Hotel & Villa Auersperg

What Hotel & Villa Auersperg does

Hotel & Villa Auersperg is a privately held, third-generation family-owned boutique hotel and villa located at Auerspergstraße 61 in Salzburg's Andräviertel district, Austria. The property combines a main hotel building with a turn-of-the-century villa and offers accommodation across Classic Double Rooms, Superior Rooms, Junior Suites, and two flagship suites, all within walking distance of Linzer Gasse and the historic old town. Founded as a guesthouse in 1959 on a building dating to ~1870, the hotel has been operated by Bettina Wiesinger and her husband Mark since 1996, with three revenue streams: (i) room accommodations, (ii) F&B through the A* Bar, Restaurant, Lounge & Garden, and (iii) wellness and ancillary services including the Petit Spa, yoga, fitness, gift vouchers, and a co-working loft.

The business model is direct-to-consumer, with bookings captured through the hotel's own website (powered by Mews), telephone, email, and walk-ins; no third-party OTAs are used. Distribution runs through owned channels — website, five social media platforms (Instagram, Facebook, LinkedIn, TikTok, Pinterest), email newsletter, and earned media — supported by Google Analytics and Google Remarketing. Customer segments are diversified across leisure tourists, families, business travelers, and wellness seekers, with a best-price guarantee and Members tier aimed at lifting repeat direct bookings. The property is part of a family hotel group with two sister properties in Bad Gastein (Hotel Haus Hirt and Hotel Miramonte). The hotel positions itself as a pioneer of the Gemeinwohlökonomie (Common Good Economy), emphasizing organic, regional, and sustainable operations and a social-impact partnership with Jojo. The organization is small (14 listed employees) and entirely self-funded, with no outside capital, no funding rounds, and no disclosed financials.

Name

Hotel & Villa Auersperg

Legal name

Hotel & Villa Auersperg

Website

https://auersperg.at

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel & Villa Auersperg is a third-generation family-owned boutique hotel in Salzburg, Austria, offering rooms, a renowned organic breakfast buffet, F&B, spa, yoga, and co-working to leisure tourists, families, business travelers, and wellness seekers via direct booking only.

Ownership category

akta.pro rank

Product category

Boutique Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Luxury Villas & Residences Resorts (THAGACAM)

akta.pro secondary industries

Luxury Wellness & Spa Resorts (THAGACAG), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Boutique hotel accommodation
• Hotel spa wellness
• Organic breakfast buffet
• Yoga wellness classes
• Family-run hospitality

Headquarters

HQ city

Salzburg

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Room Accommodations: The hotel generates primary revenue from room bookings across various room categories including Classic Double Rooms, Superior Rooms, Junior Suites, and Suites. The hotel offers a direct booking guarantee with best price assurance for direct bookers.
2. Food & Beverage: The hotel operates A* Bar, Restaurant, Lounge & Garden serving breakfast (€32 buffet), lunch, afternoon menu, and dinner. The breakfast buffet is renowned in the city and operates Monday-Saturday 06:30-11:00 and Sunday/holidays 06:30-11:30. The bar operates daily 06:30-midnight.
3. Spa & Wellness Services: Petit Spa services including Finnish sauna, steam bath, roof terrace, and massage treatments (€85 for 50-minute massage). Spa services are available to house guests only.
4. Yoga Classes: Yoga sessions offered in a specially designed attic room with city views. Classes are €25 per single session or €22 per unit when booking 10 classes. Early Bird Yoga sessions on Wednesday 07:30-08:30 and Friday 08:30-09:30.
5. Fitness & Activity Services: Private gym access at Freiraum41 for €29 per 60 minutes (free for Members). Personal training with Claudia Kahr from Draussensein. City bike and e-bike rentals.
6. Gift Vouchers: The hotel sells gift vouchers for room stays and experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Hotel & Villa Auersperg is a family-run boutique hotel in Salzburg that primarily sells overnight accommodation across rooms and suites in its main building and an adjoining turn-of-the-century villa. It complements this core offering with an on-site food and beverage program (organic A* breakfast buffet, A* Bar/Restaurant/Lounge/Garden), wellness and fitness services (Petit Spa, yoga, gym access, bike rentals), co-working/seminar space, and gift vouchers.

