Hiramatsu
Hiramatsu is a Japanese luxury hospitality company founded in 1982, operating approximately 20 French and Italian restaurants across 7 major cities, 6 boutique hotels under THE HIRAMATSU HOTELS & RESORTS brand, and restaurant wedding services. It serves affluent Japanese consumers seeking premium culinary, hospitality, and celebration experiences, supported by loyalty programs and Michelin-recognized chefs.
- Company typePublic
- Founded1982
- HeadquartersTokyo, Japan
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
Hiramatsu firmographics
Firmographics- Name
- Hiramatsu
- Legal name
- 株式会社ひらまつ
- Website
- https://hiramatsu.co.jp
- Company type
- Public
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Hiramatsu is a Japanese luxury hospitality company founded in 1982, operating approximately 20 French and Italian restaurants across 7 major cities, 6 boutique hotels under THE HIRAMATSU HOTELS & RESORTS brand, and restaurant wedding services. It serves affluent Japanese consumers seeking premium culinary, hospitality, and celebration experiences, supported by loyalty programs and Michelin-recognized chefs.
- Ownership category
- akta.pro rank
Hiramatsu industry classification
Industry- Product category
- Luxury Hospitality & Fine Dining
- NAICS
- Full-Service Restaurants (722511), Hotels (except Casino Hotels) and Motels (72111), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Fine Dining Restaurants (THAFACAA)
- akta.pro secondary industries
- Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Business & Corporate Full-Service Hotels (THAGAAAE), Special Occasion & Destination Restaurants (THAFACAK)
Keywords
Where Hiramatsu is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices8 records
Markets served
Hiramatsu business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Restaurant Operations: Revenue from operating French and Italian restaurants across Japan. Includes dining at locations in Tokyo, Sapporo, Kanazawa, Nagoya, Kyoto, Osaka, and Fukuoka. Revenue from à la carte dining, tasting courses, and special seasonal menus (e.g., Christmas courses, truffle dinners, sakura menus).
- Hotel Operations: Revenue from THE HIRAMATSU HOTELS & RESORTS properties in Kashikojima (Ise-Shima), Atami, Sengokuhara (Hakone), Ginoza (Okinawa), Kyoto, and Miyota (Karuizawa). Includes overnight stays with French or Italian dining experiences.
- Wedding / Bridal Services: Restaurant wedding services (celebrated 30th anniversary in 2021), with wedding venues at multiple locations including restaurants and dedicated hotel properties.
- Gift Certificates and Merchandise: Sale of meal tickets (e-Gift digital, physical pair/lunch/dinner tickets, custom-made tickets, and gift cards), plus online wine sales through Hiramatsu Online.
- Membership and Point Program: Club Hiramatsu point program (up to 10% point accumulation), with membership tiers Bronze (5%), Silver (8%), Gold (10%). Points can be redeemed for dining and hotel stays.
- Licensed Brand Operations: Licensing of Cafe Michelangelo brand to HESTA Okura for Osaka Namba Central Grand Hotel (opened July 2023), marking the first license agreement for the brand.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | e-Gift Digital Meal Tickets - Range of fixed-price tickets for restaurants |
| Transaction based/ take rate | Pay-as-you-go | Physical Meal Tickets - Common meal tickets for nationwide use |
| Transaction based/ take rate | Pay-as-you-go | Custom-made (Odagawa) Meal Tickets - Tailored to specific restaurant and course |
| Transaction based/ take rate | Pay-as-you-go | Gift Cards - Cash-equivalent vouchers for all Hiramatsu locations |
| Other | Monthly | Club Hiramatsu Point Program - Members earn points on dining and hotel stays |
| Other | Pay-as-you-go | Wedding / Bridal Dining Discounts |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels9 records
Hiramatsu product offering
Product offeringCore offering
Hiramatsu operates a Japanese luxury hospitality group providing French and Italian fine-dining restaurant services, boutique hotel accommodation (THE HIRAMATSU HOTELS & RESORTS), restaurant wedding services, online wine retail, and gift certificate/membership programs. The company runs 20+ restaurant locations across 7 major Japanese cities and 6 hotel properties nationwide, serving affluent individual consumers, couples, and corporate clients seeking premium culinary and celebration experiences.
