AUDiOHEALTH

What AUDiOHEALTH does

AUDiOHEALTH (legal name Audio Health) is a third-generation family-owned independent audiology practice founded in 2008 by director Joanna Magee and headquartered in Smithfield, Queensland, Australia. The practice operates four permanent clinics (Cairns, Smithfield, Atherton, and Sydney Gordon) and three visiting practices (Innisfail, Mareeba, Port Douglas), delivering hearing assessments, hearing aid dispensing, tinnitus management, workplace audiometric testing, ENT referral diagnostic services, and after-sale support. The Magee family brings four decades of hearing healthcare experience tracing back to Sidney Bacon's UK qualification in the early 1970s and 1981 migration to Australia, where the family introduced the first concealed in-canal hearing instruments into the local market.

The business sources hearing devices from multiple manufacturers including Phonak (Lyric, the world's only 100% invisible 24/7-worn device), Starkey (SoundLens IIC, Muse i2400), and Unitron (Smile platform with ERA chip), positioning itself as a multi-brand independent clinic rather than a single-vendor retailer. Core product lines span hearing aid hardware sales across multiple technology tiers, professional services (free 15-minute screenings, comprehensive diagnostic assessments, bulk-billed Medicare ENT referrals, workplace audiometric testing as a WorkCover-approved provider), accessories (Power One batteries, C&C drying products, Phonak care kits, Ear-Gear protectors, custom swim and noise plugs), and assistive listening devices (Sennheiser TV systems, Oricom amplified telephones, vibrating alarms).

Revenue is generated through hardware sales with fitting services, fee-for-service assessments, government-subsidized device dispensing under the Australian Government Hearing Services Program (eligible pensioners, veterans, DVA card holders), bulk-billed Medicare ENT referral diagnostics, employer-paid workplace testing, and ancillary accessory retail. Go-to-market combines sales-led direct clinic service with event-driven experiential marketing (Hearing Awareness Week, World Hearing Day events, John MacKenzie OAM-hosted community seminars in Cairns and Sydney), supported by content marketing, social channels (Facebook, Instagram), and medical professional referral partnerships. Pricing includes freemium screening, senior discounts, interest-free payment plans (3/6/12 months at 50% deposit), and free quarterly in-house servicing with complimentary coffee. The firm maintains 5-star Google reviews across all clinics and operates the Better Hearing Foundation, a non-profit arm providing hearing assistance in third-world countries.

Name

AUDiOHEALTH

Legal name

Audio Health

Website

https://audiohealth.com.au

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

AUDiOHEALTH is a third-generation, family-owned independent audiology practice operating across Far North Queensland and Sydney, dispensing multi-brand hearing aids (Phonak, Starkey, Unitron) and providing assessments, tinnitus management, workplace testing, and government-subsidized hearing services to pensioners, veterans, and the general public.

Ownership category

akta.pro rank

Product category

Audiology Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Other Health Practitioners (6213)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI)

akta.pro secondary industries

Audiology & Hearing Diagnostic Centers (HLAFAKAH), Otology & Neurotology (Ear/Hearing/Balance) (HLAKAMAC)

Keywords

• Hearing healthcare services
• Audiology assessments
• Hearing aid fittings
• Tinnitus treatment
• Workplace hearing testing

Headquarters

HQ city

Cairns

HQ country

Australia

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Hearing Aid Sales: Sale of hearing aids from multiple manufacturers at various technology levels and price points. Includes fitting and ongoing adjustment services.
2. Hearing Assessments: Comprehensive hearing tests and screenings, including both free 15-minute screenings and detailed paid assessments. Medicare bulk billing available for ENT referrals.
3. Hearing Aid Accessories: Sale of accessories including batteries (Power One brand), drying equipment, cleaning supplies, custom ear plugs, TV assistance devices, and alarm clocks.
4. Workplace Audiometric Testing: Pre-employment, post-employment, and regular employment hearing assessments for employers. Includes baseline assessments and monitoring assessments every 12-24 months. WorkCover approved provider.
5. Medical Professional Referrals: Bulk billed diagnostic audiology services for clients referred by ENT specialists under Medicare.
6. Payment Plans and Government Subsidies: Interest-free payment plans (3, 6, or 12 months). Government vouchers under Office of Hearing Services for eligible pensioners, veterans, and concession card holders. Fully subsidized hearing aids available for eligible clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

AUDiOHEALTH is an independent, third-generation family-owned audiology practice that delivers hearing assessments, hearing aid fittings from multiple manufacturers, tinnitus consultations, and workplace audiometric testing through permanent and visiting clinics across Far North Queensland and Sydney. Revenue is generated from professional service fees (assessments, consultations, fitting), hearing aid and accessory retail, government-subsidized device programs, and workplace testing contracts.

