Auberge de l'Ill

What Auberge de l'Ill does

Auberge de l'Ill is a family-owned luxury hospitality group headquartered in Illhaeusern, Alsace, France, operating since 1870 under the Haeberlin-Baumann family (currently in its fourth generation). The flagship is a 2-Michelin-star gastronomic restaurant led by Chef Marc Haeberlin, offering tasting menus priced at €200–€290 per person and à la carte service. Integrated adjacent operations include the 5-star Hôtel des Berges (16 keys including junior suites, suites, and a Fisherman's Cottage at €400–€690/night) and the 5-star Spa des Saules, an 800m² wellness facility designed by Jouin Manku featuring a heated outdoor pool, sauna, hammam, jacuzzi, and treatments using partner brands NÜSSA, CHO Nature, and Nature Effiscience.

The business model combines direct-to-consumer revenue across restaurant covers, hotel room nights, spa treatments, gift boxes via Secretbox, and take-away products via Atelier Haeberlin e-commerce, supplemented by brand licensing royalties from three Auberge de l'Ill branded restaurants operated by Hiramatsu Restaurant in Tokyo, Nagoya, and Sapporo, Japan. The company is a private SARL (SIREN 917221301) with no external investors; social capital is €350,000 and headcount is approximately 30 core staff supplemented by an extended roster of sommeliers, Maîtres d'Hôtel, and chefs. Target segments are affluent luxury travelers, gourmet food enthusiasts, corporate seminar clients (up to 14 participants), and wellness seekers. Marketing is conducted through a multilingual website, direct booking platforms, industry associations (Relais & Châteaux, Les Grandes Tables du Monde, Collège Culinaire de France, Étoiles d'Alsace), earned media, and the EPICES community association founded by Isabelle Haeberlin.

Name

Auberge de l'Ill

Legal name

SARL AUBERGE DE L'ILL

Website

https://auberge-de-l-ill.com

Company type

Private

Founded year

1870

Operating status

Operating

Headcount range

11–50 employees

Short description

Auberge de l'Ill is a family-owned luxury hospitality group in Illhaeusern, Alsace, operating a 2-Michelin-star restaurant, a 5-star 16-room hotel, and an 800m² spa, serving affluent travelers, gourmet diners, and corporate clients with premium Alsatian gastronomy and wellness experiences.

Ownership category

akta.pro rank

Product category

Luxury Hospitality & Fine Dining

NAICS

Hotels (except Casino Hotels) and Motels (72111), Full-Service Restaurants (722511), Food Services and Drinking Places (722)

SIC

Hotels & Motels (7011), Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Luxury Wellness & Spa Resorts (THAGACAG), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Fine dining restaurants
• Luxury hotel accommodation
• Wellness spa services
• Gourmet French cuisine
• Culinary event hosting

Headquarters

HQ city

Illhaeusern

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Fine Dining Restaurant: Michelin 2-star gastronomic restaurant serving午餐 and dinner with set menus (€200-€290) and à la carte options. Revenue from per-covers, wine pairings, and seasonal special menus.
2. 5-Star Hotel Accommodation: Hôtel des Berges with rooms (€400-€440), junior suites (€540), suites (€630-€690), and Fisherman's Cottage (€690). Additional revenue from breakfast (€39-45), garage, pet fees.
3. Spa and Wellness Services: Spa des Saules offering treatments from €65-€330, with day spa access fees and massage services. Professional treatments including massages, body scrubs, facials, manicures/pedicures.
4. Gift Boxes and Vouchers: Prepaid gift boxes for gourmet experiences, spa treatments, and hotel stays sold through Secretbox platform.
5. Retail Products: Foie gras terrines and specialty products available for take-away through Atelier Haeberlin (click & collect).
6. Licensed Restaurant Locations: Franchise/branding relationships with Hiramatsu Restaurant for Auberge de l'Ill locations in Tokyo, Nagoya, and Sapporo, Japan.
7. Brasserie des Haras: Related establishment operated by Maxime Muller Haeberlin at former national stud farm in Strasbourg.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels7 records

Core offering

Auberge de l'Ill is a long-established luxury hospitality destination in Illhaeusern, Alsace, France, operating a 2-Michelin-star restaurant, a 5-star hotel (Hôtel des Berges), and a 5-star spa (Spa des Saules). The estate also offers the Atelier Haeberlin cooking school, the Les Bords de l'Ill private event venue, and additional dining venues (La Table d'Auberge de l'Ill, La Winstub, and the seasonal L'Ill au Jardin), all run by the Haeberlin family across four generations.