Product overview
Hiramatsu is a Japanese hospitality company operating a portfolio of restaurants, hotels, and wedding services. The company manages THE HIRAMATSU HOTELS & RESORTS with 6 properties (Kashikojima, Atami, Sengokuhara, Ginoza, Kyoto, and Karuizawa Miyota), operates approximately 20 restaurant brands including Paul Bocuse, Philippe Mille, Laurent Pourcel, and Auberges de l'Ill franchises, provides restaurant wedding services with 30 years of history, and sells wine through its online shop. The company also operates membership programs (Club Hiramatsu and Memoire de Hiramatsu) and offers gift certificates and cards for its restaurants and hotels.
Differentiator
Problem solved
Functional benefit
Brands
- HIRAMATSU HOTELS & RESORTS: The company's luxury boutique hotel brand operating properties across Japan, including Kashikojima, Atami, Sengokuhara, Ginoza, Kyoto, and Karuizawa Miyota.
- Club ひらまつ (Club Hiramatsu)
- メモワール・ド・ひらまつ (Mémoire de Hiramatsu)
Products and services
- THE HIRAMATSU HOTELS & RESORTS Kashikojima (賢島) Luxury boutique hotel in Kashikojima, Ise-Shima, featuring French cuisine, spa facilities, and taho pools for affluent leisure travelers.
- THE HIRAMATSU HOTELS & RESORTS Atami (熱海) Luxury boutique hotel in Atami offering French and Japanese cuisine, traditional sukiya-style building, and source-fed hot spring baths in every room.
- THE HIRAMATSU HOTELS & RESORTS Sengokuhara (仙石原) Small luxury hotel in Hakone-Sengokuhara with 11 rooms featuring private onsen hot spring baths and Italian cuisine by Chef Yoshikoshi Kenjiro.
- THE HIRAMATSU HOTELS & RESORTS Ginoza (宜野座) Private resort hotel in Okinawa Ginoza with ocean-view rooms, villas with private pools and jacuzzis, and multiple dining options.
- THE HIRAMATSU Kyoto (京都) Urban luxury hotel in central Kyoto with 29 rooms near Karasuma-Oike station, featuring Italian restaurant La Luce, Kappo Izumi, and French restaurant Hiramatsu Kodaiji within a traditional Kyomachiya building.
- THE HIRAMATSU Karuizawa Miyota (軽井沢 御代田) Forest grand aubergue in Miyota, Nagano, offering both French and Italian cuisine, dog-friendly villas, and wellness experiences. Awarded 2 Michelin Keys in 2025.
- Hiramatsu Restaurant Network (ひらまつレストラン) Network of 20+ French and Italian fine-dining restaurants across 7 Japanese cities (Tokyo, Sapporo, Kanazawa, Nagoya, Kyoto, Osaka, Fukuoka), including proprietary brands and licensed concepts from Paul Bocuse, Philippe Mille, Laurent Pourcel, and Auberges de l'Ill.
- Hiramatsu Wedding (ひらまつウエディング) Restaurant wedding services for couples seeking French cuisine celebrations, with venues at restaurants and dedicated hotel properties across Japan. Includes Memoire de Hiramatsu lifetime membership benefits.
- Hiramatsu Online (ひらまつオンライン) Proprietary e-commerce platform selling estate wines sourced through Hiramatsu's exclusive channels, including original-label Champagne Perrier-Jouet collaboration products, with delivery across Japan.
- Club Hiramatsu (クラブ ひらまつ) Point program for restaurants and hotels with tiered membership stages (Bronze 5%, Silver 8%, Gold 10%) offering up to 10% point accumulation rates. Points can be redeemed for dining and hotel stays.
- Memoire de Hiramatsu (メモワール・ド・ひらまつ)
- Hiramatsu Meal Tickets (ひらまつお食事券)
- Hiramatsu Gift Card (ひらまつギフトカード)
- Hiramatsu Official App (ひらまつ公式アプリ) Official mobile application integrating Club Hiramatsu loyalty program with digital membership cards, point accumulation, tiered rewards, birthday perks, and member-exclusive event access.
- HRMT STAGE (HIRAMATSU STAGE) New Ebisu, Tokyo restaurant opened February 2026 as a Hiramatsu heritage-evolution concept restaurant.
- Licensed Cafe Michelangelo (Albergo Cafe Michelangelo) Licensed cafe operation at the Centara Grand Hotel Osaka Namba, operated by HESTA Okura under the Cafe Michelangelo brand.
