Auctority GmbH

What Auctority GmbH does

Auctority GmbH is a strategic leadership and communications consulting firm headquartered in Freiburg im Breisgau, Germany, with additional offices in Wiesbaden and Brussels. Founded in 2017 by Randolf Jessl (Managing Director) and Andreas Scheuermann, the firm delivers what it brands 'Strategic Leadership Support' — an integrated advisory offering spanning leadership coaching, communications strategy, and change management for executives, enterprises, subject-matter experts, and public-sector organizations in the DACH and broader European markets.

The firm's service portfolio is organized around five modules: Studies & Analyses (proprietary research such as recurring Authority-in-Germany, HR Service Experience, and exhaustion studies), Strategies & Concepts Development (positioning and campaign planning), Content Conception & Placement (writing, ghostwriting, and media placement), Leadership & Communication Skills Training (media training, storytelling, coaching), and Change Management & Organizational Development. Its core methodology is the proprietary 'Triple-A-Ansatz' for implementing shared/distributed leadership across organizations. The firm operates as a lean core team of approximately 9 people supported by a curated network of independent experts, enabling flexible, specialist-led delivery rather than pyramid-model consulting.

Auctority generates revenue through customized project-based professional services engagements with no public pricing, targeting named enterprise and institutional clients including Allianz, Siemens, EY Germany, Panasonic, Haufe Group, the Bundesministerium für Arbeit und Soziales, Charta der Vielfalt, ddn, BKK Federation, and BPM. Go-to-market is relationship-driven and content-led: regular blog publishing, newsletters, trade-journal columns (Haufe.de, managerSeminare, Horizont, absatzwirtschaft), podcast appearances, conferences, and recurring proprietary studies drive inbound demand. In 2025, Auctority introduced two experimental custom-GPT-based products — the Shared Leadership Bot and the Erschöpfungsbot (Exhaustion Bot) — trained on its own research, signaling an early AI-augmented layer atop its consulting practice. The company is privately held by its founders with no external investors, no subsidiaries, and no public funding history.

Name

Auctority GmbH

Legal name

Auctority GmbH

Website

https://auctority.net

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Auctority GmbH is a Freiburg-based boutique consulting firm, founded in 2017, providing strategic leadership, communications, and change-management advisory to executives, enterprises, experts, and public-sector organizations across the DACH and broader European markets.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Public Relations Agencies (541820)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYTHAHAMAH

Training, Enablement & Talent Development Summits

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Corporate Meetings & Summits

SECONDARYTHAHACAI

Speaker, Program & Abstract Management Services

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Professional Conference Organizers (PCOs) & Meeting Planners

Keywords

• Strategic leadership consulting
• Communications advisory services
• Change management consulting
• Executive coaching services
• Thought leadership positioning

Headquarters

HQ city

Freiburg im Breisgau

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Strategic Leadership Advisory Services: Consulting engagements including strategy development, positioning, campaign management, and organizational change. Services delivered through individual coaching, group workshops, and program implementation.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Auctority GmbH is a strategic leadership and communications consulting firm that delivers "Strategic Leadership Support" — a portfolio of advisory services at the intersection of leadership, communication, and change management. The firm advises executives, organizations, and experts through consulting engagements, coaching, workshops, and content creation, while also conducting proprietary studies on authority, exhaustion, and HR topics. It complements the human advisory practice with experimental custom GPTs (Shared Leadership Bot and Erschöpfungsbot) that provide conversational access to its research.

