Audika Deutschland

What Audika Deutschland does

Audika Deutschland (Audika GmbH) operates the largest nationwide hearing care retail network in Germany, with more than 350 specialist stores (Fachgeschäfte) run by certified Hörakustik-Partner professionals under multiple retained regional brands including Ohrwerk, mein.akustiker, Audilogik, Braun Hörgeräte, Moser, Ritter, Langer, Flemming und Klingbeil, AllOptik, and HörCentrum. The company sells hearing aids sourced from Demant Group brands — primarily Oticon, with secondary offerings from Bernafon and Philips HearLink — covering form factors from behind-the-ear to nearly invisible in-the-ear models, including AI-enabled devices featuring Oticon's Deep Neural Network 2.0, 4D Sensor technology, BrainHearing platform, and Bluetooth LE Audio/Auracast connectivity.

Revenue is generated through hardware sales (hearing aids with one-time pricing ranging from 0 EUR for insurance-covered basic models up to roughly 3,000 EUR customer co-pay for premium tiers) bundled with professional services including free hearing tests, personalized fitting, in-home trial periods, and lifetime aftercare covering adjustments, cleaning, and repairs for up to six years. The go-to-market is sales-led via the physical store footprint, supplemented by a national hotline (0800 0500 345), online appointment booking, Google Ads, social media campaigns, and a formal referral program. German statutory health insurance (Krankenkasse) typically subsidizes a portion of device cost, anchoring the zero-co-pay "Kassenmodell" entry tier and expanding addressable demand.

The company is a wholly-owned subsidiary of the Danish Demant Group, a vertically integrated hearing healthcare conglomerate employing approximately 20,500 people across more than 30 countries. Daniel Diesel serves as Geschäftsführer (Managing Director) of Audika GmbH, which is registered in Frankfurt am Main. The German business represents Demant's largest single retail market, combining local brand equity with shared group-level R&D, procurement, and quality standards.

Name

Audika Deutschland

Legal name

Audika GmbH

Website

https://audika.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Audika Deutschland operates Germany's largest nationwide hearing care retail network of 350+ specialist stores, selling Oticon, Bernafon, and Philips hearing aids with free hearing tests, fitting services, and lifetime aftercare. A wholly-owned subsidiary of Danish conglomerate Demant Group.

Ownership category

akta.pro rank

Product category

Hearing Care Retail

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI)

akta.pro secondary industries

Otology & Neurotology (Ear/Hearing/Balance) (HLAKAMAC), Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL)

Keywords

• Hearing aid retail
• Audiology services
• Hearing care services
• Hearing tests
• Hearing aid fitting

Headquarters

HQ city

Frankfurt am Main

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hearing Aid Sales: Retail sale of hearing aids from multiple premium brands (Oticon, Bernafon, Philips) through a network of 350+ specialist stores in Germany. Customers receive personalized fitting, aftercare services included. Health insurance subsidies typically cover a significant portion of costs.
2. Hearing Care Services: Professional services including free hearing tests, hearing aid fitting, adjustments, cleaning, repairs, and lifetime aftercare. Annual check-ups and consultations provided as part of customer care.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Audika Deutschland operates a nationwide network of 350+ specialist hearing care retail stores (Fachgeschäfte) across Germany, selling hearing aids from premium brands (Oticon, Bernafon, Philips) and providing professional audiology services including free hearing tests, personalized hearing aid fitting, and lifetime aftercare such as adjustments, cleaning, and repairs. Customers book appointments online or by phone, with same-day test results and home trial periods available before purchase.

Product overview

Audika Deutschland is a nationwide network of hearing specialist retail stores operating under multiple regional brands (Ohrwerk, mein.akustiker, Audilogik, Braun Hörgeräte, Moser Hörgeräte, Ritter Hörgeräte, Langer Hörstudio, Flemming und Klingbeil, AllOptik Hörzentrum, HörCentrum). The company offers hearing aids from premium brands Oticon and Bernafon, professional hearing tests, and aftercare services. Product portfolio includes Oticon Intent (with 4D sensors), Oticon Real (with wind stabilization), Oticon Zeal (nearly invisible IIC with AI), Oticon Own SI (custom AI-powered IIC), Oticon Own (custom in-ear), Bernafon Encanta, and Philips HearLink. Services include free hearing tests, at-home trial program, and lifetime aftercare. The company is part of the Demant Group with over 20,500 employees in 30+ countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Oticon Intent Behind-the-ear (miniRITE) hearing aid with 4D sensor technology that detects user intentions through movement and environment to provide personalized hearing support. Features rechargeable battery, Bluetooth connectivity, and full-day battery life.
• Oticon Real Behind-the-ear hearing aid with Wind & Handling Stabilizer technology that effectively reduces wind and contact noises for easier conversation participation.
• Oticon Zeal Nearly invisible in-the-ear hearing aid combining second-generation AI for speech prioritization with modern connectivity (Bluetooth LE Audio, Auracast). Offers up to 20 hours battery life with quick charging capability.
• Oticon Own SI Custom in-the-ear hearing system with second-generation AI (DNN 2.0), trained on 12 million sounds. Available in five colors and two sizes; smallest IIC model is truly invisible in 9 out of 10 ears. Features water and dust resistance.
• Oticon Own Custom in-the-ear hearing system tailored to each user for the most comfortable fit, offering personalized hearing experience with multiple technology levels.
• Bernafon Encanta Elegant miniRITE hearing aid with exceptional sound quality, rechargeable battery, and easy Bluetooth connectivity to devices.
• Philips HearLink miniRITE hearing aid featuring AI Sound technology, Bluetooth Low Energy, and lithium-ion battery. Includes motion detection for dynamic sound optimization.
• Kostenloser Hörtest (Free Hearing Test) Free professional hearing test conducted by certified hearing specialists at Audika partner locations. Test takes approximately 60 minutes and includes results consultation on the same day.
• Hörgeräte Probetragen (Free Hearing Aid Trial) Free hearing aid trial service allowing customers to test hearing devices at home before purchase. Includes consultation, hearing analysis, and product selection assistance.
• Nachbetreuung (Lifetime Aftercare) Lifetime aftercare program including annual check-ups, hearing aid fitting adjustments, cleaning, repairs, and personal consultations at no extra cost.

