What 奥迪4S does

FAW Audi Sales Co., Ltd. (一汽奥迪销售有限责任公司) is the exclusive manufacturer and distributor of Audi branded vehicles in China, operating as a wholly-owned subsidiary of the FAW-Volkswagen joint venture between China FAW Group, Volkswagen AG, and Audi AG. The company markets and sells a full luxury portfolio across sedans (A3 through A8L, including the A8L Horch founder edition), SUVs (Q2 through Q8), high-performance RS/S models, and the e-tron electric lineup (Q4 e-tron, Q6L e-tron, Q6L Sportback e-tron, A6L e-tron). Vehicle platforms include the PPC (Premium Platform Combustion) for intelligent fuel vehicles and the PPE (Premium Platform Electric) for premium EVs, both underpinned by the E³ 1.2 electronic architecture.

Name

奥迪4S

Legal name

一汽奥迪销售有限责任公司

Website

https://audi.cn

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

251–500 employees

Short description

FAW Audi is the exclusive distributor of Audi luxury vehicles in China, selling sedans, SUVs, high-performance, and electric models through nearly 600 dealers across 240+ cities. The company serves affluent individual buyers, corporate fleets, and government clients, and reached 10 million cumulative users in January 2026.

Ownership category

akta.pro rank

Headquarters

HQ city

Hangzhou

HQ country

China

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Vehicle Sales: FAW Audi generates primary revenue from sales of luxury vehicles under the Audi brand, including sedans (A3, A4L, A5L, A6L, A7, A8L, S-series, RS-series), SUVs (Q2, Q3, Q5L, Q6, Q7, Q8), and electric vehicles (Q4 e-tron, Q6L e-tron, A6L e-tron). The company also sells high-performance RS models and the luxury Horch founder edition.
2. After-sales Service and Maintenance: Dealers provide maintenance services, repairs, extended warranty services, 24-hour roadside assistance, insurance services, and genuine spare parts and accessories sales through the 'Audi Excellence Service' (奥迪卓·悦服务) brand.
3. Financial Services: Automotive financing solutions, loan services, and insurance products offered through the dealer network.
4. Certified Pre-owned Vehicles: Official certified used car sales program enabling vehicle trade-ins and purchases through the dealer network.
5. Extended Warranty and Value-added Services: Extended warranty services and value-added service products including paint protection, tire insurance, substitute vehicle services, replacement services, repair services, and accident coverage.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

FAW Audi sells, distributes and services Audi brand luxury vehicles in China across sedans, SUVs, electric vehicles and high-performance models through an authorized 4S dealership network of nearly 600 dealers in over 240 cities. The company also provides after-sales maintenance and repair services, financial and insurance services, certified pre-owned vehicles, OEM parts and accessories, and Audi Connect connected car subscription services.

Product overview

一汽奥迪是一汽-大众汽车有限公司旗下的豪华汽车品牌，在中国市场提供覆盖燃油和纯电两大领域的全域豪华产品矩阵。产品包括：A级到D级轿车系列（A3、A4L、A5L、A6L、A6L e-tron、A7、A8L），紧凑型到大型SUV系列（Q2、Q3、Q4 e-tron、Q5L、Q6L e-tron、Q6L Sportback e-tron、Q7、Q8），高性能RS/S系列，以及最新推出的华为乾崑智驾技术赋能的智能车型。核心技术平台包括PPC豪华燃油智能平台和PPE豪华纯电平台，搭配E³ 1.2电子电气架构。服务方面提供Audi Connect智能车联服务、奥迪数字蓝牙钥匙、奥迪卓·悦服务Plus等全方位用户体验解决方案。2026年1月，一汽奥迪达成千万用户里程碑，成为中国首个拥有千万用户的合资豪华汽车品牌。

