AU BOUT DE L'ART
AU BOUT DE L'ART (Maison Bray) is a privately held French artisan butcher, charcutier and traiteur operating 10 retail boutiques across the Vendée department, serving local families and corporate clients with farm-sourced meats, house-made charcuterie, event catering, and online pre-order pickup.
- Company typePrivate
- Founded-
- HeadquartersChantonnay, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What AU BOUT DE L'ART does
AU BOUT DE L'ART is the brand under which Maison Bray, a privately held French artisan food company headquartered in Chantonnay (Vendée), operates its catering (traiteur) activities, with the broader Maison Bray umbrella covering retail butcher and charcuterie services. The company runs a network of 10 boucheries (butcher-charcutier boutiques) spread across the Vendée department in western France — including locations in Chantonnay, La Châtaigneraie, Luçon, La Roche-sur-Yon, Olonne-sur-Mer, Challans, St Gilles Croix de Vie, Fontenay-le-Comte, St Jean de Monts, and Le Château d'Olonne — alongside a central laboratory and headquarters in Zone Polaris Nord, Chantonnay. Core offerings span three integrated categories: Boucherie (artisan-cut meats sourced from local Vendée farms), Charcuterie (house-made cured meats, sausages, terrines and related deli items), and Traiteur (event catering for baptisms, weddings, corporate functions, and family meals, packaged via downloadable seasonal catalogs).
The operating model combines physical retail with a website-based ordering system (maisonbray.fr) that lets customers pre-order across categories — Boucherie, Charcuterie, Grillades, Colis/offers, Plateau convivial/fondue, and Carte traiteur — and select a pickup location and date. The technical footprint is non-software: the underlying capability is artisan food preparation supported by a WordPress-based ecommerce front-end rather than proprietary technology, and no AI/ML, APIs, integrations, or app products are disclosed. Revenue is generated through direct-to-consumer one-time purchases at boutiques and via online pickup orders, plus professional-services catering for events; pricing is not publicly disclosed and operates on a per-product/per-event basis with no subscription model beyond a recurring monthly "colis du mois" themed package. Customers are predominantly individual consumers and families in Vendée, with a secondary segment of corporate clients procuring catering for events.
AU BOUT DE L'ART firmographics
Firmographics- Name
- AU BOUT DE L'ART
- Legal name
- Maison Bray
- Website
- https://auboutdelart.fr
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AU BOUT DE L'ART (Maison Bray) is a privately held French artisan butcher, charcutier and traiteur operating 10 retail boutiques across the Vendée department, serving local families and corporate clients with farm-sourced meats, house-made charcuterie, event catering, and online pre-order pickup.
- Ownership category
- akta.pro rank
AU BOUT DE L'ART industry classification
Industry- Product category
- Specialty Food Retail and Catering
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Butcher Shops & Meat Markets (CRAHAHAB)
- akta.pro secondary industry
- Charcuterie & Cured Meats Specialty Stores (CRAHAGAE)
Keywords
Where AU BOUT DE L'ART is headquartered
LocationHeadquarters
- HQ city
- Chantonnay
- HQ country
- France
- HQ region
- Europe
Offices10 records
Markets served
AU BOUT DE L'ART business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail meat and charcuterie sales: In-store sales of butcher and charcuterie products across multiple boutique locations in Vendée.
- Catering/Traiteur services: Catering services for family meals, baptisms, weddings, and corporate events with downloadable menus and pre-order options.
- Online ordering and pickup: E-commerce ordering system for Boucherie, Charcuterie, Grillades, Colis and special offers, Plateau convivial/fondue, and Catering menu with pickup at chosen location.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
AU BOUT DE L'ART product offering
Product offeringCore offering
AU BOUT DE L'ART is the traiteur (catering) brand of Maison Bray, a French artisan Boucherie-Charcuterie-Traiteur business. It sells locally-sourced meats, house-made charcuterie, and ready-to-eve catering items (appetizer platters, composed salads, seasonal menus, and monthly themed boxes) through 10 retail boutiques in Vendée and an online ordering platform for pickup. Offerings target individual consumers, families, and corporate clients hosting events such as baptisms, weddings, and company gatherings.
Product overview
Maison Bray operates as a unified Boucherie-Charcuterie-Traiteur business (associated with AU BOUT DE L'ART brand based on document naming) offering artisanal butcher services, house-made charcuterie, and catering for events. The business operates exclusively in Vendée, France through multiple retail locations and an online ordering system. The core products include Boucherie (fresh meats from local farms), Charcuterie (house-made deli products), and Traiteur (catering services for occasions from family meals to weddings). Online ordering connects to a network of 11 store locations throughout the region for convenient pickup.
Differentiator
Problem solved
Functional benefit
Products and services
- Boucherie (Butcher) Artisan butcher service offering locally-sourced meats from farms in Vendée. Customers can order fresh meat cuts online for pickup at any of the 10 boutique locations.
