audax bike norte

What audax bike norte does

Audax Bike Norte, operating under the legal entity Bike Norte Fabricação de Bicicletas S/A (CNPJ 13.072.986/0001-57), is a privately held Brazilian bicycle manufacturer headquartered at Rua do Luso, 600, in the Tarumã-Açu district of Manaus, Amazonas. The company designs and produces a multi-line bicycle portfolio organized into three primary categories — Speed (road bicycles under the VENTUS and FURION lines), MTB (mountain bikes including E-BIKE, FS full-suspension, AUGE CARBON, and SPORT sub-brands, plus the ADX series), and Limited Edition (exclusive numbered series). The product architecture is tiered by component specification, ranging from entry-level groupsets such as Shimano Claris and Alivio to premium configurations using Ultegra and SRAM XX SL T-Type Eagle Transmission. Recent launches include aluminum-frame E-bike models for the 2027 line, reflecting investment in the electric bicycle segment.

The company's business model is built on indirect distribution through an authorized dealer network (Revendas) across Brazil, supplemented by a direct consumer relationship for brand engagement via newsletter subscription and dealer-locator functionality on its website. Audax also maintains a sponsored professional cycling team (Audax Racing) that competes in national and international MTB events, providing brand validation and product visibility in competitive settings. The company operates within Brazil's Manaus Free Trade Zone (Zona Franca de Manaus), which confers significant tax incentives on industrial activity in the region. The corporate group affiliation is referenced indirectly via a 'Grupo Claudino' code of conduct document hosted on the website, suggesting Audax sits within a larger industrial conglomerate, though no formal parent-subsidiary structure is publicly disclosed. Revenue, ownership, and management team details are not available in the source material.

Name

audax bike norte

Legal name

Bike Norte Fabricação de Bicicletas S/A

Website

https://audaxbike.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Audax Bike Norte is a Brazilian bicycle manufacturer headquartered in Manaus, Amazonas, producing road, mountain, e-bike, and limited-edition bicycles distributed through an authorized dealer network across Brazil, with a sponsored racing team (Audax Racing).

Ownership category

akta.pro rank

Product category

Bicycles and Cycling Equipment

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)

akta.pro secondary industries

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), E-Bike Retail (CRAMAHAE)

Keywords

• Bicycle manufacturing
• Mountain bikes
• Road bicycles
• Electric bicycles
• Carbon fiber frames

Headquarters

HQ city

Manaus

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Distribution channels1 record

Core offering

Audax Bike Norte is a Brazilian bicycle manufacturer that designs, produces, and distributes a range of performance bicycles under its own brand. Its portfolio spans road (SPEED/VENTUS/FURION), mountain (MTB/E-BIKE/FS/AUGE CARBON/SPORT/ADX), and limited-edition numbered-series bicycles, sold to consumers through authorized dealers across Brazil.

Product overview

Audax Bike Norte (Bike Norte Fabricação de Bicicletas S/A) is a Brazilian bicycle manufacturer based in Manaus, Amazonas. The company produces a diverse portfolio of bicycles organized into three main categories: SPEED (road bicycles including VENTUS, FURION lines), MTB (mountain bicycles including E-BIKE, FS full suspension, AUGE CARBON, and SPORT sub-brands), and LIMITED EDITION (exclusive numbered series for collectors). The product architecture follows a platform-plus-sub-brand structure, with each line offering multiple model tiers differentiated by component groups (ranging from entry-level like CLARIS and ALIVIO to premium options like ULTEGRA and XX SL T-TYPE). Recent product launches include aluminum E-bikes for the 2027 model year, demonstrating continued investment in electric bicycle technology.

Differentiator

Problem solved

Functional benefit

Brands

• Ventus: Speed bike line designed for demanding terrains with high technology, lightness, versatility, and precision.
• FS
• AUGE CARBON
• SPORT
• E-BIKE
• ADX
• FURION
• Audax Racing
• Triton Electric
• Irate Electric