Differentiator

Problem solved

Functional benefit

Products and services

• Audi A3 Audi A3 is a compact luxury sedan offered in Sportback two-box and Limousine three-box variants, targeted at entry-level luxury car consumers in the Chinese market.
• Audi A4L Audi A4L is a mid-size luxury sedan with an extended wheelbase designed for the Chinese market, combining sportiness and comfort to define a new high-end B-segment sub-market.
• Audi A5L Audi A5L is the first model on the PPC luxury intelligent combustion platform, featuring leading design, evolved powertrain and Huawei Qiankun smart driving technology, positioned as a new benchmark for luxury B+ class vehicles.
• Audi A6L Audi A6L is the flagship mid-to-large luxury sedan for the Chinese market, leading the segment for decades with cumulative users exceeding 3 million, offered in multiple powertrain versions including fuel and e-tron electric variants.
• Audi A6L e-tron Audi A6L e-tron is a luxury smart electric flagship sedan launched in April 2026 in 4 configurations priced from 309,800 RMB to 439,800 RMB.
• Audi A7 Audi A7 is a sport-style luxury sedan offered in coupe and convertible variants, positioned for the high-end personalized market.
• Audi A8L Audi A8L is a full-size luxury flagship sedan offered in standard and Horch founder editions, equipped with the most advanced technology and luxury configurations.
• Audi A8L Horch Founder Edition Audi A8L Horch Founder Edition is an ultra-luxury version tailored specifically for the Chinese market, based on the A8L platform with a further extended wheelbase and top-tier luxury configurations.
• Audi Q2 Audi Q2 is a small luxury SUV targeting younger consumer groups with personalized customization options.
• Audi Q3 Audi Q3 is a compact luxury SUV that was launched in 2013 as the first domestically produced luxury compact SUV in China.
• Audi Q4 e-tron Audi Q4 e-tron is a compact pure electric SUV built on the MEB platform with a range exceeding 500 km and starting price around 300,000 RMB.
• Audi Q5L Audi Q5L is a mid-size luxury SUV built on the PPC platform with extended wheelbase up to 2945mm, full-system HDI dual-motor full-domain intelligent hybrid, customized Huawei Qiankun smart driving technology, priced from 309,800 RMB to 384,800 RMB.
• Audi Q6L e-tron Audi Q6L e-tron is a mid-to-large pure electric SUV built on the PPE luxury pure electric platform with 800V high-voltage platform, E³ 1.2 electronic/electrical architecture, customized Huawei Qiankun smart driving technology and 107kWh CATL battery, priced from 269,800 RMB to 419,800 RMB.
• Audi Q6L Sportback e-tron Audi Q6L Sportback e-tron is a sport-style pure electric SUV fastback variant sharing the PPE platform and core technologies with Q6L e-tron.
• Audi Q7 Audi Q7 is a full-size luxury SUV offering seven-seat configuration equipped with advanced driver assistance systems and quattro intelligent four-wheel drive.
• Audi Q8 Audi Q8 is a full-size sport-style luxury SUV combining coupe styling with SUV practicality and advanced technology configurations.
• Audi S8L Audi S8L is a high-performance sports sedan built on the A8L platform with powerful powertrain systems and sport-tuned setup.
• Audi SQ7 Audi SQ7 is a high-performance sports SUV built on the Q7 platform with powerful powertrain systems and sport-tuned setup.
• Audi SQ8 Audi SQ8 is a million-class performance coupe SUV launched at the Beijing International Auto Show in April 2026, designed to satisfy high-performance enthusiasts with pure driving pleasure and redefine the segment benchmark.
• Audi RS Q8 performance Audi RS Q8 performance is the top-tier performance SUV in the RS series, representing Audi's highest performance level with the most powerful powertrain system.
• Audi Connect Intelligent Connected Vehicle Service Audi Connect is a connected car subscription service providing entertainment connectivity (navigation, online music, online radio), remote control services (vehicle start, climate, lock/unlock), OTA updates, and roadside assistance, with data packages available in 30-day, 90-day, 180-day, and 1-year options.
• Audi Excellence Service Plus (奥迪卓·悦服务Plus) Audi Excellence Service Plus is the upgraded after-sales service brand offering commitments expanded from 4 to 8 items, including 60-minute fast maintenance, 8-hour fast repair, 12 free pickup-and-delivery services per year up to 20 km, 7×24 hour rescue, and other practical benefits for vehicle owners in China.
• Official Certified Pre-Owned Vehicles Official certified used car sales program enabling trade-ins, purchases, and replacement services through FAW Audi's authorized 4S dealer network in China.
• Audi Financial Services Automotive financing solutions, loan services and insurance products offered through FAW Audi's authorized dealer network, with flexible installment plans including various down payment and tenure options.

Quantifiable outcome

• 10 million cumulative users achieved January 15, 2026 - first joint venture luxury brand in China
• +5 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability11 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered major, core and strategic.

