Audi Waterford

What Audi Waterford does

Audi Waterford is the official Audi franchise dealership for Waterford and the South-East Region of Ireland, operating from Butlerstown Roundabout, Cork Road, Waterford. The privately held company (Company Number 485559) is regulated by the Central Bank of Ireland as an authorised Financial Intermediary and employs 22 people. It sells the full Audi new-vehicle range — A1 through A8 saloons, Q2 through Q8 SUVs, and e-tron/Q4 e-tron/Q6 e-tron/e-tron GT electric models — alongside the Audi Approved :plus certified pre-owned programme, which applies a 110-point inspection and 12-month warranty.

The business operates an omnichannel retail platform combining a physical showroom with a full online buying capability (vehicle search, finance configuration, refundable deposit reservation, secure checkout, and click-and-collect or home delivery), supported by a service and parts centre using Audi Genuine Parts. Technology integrations include the Audi Charging service (managed by Elli, Volkswagen Group) providing access to 400,000+ European public charge points, and the myAudi mobile app for vehicle management, charging tariffs, and connected services. Marketing combines digital channels with experiential events including the Audi quattro Cup golf tournament and Heritage Day.

Audi Waterford generates revenue across five streams: new vehicle sales, Approved :plus used vehicle sales, aftersales servicing and parts, finance brokerage commission on PCP/Hire Purchase/fleet leasing through Volkswagen Financial Services Ireland, and recurring Audi Charging subscription tariffs. Customers are primarily individual retail buyers in the South-East Ireland catchment, with a secondary fleet/business leasing segment. Current promotional programmes include Audi All-Access (financing from 2.9% APR) and Executive Sale on demonstrator/management vehicles.

Name

Audi Waterford

Legal name

Audi Waterford

Website

https://audiwaterford.ie

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Audi Waterford is the official Audi franchise dealership for Waterford and Ireland's South-East Region, selling new and Approved :plus used vehicles, providing servicing, parts, finance brokerage, and EV charging ecosystem support to retail and fleet customers.

Ownership category

akta.pro rank

Product category

Automotive Retail Dealership

NAICS

Automobile Dealers (4411), Used Car Dealers (44112), Used Car Dealers (441120)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Auto & Vehicle Loan Brokerage (FSAEAEAK)

akta.pro secondary industry

New & Used Auto Purchase Loans (FSAKADAA)

Keywords

• New car sales
• Used car sales
• Vehicle servicing
• Automotive financing
• Fleet leasing

Headquarters

HQ city

Waterford

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Sales of new Audi vehicles including petrol, diesel, hybrid, and fully electric models. Revenue from vehicle sales minus manufacturer costs.
2. Used Vehicle Sales: Sales of Audi Approved Plus pre-owned vehicles with certified quality, warranty, and history verification.
3. Aftersales Services: Vehicle servicing, repairs, parts sales, and maintenance using Audi Genuine parts. Includes service plans offering up to 50% savings on servicing costs.
4. Finance Brokerage: Credit brokerage services facilitating PCP, Hire Purchase, and fleet leasing through Volkswagen Financial Services Ireland. Earns commission on financed transactions.
5. Audi Charging Subscriptions: Subscription service for EV charging access with Basic, Plus, and Pro tariff options providing access to public charging infrastructure.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Audi Waterford is an authorised Audi franchise dealership in Waterford, Ireland, selling the full range of new Audi vehicles (A1, A3, A5, A6, Q2, Q3, Q5, Q7, Q8, e-tron electric models) and Audi Approved Plus certified pre-owned vehicles. It also operates an authorised Audi repair and service centre stocking genuine Audi parts, an in-house finance brokerage offering PCP, Hire Purchase, and fleet leasing through Volkswagen Financial Services Ireland, and provides EV owners with access to Audi Charging covering 400,000+ European public charge points.

Product overview

Audi Waterford is the official Audi dealership for Waterford and the South-East Region of Ireland, operating as a premium new and used car dealer with a comprehensive automotive ecosystem. The core offerings include the full Audi model range (A1 through A8, Q2 through Q8, plus e-tron electric variants) for purchase or finance, alongside the Audi Approved :plus certified pre-owned programme featuring rigorous 110-point inspections and warranty coverage. The business integrates technology-enabled services including Audi Charging (providing access to over 400,000 European public charge points via the myAudi app), myAudi connected car app, service plans, and repairs. Flexible financing options span Personal Contract Purchase (PCP), Hire Purchase (HP), and fleet leasing solutions. The dealer also operates an e-commerce platform enabling online vehicle browsing, reservation, and purchase with home delivery or click-and-collect options. Current promotional programmes include Audi All-Access (2.9% APR financing) and Executive Sale (select demonstrator/management vehicles).