Quantifiable outcome
- 30,000 wedding couples served over 30 years of wedding service (as of 2021)
- +3 more outcomes
Companies that use Hiramatsu
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Hiramatsu technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hiramatsu partnerships and signals
Strategic signalPartnerships
29 partnerships are on record, tiered minor and core.
- Champagne Perrier-Jouet (France)minorHiramatsu collaborated with Champagne Perrier-Jouet to create a Hiramatsu original label 'Perrier-Jouet Grand Brut' with Hiramatsu-specific label design, sold through Hiramatsu restaurants, hotels, and Hiramatsu Online from late November 2024.
- Ginoza Village / Okinawa Local ArtisansminorTHE HIRAMATSU HOTELS & RESORTS Ginoza collaborated with local Okinawa experts to develop original essential oil 'Heitokaze' inspired by local sea and forest scenery, sold as a hotel souvenir product.
- TableCheck Ltd.coreTableCheck provides the online reservation system used across most Hiramatsu restaurants for customer booking management. Integration enables direct restaurant booking through TableCheck platform.
- Ryukyu Glass Artisans (Okinawa)minorTHE HIRAMATSU Ginoza transformed discarded hotel beverage bottles into Ryukyu glassware, upcycling glass for use as serving items in the hotel restaurant, reducing waste and supporting local traditional crafts.
- Decorte (Wedding Photography)minorDecorte, a national wedding photography studio chain, collaborated with Hiramatsu Wedding to offer photo wedding plans combining photography sessions with restaurant dining experiences.
- HESTA Okura Co., Ltd.minorFirst licensing agreement for the Cafe Michelangelo brand. HESTA Okura opened 'Albergo Cafe Michelangelo' at the Centara Grand Hotel Osaka Namba, marking Hiramatsu's first franchise/license operation.
- Domaine Tzah / Nakazawa Vineyard (Hokkaido Wine)minorHiramatsu's Sapporo location collaborated with Hokkaido's Domaine Tzah and Nakazawa Vineyard for special wine pairing gala dinners, connecting cool-climate Hokkaido wines with French cuisine.
- Miyazaki Kobayashi CityminorMiyazaki Kobayashi City collaborated with Hiramatsu through hometown tax programs, featuring local ingredients in meals at various Hiramatsu locations.
- Staub Japan (cookware)minorWedding collaboration using Staub cast iron cookware for Staub wedding menus at Listrante Kubotsu (Fukuoka) and Listrante ASO (Tokyo), offering couples cast iron-made wedding dishes.
- Fukushima Imamiya Sake Brewery (Fukutome Co., Ltd.)minor400-year-old sake brewery in Kanazawa collaborated with Hiramatsu's Cafe & Brasserie Paul Bocuse to create original cocktails using Fukutome sake, promoting Kanazawa's local culture and regional cuisine.
- Waphyto (Wellness / Skincare Brand)minorTHE HIRAMATSU Miyota Karuizawa御代田 introduced Waphyto plant-based skincare products as room amenities and wellness program components from 2021 (hotel industry first), enhancing guest wellness experiences.
- Royal Blue Tea (Premium Bottled Tea)minorSeasonal tea-pairing events: Hiramatsu collaborated with Royal Blue Tea for 'Spring Tea Banquet', 'Summer Tea Banquet', 'Autumn Tea Banquet', and 'Winter Tea Banquet' events featuring premium bottled teas paired with French and Italian cuisine.
- Shinshu Winery / Mans Wine Kozara WineryminorCollaboration at THE HIRAMATSU Miyota Karuizawa with Shinshu's pioneering winery for winemaker's dinner and wine pairing experiences, promoting Nagano's regional wine culture.
- Pacific Club (Golf)minorPartnership with Pacific Club for golf travel packages. HIRAMATSU HOTELS guests receive preferential green fees at Pacific Club Karuizawa Resort and Gotemba West courses, combining golf with Hiramatsu's luxury dining and accommodation.
- Kagoshima Shibushi CityminorKagoshima Shibushi City partnered with Hiramatsu Reserve (Nishi-Azabu) for hometown tax meal voucher programs featuring local seafood, Kuroge Washugyu beef, and aged sweet potato products.
- Perrier-Jouet (Champagne)minorAnnual summer collaboration between HIRAMATSU HOTELS and Champagne Perrier-Jouet, offering exclusive accommodation plans with Perrier-Jouet Bell Epoque 2015 and Blanc de Blancs, including poolside champagne experiences at Ginoza, Okinawa.
