Audience
Audience, Inc. is a family-owned commercial audiovisual design and installation firm based in Allen, Texas, serving Dallas/Fort Worth businesses since 2002 with custom audio, video, video-wall, and integrated building-control systems, anchored by its AT&T Stadium reference account.
- Company typePrivate
- Founded2002
- HeadquartersAllen, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Audience does
Audience, Inc. is a family-owned commercial audiovisual design and installation firm headquartered in Allen, Texas, serving the Dallas/Fort Worth Metroplex since 2002. The company designs, installs, and services integrated AV systems — including distributed audio and video, LED video walls, automation control, professional projection and display systems, networking, and integrated lighting/HVAC/communications controls — for commercial clients ranging from small businesses to large venues. Its flagship reference is AT&T Stadium, where it holds the Official AMX Provider designation and where it contributed to the Cowboys New Stadium construction alongside Manhattan Construction Company.
The firm's core service is end-to-end design and installation, supported by adjacent offerings such as acoustics and sound isolation, communications systems, computer networking, HVAC and lighting control integration, and post-installation system maintenance. Underlying technology is conventional commercial AV integration rather than proprietary IP: Audience integrates hardware and control platforms from a broad vendor ecosystem including AMX, Lutron, Harman, Shure, Sennheiser, Christie, Samsung, LG, JBL Professional, Crown, and others, with CEDIA-certified installers and InfoComm International membership supporting technical credibility.
Audience operates a direct, field-based enterprise sales motion targeting commercial businesses and venues in the DFW region. Revenue is generated primarily through one-time AV installation projects ranging from the low thousands to over $1,000,000, augmented by recurring maintenance and service contracts. The company self-discloses annual sales averaging more than $3,000,000 and operates with a lean team of approximately five employees. It is privately held with no institutional investors, no parent company, and no disclosed funding activity.
Audience firmographics
Firmographics- Name
- Audience
- Legal name
- Audience, Inc.
- Website
- https://audiencetech.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Audience, Inc. is a family-owned commercial audiovisual design and installation firm based in Allen, Texas, serving Dallas/Fort Worth businesses since 2002 with custom audio, video, video-wall, and integrated building-control systems, anchored by its AT&T Stadium reference account.
- Ownership category
- akta.pro rank
Audience industry classification
Industry- Product category
- Commercial Audiovisual Installation Services
- akta.pro primary industry
- Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring) (MPAIAJAD)
Keywords
Where Audience is headquartered
LocationHeadquarters
- HQ city
- Allen
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Audience business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- AV System Design and Installation: Custom audiovisual system design and installation services for commercial clients. Projects range from $1,000s to $1,000,000s, with annual sales averaging over $3,000,000. Revenue generated through one-time installation projects with ongoing maintenance and service contracts.
- System Maintenance and Service: Ongoing system maintenance and service for installed AV systems, providing recurring revenue through service contracts and maintenance agreements.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Audience product offering
Product offeringCore offering
Audience is a commercial audiovisual design and installation firm that designs, engineers, and installs custom AV, control, networking, lighting, and communications systems for commercial clients in the Dallas/Fort Worth Metroplex. The firm delivers turnkey projects ranging from $1,000s to $1,000,000s, including flagship work such as its role as Official AMX Provider for AT&T Stadium, and supports installed systems with ongoing maintenance and service contracts.
Product overview
Audience is a commercial audiovisual design and installation firm providing end-to-end AV solutions for businesses. The company's core offering is its Design & Installation service, which encompasses system conceptualization, professional installation, and ongoing maintenance. This is supported by specialized services including Acoustics & Sound Isolation, Automation Control Systems, Communications Systems, Computer Networking, Distributed Audio/Video systems, HVAC and Lighting Control integration, Television/Projector solutions, and Video Wall Installation. The company operates exclusively in the commercial B2B segment, serving clients ranging from small businesses to large enterprises (projects from $1,000s to $1,000,000s) throughout the Dallas/Fort Worth Metroplex. Notable high-profile installations include AT&T Stadium and Dallas Cowboys facilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Design & Installation Comprehensive audiovisual system design and installation services from conceptualization to execution, covering audio/video systems, control, networking, and communications for commercial clients.
- Acoustics & Sound Isolation Tailoring sound environments for optimal acoustics and privacy in commercial spaces.
- Automation Control Systems Implementing seamless control solutions for enhanced efficiency across AV and building systems.
- Communications Systems Building robust communication networks for seamless business operations in commercial environments.
- Computer Networking Designing and optimizing network infrastructures for connectivity in commercial AV installations.
- Distributed Audio/Video Creating immersive audio and video experiences distributed across multiple spaces within commercial facilities.
- HVAC and Lighting Control Systems Integrating smart solutions for climate and lighting management alongside AV systems in commercial environments.
- System Maintenance and Service Ensuring ongoing performance and longevity of installed AV systems through regular servicing and maintenance contracts.