Differentiator

Problem solved

Functional benefit

Products and services

• New Audi Vehicles Full range of new Audi cars including A1, A3, A5, A6, A7, A8, Q2, Q3, Q5, Q7, Q8 and e-tron electric models (Q4 e-tron, Q6 e-tron, Q8 e-tron, e-tron GT, A6 e-tron) available for purchase or finance. Targeted at retail buyers and upgraders in the South-East Ireland region.
• Audi Approved Plus Used Vehicles Certified pre-owned Audi vehicles that have passed a 110-point inspection, with verified age and mileage, original Audi parts used for any repairs, and a 12-month warranty with roadside assistance included.
• Personal Contract Purchase (PCP) Finance product arranged through Volkswagen Financial Services Ireland that allows purchase of new or used cars with lower monthly payments covering depreciation only, with an optional final balloon payment to own the vehicle.
• Hire Purchase (HP) Traditional vehicle finance arranged through Volkswagen Financial Services Ireland where the purchaser pays a deposit followed by monthly instalments covering the entire vehicle value, with full ownership transferring upon completion.
• Audi Fleet Leasing Business fleet management and leasing solutions tailored to company needs, supporting vehicle selection, fleet management, and ongoing road support for corporate fleet operators.
• Audi Service Plans Prepaid vehicle servicing packages that lock in maintenance costs and potentially save up to 50% on servicing costs compared to pay-as-you-go rates.
• Audi Repairs Authorised repair services conducted by Audi-trained technicians using Audi-approved tools, diagnostics, and genuine Audi parts.
• Audi Tyre Services Fully fitted tyre services from leading tyre suppliers carried out at the Waterford service centre.
• Audi Charging Subscription-based EV charging service providing access to over 400,000 public charge points across Europe including ESB ecars, ChargePoint, ePower, and IONITY networks in Ireland, managed through the myAudi app with Basic, Plus, and Pro tariff options.
• Audi Genuine Parts & Accessories Stockists of genuine Audi parts and accessories sold for repairs and vehicle customisation to Audi owners.

Quantifiable outcome

• Up to 50% savings on servicing costs with Audi Service Plans
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core, major and strategic.

• Elli (Volkswagen Group)coreTechnology or IntegrationTechnology partner managing Audi Charging service platform. Elli provides the infrastructure enabling access to 400,000+ public charging points across Europe.
• ESB ecarsmajorTechnology or IntegrationIrish electricity charging network partner providing public EV charging infrastructure as part of Audi Charging service in Ireland.
• ChargePointmajorTechnology or IntegrationInternational EV charging network partner providing charging infrastructure access through Audi Charging service.
• ePowermajorTechnology or IntegrationIrish EV charging network partner included in Audi Charging service for domestic charging infrastructure access.
• IONITYmajorTechnology or IntegrationHigh-power charging network partner for Audi Charging service providing fast charging capability across Europe.
• Microsoft Azure OpenAI ServicestrategicTechnology or IntegrationAI technology provider powering ChatGPT integration in new Audi vehicles including A6 Saloon, enabling voice-controlled assistant functionality through infotainment system.
• AudicoreOthersParent brand franchise relationship. Official Audi dealership for Waterford and South-East Region, authorised to sell new vehicles, conduct authorised repairs, and use Audi branding and systems.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Blackwater Motors: Irish motor retail group operating multiple franchise dealerships across the country. Comparable as a multi-site Irish auto retailer offering new and used vehicle sales with manufacturer-aligned servicing, similar in structure to Audi Waterford's single-site operations.
• Donnelly Group: Major automotive retailer operating across Northern Ireland and Ireland with multiple premium franchises (including Audi and BMW). Comparable as a multi-site dealer group with new/used vehicle sales, manufacturer-aligned servicing, and finance offerings similar to Audi Waterford's mix.
• Joe Duffy Group: One of Ireland's largest multi-franchise automotive retail groups, operating multiple premium and volume brand dealerships including Audi, BMW, and Volkswagen. Comparable as a scaled Irish auto retail platform with new/used sales, aftersales, and finance brokerage across multiple sites.
• Johnson & Perrott Motor Group: Long-established Irish motor retail group operating multiple franchise brands including premium marques. Comparable in offering a similar combination of new/used vehicle sales, manufacturer servicing, and finance brokerage to private and fleet customers.
• Boland Motor Group: Established Irish motor retail group operating multiple franchises including premium brands. Comparable as a multi-brand Irish dealer group with new/used sales, service operations, and finance offerings overlapping Audi Waterford's product mix.

Others

• Motor Distributors Limited (MDL) / Audi Ireland: Official distributor/importer for Audi in Ireland. Not a direct competitor but a critical counterparty: sets franchise terms, vehicle allocations, and commercial incentives that directly determine Audi Waterford's margin and supply economics.

Direct peers

• Audi Cork: Official Audi franchise dealer serving the Cork region, operating the same Audi retail and aftersales model. Direct competitor for premium Audi buyers in the southern half of Ireland and benchmark for manufacturer commercial terms.
• Audi Kilkenny: Another official Audi franchise dealer in the South-East region of Ireland. Audi Waterford explicitly co-hosts test drive events with Audi Kilkenny, evidencing overlapping catchments and a directly comparable Audi retail and aftersales model.
• Mercedes-Benz Cork / MSL Motor Group: Premium German brand franchise dealer operating in southern Ireland. Directly comparable as a single-franchise premium dealership competing for the same premium-vehicle buyers, with parallel aftersales, finance brokerage, and EV-charging ecosystem plays.
• BMW dealers Ireland (e.g., Joe Duffy BMW): Premium German brand franchise dealers operating across Ireland with the same model of new/used vehicle sales, manufacturer-aligned servicing, finance brokerage, and EV product rollouts (e.g., iX, i4) — competing head-to-head with Audi for the premium Irish buyer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/audi-waterford

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Audi Waterford