent recruiting platform that optimizes the entire recruiting process to be faster, more precise, and more straightforward than traditional methods. Helps companies find employees who fit with minimal effort and maximum success.
- Social Media Services Social media management across Instagram, LinkedIn, Facebook, and TikTok, including creative content production, precise campaign planning and execution, targeted advertising, and brand visibility optimization to make brands impossible to ignore.
- TPCC Journey Master digital transformation solution providing tools and strategies for entrepreneurs to elevate their business individually, efficiently, and future-proof. Described as the latest and most in-demand solution for entrepreneurs seeking to take the next step into their digital future.
Quantifiable outcome
- 5000+ projects completed
- +2 more outcomes
Companies that use ATZ Group
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles1 record
ATZ Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
ATZ Group partnerships and signals
Strategic signalPartnerships
36 partnerships are on record, tiered minor and core.
- ARALminorAral is a major German fuel retailer and part of the BP group. ATZ Group counts Aral among its partners, though the specific nature of the partnership is not detailed on the website.
- BASFminorBASF is a leading chemical company. ATZ Group lists BASF among its partner companies.
- BoschminorBosch is a major automotive technology supplier. ATZ Group lists Bosch among its partner companies.
- ContinentalminorContinental is a leading automotive technology company. ATZ Group lists Continental among its partner companies.
- Mercedes-BenzminorMercedes-Benz is a premium automotive OEM. ATZ Group lists Mercedes-Benz among its partner companies.
- SchaefflerminorSchaeffler is a major automotive and industrial supplier. ATZ Group lists Schaeffler among its partner companies.
- VolkswagenminorVolkswagen is a leading automotive OEM. ATZ Group lists Volkswagen among its partner companies.
- ZFminorZF is a major automotive technology supplier. ATZ Group lists ZF among its partner companies.
- ACPS AutomotiveminorAutomotive supplier listed on partners page.
- Adis TechnologyminorAutomotive technology supplier listed on partners page.
- AHEADminorAutomotive supplier listed on partners page.
- AIC GermanyminorAutomotive supplier listed on partners page.
- AkzoNobelminorChemicals company listed on partners page.
- AxaltaminorCoatings company listed on partners page.
- BrembominorAutomotive braking systems supplier listed on partners page.
- DekraminorTesting, inspection, and certification company listed on partners page.
- DensominorAutomotive technology supplier listed on partners page.
- DentsuminorMarketing and advertising company listed on partners page.
- Gates CorporationminorIndustrial manufacturer listed on partners page.
- GKN AutomotiveminorAutomotive driveline technology supplier listed on partners page.
- Hella Gutmann SolutionsminorAutomotive diagnostic solutions provider listed on partners page.
- KYBminorAutomotive suspension and steering supplier listed on partners page.
- Liqui MolyminorAutomotive chemicals company listed on partners page.
- MAHLEminorAutomotive components supplier listed on partners page.
- MANminorCommercial vehicles manufacturer listed on partners page.
- Mann+HummelminorFiltration solutions company listed on partners page.
- MichelinminorTire manufacturer listed on partners page.
- ShellminorEnergy company listed on partners page.
- SKFminorBearings and seals supplier listed on partners page.
- ValeominorAutomotive technology supplier listed on partners page.
- VartaminorBattery manufacturer listed on partners page.
- WürthminorHardware and fasteners company listed on partners page.
- YokohamaminorTire manufacturer listed on partners page.
- IONOScoreIONOS SE provides web hosting services for ATZ Group's website. The privacy policy confirms IONOS records logfiles and IP addresses when visitors access the website. A data processing agreement (DPA) is in place per GDPR requirements.
- GooglecoreGoogle provides advertising (Google Ads), analytics (Google Analytics), tag management (Google Tag Manager), and conversion tracking services. ATZ Group uses Google Ads for online promotional programs and keyword targeting.