Quantifiable outcome

• Free lifetime aftercare services for all hearing aid purchases, including annual check-ups, hearing aid adjustments, cleaning, and repairs for up to 6 years
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability7 records

Feature9 records

Partnerships

Four partnerships are on record, tiered core.

• OticoncoreTechnology or IntegrationOticon is part of the Demant group and is one of the world's three largest hearing aid brands, founded over 100 years ago. Provides advanced hearing technology including BrainHearing, AI-powered sound processing, and various hearing aid models sold through Audika's network.
• BernafoncoreTechnology or IntegrationSwiss hearing aid brand known for innovative hearing solutions with wireless connectivity and hands-free phone capabilities. Products offered through Audika's retail network.
• Demant GroupcoreStrategic or Co-development PartnerGlobal hearing healthcare company with around 20,500 employees in over 30 countries. Parent company of Audika, Oticon, Sonic, Bernafon, and other hearing care brands. Founded by Hans Demant to help his wife Camilla hear better.
• Hörakustik-Partner (Fachgeschäfte)coreChannel Partner/ Reseller/ DistributorNetwork of independent certified hearing care professionals operating retail stores under various local brands (Ohrwerk, mein.akustiker, Audilogik, Braun Hörgeräte, Moser, Ritter, Langer, Flemming und Klingbeil, AllOptik, HörCentrum) unified under the Audika umbrella with shared quality standards.

Scale indicators3 records

Recent moves6 records

Broad incumbents

• WS Audiology: Joint venture of Widex and Sivantos, one of the world's largest hearing aid manufacturers (Signia, Widex brands). Competes indirectly with Audika through wholesale brand supply and through affiliated retail networks across Europe.
• GN Hearing: Danish hearing aid manufacturer behind ReSound and Beltone brands, with global retail distribution including in Germany. Competes indirectly with Audika as a wholesale brand supplier to other retail networks and through its own retail operations.
• Starkey Hearing Technologies: US-based hearing aid manufacturer operating globally with proprietary AI/Healthable technology. Competes indirectly with Audika through wholesale brand partnerships and selective retail presence in European markets.
• Sonova: Swiss global hearing healthcare leader (Phonak, Unitron brands) and parent of GEERS in Germany. Competes with Audika through both its wholesale brand relationships and its directly-owned retail network, operating broadly across the hearing value chain.

Direct peers

• Amplifon: Global hearing care retail leader with German operations (Amplifon Deutschland). Operates specialist hearing aid stores with comparable multi-brand portfolio, fitting services, and aftercare model in the same German market as Audika.
• KIND Hörgeräte: One of Germany's largest hearing aid retail chains with a comparable multi-brand specialist store model selling hearing aids across Germany. Directly competes with Audika for the same end customers with similar fitting, aftercare, and Krankenkasse billing workflows.
• Fielmann: Germany's dominant optical retailer aggressively expanding into hearing care (Fielmann Hörgeräte). Brings deep retail expertise, large customer base, and cross-selling synergies from optical into hearing, posing a significant competitive threat to Audika.
• GEERS Hörgeräte: Major German hearing aid retail chain owned by Sonova, operating specialist stores nationwide with multi-brand offerings. Directly comparable to Audika in store count, customer segment, and service model.

Regional players

• Iffland Hören: Regional German hearing care retail chain with multiple specialist stores. Comparable business model to Audika at smaller scale, competing primarily in southern Germany for the same end customers.
• HÖR-Spezialist: Cooperative-style association of independent German hearing aid specialists. A more fragmented regional competitor that competes with Audika on local service quality and personal customer relationships, primarily in non-urban areas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/audika-de

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Audika Deutschland