Product overview

Auberge de l'Ill operates as a multi-establishment luxury hospitality group comprising three core offerings: the two Michelin-starred L'Auberge de l'Ill restaurant (fine dining by Chef Marc Haeberlin), the five-star Hôtel des Berges (16 rooms and suites), and the five-star Spa des Saules (800m² wellness facility). The group also includes Atelier Haeberlin (artisanal food products e-commerce), Les Bords de l'Ill (river breakfast experiences), and seminar services. International expansion includes licensed Auberge de l'Ill restaurants in Japan (Tokyo, Nagoya, Sapporo) and the affiliated Brasserie des Haras in Strasbourg. Additionally, Isabelle Haeberlin founded Association EPICES, a community cooking initiative. All establishments are operated by the Haeberlin-Baumann family, who have been welcoming guests for over 150 years.

Differentiator

Problem solved

Functional benefit

Products and services

• Auberge de l'Ill Restaurant
• Hôtel des Berges

Quantifiable outcome

• 3rd best restaurant in the world ranking by TripAdvisor in 2016
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• NÜSSAcoreStrategic or Co-development PartnerSpa product partner providing minimalist certified organic and natural skincare formulas handcrafted in France. Partner for facial treatments including Radiance Revealing and GUA SHA ancestral technique sessions.
• CHO NaturecoreStrategic or Co-development PartnerFamily brand specializing in natural and organic skincare with formulas made in Grasse laboratory. Provides eye treatments and Beauty & Relax facials using vegetable and essential oils.
• Nature EffisciencecoreStrategic or Co-development PartnerExpert partner for willow oil-based treatments and massage services at Spa des Saules.
• Boatmen's Association of IllhaeusernminorStrategic or Co-development PartnerPartnership offering unique breakfast-on-water experience where guests enjoy breakfast on flat boats (barques plates) on the River Ill.
• Hiramatsu RestaurantminorOEM/ Whitelabel/ Licensing PartnerJapanese restaurant operator managing Auberge de l'Ill branded locations in Tokyo, Nagoya, and Sapporo under licensing arrangement.
• Brasserie des Haras (Les Haras)minorStrategic or Co-development PartnerBrasserie operated by Maxime Muller Haeberlin at former national stud farm (Haras) in Strasbourg. Related family establishment embodying Haeberlin culinary spirit.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Auberge du Père Bise: Luxury lakeside auberge in Talloires with Michelin-starred restaurant and Relais & Châteaux hotel. Comparable in combining Michelin gastronomy, luxury boutique lodging, and a scenic natural setting targeting affluent travelers.
• Maison Lameloise: 3-Michelin-star restaurant with a Relais & Châteaux hotel in Chagny, Burgundy. Comparable concept: family-owned gourmet destination combining Michelin restaurant, small luxury hotel, and regional gastronomic heritage in rural France.
• Hotel Traube Tonbach: Family-run 5-star German luxury hotel with Michelin-starred restaurant in the Black Forest. Same multi-generational family model as Auberge de l'Ill (Finkbeiner family), and the venue where next-gen Maxime Haeberlin trained.
• Domaine des Hauts de Loire: Small Relais & Châteaux luxury hotel with gastronomic restaurant in the Loire Valley. Similar in scale (~20-30 keys), rural French location, and integration of fine dining with luxury accommodation.
• Maison Troisgros: Family-run French gastronomic destination in Roanne holding 3 Michelin stars, with on-site hotel. Same integrated fine-dining-plus-lodging concept as Auberge de l'Ill, with comparable multi-generational ownership and Michelin-led positioning in rural France.
• Relais Bernard Loiseau: Michelin-starred gourmet destination in Saulieu, Burgundy with associated luxury hotel. Comparable positioning to Auberge de l'Ill as a long-established French gastronomic landmark with lodging, though under different ownership/brand structure.
• La Pyramide (Patrick Henriroux): 2-Michelin-star gourmet destination with boutique hotel in Vienne, France. Directly comparable concept: chef-led destination combining Michelin restaurant with on-site luxury lodging targeting gastronomic tourists.
• Le Bois sans Feuilles (Régis & Jacques Marcon): Family-run 3-Michelin-star destination with on-site hotel in Saint-Bonnet-le-Château, France. Closely comparable in scale, family heritage, Michelin-tier gastronomy, and integrated destination-resort model targeting gourmet travelers.

Broad incumbents

• Cheval Blanc Paris (LVMH): LVMH-owned luxury palace hotel with Michelin-starred restaurants (Plénitude, Le Tout-Paris) and Dior Spa. Relevant as a benchmark for valuation/positioning of integrated ultra-luxury hospitality-plus-gastronomy brands, though at significantly larger scale.
• Le Bristol Paris: Iconic Parisian palace hotel with 3-Michelin-star restaurant (Epicure) and spa. Comparable luxury positioning and Michelin-tier dining, but operates at much larger scale and in a major city versus Illhaeusern's destination-resort model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/aubergedelill

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auberge de l'Ill