Product overview

Hotel & Villa Auersperg is a privately run boutique hotel located in Salzburg, Austria. Its offering consists of accommodation (rooms and suites in the main hotel and a turn-of-the-century villa), dining (A* Breakfast buffet, A* Bar & Lounge, A* Restaurant), and wellness (Petit Spa with roof terrace, Finnish sauna, steam bath, and massage services). The property also offers yoga sessions, fitness facilities, and co-working spaces. The hotel positions itself as a pioneer of the Common Good Economy (GWÖ) and emphasizes organic, regional, and sustainable products across all its services.

Differentiator

Problem solved

Functional benefit

Products and services

• Zimmer & Suiten (Rooms & Suites)

Quantifiable outcome

• Family-owned for three generations since 1996
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Six partnerships are on record, tiered sister hotel, core and minor.

• Hotel Haus Hirt (Bad Gastein)sister hotelOthersSister hotel operated by Bettina Wiesinger's sister Evelyn Ikrath and her husband Ike. Located at Kaiserhofstraße 14, 5640 Bad Gastein. Both properties are part of the same family-owned hotel group.
• Hotel Miramonte (Bad Gastein)sister hotelOthersSister hotel operated by Bettina Wiesinger's sister Evelyn Ikrath and architect husband Ike. Located at Reitlpromenade 3, 5640 Bad Gastein. Part of the same family hotel group.
• Mews (Property Management System)coreTechnology or IntegrationMews provides the hotel's online booking and reservation management system. The hotel uses Mews Distributor for direct bookings at app.mews.com.
• Freiraum41 (Fitness Studio)minorStrategic or Co-development PartnerPartnership with nearby Freiraum41 gym studio offering hotel guests private gym access for €29 per 60 minutes. Members and A* Members enjoy free access. Chip key available at hotel reception.
• Claudia Kahr / Draussensein (Personal Training)minorStrategic or Co-development PartnerClaudia Kahr from Draussensein offers certified functional and health training, neuromental training, EPT® practitioner services, and yoga instruction for hotel guests. Sessions can be booked through the hotel.
• Jojo (Social Organization)minorOthersSocial partnership allowing guests to donate €1 per booking to Jojo organization supporting Salzburg families with mental health problems. Hotel matches all guest donations.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Hotel & Pension Wolf: Independent boutique guesthouse in Salzburg's old town, long-standing family operator. Comparable in scale, classic independent character, and target guest profile.
• Hotel am Mirabellplatz: Mid-range boutique hotel near Mirabell Palace in Salzburg. Comparable size, city-center location, and independent family-style operation — directly competitive for the same leisure and business travelers.
• Boutiquehotel Stadthalle Vienna: Austrian boutique hotel positioned as a sustainability pioneer with a green luxury concept. Same-sized independent operator mirroring Auersperg's eco/heritage-led positioning — closest comparable for sustainability-led premium positioning.
• Hotel & Villa Wald: Small boutique hotel in Salzburg with comparable bed count and similar independent character. Closest size and pricing peer for benchmarking occupancy and ADR.

Others

• Hotel Haus Hirt: Sister hotel in Bad Gastein operated by Bettina Wiesinger's sister Evelyn Ikrath under the same family-owned hotel group. Useful reference for internal benchmark and multi-property strategy — not a competitive peer but part of the same ecosystem.
• Hotel Miramonte: Sister hotel in Bad Gastein, also under the Wiesinger/Ikrath family ownership group. Provides cross-property benchmarking and a model for the Auersperg's potential expansion into Austrian wellness destinations.

Broad incumbents

• Hotel Sacher Salzburg: Iconic luxury hotel in Salzburg's old town, part of the Sacher/Do & Co portfolio. Same city, broader luxury segment, established brand, and significantly larger scale — the reference benchmark for high-end Salzburg lodging.
• Motel One: European budget-lifestyle design hotel chain with multiple Salzburg properties. Competes for the same tier of style-conscious city travelers at a lower price point; relevant for ADR discipline and direct-channel benchmarking.
• Hotel Bristol Salzburg: Five-star hotel adjacent to Mirabell Palace in Salzburg, part of a regional boutique-luxury collection. Comparable city location with broader amenities and meeting/event capabilities.
• Hotel Goldener Hirsch: Historic 600-year-old luxury hotel in Salzburg's old town, operated within the Preferred Hotels network. Direct local competitor in the heritage/luxury niche with stronger distribution but lower personalization than Auersperg.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hotel.auersperg
• LinkedInlinkedin.com/company/hotel-villa-auersperg
• Instagraminstagram.com/hotel.auersperg
• TikToktiktok.com/@hotel.villa.auersperg
• Pinterestpinterest.at/hotelauersperg

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel & Villa Auersperg