Product overview

AUDiOHEALTH is a hearing healthcare provider offering a comprehensive portfolio of hearing services and products. Core services include hearing assessments (screening and comprehensive tests), tinnitus consultations, workplace audiometric testing, and government subsidy program assistance. The company retails multiple hearing aid brands including Unitron Smile (with ERA chip), Phonak Lyric (100% invisible 24/7 wearable), and Starkey SoundLens and Muse. They also offer TV assistance products (Sennheiser RS 5000 and RS195), hearing aid accessories (Power One batteries, C&C drying products, Phonak cleaning kits, Ear-Gear, custom ear plugs), and assistive devices (Oricom telephones, vibrating alarms). Services include free 3-monthly in-house servicing, payment plans, and WorkCover assessments. As an independent clinic, they source solutions from multiple manufacturers to suit individual client needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Hearing Tests and Assessments Comprehensive hearing assessments including a free 15-minute screening and full diagnostic evaluations to determine hearing loss type and severity, available to individuals experiencing hearing difficulties with Medicare bulk billing for referred patients.
• Tinnitus Consultation and Treatment Assessment and management of tinnitus symptoms using modern hearing solutions and sound therapy, including Starkey Multiflex Tinnitus Technology-enabled hearing aids, targeting adults experiencing tinnitus.
• Workplace Audiometric Testing Pre-employment, post-employment, and routine monitoring hearing assessments for workers required to use hearing protection under the Work Health & Safety Act, with specialised WorkCover impairment claims assessment. AUDiOHEALTH is a WorkCover-approved provider.
• Medical Professional Referral Service (Bulk-billed Diagnostic Audiology) Bulk-billed diagnostic audiology services under Medicare for patients referred by ENT specialists and GPs, including comprehensive 1-hour assessments and swim plugs for clients with ear conditions.
• Government Subsidy Program Facilitation Facilitation of Australian Government Hearing Services Program vouchers (Office of Hearing Services) for eligible pensioners, DVA card holders, veterans, and concession card holders, providing fully subsidized hearing devices, assessments, fitting, and ongoing maintenance.
• Free In-House Hearing Aid Servicing Complimentary hearing aid servicing every three months including cleaning, maintenance, and adjustments, with complimentary coffee while waiting, bundled with hearing aid purchases.
• Phonak Lyric Invisible Hearing Aid The world's only 100% invisible hearing aid, placed deep within the ear canal by a trained professional and worn 24/7 for months without daily insertion/removal or battery changes, offering tinnitus relief and natural sound for eligible clients.
• Starkey SoundLens Invisible Hearing Aid 100% invisible, custom, digital, and fully programmable hearing aid with Voice iQ2 noise reduction, PureWave Feedback Eliminator, T2 Remote Control via touch-tone phone, Spectral iQ frequency replication, and ISO Compression.
• Starkey Muse i2400 MICRO R Hearing Aid Top-of-range Starkey hearing aid preferred for particular types of hearing loss, featuring remote control and SurfLink wireless microphone for streaming audio directly in noisy environments.
• Unitron Smile Hearing Aid Platform Unitron's latest hearing aid platform featuring the ERA chip that automatically adjusts to listening environments, with universal Bluetooth compatibility, six times more wireless transmission power, two times the Bluetooth source range, and seamless switching between acoustic and streaming signals.
• Sennheiser RS 5000 TV Listening System Wireless TV listening system with customizable volume control, sound profile, and speech clarity, featuring elegant lightweight design for freedom and comfort while watching television.
• Sennheiser RS 195 Wireless TV Headphones Wireless TV headphones with personalized sound and up to 100 metres transmission range for freedom of movement around the home while watching television.
• Power One Hearing Aid Batteries Hearing aid batteries in sizes 10, 13, 312, and 675 from Power One, known for quality, reliability, long life, and maximum comfort with extra-long tabs for easy handling.
• C&C Drying Beaker and Capsules Drying beaker and humidity control capsule kit for moisture management of earmoulds and hearing instruments, with capsules used every 2-5 days depending on climate.
• Phonak C&C Line Kit 1 for BTE Hearing Aids Complete hearing aid care kit for behind-the-ear (BTE) hearing aids including hygiene bag, drying beaker, drying capsules, tool set, cleansing tissues, air blower, cleansing tablets, and cleansing spray.
• Custom Noise and Swim Ear Plugs Custom-moulded earplugs built from medical-grade silicone using ear canal impressions, providing up to 30 dB noise attenuation or consistent water protection for those prone to swimmer's ear or with patent grommets.
• Ear-Gear Hearing Aid Protectors Protective nylon-spandex covers for hearing aids, made in Australia, protecting devices from dirt, sweat, moisture, and loss during physical activity.
• Oricom Amplified Telephones Amplified telephones and alerting devices with loud ringer, volume boost, hearing aid compatibility, and large-button keypads for users with hearing loss.
• Wake and Shake Vibrating Alarm Clock Alarm clock with large vibrating alert pad placed under pillow for discreet waking without disturbing partners, targeted at users with hearing loss.
• Interest-Free Payment Plans Interest-free payment plans allowing 50% deposit at hearing aid fitting with the remaining balance paid over 3, 6, or 12 months, plus seniors discounts on private-pay purchases.

