Domina SpA. - Audi Zentrum Ancona

What Domina SpA. - Audi Zentrum Ancona does

Domina SpA operates an Audi Zentrum and multi-brand authorized automotive dealership group headquartered in Ancona, Italy, founded in 1998. The group runs 13 locations across the Marche region and represents seven manufacturer brands: Audi, Volkswagen, SEAT, Škoda, CUPRA, Mazda, and Volkswagen Commercial Vehicles. It employs approximately 51 staff and operates a dedicated CUPRA Garage concept store within the network.

The business is structured as a vertically integrated vehicle retail and mobility platform. New vehicles are sold at prices ranging from €27,800 to €165,100, supported by a standing inventory of 2,532 new vehicles. A used-vehicle inventory of 4,657 units is monetized through two channels: Domina First Selection, which offers certified pre-owned vehicles with manufacturer-backed warranties, and ViaVai, a standalone used-car retail brand. Domina Rent, a short-term rental subsidiary, adds a third revenue stream that monetizes fleet utilization independently of unit sales cycles.

Domina monetizes through new and used vehicle gross profit, manufacturer-billed service and parts, finance and insurance product commissions, certified pre-owned warranty margin, and rental day-rate revenue. The customer base is composed of individual retail buyers and small business fleet purchasers, with no disclosed enterprise concentration. Authorized service operations for each represented brand anchor recurring aftersales revenue and provide the working capital absorption typical of full-line dealer groups. The group is privately held and discloses no funding rounds, external investors, or M&A activity.

Name

Domina SpA. - Audi Zentrum Ancona

Legal name

Domina SpA

Website

https://audidomina.it

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Domina SpA is a privately held, multi-brand authorized automotive dealer group founded in 1998 in Ancona, Italy, operating 13 locations across Marche under the Audi Zentrum designation and representing Audi, Volkswagen, SEAT, Škoda, CUPRA, Mazda, and VW Commercial Vehicles, with in-house CPO, rental, and used-car subsidiaries.

Ownership category

akta.pro rank

Product category

Automotive Retail Dealership

NAICS

Automotive Equipment Rental and Leasing (5321), Passenger Car Leasing (532112), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Premium & Luxury Vehicle Leasing (TLABAAAF)

akta.pro secondary industry

Specialty Vehicle Leasing/Rental (Refrigerated, Tanker, Flatbed, Utility/Service Bodies) (TLABAHAE)

Keywords

• Automotive dealership services
• New vehicle sales
• Certified pre-owned vehicles
• Vehicle rental services
• Multi-brand car retailer

Headquarters

HQ city

Ancona

HQ country

Italy

HQ region

Europe

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new vehicles from multiple automotive brands including Audi, Volkswagen, SEAT, Škoda, CUPRA, Mazda, and Volkswagen Commercial Vehicles. Revenue generated from one-time vehicle purchases at list prices.
2. Used Vehicle Sales: Sales of pre-owned vehicles including certified pre-owned (First Selection) with quality warranties. Includes used cars from multiple brands.
3. Vehicle Rental Services: Domina Rent - vehicle rental services for short-term and long-term needs.
4. Financial/Insurance Intermediation: Registered insurance intermediary under RUI (Register of Insurance Intermediaries) offering insurance products related to vehicle purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Domina SpA (operating as Audi Zentrum Ancona) is a multi-brand automotive dealership founded in 1998 in Ancona, Italy. The company sells new and used vehicles across seven automotive brands (Audi, Volkswagen, SEAT, Škoda, CUPRA, Mazda, and Volkswagen Commercial Vehicles) and operates a certified pre-owned program (First Selection), vehicle rental service (Domina Rent), and insurance intermediation across 13 physical locations in the Marche region.