- Meta (Facebook/Instagram)coreMeta Platforms Ireland provides social media integration, advertising (Meta Pixel for conversion tracking), and remarketing capabilities. ATZ Group uses Meta's advertising network for targeted campaigns.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
ATZ Group competitors and assessment
Company assessmentBroad incumbents
- Dentsu Group: Global advertising and marketing services holding company spanning creative, media, CXM, and consulting. Listed as an ATZ partner; competes broadly for enterprise marketing and digital-transformation mandates ATZ targets.
- Publicis Groupe: Global communications group with integrated creative, media, data, and digital transformation practices (e.g., Publicis Sapient). Competes for the same enterprise digital-transformation and recruitment-marketing work that ATZ pursues.
- GroupM (WPP): WPP's media investment and marketing services group. Competes with ATZ for media planning/buying, digital marketing, and enterprise performance-marketing mandates.
- Deloitte Digital: Big Four digital transformation consultancy combining creative, technology, and strategy. Comparable to ATZ's TPCC Journey digital-transformation pitch for enterprise clients, but at much larger scale.
- Accenture Song: Accenture's digital creative, marketing, and technology-services arm. Highly comparable to ATZ's TPCC Journey-style digital transformation offering, but operating at vastly greater scale across global enterprise clients.
Direct peers
- Serviceplan Group: Largest independent German agency group offering integrated marketing, media, digital, and technology services with multiple international offices. Directly comparable to ATZ Group's Marketing/Media/Recruiting/AI value proposition and German mid-market to enterprise client base.
- Scholz & Friends: Long-established German creative and digital agency (now part of the BBDO/Omnicom network). Comparable to ATZ in offering integrated marketing communications to enterprise clients and operating from Germany with international reach.
- Ströer SE & Co. KGaA: Germany-based digital marketing and media company combining out-of-home advertising with digital multi-screen media and marketing services. Comparable to ATZ's media+marketing digital service stack and German enterprise customer base.
Regional players
- SinnerSchrader (Accenture Song): German digital agency, now part of Accenture Song, focused on digital strategy, platforms, and marketing. Closely comparable to ATZ's media + digital marketing services and German market position.
Emerging players
- Personio: Munich-based HR/recruiting SaaS provider for SMB and mid-market. Overlaps with ATZ's Intelligent Recruiting Platform positioning and target entrepreneur/enterprise customer segment in Germany.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ATZ Group social profiles
Digital presenceATZ Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
ATZ Group leadership team
Management profileNumber of profiles
Profiles1 record
ATZ Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ATZ Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ATZ Group
What does ATZ Group do?
ATZ Group provides holistic commercial growth orchestration services across four pillars: Media, Marketing, Recruiting, and Artificial Intelligence. The portfolio includes six core offerings: IT and process development for workflow automation and digitalization, lead automation for end-to-end prospect nurturing, professional media production (photo, video, livestreams, post-production), an intelligent recruiting platform, social media management across Instagram, LinkedIn, Facebook, and TikTok, and the TPCC Journey master solution for entrepreneurial digital transformation. Services are customized per client and sold primarily to enterprise and mid-market organizations.
Is ATZ Group a public or private company?
ATZ Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ATZ Group founded?
ATZ Group was founded in 1973. It employs 51 to 100 people.
Where is ATZ Group based?
ATZ Group is headquartered in Berlin, Germany, in the Europe region.
How does ATZ Group make money?
Four revenue lines are on record. Consulting and Agency Services are the primary driver. The others are marketing and Advertising Services, recruiting Services and seminars and Events.
Who are ATZ Group's main competitors?
Broad incumbents on record are Dentsu Group, Publicis Groupe, GroupM (WPP), Deloitte Digital and Accenture Song. Direct peers are Serviceplan Group, Scholz & Friends and Ströer SE & Co. KGaA. SinnerSchrader (Accenture Song) is listed as a regional player. Personio is listed as an emerging player.
Does ATZ Group have an API?
No public API is recorded for ATZ Group.
What industry is ATZ Group in?
ATZ Group's product category is Marketing & Advertising Services. Its primary akta.pro industry code is BPAHACAH, Digital & Technology Transformation Consulting, with a secondary code of BPACAPAD, Talent Acquisition (Recruiting) & Applicant Tracking (ATS). Its NAICS code is 541613 and its SIC code is 8742.