Augarde & Partners

What Augarde & Partners does

Augarde & Partners is a London-based boutique consultancy specialising in place-based regeneration, placemaking and economic development advisory. Founded in 2020 by Paul Augarde as Augarde Consulting and rebranded to its current form in May 2023 when Alex Russell and Daniel McCarthy joined as partners (incorporated as Augarde Russell McCarthy & Partners Ltd, Reg. 14474932), the firm delivers site assessments, visioning, masterplanning support, regeneration frameworks, funding-bid support and partnership brokering for London boroughs, development corporations, local councils, housing associations and private developers. Engagements include the Enfield Council Levelling Up Fund bid (£11.9m), Gravesham Levelling Up (£20m), Vistry/LLDC's 948-home Pudding Mill Lane development and Merton's 3,300-home regeneration programme, with geographic reach across London, South East England, East of England, West Midlands and South West England.

The firm has no proprietary technology platform or software product; its value proposition rests on the senior expertise of its core team of six named professionals and on-demand access to more than 50 specialists via the Place Collective UK network co-founded by Paul Augarde. In March 2025 the firm launched 'Fieldwork', an asset-unlock initiative developed jointly with AMR Consult and New-works, signalling an attempt to productise parts of its advisory offering.

Augarde & Partners operates as a privately held, partner-led professional services firm with no external investors, monetising through project-based consulting fees and partnership workstreams with collaborators including WorkWild, PRD, Architecture 00, Mace and Montagu Evans. The business is registered at 10a Lant Street, SE1 1QR, and operates from offices at Diespeker Wharf along Regent's Canal in London.

Name

Augarde & Partners

Legal name

Augarde Russell McCarthy & Partners Ltd

Website

https://augardeandpartners.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Augarde & Partners is a London-based boutique consultancy providing regeneration, placemaking and economic development advisory services to UK local authorities, development corporations, housing associations and private developers.

Ownership category

akta.pro rank

Product category

Urban Regeneration and Placemaking Consulting

NAICS

Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Real Estate Public-Private Partnership (PPP) & Infrastructure-Adjacent Real Estate Advisory (BPAJANAL)

akta.pro secondary industry

Technical Cooperation, Capacity Building & Policy Advisory Programs (BPADABAO)

Keywords

• Place-based regeneration
• Placemaking consulting
• Social value strategy
• Urban regeneration advisory
• Cultural masterplanning

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting Services: Professional consulting fees for regeneration, placemaking, and place strategy engagements. Work is project-based with clients including local authorities, housing associations, and private developers. Engagements range from strategy development through to delivery support.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Augarde & Partners is a UK-based consultancy that delivers place-based regeneration and placemaking advisory services for local authorities, development corporations, housing associations, and private developers. Their core deliverables include regeneration strategy development, social value frameworks, cultural masterplans, creative land trust feasibility, community development trust setup, affordable workspace planning, and bespoke town centre regeneration programmes.

Product overview

Augarde & Partners is a consultancy firm offering place-based advisory services rather than a unified software product. Their core offering consists of specialized consulting services in placemaking, regeneration, and urban development. The primary services include Place-Based Strategy Consulting (solving complex place-based challenges through stakeholder convening), Social Value Strategy (impact measurement and community benefit frameworks), Cultural Masterplanning (cultural strategies and creative sector development), and Creative Land Trust Development (establishing governance and property acquisition frameworks for creative workspaces). Additional offerings include Community Development Trust Setup, Affordable Workspace Planning, Town Centre Regeneration, and Estate Regeneration Advisory. The firm also launched 'Fieldwork' in 2025, a new initiative developed with AMR Consult and New-works to help landowners unlock asset potential without upfront costs, representing their most structured service approach to date.

Differentiator

Problem solved

Functional benefit

Products and services

• Place-Based Strategy Consulting Consultancy service for solving complex place-based challenges, convening all stakeholders and working across all aspects of urban regeneration to deliver inclusive, sustainable places for local authorities and developers.
• Social Value Strategy Development of social value strategies, impact measurement frameworks, and community benefit plans for regeneration projects, housing associations, and public sector clients.
• Cultural Masterplanning Creation of cultural strategies, cultural masterplans, and creative sector development plans to support city centre regeneration and cultural hub development for local authorities.
• Creative Land Trust Development Establishment and development of Creative Land Trusts, including governance models, operational frameworks, property acquisition strategies, and financial plans for sustainable creative workspace provision.
• Community Development Trust Setup Setup and ongoing support for Community Development Trusts, including board establishment, governance frameworks, strategic partnerships, and legacy vehicle creation for creative enterprise zones.
• Affordable Workspace Planning Development of affordable workspace delivery plans, social value property vehicles, and workspace frameworks to secure and sustain affordable workspace through the planning system.
• Fieldwork A pioneering service for asset-rich, cash-poor landowners that eliminates upfront investment requirements, including site assessments, potential use analysis, design proposals, and market preparation, with value shared upon sale.
• Town Centre Regeneration Economic growth strategies, action plans, and implementation support for town centres, including bespoke interventions to bolster resilience and competitiveness for local authorities.
• Community Infrastructure Planning Comprehensive studies of community needs and services, creating actionable blueprints for strategic investments in community, culture, and leisure infrastructure.
• Estate Regeneration Advisory Strategic advisory for large-scale estate regeneration programmes, including vision articulation, baseline research, engagement programmes, and delivery planning for housing associations and developers.

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core, major and minor.

• Place Collective UKcoreStrategic or Co-development PartnerAugarde & Partners is part of the Place Collective network, providing access to over 50 specialists across place identity, master planning, public realm strategies, governance models, business planning, community engagement, and impact measurement. Paul Augarde is a co-founder of Place Collective UK.
• WorkWildcoreStrategic or Co-development PartnerRegular collaborator on creative workspace and regeneration projects. Jointly developed the Creative Estuary strategy and worked together on Barking & Dagenham workspace projects.
• PRD (Planning Regeneration Delivery)coreStrategic or Co-development PartnerRegular collaboration partner on regeneration and planning projects. Collaborated on Creative Estuary, Enfield Town Centre Strategies, and South Kilburn Trust governance review.
• Architecture 00coreStrategic or Co-development PartnerStrategic partner on design and architecture-related regeneration projects including Old Oak & Park Royal Development Corporation affordable workspace work.
• MacemajorImplementation/ SI/ Consulting PartnerWorking alongside Mace on major regeneration programmes including Newham Custom House estate renewal and Spode Works development planning in Stoke-on-Trent.
• Montagu EvansmajorStrategic or Co-development PartnerPart of team for Harlow and Gilston Garden Town Stewardship Body and Clair Hall cultural centre project in Haywards Heath.
• Gravesham Borough Council / Creative EstuarymajorStrategic or Co-development PartnerCommissioned by Gravesham Borough Council and Creative Estuary for town centre cultural activation and creative land trust feasibility work.
• Royal Borough of GreenwichmajorStrategic or Co-development PartnerCommissioned to support revitalisation of Old Town Hall Woolwich as creative enterprise centre.
• Hackney Wick & Fish Island Community Development Trust (HWFI CDT)coreStrategic or Co-development PartnerAlex Russell helped set up and scale the CDT to deliver impact through better use of land and space. The CDT is a legacy vehicle for the Hackney Wick & Fish Island Creative Enterprise Zone. Augarde & Partners has supported the CDT for three years.
• London Legacy Development Corporation (LLDC)majorStrategic or Co-development PartnerStrategic partnership on Hackney Wick & Fish Island regeneration, Pudding Mill Lane development, and circular economy hub initiatives.
• LocalitymajorStrategic or Co-development PartnerAlex Russell is a retained consultant with Locality. Augarde & Partners collaborated with Locality on Whipps Cross Hospital strategic review.
• Jan Kattein ArchitectsminorStrategic or Co-development PartnerCollaborated on Clair Hall cultural centre project reviewing refurbishment options alongside architects Jan Kattein.
• Root 'n' BranchmajorStrategic or Co-development PartnerEngaged for community development and engagement expertise on Church Street transformation project, bringing extensive local relationships.
• Arbeit StudioscoreStrategic or Co-development PartnerPartner on Trowbridge Gardens enterprise hub in Hackney Wick, operating affordable workspace model in Hackney.
• Fieldwork CollectivecoreStrategic or Co-development PartnerAugarde & Partners collaborated with AMR Consult and New-works to launch Fieldwork initiative helping landowners unlock asset potential without upfront costs.
• Turner WorksmajorStrategic or Co-development PartnerCollaborated with Turner Works on Northfleet Coach House community use options appraisal for Ebbsfleet Development Corporation.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• AECOM: Global infrastructure and urban planning consultancy with deep UK regeneration, masterplanning, and development advisory practices. Comparable on large-scale regeneration commissions for local authorities and developers, but from a much broader, generalist base.
• Allies and Morrison: Larger UK architecture and urban design practice with significant masterplanning and regeneration work for London boroughs and developers. Comparable on regeneration and masterplanning briefs but at meaningfully greater scale and with broader service portfolio.
• Knight Frank: Global real estate consultancy with UK planning, development consultancy, and regeneration advisory capabilities. Comparable on advising developers and public bodies on regeneration schemes, though not specialist in social value or creative land trust work.
• Arup: Global engineering and design consultancy with established UK planning, urban regeneration, and place-making practices. Overlaps with Augarde's regeneration advisory work for public sector and major developer clients but operates at significantly greater scale.
• Savills: Global real estate advisory with a strong UK planning, development, and regeneration practice serving public sector and private developer clients. Overlaps Augarde's town centre, estate regeneration, and development corporation mandates as part of a much wider portfolio.

Direct peers

• Montagu Evans: UK real estate advisory firm providing planning, development, and place-making advice to public and private sector clients. Directly comparable as a UK-focused advisory working on regeneration, town centre, and development corporation mandates; Augarde partners with Montagu Evans on Harlow & Gilston Garden Town and Clair Hall projects.
• PRD (Planning Regeneration Delivery): UK planning and regeneration consultancy working on town centre strategies, estate regeneration, and creative district development. Directly comparable — and explicitly a recurring collaborator of Augarde & Partners on Creative Estuary and Enfield town centre work.
• Hemingway Design: Boutique UK place-making and design consultancy working with local authorities, cultural organisations, and developers on regeneration, town centres, and cultural strategies. Closely comparable in scale and specialism to Augarde & Partners' niche of social value-led regeneration.
• Tibbalds: UK planning and urban design consultancy advising local authorities, developers, and housing associations on planning policy, regeneration, and design. Comparable on advisory-led regeneration and place-shaping work for public and third-sector clients.
• URBED: UK urban design and regeneration consultancy advising local authorities and developers on place-based strategies, town centre regeneration, and masterplanning. Comparable as a values-led, place-based advisory serving similar public sector and community-focused briefs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/augarde-consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Augarde & Partners