Products and services

• VENTUS Speed Bicycles High-performance speed (road) bicycles in the Audax VENTUS line, engineered with advanced frame technology for lightness, versatility, and precision on demanding road terrain. Offered in multiple component tiers (e.g., VENTUS 1000 Claris for entry-level, VENTUS 2000 Tiagra mid-tier, VENTUS S23 Ultegra 2025 premium). Targeted at road cycling enthusiasts and performance riders in Brazil.
• FURION Speed Bicycles Performance speed bicycles in the Audax FURION series, available in E6 and E8 configurations for road cyclists seeking Audax's alternative speed bike platform beyond VENTUS.
• FS Full Suspension Mountain Bikes Full suspension off-road mountain bikes designed for the most technical terrains, providing robust suspension systems for communication between athlete, bike, and terrain. Available in premium configurations including FS 900 DEORE XT (Shimano Deore XT), FS 900 GX (SRAM GX Eagle), and FS 900 XX SL T-TYPE (SRAM XX SL T-Type Eagle Transmission). Targeted at demanding off-road and competitive mountain bike riders.
• E-BIKE Electric Bicycles Electric-assist bicycles combining technology, quality, and performance for the e-bike segment. The 2027 aluminum E-bike lineup includes the TRITON ELECTRIC 2027 and IRATE ELECTRIC 2027 models. Targeted at consumers seeking electric-assist cycling for commuting, recreational riding, and assisted off-road use.
• AUGE CARBON Mountain Bikes High-performance mountain bike line featuring carbon frame construction for superior strength-to-weight ratio and lightweight performance. The AUGE 600 SLX 1x12 2025 model uses a 1x12 drivetrain with Shimano SLX components. Targeted at performance-oriented mountain bike riders.
• SPORT Mountain Bikes Sport-level mountain bicycles designed for recreational and entry-level off-road cycling, positioned for riders seeking performance and durability at an accessible price point within the Audax MTB family.
• ADX Mountain Bike Series ADX mountain bike series offered in multiple configurations (ADX 100, ADX 300, ADX 400) with varying component specifications: ADX 100 ALIVIO 2025 (Shimano Alivio entry-level), ADX 300 CUES 2025 (Shimano CUES mid-tier), and ADX 400 DEORE 2025 (Shimano Deore upper-tier). Targeted at mountain bike riders across the entry to mid-tier performance range.
• Limited Edition MTB Bicycles Exclusive limited-edition mountain bikes created in special numbered series for customers seeking performance, exclusive design, and rarity in every detail.
• Limited Edition SPEED Bicycles Exclusive limited-edition speed bicycles created in special numbered series for customers seeking performance, exclusive design, and rarity in every detail.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Scott Sports: Scott Sports is a global manufacturer of bicycles (road, MTB, e-bike) and other sporting goods with international distribution. It overlaps with Audax in the full-suspension MTB and Speed categories and competes for premium Brazilian cyclists via dealer networks.
• Cannondale: Cannondale is a global bicycle manufacturer known for road, MTB, and e-bike innovations, distributed in Brazil through dealers. It competes with Audax in the full-suspension MTB and Speed categories and shares the multi-tier component strategy.
• Giant Bicycle: Giant is the world's largest bicycle manufacturer with a broad portfolio of road, MTB, e-bike, and performance models sold globally and through Brazilian dealers. It is a broad incumbent competing with Audax across nearly every product category in which Audax participates.
• Specialized Bicycle Components: Specialized is a premium global bicycle and e-bike brand with strong MTB and road heritage and a presence in Brazil via authorized retailers. It competes with Audax in the high-performance component tier (e.g., XX SL T-Type equivalent) and aspirational cycling positioning.
• Trek Bicycle: Trek is a major global bicycle manufacturer with road, MTB, gravel, and e-bike lines distributed worldwide, including Brazil. Comparable to Audax in the Speed and full-suspension MTB categories and competes for the same premium dealer shelf space.

Direct peers

• Rava Bikes: Rava Bikes is a Brazilian bicycle manufacturer producing road, MTB, and electric bikes for the domestic market through a dealer network. Directly comparable to Audax as a similarly sized Brazilian manufacturer with overlapping Speed and MTB product lines.
• Caloi: Caloi is Brazil's largest and most established bicycle manufacturer, producing road, MTB, urban, and electric bikes for the Brazilian market through an extensive dealer network. It is the most direct competitor to Audax in Brazilian-made bicycles across entry-level to premium tiers.
• Oggi Bikes: Oggi Bikes is a Brazilian manufacturer of road, MTB, and gravel bicycles positioned in the performance segment, distributed via Brazilian dealers. It competes with Audax in the Speed and MTB categories targeting enthusiast and competitive cyclists in Brazil.
• Sense Bike: Sense Bike is a Brazilian bicycle manufacturer focused on mountain bikes, gravel, and e-bikes sold through authorized dealers across Brazil. Comparable to Audax in product category (MTB-heavy catalog), Brazilian domestic manufacturing, and dealer-led distribution.

Emerging players

• BH Bikes: BH Bikes is a Spanish heritage bicycle manufacturer with road, MTB, and e-bike lines and a strong distribution presence in Latin America including Brazil. Comparable to Audax as a manufacturer of performance bikes with growing e-bike focus, competing for the same Brazilian dealer customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/audax-bike-norte

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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