• Zhongsheng Group (中升集团)majorChannel Partner/ Reseller/ Distributor · 1 January 2025Strategic partnership with Zhongsheng Group, one of China's largest dealer groups, to expand dealership network coverage and enhance market presence in key regions.
• Zhejiang Deao Automotive Group (浙江德奥汽车集团)majorChannel Partner/ Reseller/ Distributor · 1 January 2025Partnership with Zhejiang Deao Automotive Group to develop new dealership locations and strengthen regional market coverage, particularly in the Hangzhou region.
• Huawei (华为)coreTechnology or Integration · 1 January 2024FAW Audi partnered with Huawei to integrate Qiankun Smart Driving technology into new models including A5L and Q5L. This represents a pioneering collaboration where a German luxury brand integrates Chinese smart driving solutions, enabling urban NOA, highway NOA, and advanced parking features adapted for Chinese traffic conditions.
• CATL (宁德时代)coreTechnology or Integration · 1 January 2024CATL supplies battery technology for Audi PPE platform electric vehicles including Q6L e-tron family with 107kWh ternary lithium battery. This partnership enables 800V high-voltage platform technology for fast charging capability.
• China Children's Foundation (中国儿童少年基金会)strategicStrategic or Co-development Partner · 1 January 2019FAW Audi established the 'FAW Audi Public Welfare Fund' with the China Children's Foundation in 2019, launching the 'Spring Bud Plan - Dream Future' series including Spring Bud Dream Growth Camp, Spring Bud Dream Chorus, and 'Hearing Dreams - Campus Radio Station' programs. Fund exceeds 10.5 million RMB benefiting 10 million+ children.
• Fuyao Glass (福耀玻璃)strategicTechnology or Integration · 1 January 2017Auto glass supplier that developed world-class R&D and quality management capabilities through cooperation with FAW Audi, representing successful localization of premium automotive components.
• Xingyu Shares (星宇股份)strategicTechnology or Integration · 1 January 2017Auto lighting parts supplier that achieved A-level supplier status through cooperation with FAW Audi, demonstrating successful supplier development and localization.
• Volkswagen Group (德国大众汽车股份公司)coreStrategic or Co-development Partner · 1 January 1991Volkswagen AG holds stakes in both FAW-Volkswagen and Audi AG, enabling technology transfer and platform sharing across brands. The VW Group coordinates the broader China strategy including Audi brand operations.
• Audi AG (奥迪汽车股份公司)coreStrategic or Co-development Partner · 17 May 1988Audi AG is the parent company providing technology licensing, vehicle platforms (PPC, PPE), brand rights, and engineering standards. The partnership began in 1988 with the first luxury car technology transfer agreement in Chinese automotive history. FAW Audi is the exclusive manufacturer and distributor of Audi vehicles in China through the FAW-Volkswagen joint venture.
• FAW Group (中国第一汽车股份有限公司)coreStrategic or Co-development Partner · 17 May 1988China FAW Group Co., Ltd. is the Chinese parent company of the joint venture, providing local manufacturing expertise, government relations, and market access. FAW and Audi signed the historic technology transfer agreement in 1988, marking the beginning of luxury car production in China.

Scale indicators15 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Cadillac China (上汽通用凯迪拉克): GM's Chinese luxury brand distributed through SAIC-GM, offering sedans and SUVs in similar price tiers (XT4, XT5, CT5, CT6) and an emerging EV lineup (LYRIQ). Comparable luxury positioning, dealer-distribution model, and competing for similar affluent Chinese buyers.
• BMW China (华晨宝马): BMW's primary joint venture in China for manufacturing and retail of luxury sedans and SUVs. The closest direct competitor to FAW Audi in product line-up, dealership model (4S), and joint-venture structure with a Chinese state-owned auto group.
• Volvo Cars China (沃尔沃汽车中国): European luxury brand selling sedans (S60, S90) and SUVs (XC60, XC90) in China through dealer networks. Comparable premium positioning, with growing electrification (EX30, EX90) overlapping Audi's e-tron portfolio.
• Porsche China: Sister brand under Volkswagen Group selling ultra-luxury and sports models (Cayenne, Macan, 911, Taycan, Panamera) in China. Comparable as a premium-positioned VW Group brand competing in the same Chinese luxury consumer segment as Audi.
• Lincoln China (林肯中国): Ford's luxury brand selling sedans and SUVs (Corsair, Nautilus, Aviator, Navigator) in China through dealer networks. Comparable premium positioning and import-JV hybrid distribution model.
• Mercedes-Benz China (北京奔驰): Mercedes-Benz's Chinese JV with BAIC, selling the parallel luxury sedan/SUV portfolio (C/E/S-Class, GLC/GLE/GLS) through an authorized dealer network. The most direct head-to-head competitor of FAW Audi in the Chinese premium market.
• Tesla China (特斯拉中国): Competing directly in the Chinese premium EV segment with Model 3, Model Y, Model S, and Model X. Particularly relevant as Audi's e-tron lineup (Q4 e-tron, Q6L e-tron, A6L e-tron) targets the same tech-forward luxury EV buyer.
• Lexus China (雷克萨斯): Toyota's premium brand sold in China, competing across sedans (ES, IS) and SUVs (RX, NX, LX) in the same price tiers as Audi A/Q-series. Comparable luxury positioning and after-sales experience model.

Emerging players

• NIO (蔚来): Chinese premium-EV brand with sedans (ET5, ET7) and SUVs (ES6, ES7, ES8) competing directly against Audi's e-tron lineup in the Chinese luxury-EV segment. Comparable premium positioning, battery-swap service model, and growing dealer footprint.
• AITO (问界 / 赛力斯): Huawei-partnered Chinese luxury-EV brand (Seres/Huawei JV) using Huawei's smart-driving stack across M5/M7/M9 SUVs. Highly comparable as a direct competitor using Huawei Qiankun ADAS — the same stack FAW Audi has integrated — making it the most relevant technology competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AudiCN
• Facebookfacebook.com/AudiChina
• Instagraminstagram.com/audichina
• LinkedInlinkedin.com/company/%E5%A5%A5%E8%BF%AA4s

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 奥迪4S