- Televisions and Projectors Delivering display and projection system solutions including televisions and projectors for various commercial applications.
- Video Wall Installation Custom LED video wall setup including custom-sized, curved, and creative arrangements tailored to specific installation requirements for commercial venues.
Quantifiable outcome
- Projects completed ranging from $1,000s to $1,000,000s in scope
- +1 more outcomes
Companies that use Audience
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Audience technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration37 records
Feature3 records
Audience partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- AMXcoreOfficial AMX Provider for AT&T Stadium - a flagship reference installation demonstrating Audience's expertise in large-scale venue audiovisual systems and control solutions.
- CEDIAminorCompany is a CEDIA member with CEDIA certified installers. CEDIA is a trade association for the home technology industry.
- InfoComm InternationalminorCompany is an InfoComm International member. InfoComm is the trade association representing the professional audiovisual and information communications industry.
- AT&T StadiumcoreTrusted provider and Official AMX Provider for AT&T Stadium, one of the largest and most technologically advanced sports venues in the world. This relationship demonstrates capability to deliver complex, large-scale enterprise installations.
Scale indicators3 records
Recent moves4 records
Expansion highlights2 records
Audience competitors and assessment
Company assessmentDirect peers
- Whitlock: Commercial AV and collaboration solutions integrator serving enterprise, government, and education clients. Comparable to Audience in AV system integration scope, with deeper enterprise/government specialization.
- Ford Audio-Video: U.S. commercial AV integrator with similar project profile — design, installation, and service of audio, video, lighting, and control systems for venues, corporate, education, and worship clients. Closely comparable to Audience's service mix and project size band.
- HB Communications: Mid-size commercial AV systems integrator serving corporate, education, healthcare, and government clients across the U.S. Directly comparable to Audience in core AV integration services, project scale, and customer mix, though with broader geographic coverage.
- SoundCom: Commercial AV integrator offering design, installation, and service for audio, video, and communication systems in corporate, healthcare, education, and worship environments. Comparable to Audience's regional commercial AV integration model.
- McCann Systems: Commercial AV integrator designing and installing audio, video, digital signage, and control systems for corporate, retail, and venue clients. Comparable to Audience in scope of AV integration services and project types.
- Adtech Systems: Commercial AV integrator providing design, installation, and managed services for corporate, government, and higher education clients. Comparable to Audience in project types and service portfolio, with similar regional presence.
- Avidex (AVDG): Commercial AV integrator specializing in conference rooms, collaboration spaces, and integrated control systems for corporate and enterprise clients. Comparable to Audience in core AV integration work, though more focused on enterprise meeting spaces than venues.
Broad incumbents
- AVI-SPL: Largest commercial AV integrator in North America, offering design, integration, and managed services across enterprise, government, and venues globally. Directly comparable to Audience as a commercial AV systems integrator, but operating at vastly greater scale and geographic reach.
- Diversified: National AV and technology integrator serving enterprise, sports venues, broadcast, and corporate clients. Comparable to Audience for venue AV integration work, especially in stadiums and large commercial spaces, but with a much broader geographic and capability footprint.
Regional players
- PSAV (now Encore): Major provider of event technology and AV production services for hotels, convention centers, and venues. Comparable to Audience in venue AV work but operates primarily in live event/hospitality AV rental and production rather than fixed installations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Audience social profiles
Digital presenceAudience financial estimates
Financial estimateRevenue estimate
Valuation estimate
Audience leadership team
Management profileNumber of profiles
Profiles1 record
Audience funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Audience M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Audience
What does Audience do?
Audience is a commercial audiovisual design and installation firm that designs, engineers, and installs custom AV, control, networking, lighting, and communications systems for commercial clients in the Dallas/Fort Worth Metroplex. The firm delivers turnkey projects ranging from $1,000s to $1,000,000s, including flagship work such as its role as Official AMX Provider for AT&T Stadium, and supports installed systems with ongoing maintenance and service contracts.
Is Audience a public or private company?
Audience is a private company. It is classified as family owned and is currently operating.
When was Audience founded?
Audience was founded in 2002. It employs 1 to 10 people.
Where is Audience based?
Audience is headquartered in Allen, United States, in the North America region.
How does Audience make money?
Two revenue lines are on record. AV System Design and Installation is the primary driver. The others are system Maintenance and Service.
Who are Audience's main competitors?
Direct peers on record are Whitlock, Ford Audio-Video, HB Communications, SoundCom, McCann Systems, Adtech Systems and Avidex (AVDG). Broad incumbents are AVI-SPL and Diversified. PSAV (now Encore) is listed as a regional player.
Does Audience have an API?
No public API is recorded for Audience.
What industry is Audience in?
Audience's product category is Commercial Audiovisual Installation Services. Its primary akta.pro industry code is MPAIAJAD, Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring).