Hotel Miramonte

What Hotel Miramonte does

Hotel Miramonte is a 36-room privately held boutique design hotel located in Bad Gastein, in the Gastein Valley of Austria at approximately 1,000 meters elevation, owned and operated by Ike and Evelyn Ikrath as a family-run operation. The property is built around a 1950s vintage-retro design concept, with seven room categories priced from €65 to €115.50 per person per night, and pairs retro-styled accommodations with an Ayurveda spa supplied with AVEDA products, three Roman-style thermal baths fed by the Gastein radon springs, twice-daily yoga sessions, an Alpine fusion restaurant and bar, and a curated retreat and adventure-camp program. The hotel also operates a community ambassador network of yoga teachers, athletes, designers, and futurologists.

The hotel generates revenue through a mix of room bookings, spa and thermal-bath treatments, yoga classes, F&B, and third-party-led retreats. Go-to-market is dominated by direct booking through the hotel's own website (powered by the Websline booking system) and phone reservations, supplemented by integrations with niche wellness and retreat platforms (Eversports, Edoobox, Philosoflow, The Lovers & Leaders), event partnerships such as the Adidas TERREX Infinite Trails race, the Alpe-Adria Cycle Route, and a long-running venue partnership with the sommer.frische.kunst international artist-in-residence program (active since 2011), including a 2025-2026 Claudio Limón installation in collaboration with STRAAT Museum Amsterdam.

Customers are predominantly individual leisure travelers in design-conscious wellness, yoga/mindfulness, outdoor adventure, and creative-professional segments, supplemented by retreat group bookings and event-driven demand. The brand extends to an affiliated property, Haus Hirt, described as a sister operation under the same ownership in the Gastein Valley, though no consolidated financials are disclosed.

Name

Hotel Miramonte

Legal name

Hotel Miramonte

Website

https://hotelmiramonte.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Miramonte is a 36-room privately owned boutique design hotel in Bad Gastein, Austria, offering 1950s vintage-retro accommodations, an Ayurveda spa with radon thermal baths, yoga programming, and curated retreats to design-conscious wellness travelers, yoga practitioners, and outdoor enthusiasts.

Ownership category

akta.pro rank

Headquarters

HQ city

Bad Gastein

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Hotel Room Bookings: 36 rooms across 7 categories (Budget, Eco, Eco L, Flexi, Panorama S/M/L) with per-person-per-night pricing including breakfast
2. Dining Services: Restaurant serving Alpine fusion cuisine, breakfast/brunch (7:30-11am), snacks (1-5pm), dinner (7-9pm), plus Friday BBQ events
3. Bar & Lounge: Full bar service with cocktails, wines, and specialty drinks; popular gathering spot described as the 'heart of the hotel'
4. Spa & Wellness Services: Ayurveda treatments, massages, thermal baths, yoga classes; spa treatments use AVEDA products
5. Yoga Retreats & Workshops: Partner-led retreats (yoga, breathwork, mindfulness) with separate package pricing ranging from €150-€699 per retreat
6. Trail Running Camps: Adventure camps with Adidas TERREX Infinite Trails partnership, €390 per person plus accommodation
7. Magic Moments Experiences: Special experiences including sunrise/sunset tours, herb walks with Herta, stand-up paddling on Reedsee, thermal treatments

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

No source material was provided in the input to describe the company's core offerings.

Product overview

Hotel Miramonte is a 36-room design hotel in Bad Gastein, Austria, offering an integrated hospitality experience centered on five pillars: accommodations, spa & wellness, yoga programming, outdoor adventures, and F&B. The hotel's room portfolio spans seven categories (Panorama S, Panorama M, Panorama L, Budget, Eco, Eco L, Flexi) furnished in 1950s vintage style with Swiss stone pine beds and in-room thermal bath access. The spa combines Ayurveda (AVEDA products) with in-house radon thermal baths sourced from Bad Gastein's 17 thermal springs. The yoga program offers twice-daily group classes plus the annual Yoga Autumn festival and external instructor-led retreats. Outdoor offerings cover skiing, ski touring, cross-country, trail running, e-biking, and hiking through the Hohe Tauern, with the hotel serving as an Alpe-Adria cycle stopover and Adidas TERREX Infinite Trails partner. F&B includes an Alpine Urban Fusion restaurant, the hotel bar, and a weekly terrace BBQ. Cultural programming includes the sommer.frische.kunst annual art-in-residence festival and Magic Moments curated experiences. The Chill & Work concept targets creatives with co-working facilities.

