Auchan Retail Sénégal

What Auchan Retail Sénégal does

Auchan Retail Sénégal is the Senegalese subsidiary of the French Auchan Group (Association Familiale Mulliez), operating a multi-format grocery retail business in Senegal since 2014. The company runs an e-commerce platform at auchan.sn (branded Auchan Drive Sénégal) that lets consumers order groceries, household goods, personal care, baby products, beverages, and frozen/fresh food for either drive-through pickup or home delivery, and complements this with physical Auchan retail stores across the country. Its product catalog spans more than a dozen categories — including Epicerie Salée, Epicerie Sucrée, Boissons, Produits Surgelés, Produits Frais, Hygiène & Beauté, Bébé & Puériculture, Fruits & Légumes, Maison & Loisirs, and Petfood — and is supported by an active private-label portfolio (Cosmia, Cosmia Bio, Qilive, One Two Fun) developed at the parent-group level.

The underlying technology is a standard transactional e-commerce storefront with conventional features such as product search, category navigation, wishlists, multi-sub-cart splitting for mixed fulfillment modes, and registered-customer account management; there is no disclosed proprietary technology, AI/ML, or API platform. The go-to-market is direct-to-consumer via the website, the physical stores, a WhatsApp customer-service channel, and organic social media on Facebook, Instagram, TikTok, and YouTube.

Revenue is generated primarily through one-time retail product sales priced in CFA francs, with unit pricing across SKUs ranging from roughly 90 CFA for small items to over 50,000 CFA for premium goods, alongside periodic promotions. The company serves a single horizontal segment — Senegalese individual consumers and households — with no B2B or membership subscription model disclosed. As a privately held subsidiary within the larger Mulliez-owned conglomerate, the Senegalese entity does not disclose standalone financials and operates as part of the group's African retail footprint.

Name

Auchan Retail Sénégal

Legal name

Auchan Sénégal

Website

https://auchan.sn

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Auchan Retail Sénégal is the Senegalese subsidiary of France's Auchan Group, operating an omnichannel grocery business that combines physical stores with an online platform offering drive-through pickup and home delivery of groceries, household, and personal care items to Senegalese consumers.

Ownership category

akta.pro rank

Product category

Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Food and Beverage Retailers (445)

SIC

Retail-Grocery Stores (5411), Retail-Nonstore Retailers (5960)

akta.pro primary industry

Grocery & Food Omnichannel (CRAFAEAE)

Keywords

• Grocery retail
• Online grocery
• Home delivery
• Drive pickup
• Supermarket chain

Headquarters

HQ city

Dakar, Dakar

HQ country

Senegal

HQ region

Africa

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Product Sales: Revenue generated from direct retail sales of grocery and household products through both online e-commerce platform and physical Auchan retail stores in Senegal. Customers purchase products at listed CFA prices with no explicit membership fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Auchan Retail Sénégal is a grocery retailer that sells food and everyday consumer goods to individual shoppers in Senegal through physical stores and an online channel. Its offering centers on an e-commerce grocery platform (auchan.sn) with drive pickup (click & collect) and home delivery fulfillment options, providing consumers with a multichannel way to purchase groceries.

Product overview

Auchan Retail Sénégal operates an online grocery platform (Auchan Drive Sénégal) offering drive-through pickup and home delivery services. The product portfolio is organized as a single unified e-commerce platform with a comprehensive range of grocery and household products across multiple categories. The core offering includes the private-label Cosmia By Auchan personal care brand alongside national and international brands across food (epicerie salée/sucrée, frozen, fresh produce), beverages, baby care, household cleaning, home goods, and pet supplies. The platform integrates product browsing, shopping cart, wish lists, user accounts, and multiple delivery/payment options.

Differentiator

Problem solved

Functional benefit

Brands

• Cosmia: Personal care and beauty products brand including body care, hair care, hygiene, and cosmetics
• Cosmia Bio
• Qilive
• One Two Fun
• Sama Kalpé Auchan

Products and services

• Online grocery shopping (auchan.sn)
• Drive pickup (click & collect) Fulfillment service that lets customers order groceries online and pick them up at a designated drive pickup location, avoiding the wait for home delivery.
• Home delivery Delivery service that brings online grocery orders directly to the customer's address, providing an alternative to in-store and click & collect shopping.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Regional players

• Shoprite Holdings: South African grocery retailer with historical pan-African footprint across multiple sub-Saharan markets. Comparable as a formal grocery operator with strong private-label, fresh produce, and household assortment; serves as a regional benchmark for African grocery scale and private-label execution.
• Pick n Pay Stores: South African grocery retailer with operations in several African countries outside South Africa. Comparable as an organized grocery and household goods retailer pursuing formalization in African consumer markets; relevant peer for Auchan Sénégal's positioning versus other formal retail entrants.
• SPAR International: Voluntary trading group that licenses grocery retail across multiple African countries (including sub-Saharan markets). Comparable as an African-facing grocery operator with broad assortment, fresh categories, and private-label capability similar to Auchan's offering in Senegal.

Broad incumbents

• Casino Group: French retail conglomerate operating multiple grocery banners (Monoprix, Franprix, Leader Price, etc.) with international exposure. Comparable as a French-headquartered, multi-format grocery group with private-label emphasis — a structural analog to Auchan Group's positioning of its Senegal subsidiary.
• Jumia Technologies: Pan-African e-commerce marketplace with operations across multiple West African markets including Senegal. Comparable as a digital-first consumer retail platform competing for the same online grocery and household shoppers in Senegal, though Jumia's model is marketplace-led versus Auchan's inventory-led omnichannel.
• Carrefour: French multinational hypermarket/grocery retailer with operations in several African markets (e.g., Morocco, Egypt) and a parent comparable to Auchan Group. Comparable in core grocery and household assortment, private-label brands, and omnichannel ambition, even where direct Senegal overlap is limited.

Direct peers

• Glovo (Delivery Hero): On-demand multi-category delivery platform operating in Dakar, Senegal, that partners with grocery and retail merchants for last-mile delivery. Comparable because both companies deliver groceries and household goods to Senegalese consumers from a digital storefront, though Glovo is an aggregator rather than an inventory-led retailer.

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCKJm1vYcDSlZl-8dxYZaItQ/videos?view_as=subscriber
• Facebookfacebook.com/auchan.sn
• Instagraminstagram.com/auchan.sn/?hl=en
• TikToktiktok.com/@auchan_sn
• LinkedInlinkedin.com/company/auchan-retail-senegal

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auchan Retail Sénégal