Product overview

Auctority GmbH is a strategic leadership and communications consulting firm offering a unified portfolio of advisory services centered on 'Strategic Leadership Support.' The core offering combines consulting across leadership, communication, and change management. Service modules include Studies & Analyses (research and surveys on authority, exhaustion, and organizational topics), Strategies & Concepts Development (positioning and campaign planning), Content Conception & Placement (content creation and media placement), Leadership & Communication Skills Training (coaching and workshops), and Change Management & Organizational Development (culture analysis and transformation programs). The firm also develops experimental AI-powered tools including the Shared Leadership Bot and Erschöpfungsbot (Exhaustion Bot) — custom GPTs trained on their research publications that provide conversational access to their expertise on shared leadership and workplace exhaustion topics.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Leadership Support A consulting service combining leadership advisory, communications strategy, and change management support to help people, brands, and organizations develop authority, create impact, and lead effectively. Delivered one-on-one or with groups, conceptually and through implementation support.
• Studies & Analyses
• Strategies & Concepts Development
• Content Conception & Placement
• Leadership & Communication Skills Training
• Change Management & Organizational Development
• Shared Leadership Bot A custom AI chatbot (GPT) trained on shared leadership literature and the firm's publications, providing conversational access to expertise on distributed and collective leadership topics.
• Erschöpfungsbot (Exhaustion Bot) A custom AI chatbot (GPT) trained on the firm's exhaustion study data, capable of answering questions, developing hypotheses, and interpreting data related to workplace exhaustion research.

Quantifiable outcome

• Conducted HR Service Experience Study for Haufe and BPM tracking HR performance over 4 years
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core, notable and minor.

• BPM (Bundesverband der Personalmanager)coreStrategic or Co-development Partner · 1 January 2025Partnership with BPM for HR research initiatives. Joint presentation on 'HR-Image & Impact' at BPM events based on HAUFE HR Service Experience Study conducted by Auctority for Haufe and BPM.
• PanasonicnotableImplementation/ SI/ Consulting Partner · 1 January 2025Conducted AI workshops for HR leaders from various Panasonic locations across Europe in Wiesbaden. Half-day workshop format focusing on practical AI education for HR professionals.
• Haufe GroupcoreStrategic or Co-development Partner · 1 January 2024Long-standing partnership for HR research. Auctority conducted the 'HAUFE HR Service Experience Studie' for Haufe Group and BPM, examining what moves HR and internal customer satisfaction. Partnership involves regular study publication and presentation at industry events.
• Münchner BildungsforumminorStrategic or Co-development PartnerPremiere of 'The Ultimate Top Tower Challenge' simulation game on distributed leadership at Münchner Bildungsforum 2024 Autumn Forum. Collaborative workshop format.
• CiveyminorStrategic or Co-development PartnerMarket research partnership for bureaucracy study. Joint survey of 2,500 employees on bureaucracy in the workplace alongside Bodo Antonic.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• hkp/// group: Frankfurt-based management consulting firm specializing in HR strategy, executive compensation, and leadership advisory — direct competitor in the German leadership consulting market.
• Egon Zehnder International: Global executive search and leadership advisory firm with a strong DACH presence, offering leadership development, executive coaching, and advisory services comparable to Auctority's positioning work.
• Kienbaum Consultants International GmbH: German-headquartered HR and leadership advisory firm offering executive coaching, leadership development, and organizational transformation services — closely matching Auctority's boutique leadership and change-management focus.
• Heidrick & Struggles International: Global executive search and leadership advisory firm offering leadership assessment, coaching, and organizational consulting — overlaps directly with Auctority's executive advisory and change management services.
• FGS Global: Communications and public affairs consultancy with German roots (Finsbury Glover Hering merged with Sard Verbinnen), specializing in strategic positioning and stakeholder communication for executives and organizations — a direct peer in the strategy-comms space.

Broad incumbents

• Bain & Company: Global management consulting firm whose Organization practice covers leadership development and change management for large multinational clients like Allianz and Siemens, overlapping with Auctority's enterprise relationships.
• McKinsey & Company: Global management consulting leader whose Organization Practice and QuantumBlack serve the same DACH enterprise and public-sector clients (Siemens, Federal Ministry) Auctority works with, but at vastly greater scale and scope.
• Roland Berger GmbH: Germany-founded global strategy consulting firm serving large enterprises with broader transformation mandates, into which Auctority's leadership advisory services could be subcontracted.
• The Boston Consulting Group (BCG): Global management consulting firm whose People & Organization Practice addresses leadership transformation and change at scale for enterprise clients — broadly comparable service category though much larger and more diversified than Auctority.
• Simon-Kucher & Partners Strategy & Marketing Consultants: German-headquartered global consulting firm providing commercial strategy and transformation advice to enterprises — comparable client base and German origin, though a much larger established player.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/auctority

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auctority GmbH