Product overview

Domina SpA is a multi-brand automobile dealership operating since 1998, selling and servicing vehicles across seven brands: Audi (as Audi Zentrum Ancona), Volkswagen, SEAT, Škoda, CUPRA, and Mazda. The company operates 13 locations including specialized facilities such as ViaVai (Mazda), CUPRA Garage (CUPRA/SEAT), and Domina Rent (rental services). The product portfolio centers on new vehicle sales with full configuration options, certified pre-owned vehicles through the First Selection program with manufacturer CPO seals (Audi Prima Scelta Plus, Volkswagen Usato Certificato, SEAT Usato Certificato, Skoda Usato Certificato), and complementary car rental/leasing services. The company also offers used vehicle search with over 794 available cars and maintains a diversified approach serving both retail and business customers across central Italy.

Differentiator

Problem solved

Functional benefit

Brands

• ViaVai: Multi-brand used vehicle dealership operating across multiple locations in the Marche region
• Domina First Selection
• Domina Rent
• CUPRA Garage

Products and services

• New Vehicle Sales (Audi, Volkswagen, SEAT, Škoda, CUPRA, Mazda, Volkswagen Commercial Vehicles)

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Audi AGcoreChannel Partner/ Reseller/ DistributorOfficial Audi dealership operating as 'Audi Zentrum Ancona'. Authorized to sell new Audi vehicles, provide Audi service, and represent the Audi brand in the Marche region of Italy.
• Volkswagen Group (Volkswagen, SEAT, Škoda, CUPRA)coreChannel Partner/ Reseller/ DistributorAuthorized dealer for multiple Volkswagen Group brands including Volkswagen, SEAT, Škoda, and CUPRA. Operates dedicated CUPRA Garage locations for brand-specific sales and service.
• Mazda Motor ItaliaminorChannel Partner/ Reseller/ DistributorAuthorized Mazda dealer operating ViaVai Mazda Ancona location for Mazda vehicle sales and service.
• Volkswagen Group Italia (Volkswagen Commercial Vehicles)minorChannel Partner/ Reseller/ DistributorAuthorized dealer for Volkswagen Commercial Vehicles including Caddy, Transporter, Crafter models and Multivan.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Brumbrum: Italian online used-car marketplace backed by European investors — comparable to Domina's ViaVai and First Selection used-vehicle business as a used-car retail channel competing for the same Italian consumer.

Direct peers

• Gruppo Verdi: Italian multi-brand automotive retailer with VW Group and other OEM representation — comparable as a multi-brand dealership group operating in regional Italian markets.
• Barchetti: Multi-brand automotive dealer group based in Bergamo (Lombardy), representing premium and volume brands with multiple showrooms and service centers — directly comparable in multi-brand dealership operations to Domina SpA.
• Autotorino: Large Italian multi-brand automotive dealer group operating across Northern and Central Italy, representing many of the same Volkswagen Group brands (Audi, VW, Škoda, SEAT) plus other OEMs — directly comparable in business model, scale, and brand mix to Domina.
• Intergea: One of Italy's largest automotive dealer groups, representing multiple brands across dozens of locations nationwide — comparable as a multi-brand dealer network operator with similar brand portfolio breadth.
• Bonaldi: Multi-brand Italian automotive dealer group representing Audi and other premium brands, with showrooms and service operations across Northern Italy — closely comparable as a multi-brand dealership group with premium-brand exposure like Domina.
• De Bona Group: Multi-brand automotive dealer group operating in Northern Italy with showrooms for several brands overlapping Domina's portfolio — comparable as a regional multi-brand dealer with similar revenue mix.
• BiAuto Group: Italian multi-brand automotive dealer group with showrooms across multiple regions, representing several of the same VW Group and mainstream brands — directly comparable in dealership model and customer segments.

Broad incumbents

• Leasys: Stellantis-owned rental and long-term leasing company in Italy — comparable to Domina Rent in the Italian rental/leasing space, though with OEM backing and broader geographic coverage.
• Arval Italy: BNP Paribas-owned vehicle rental and long-term leasing operator in Italy — comparable to Domina Rent as a competitor in the Italian car rental/leasing market, but at much larger scale and with corporate fleet focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/domina-s.p.a.

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Domina SpA. - Audi Zentrum Ancona