Audi Centre Centurion 012 663 2200

What Audi Centre Centurion 012 663 2200 does

Audi Centre Centurion is an authorized Audi automobile dealership operating from a single retail showroom and service facility in Centurion, Gauteng, South Africa. The dealership sells new Audi vehicles — including the A3 Sportback range — alongside pre-owned Audi inventory, and operates an Audi-branded service center offering tailored maintenance plans, factory-trained technician support, and an online Audi Genuine Parts shop. It also facilitates Takata airbag safety recall VIN checks for Audi owners in South Africa. The business employs approximately 47 staff and is supported by a dealership website (audicentrecenturion.co.za) used for vehicle discovery, service booking, and parts ordering.

The commercial model is direct-to-consumer, with revenue generated across four streams: new vehicle sales (one-time transaction), pre-owned vehicle sales (one-time transaction), authorized Audi service and maintenance (professional services), and sale of genuine Audi replacement parts (hardware). The primary customer segment is individual Audi buyers and existing Audi owners in the Centurion/Gauteng region seeking authorized sales, service, and parts. No parent company, ownership structure, funding history, M&A activity, partnerships, or leadership team details are disclosed in the available material. The dealership functions as a localized franchise point within the Audi South Africa network with no documented technology differentiation, AI capabilities, or proprietary platform architecture.

Name

Audi Centre Centurion 012 663 2200

Legal name

Audi Centre Centurion

Website

https://audicentrecenturion.co.za

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Audi Centre Centurion is an authorized Audi dealership in Centurion, Gauteng, South Africa, selling new and pre-owned Audi vehicles, offering authorized service and maintenance, and supplying genuine Audi parts to individual consumers and vehicle owners in the region.

Ownership category

akta.pro rank

Headquarters

HQ city

Centurion

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Audi vehicles directly to consumers through the Centurion dealership location.
2. Pre-owned Vehicle Sales: Sale of pre-owned Audi vehicles through the dealership's inventory.
3. Audi Service: Maintenance and repair services for Audi vehicles, including tailored maintenance plans supported by experienced technicians.
4. Audi Genuine Parts: Sale of genuine Audi replacement parts for vehicle maintenance and repairs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Audi Centre Centurion is an authorized Audi dealership operating in Centurion, Gauteng, South Africa. The company sells new Audi vehicles, certified pre-owned Audi vehicles, and Audi genuine parts, and provides manufacturer-approved servicing and maintenance for Audi cars. It also handles manufacturer-issued safety campaigns such as the Takata airbag recall check.

Product overview

Audi Centre Centurion is an Audi automobile dealership offering a unified sales and service portfolio centered on new and pre-owned Audi vehicles. The core offering comprises new Audi car sales (including the A3 range), pre-owned vehicle sales, and complementary service offerings including Audi Genuine Parts, professional maintenance services, and Takata airbag recall assistance. All offerings are distributed through the dealership's single physical location in Centurion, South Africa, and promoted via the dealership's website.

Differentiator

Problem solved

Functional benefit

Products and services

• New Audi Vehicles
• Pre-Owned Audi Vehicles
• Audi Genuine Parts
• Audi Vehicle Servicing
• Takata Airbag Safety Recall Check Manufacturer-directed safety recall campaign check for affected Audi vehicles fitted with Takata airbags, available free of charge to Audi owners.
• Audi A3 Range Featured Audi A3 model line available for retail purchase at the dealership, including variants such as the A3 Sportback.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Direct peers

• Mercedes-Benz Centurion: Authorized Mercedes-Benz dealer in Centurion offering new and pre-owned Mercedes vehicles, authorized service, and genuine parts. Direct premium-segment competitor in the same location with the same franchise-authorized one-stop-shop model.
• Audi Centre Sandton: Authorized Audi dealership in Sandton, South Africa, selling new and pre-owned Audi vehicles with authorized service and parts. Operates the same franchise model as Audi Centre Centurion in the same Gauteng region, serving an overlapping premium buyer pool.
• BMW Centurion: Authorized BMW dealership in Centurion, South Africa, selling new and pre-owned BMWs with authorized service and parts. A premium-segment competitor targeting the same Centurion/Gauteng affluent buyer pool with a parallel full-service authorized brand experience.
• Porsche Centre Centurion: Authorized Porsche dealer in Centurion, South Africa, offering new Porsche vehicles, pre-owned inventory, and authorized Porsche service. Competes for the same upper-affluent Centurion buyer, particularly as customers cross-shop between Audi and Porsche premium offerings.
• Audi Centre Johannesburg: Authorized Audi dealer in Johannesburg offering new Audi sales, pre-owned inventory, and authorized service. Direct franchise-format competitor to Audi Centre Centurion with the same OEM relationship and product catalog.
• Audi Centre Pretoria: Authorized Audi dealer in the Pretoria/Centurion metro, offering new and pre-owned Audis with authorized service and parts. The closest geographic peer, competing for the same Centurion catchment buyers during cross-shopping.

Broad incumbents

• Motus Holdings: JSE-listed South African automotive group (formerly Imperial Holdings' automotive businesses) operating a large network of passenger vehicle, parts, and aftermarket businesses across multiple brands. A broad incumbent that consolidates authorized dealer capacity and competes on scale, financing, and supply chain.
• Combined Motor Holdings: JSE-listed South African automotive retailer representing multiple vehicle brands through franchised dealerships. A broad incumbent peer that operates at scale across multiple OEMs and competes with single-brand dealers for share, floorplan financing terms, and aftersales capacity.
• Super Group: JSE-listed South African group with significant automotive retail, supply chain, and mobility operations. Operates as a broad incumbent with multi-brand representation and group-level negotiating power, comparable in the broader automotive retail ecosystem to a single authorized Audi dealer.

Regional players

• Audi Centre Cape Town: Authorized Audi dealer in Cape Town, South Africa, offering new and pre-owned Audi vehicles with authorized service and parts. Operates the same Audi franchise model but in a different region, making it a non-competing regional peer rather than a local rival.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/audi-centre-centurion

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Audi Centre Centurion 012 663 2200