Differentiator

Problem solved

Functional benefit

Brands

• sommer.frische.kunst: An international artist-in-residence program and art festival held in Bad Gastein, with Hotel Miramonte as a participating venue featuring rotating exhibitions and artist collaborations.

Quantifiable outcome

• Five million liters of thermal water emerge daily from 17 springs in Bad Gastein
• +2 more outcomes

Named customers7 records

Segments5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Adidas TERREX Infinite TrailscoreStrategic or Co-development Partner · 1 January 2026Official partner hotel for the Adidas TERREX Infinite Trails annual trail running event in Bad Gastein. The hotel serves as base camp for participants, offering special accommodation packages, thermal spa access, and hosts related events throughout the year.
• STRAAT Museum AmsterdamcoreStrategic or Co-development PartnerCollaboration with STRAAT Museum Amsterdam to bring Mexican artist Claudio Limón's works to the hotel. Features a monumental curtain artwork in the bar and poster motif 'all you need is love...' on the building facade.
• Haus HirtcoreOthersSister property to Hotel Miramonte, described as 'the big sister' of Miramonte. Shares yoga classes and wild herb walks with the hotel. Located in Bad Gastein.
• AVEDAminorOthersSpa and wellness products supplier. Hotel uses AVEDA natural cosmetics for all spa treatments.
• Alpe-Adria Cycle RouteminorGTM or Marketing PartnerMarketed as ideal 24-hour stopover for cyclists crossing the Alps on the 410km route. Offers laundry service, thermal spa access, secure bike storage, and recovery meals for cyclists.
• Various Yoga Teachers & Retreat LeaderscoreStrategic or Co-development PartnerNetwork of ~20 yoga teachers (Anke Egger, Annette Söhnlein, Bozena Anna Ritschel, etc.) and retreat leaders (Stephanie Doms, Yasmine Orth, Kathrin Kayser-Dulic) who regularly host events at the hotel throughout the year.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hotel & Spa Sonne: Family-run alpine wellness hotel in Fiss, Tyrol offering spa, sauna, and active outdoor programming (ski/hike). Comparable to Miramonte in size, family ownership, Austrian alpine wellness positioning, and ski-tourism seasonality.
• Lanserhof: Austrian-led luxury wellness resort group (Lans, Sylt, Tegernsee) focused on medical Mayr/longevity programs. Comparable to Miramonte's wellness positioning and high-AADR alpine resort model, though at materially larger scale and price points.
• Haus Hirt: Sister property to Hotel Miramonte under the same Ike & Evelyn Ikrath ownership in Bad Gastein, sharing yoga classes and herb walks. Most directly comparable hotel in the Miramonte operating orbit, with similar vintage-design positioning and wellness programming.
• Hotel Daniel Vienna: Austrian design hotel brand positioned around urban simplicity and casual luxury. Comparable to Miramonte in the Austrian boutique design-hotel category and direct-to-consumer ethos, though without the alpine-wellness depth.
• Ananda in the Himalayas: Destination luxury wellness resort in India focused on yoga, Ayurveda, and spa. Comparable to Miramonte in integrated yoga/Ayurveda/thermal-wellness programming and retreat-led revenue mix, though at significantly larger scale and higher price points.
• Boutiquehotel Stadthalle: Vienna-based eco-design boutique hotel recognized for sustainability and design. Comparable to Miramonte in Austrian boutique design positioning, though city-based rather than alpine-wellness.
• Park Igls: Adult-only Mayr medicine wellness hotel in Tyrol offering detox programs, spa, and dietary therapies. Comparable to Miramonte's holistic wellness + yoga + active outdoor positioning within the Austrian alpine market.

Broad incumbents

• Six Senses Hotels Resorts Spas: Global luxury wellness resort brand (now IHG) operating properties in alpine, beach, and urban destinations with yoga, spa, and longevity programming. Comparable to Miramonte's integrated wellness/yoga/retreat model at materially higher scale and price points.
• 25hours Hotels: European design-driven boutique hotel brand with multiple city properties. Comparable to Miramonte's design-conscious positioning and direct-booking emphasis, though at much larger scale and without the spa/yoga/thermal-wellness core.

Emerging players

• Aro Hā Wellness Retreat: Sub-alpine New Zealand retreat combining yoga, mindfulness, and outdoor adventure with a small room count. Comparable to Miramonte's retreat-led, design-conscious, active-wellness positioning at similar boutique scale but different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hotel-miramonte

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Miramonte