Auberge du Pecheur

What Auberge du Pecheur does

Auberge du Pecheur NV is a privately-held Belgian boutique hotel and brasserie operator located at Pontstraat 41 in Sint-Martens-Latem (Deurle), near Ghent, operating as part of the Stars of Flanders NV hospitality group. The property comprises 32 authentically styled hotel rooms distributed across a main building and three annexes (Deurle House, Latem House, and Ooidonk House), with six room categories ranging from Business to Suite including Junior Suites overlooking the Leie River and Ooidonk Castle. Core operations span three integrated lines: hotel accommodation, a brasserie restaurant serving lunch (€38 weekly menu) and dinner daily with seasonal menus updated monthly, and eight meeting/event rooms accommodating groups of 12 to 500 guests. Ancillary services include a lounge bar, fitness room, gift vouchers via ZenChef, and a recurring calendar of annual events such as the Maatjesfestival (June), Marché Méditerranée (July-August), Barlalys pop-up summer bar, and Sunday brunches (Easter, Mother's Day, Father's Day, Saint Nicholas at €105 per person).

Revenue is generated across six identified streams: hotel accommodations, brasserie dining, events and weddings (up to 500 guests for receptions, 250 seated), packaged hotel stays (Dine and Stay €259, Luxury Gastronomic Package €335-350, Boat Trip Packages €329-888 per couple), special brunch events, and meeting/seminar packages. The customer base spans four primary segments: leisure travelers and couples, corporate and business groups, celebrations and events (weddings, anniversaries, funerals), and local diners. Go-to-market is primarily direct: the trilingual website (Dutch/English/French) drives bookings via Mews PMS for rooms and online table reservations, while corporate and group bookings (5+ rooms) are handled via a dedicated sales email at the parent-group level. Distribution partnerships extend the offering through more than 16 curated local operators covering boat trips, Vespa tours, e-bike rentals, water sports, distillery visits, team-building activities, and wedding photography.

The underlying technology stack is standard hospitality infrastructure: Mews for property and reservation management, ZenChef for gift voucher e-commerce, Google Analytics and reCAPTCHA for web analytics and security, Koreo for email marketing, and Clickshare for meeting-room wireless presentations. No proprietary software, AI/ML capabilities, or platform products are developed or disclosed. The company operates under a Belgian corporate structure (Naamloze Vennootschap, VAT BE0472.482.644) with no public listing, no disclosed funding rounds, and no M&A activity. Ownership is held within the Stars of Flanders group structure alongside Hotel Serwir (Sint-Niklaas), brasserie Charl's (Knokke), Gosset Hotel (Groot-Bijgaarden), and caterer Dîner Privé.

Name

Auberge du Pecheur

Legal name

Auberge du Pêcheur NV

Website

https://auberge-du-pecheur.be

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

A 32-room boutique hotel and brasserie on the Leie River in Sint-Martens-Latem, Belgium, offering accommodation, dining, meeting facilities, weddings, and curated local activities as a member of the Stars of Flanders hospitality group.

Ownership category

akta.pro rank

Product category

Boutique Hotel and Restaurant Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Full-Service Restaurants (722511), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Hybrid Meetings & Tech-Enabled Conference Hotels (THAGALAM)

Keywords

• Boutique hotel accommodation
• Brasserie dining services
• Event venue hosting
• Wedding reception facilities
• Riverside hospitality

Headquarters

HQ city

Sint-Martens-Latem

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hotel Accommodations: Revenue from 32 hotel rooms across main building and three annexes (Deurle House, Latem House, Ooidonk House), including various room types from business to suites.
2. Brasserie Dining: Restaurant revenue from lunch (12:00-14:00) and dinner (18:00-21:00) service, including à la carte menu, lunch menu (€38), and seasonal offerings.
3. Events & Weddings: Revenue from hosting weddings (up to 500 guests for receptions), corporate events, funerals, and private parties in various meeting rooms and event spaces.
4. Hotel Packages: Package deals combining accommodation with dining and activities including Dine and Stay (€259), Luxury Gastronomic Package (€335-€350), and Boat Trip packages (€329-€888 depending on couples and type).
5. Brunch Events: Special brunch events priced at €105 per person including welcome drink, wine, water, and coffee/tea for Easter, Mother's Day, Father's Day, and Sinterklaas.
6. Meeting & Seminar Packages: Revenue from meeting room rentals and packages including breakfast seminars, full-day seminars with lunch options, and customizable corporate meeting arrangements.

Pricing tiers

Distribution channels3 records

Marketing channels4 records

Core offering

Auberge du Pecheur operates a four-star boutique hotel with 32 authentically styled rooms across a main building and three annexes (Deurle House, Latem House, Ooidonk House), combined with a brasserie restaurant, lounge bar, eight meeting rooms, and event venues along the Leie River in Sint-Martens-Latem, Belgium. The integrated property offers hotel accommodation, full-service brasserie dining for lunch and dinner, versatile meeting and event spaces accommodating 12 to 500 guests, wedding hosting, and curated local activities including boat trips and team building experiences.

Product overview

Auberge du Pecheur is a boutique hotel and restaurant complex in Sint-Martens-Latem, Belgium, offering an integrated hospitality experience centered around 32 authentically styled hotel rooms, brasserie dining, meeting facilities, and event venues along the Leie River. The property operates across a main building and three historic annex buildings (Deurle House, Latem House, and Ooidonk House). Core offerings include Hotel Accommodation (with six room categories from Business to Suite), Brasserie Dining (open daily for lunch and dinner with seasonal menus), and Meeting Rooms (eight versatile spaces for 12-500 guests). These are complemented by ancillary services: Lounge Bar, Fitness Room, Sunday Brunch, and a calendar of Events including weddings, parties, annual festivals (Maatjesfestival, Marché Méditerrané), and seasonal Pop-Up Summer Bar. The property also curates Experiences including Boat Trips on the Leie and Activity/Team Building packages through local partners. Guests can purchase Gift Cards and book stay packages combining dining, accommodation, and activities.