- Charcuterie (Deli) Artisanal charcuterie products including cured meats, sausages, terrines, and other prepared pork products available across boutiques and through the online ordering platform.
- Traiteur (Catering) Catering services for events including baptisms, weddings, corporate events, and family gatherings. Offers seasonal menus and customizable catering cards under the AU BOUT DE L'ART brand.
- Vente en ligne (Online Ordering) Online ordering platform allowing customers to browse Boucherie, Charcuterie, Grillades, Colis et offres du moment, Plateau convivial/fondue, and Carte traiteur categories, pay online, and pick up at their chosen boutique location on a selected date.
- Colis du mois (Monthly Box) Monthly themed meat/produce package offering with recipe ideas, ordered online and picked up at the customer's nearest boutique location.
Companies that use AU BOUT DE L'ART
Customer profileSegments2 records
Ideal customer profiles2 records
AU BOUT DE L'ART technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AU BOUT DE L'ART partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
AU BOUT DE L'ART competitors and assessment
Company assessmentBroad incumbents
- Boucheries André: Established multi-store French butcher chain with broader geographic reach — competes with Maison Bray in the regional artisan butcher space but operates at greater scale and with a wider delivery footprint, representing a larger incumbent benchmark.
- Lenôtre: Premium French traiteur and event-catering house with a long history in weddings, corporate, and gala catering — directly comparable to Maison Bray's traiteur vertical but at national luxury scale and with a broader product portfolio beyond meat.
- Herta: Nestlé-owned French charcuterie and processed-meat brand — directly comparable in charcuterie product category to Maison Bray but at national industrial scale and through supermarket distribution rather than boutique retail.
- Fleury Michon: Listed French industrial charcuterie and traiteur producer (jambon, plats préparés) — overlaps with Maison Bray's charcuterie and ready-meal catering offerings but operates at national industrial scale; useful benchmark for category sizing and channel distribution.
- La Grande Boucherie: French butcher-restaurant chain offering butcher shop sales alongside sit-down dining — overlaps with Maison Bray's boucherie/traiteur format at a wider footprint, representing a more capitalised branded incumbent in the butcher-caterer space.
Direct peers
- Bobosse: Paris-based artisanal butcher operating boutique locations focused on responsibly sourced meats and house-made charcuterie — directly comparable to Maison Bray in product mix (fresh meats, cured meats) and premium local-sourcing narrative, serving an urban rather than regional clientele.
- Hugo Desnoyer: Artisan Parisian butcher and charcutier with a flagship boutique plus secondary locations, emphasising hand-cut meats, house-made charcuterie, and premium service — the closest French comparable to Maison Bray's artisan boucherie-charcuterie positioning, differentiated mainly by urban Paris catchment.
- Maison Lascours: Family-run French artisan butcher and traiteur combining fresh meats, charcuterie, and event catering — overlapping core product lines with Maison Bray and comparable in scale, customer segments (families, corporate events), and multi-channel retail format.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
AU BOUT DE L'ART social profiles
Digital presenceAU BOUT DE L'ART financial estimates
Financial estimateRevenue estimate
Valuation estimate
AU BOUT DE L'ART leadership team
Management profileNumber of profiles
AU BOUT DE L'ART funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AU BOUT DE L'ART M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AU BOUT DE L'ART
What does AU BOUT DE L'ART do?
AU BOUT DE L'ART is the traiteur (catering) brand of Maison Bray, a French artisan Boucherie-Charcuterie-Traiteur business. It sells locally-sourced meats, house-made charcuterie, and ready-to-eve catering items (appetizer platters, composed salads, seasonal menus, and monthly themed boxes) through 10 retail boutiques in Vendée and an online ordering platform for pickup. Offerings target individual consumers, families, and corporate clients hosting events such as baptisms, weddings, and company gatherings.
Is AU BOUT DE L'ART a public or private company?
AU BOUT DE L'ART is a private company. It is classified as family owned and is currently operating.
When was AU BOUT DE L'ART founded?
AU BOUT DE L'ART was founded in -1. It employs 11 to 50 people.
Where is AU BOUT DE L'ART based?
AU BOUT DE L'ART is headquartered in Chantonnay, France, in the Europe region.
How does AU BOUT DE L'ART make money?
Three revenue lines are on record. Retail meat and charcuterie sales are the primary driver. The others are catering/Traiteur services and online ordering and pickup.
Who are AU BOUT DE L'ART's main competitors?
Broad incumbents on record are Boucheries André, Lenôtre, Herta, Fleury Michon and La Grande Boucherie. Direct peers are Bobosse, Hugo Desnoyer and Maison Lascours.
Does AU BOUT DE L'ART have an API?
No public API is recorded for AU BOUT DE L'ART.
What industry is AU BOUT DE L'ART in?
AU BOUT DE L'ART's product category is Specialty Food Retail and Catering. Its primary akta.pro industry code is CRAHAHAB, Butcher Shops & Meat Markets, with a secondary code of CRAHAGAE, Charcuterie & Cured Meats Specialty Stores. Its SIC code is 2000.