- Hokkaido Shirakaba TownminorRegional food collaboration: Sans-Ep Saveur Tokyo partnered with Hokkaido Shirakaba Town for a regional ingredient course meal available as a hometown tax (furusato nozei) redemption gift.
- Nagano Miyota TownminorRegional food collaboration: Restaurant Hiramatsu Reserve partnered with Nagano Miyota Town for regional ingredient courses as hometown tax redemption gifts.
- Yamanashi Wine / Shinshu WineriesminorHiramatsu's Karuizawa御代田 hotel hosts quarterly 'Shinshu Wine Week' events promoting Nagano-produced wines. Partnership with Villa d'Est Winery and Tuld Orion among others, featuring wine pairing dinner events.
- Champagne Bollinger (Champagne, France)minorChampagne Bollinger collaborated with Hiramatsu for special Valentine's Day and other gala dinners at Hiramatsu Hakata and other locations.
- Champagne Deutz (Champagne, France)minorChampagne Deutz partnered with Philippe Mille Tokyo for exclusive gala dinners, providing premium champagne pairings for Philippe Mille's French cuisine.
- Nakamura Gejitsu Komuten (Kyoto)minorKyoto-based traditional Sukiya architecture firm Nakamura Gejitsu Komuten designed and renovated the Higashiyama Koudaidera property, creating the traditional Japanese Kappo restaurant Kogetsuan and French restaurant Hiramatsu Kodaiji.
- Laurent Pourcel / Le Jardin des Sens (Montpellier, France)coreChef Laurent Pourcel of Montpellier's Le Jardin des Sens (twin-star restaurant) co-brands Sans-Ep Saveur in Tokyo Marunouchi. Annual chef visits, harvest festival collaborations, and regional ingredient promotions. The partnership connects southern French cuisine with Japanese culinary sensibility.
- Philippe Mille (Champagne, France)corePhilippe Mille, Chef of Domaine Les Crayeres (2 Michelin stars, Champagne), opened Philippe Mille Tokyo at Tokyo Midtown in March 2017. Annual collaboration includes cherry blossom 'Menu SAKURA', harvest festival dinners, and regular chef visits. Hiramatsu has an exclusive or preferred relationship with the Philippe Mille brand in Japan.
- KDDI CorporationminorKDDI and Hiramatsu collaborated on 'SYNC DINNER' - a special dining experience connecting couples in Tokyo and Fukuoka (approx. 900km apart) via live video link, allowing simultaneous shared dining experiences during Christmas 2016.
- Marc Haeberlin (Alsace, France)coreChef Marc Haeberlin of 3-Michelin-starred Auberges de L'Ill in Alsace visits Japan annually for special gala dinners at multiple Japanese locations, collaborating on seasonal menus featuring traditional Alsatian cuisine.
- Auberges de L'Ill (Marc Haeberlin, Alsace, France)coreHiramatsu operates 3 Auberges de L'Ill locations in Japan (Tokyo Roppongi, Nagoya Midland Square, Sapporo Maruyama). Chef Marc Haeberlin visits Japan annually for gala dinners and special events. The partnership brings 3-star Alsace cuisine to Japan.
- Paul Bocuse Association (Lyon, France)coreHiramatsu operates multiple licensed Paul Bocuse brand restaurants (Maison Paul Bocuse Daikanyama, Jardin Paul Bocuse Kanazawa, multiple Brasserie Paul Bocuse locations in Tokyo, Brasserie Paul Bocuse Musee at National Art Center). The partnership brings authentic Paul Bocuse French cuisine to Japan.
- Christophe Mullerat (Paul Bocuse Lyon HQ)coreChef Christophe Mullerat, the inheritor of Paul Bocuse's legacy, visited Japan in June 2016 for special gala dinners at multiple Hiramatsu locations, bringing the latest innovations from Lyon headquarters.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Hiramatsu competitors and assessment
Company assessmentBroad incumbents
- Aman Resorts: Ultra-luxury global resort operator including Aman Tokyo, Aman Kyoto, and Amanemu. Comparable as a luxury resort brand emphasizing privacy, design, and culinary excellence, though at higher price points and international scale.
- Prince Hotels: Major Japanese hotel operator under Seibu Group with extensive urban and resort hotel portfolio plus ski resorts, restaurants, and wedding venues. Larger scale incumbent operating across all hospitality categories that Hiramatsu serves.