Quantifiable outcome

• Free hearing services reduce barriers to entry for customers
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Better Hearing FoundationminorOthersNon-profit organization founded by AUDiOHEALTH to raise awareness of hearing loss and solutions. Has assisted hundreds of people in third world countries with free hearing assistance.
• Phonak (Lyric)coreTechnology or IntegrationLyric Accredited Provider status. AUDiOHEALTH is one of the few providers in Australia certified to offer Phonak Lyric, the world's only 100% invisible hearing aid worn 24/7.
• Multiple Hearing Aid ManufacturerscoreTechnology or IntegrationAs an independent clinic, AUDiOHEALTH sources hearing aids from multiple manufacturers including Phonak, Starkey, Unitron, and others to find the best solution for each client's individual needs.
• Australian Government (Office of Hearing Services)coreOthersRegistered provider under Australian Government Hearing Services Program, helping eligible pensioners, veterans, and concession card holders access fully subsidized hearing aids and services.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Amplifon: Global hearing care retailer with a large Australian clinic network offering hearing assessments, hearing aids from multiple manufacturers, and government-subsidized services. Closest direct competitor to AUDiOHEALTH's full-service independent model.
• Connect Hearing: National audiology network (Sonova-owned) providing hearing assessments, hearing aid fittings, and cochlear implant referral services. Comparable service offering and target customer base to AUDiOHEALTH.
• bloom hearing specialists: Australian audiology chain (formerly part of Siemens Hearing Instruments) operating clinics across multiple states, providing hearing assessments, hearing aids, and tinnitus services. Comparable multi-brand independent retail model to AUDiOHEALTH.
• Attune Hearing: Australian audiology group of independent clinics, comparable to AUDiOHEALTH in being an independent provider of hearing assessments and multi-brand hearing aids. Targets similar patient demographics and government-subsidy customers.
• Hearing Australia: Australian Government-funded hearing services provider serving pensioners, DVA card holders, and concession card holders. Directly competes with AUDiOHEALTH for the same subsidized patient base under the Hearing Services Program.
• Specsavers Audiology: National chain of audiology clinics co-located within Specsavers optical stores across Australia. Directly competes for the same hearing-aid and assessment customers in Queensland and New South Wales, leveraging scale procurement and optical cross-sell.
• Audika (formerly HearingLife): National audiology network in Australia providing hearing tests, hearing aids, and rehabilitation services. Directly competes for both government-subsidized and private-pay customers in regional and metropolitan markets.
• National Hearing Care: Australian hearing care provider with clinics across multiple states offering diagnostic assessments, hearing aids, and government-subsidized services. Competes in the same hearing-aid retail category as AUDiOHEALTH.
• Bay Audio: Australian-owned hearing care retailer with clinics across multiple states offering free hearing tests, hearing aids, and tinnitus treatment. Competes in the same mid-market hearing-aid retail segment as AUDiOHEALTH.

Emerging players

• Costco Hearing Aid Centers: Membership-warehouse retailer offering hearing tests and competitively priced hearing aids through in-store centers. Represents an emerging low-cost distribution channel that could draw price-sensitive customers away from independent clinics like AUDiOHEALTH.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AUDiOHEALTH
• Instagraminstagram.com/audio_health125
• LinkedInlinkedin.com/company/audiohealth

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AUDiOHEALTH