Differentiator

Problem solved

Functional benefit

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

20 partnerships are on record, tiered core and minor.

• Stars of FlanderscoreOthersParent company overseeing Auberge du Pêcheur along with Hotel Serwir (Sint-Niklaas), brasserie Charl's (Knokke), Gosset Hotel (Groot-Bijgaarden), and caterer Dîner Privé. Provides centralized reservations, HR, and group marketing.
• BOOOTminorStrategic or Co-development PartnerBoat trip partner offering luxury sloops and yacht rentals for discovering the Leie region from April to end of October.
• LALYSminorStrategic or Co-development PartnerSloop rental partner for self-guided Leie river cruises departing from the region.
• LEAUPEROminorStrategic or Co-development PartnerBoat rental partner offering motorboat experiences on the Leie for couples and groups.
• The Lucky CharmminorStrategic or Co-development PartnerLuxury yacht charter partner for exclusive cruises on the Leie River.
• Cruise 4 TwominorStrategic or Co-development PartnerSpecialized two-person cruise operator for romantic Leie river experiences.
• Rent CruisesminorStrategic or Co-development PartnerLeie cruise rental partner offering various vessel options for river exploration.
• La Bella VespaminorStrategic or Co-development PartnerVespa tour operator offering guided tours through Sint-Martens-Latem, Deurle, Ooidonk Castle area, and Ghent city tours.
• Fietsen GodefrootminorStrategic or Co-development PartnerElectric bicycle rental partner delivering bikes to the hotel at reserved times for cycling routes in the Leie region.
• TeamAdventureminorStrategic or Co-development PartnerKayak and SUP rental partner for water sports activities on the Leie, suitable for friends, family, and team building.
• Filliers Grain DistilleryminorStrategic or Co-development PartnerLocal distillery with 140+ years of history offering guided visits by appointment. Part of regional activity offerings for guests.
• FunkeyminorImplementation/ SI/ Consulting PartnerTeam building activity provider organizing interactive team experiences at the hotel location.
• Here is the MoonminorImplementation/ SI/ Consulting PartnerTeam building and event activity partner offering creative team experiences.
• ActionmakerminorImplementation/ SI/ Consulting PartnerTeam building activity organizer for corporate events and team challenges.
• MovemintminorImplementation/ SI/ Consulting PartnerActivity and team building partner integrated via Funkey platform for corporate team events.
• Anna Dovie PhotographyminorStrategic or Co-development PartnerWedding photography partner capturing ceremonies and receptions at the venue.
• ADC Photographie (Arne De corte)minorStrategic or Co-development PartnerWedding photography partner documenting events with artistic approach.
• Lux Visual StorytellersminorStrategic or Co-development PartnerVisual storytelling partner for wedding and event documentation.
• Valerie De BackerminorStrategic or Co-development PartnerWedding photography partner for capturing special moments.
• Funerals HaerensminorStrategic or Co-development PartnerFuneral services partner recommended for clients requiring funeral director services alongside mourning meal catering.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Gosset Hotel: Third sister property under Stars of Flanders NV, operating a 4-star hotel near Brussels with brasserie and meeting facilities. Same group economics, same target segments (corporate, events, leisure).
• Hotel & Brasserie Industrie (Leuven): Belgian 4-star boutique hotel with brasserie dining and meeting/event facilities. Comparable operating model (rooms + brasserie + events) and corporate/leisure customer mix in a Belgian university city.
• Hotel & Restaurant De Vierwinden: Belgian 4-star riverside hotel-restaurant with brasserie, meeting rooms, and event hosting. Closely comparable in scale (small 4-star with restaurant), customer mix (corporate + celebrations), and Flemish regional positioning.
• Hotel Serwir: Sister property within the Stars of Flanders group, also a 4-star Belgian hotel with restaurant, meeting rooms, and events. Directly comparable in scale, group affiliation, and full-service operating model.

Regional players

• Hotel Dukes' Palace Bruges: Belgian 5-star luxury hotel with restaurant, meeting rooms, and event hosting in Bruges. Comparable full-service model and event/wedding capabilities, though positioned at the higher luxury tier and in a different Flemish tourism market.
• Relais & Châteaux Belgium: Network of upscale boutique château and countryside hotels in Belgium (e.g., Château de la Poste, Hostellerie du Lys) operating 4–5 star properties with restaurants and event hosting. Comparable boutique charm, premium positioning, and experiential dining in scenic locations.

Broad incumbents

• NH Hotels Belgium: International 4-star hotel chain with multiple Belgian properties, including riverside and historic buildings. Overlapping customer base (corporate meetings, leisure travelers) and similar full-service amenities, but operates at much larger chain scale.
• Martin's Hotels (Belgium): Established Belgian 4-star hotel group operating multiple properties with restaurants, meeting rooms, and event venues across Belgium. Comparable full-service hospitality model at slightly larger scale than Auberge du Pêcheur.
• Van der Valk Hotel Belgium: Major Dutch/Belgian 4-star hotel chain with multiple Belgian properties offering rooms, restaurants, and extensive meeting/event facilities. Comparable full-service positioning, but operates at chain scale with broader geographic reach.

Emerging players

• Château de la Poste (Assesse): Belgian château hotel offering rooms, restaurant, and event hosting in a scenic countryside location. Comparable boutique charm and wedding/event positioning, though smaller and less operationally diversified than Auberge du Pêcheur.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/auberge-du-pecheur

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auberge du Pecheur