- Okura Nikko Hotels: Japan's flagship luxury hotel brand (Hotel Okura, Nikko) with renowned fine dining restaurants. Direct comparable in the luxury hospitality segment, particularly for Hiramatsu's licensed cafe operation through its partnership with HESTA Okura.
- St. Regis / Marriott Luxury Collection Japan: International luxury hotel brands operating in Japan (The Prince Gallery Tokyo Kioicho, St. Regis Osaka, The Ritz-Carlton Kyoto, etc.). Comparable as global luxury hospitality competitors targeting the same affluent Japanese and inbound tourist customers.
- Tokyu Hotels & Resorts: Major Japanese hotel chain owned by Tokyu Corporation with urban luxury and resort properties nationwide. Comparable as a publicly-listed Japanese hotel/restaurant group competing for affluent domestic travelers and event customers.
Others
- TableCheck: Japanese restaurant reservation SaaS platform and Hiramatsu's actual technology partner (per TableCheck Ltd. partnership). Indirect ecosystem connection as the booking infrastructure provider across Hiramatsu's restaurant portfolio.
Direct peers
- Hoshino Resorts: Japanese luxury and upscale hospitality operator with a portfolio of boutique hotels (HOSHINOYA, RISONARE, OMO) plus restaurant and resort properties. Most direct comparable as a domestic Japan luxury hospitality group combining unique hotels with culinary-led dining experiences.
- Hoshinoya (Hoshino Resorts' luxury flagship): Ultra-luxury Japanese ryokan-inspired resort brand operating properties like HOSHINOYA Kyoto, Tokyo, Karuizawa, and Fuji. Most comparable on the hotel side for THE HIRAMATSU Hotels & Resorts — both target affluent experiential travelers seeking Japanese luxury hospitality.
- Fujita Kanko Inc. Long-established Japanese hotel and resort operator (WHG - Washington Hotel, Hotel Gracery, Fujiya Hotel) with integrated restaurant operations. Comparable as a TSE-listed Japanese hospitality group combining urban hotels, resorts, and food service.
Regional players
- Royal Host: Japanese family restaurant chain with banquet and wedding venue operations. Comparable as a domestic Japanese food service operator with wedding business, though positioned in the mid-market rather than luxury segment Hiramatsu occupies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights7 records
Customer concentration
Hiramatsu social profiles
Digital presenceHiramatsu financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hiramatsu leadership team
Management profileNumber of profiles
Profiles1 record
Hiramatsu subsidiaries and ownership
Company hierarchySubsidiaries2 records
Hiramatsu funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hiramatsu M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hiramatsu
What does Hiramatsu do?
Hiramatsu operates a Japanese luxury hospitality group providing French and Italian fine-dining restaurant services, boutique hotel accommodation (THE HIRAMATSU HOTELS & RESORTS), restaurant wedding services, online wine retail, and gift certificate/membership programs. The company runs 20+ restaurant locations across 7 major Japanese cities and 6 hotel properties nationwide, serving affluent individual consumers, couples, and corporate clients seeking premium culinary and celebration experiences.
Is Hiramatsu a public or private company?
Hiramatsu is a public company. It is classified as public and is currently operating.
When was Hiramatsu founded?
Hiramatsu was founded in 1982. It employs 501 to 1,000 people.
Where is Hiramatsu based?
Hiramatsu is headquartered in Tokyo, Japan, in the Asia region.
How does Hiramatsu make money?
Six revenue lines are on record. Restaurant Operations are the primary driver. The others are hotel Operations, wedding / Bridal Services, gift Certificates and Merchandise, membership and Point Program and licensed Brand Operations.
Who are Hiramatsu's main competitors?
Broad incumbents on record are Aman Resorts, Prince Hotels, Okura Nikko Hotels, St. Regis / Marriott Luxury Collection Japan and Tokyu Hotels & Resorts. TableCheck is listed as an others. Direct peers are Hoshino Resorts, Hoshinoya (Hoshino Resorts' luxury flagship) and Fujita Kanko Inc.. Royal Host is listed as a regional player.
Does Hiramatsu have an API?
No public API is recorded for Hiramatsu.
What industry is Hiramatsu in?
Hiramatsu's product category is Luxury Hospitality & Fine Dining. Its primary akta.pro industry code is THAFACAA, Fine Dining Restaurants, with a secondary code of THAGAAAD, Resort-Area Full-Service Hotels (Non–All-Inclusive). Its NAICS code is 722511 and its SIC code is 5810.