AUB Marketing Club

What AUB Marketing Club does

AUB Marketing Club is a student-led initiative at the American University of Beirut, founded around 2019 and based on the AUB campus on Bliss Street, Hamra, Beirut. The club's stated mission is to empower and equip students with marketing skill sets, organized around three pillars: Learning, Experiencing, and Sharing. It serves undergraduate students at AUB, primarily from non-marketing majors including Business Administration, Public Management, Agriculture, Food Science, and Theater, in addition to Marketing majors.

The club delivers value through monthly programming including industry speaker sessions, lunch and learns, and career workshops, along with project-based activities tracked under "Upcoming Projects" and "Completed Projects" on its News page. Its technology footprint is minimal: a Weebly-hosted website (aubmarketingclub.weebly.com) serves as the primary digital surface, with pages for Home, Meet the Team, News, Contact Us, and a Join Application form that requires an AUB email and AUB ID, effectively gating membership to the AUB student body.

The organization has no formal legal entity, no parent company, no funding, no disclosed partnerships, and no commercial revenue model. Six student committee members (Kamal, Reem, Razan Abu Ismail, Alfred Daher, Rawan Raad, Razane Wakim) operate the club on a volunteer basis. Membership is free and acquired through an application process. The entity is best characterized as an extracurricular student organization rather than a business.

Name

AUB Marketing Club

Legal name

AUB Marketing Club

Website

https://aubmarketingclub.weebly.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

AUB Marketing Club is a student-led initiative at the American University of Beirut that equips undergraduate students with marketing skills through monthly industry speaker events, lunch and learns, career workshops, and projects, organized around learning, experiencing, and sharing pillars.

Ownership category

akta.pro rank

Product category

Student Organization / Professional Development Services

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Research & Science Fair Competitions (Science Fairs, Research Symposiums) (EDAMAGAL)

Keywords

• Student marketing club
• Marketing education
• Career workshops
• Professional networking
• Skill development programs

Headquarters

HQ city

Beirut

HQ country

Lebanon

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Membership-based organization: AUB Marketing Club is a non-profit student organization. It does not generate revenue from products or services. The club operates as a volunteer-based student initiative focused on skill development rather than commercial activity.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

AUB Marketing Club is a student-led initiative at the American University of Beirut that empowers and equips students with marketing skill sets through three pillars: learning, experiencing, and sharing. The club delivers this through monthly events including industry speakers, lunch and learns, and career workshops, complemented by hands-on projects. Membership is offered free of charge to AUB students through an online application process.

Product overview

AUB Marketing Club is a student-led initiative at the American University of Beirut focused on empowering students with marketing skills through learning, experiencing, and sharing. The organization operates as a university club rather than a product company, offering events, workshops, industry speakers, and career development opportunities to its members.

Differentiator

Problem solved

Functional benefit

Products and services

• Student Membership

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights1 record

Broad incumbents

• DECA (formerly Distributive Education Clubs of America): DECA is an international student organization that prepares students for careers in marketing, finance, hospitality, and management through chapter-based programming. It is structurally analogous to AUB Marketing Club — student-led chapters, competitive events, industry speakers — but operates across thousands of schools globally.
• Future Business Leaders of America (FBLA): FBLA is a U.S.-based student organization that builds career-ready business skills through chapter events, workshops, and competitions. Comparable to AUB Marketing Club as a university-track club teaching practical business/marketing capabilities to undergraduates via events and projects.
• American Marketing Association (AMA): AMA is the largest professional marketing association in North America and runs a collegiate chapter network that mirrors AUB Marketing Club's mission of advancing marketing knowledge among students. It is comparable as a brand-name umbrella for student marketing communities, though it operates at vastly greater scale.

Emerging players

• Hult Prize: The Hult Prize is a global student entrepreneurship competition organized through university campus directors. Comparable to AUB Marketing Club as a university-channel program that activates students around business challenges, though it operates as a competition rather than a year-round community.
• 180 Degrees Consulting: 180 Degrees Consulting runs student-led university branches that provide pro bono consulting to nonprofits and social enterprises. Comparable to AUB Marketing Club as a model for university-based student organizations delivering experiential, real-client work, though focused on consulting rather than marketing specifically.
• AIESEC: AIESEC is a global youth-led network with local university committees that run events, workshops, and professional development programs for students. Comparable to AUB Marketing Club in model (student-run, university-based, event-driven, volunteer-led) though its focus is broader than marketing.

Others

• Junior Achievement (JA Worldwide): Junior Achievement is a global nonprofit that delivers entrepreneurship, financial literacy, and work-readiness programs to students via local chapters and volunteer-led events. Comparable to AUB Marketing Club as a volunteer-driven, student-focused education organization that bridges academic learning and real-world business skills.

Direct peers

• Enactus: Enactus operates student-led university teams (including an Enactus AUB chapter) that run real-world business projects addressing social and environmental challenges. Most comparable to AUB Marketing Club as a global federation of student-led university teams organized around experiential learning and industry engagement.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/aub-marketing-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AUB Marketing Club