American Urogynecologic Society

What American Urogynecologic Society does

The American Urogynecologic Society (AUGS) is a private, non-profit professional medical society founded approximately 1979 and headquartered in the Washington DC metropolitan area, serving as the leading U.S. membership organization for physicians and allied health professionals in the urogynecology and Female Pelvic Medicine and Reconstructive Surgery (FPMRS) subspecialty. Its core service portfolio centers on the annual scientific meeting (currently in its 47th iteration and scheduled for October 2026 in Denver), the peer-reviewed Urogynecology Journal, a credentialing role via the SAFE certification exam, and an online learning platform delivering on-demand courses and monthly webinars. Supplementary offerings include standardized clinical guidance documents, the POP-Q assessment tool, a fellowship program directory, the UrogynCREST research training program, the Fellows Pelvic Research Network, a Career Center, an online member community, and a separate patient-facing brand (Voices for PFD) that extends reach to consumers with pelvic floor conditions.

AUGS generates revenue through three streams: recurring membership dues from physicians and allied professionals, one-time event registration fees for the annual meeting and courses, and recurring/subscription revenue from online learning content. The go-to-market is event-driven and community-driven, anchored on the annual meeting and supplemented by monthly webinars, fellowship programs, advocacy initiatives, and direct online enrollment through the AUGS website and member portal. The organization operates digital platforms for member services and educational content delivery but does not develop or sell commercial technology products. Patient advocacy, coding and reimbursement resources, and practice management tools round out the value proposition for clinical members.

Operationally, AUGS is governed by a Board of Directors and supported by an outsourced website partner (American Eagle, Inc.), with no disclosed parent company, institutional investors, or M&A activity. Its customer base comprises three primary personas: board-certified urogynecologists and FPMRS physicians (primary), fellows in training, and advanced practice providers including physical therapists. Scaling the addressable market is inherently constrained by the small size of the subspecialty, but the society mitigates this through breadth of services across education, certification, research, advocacy, and patient engagement.

Name

American Urogynecologic Society

Legal name

American Urogynecologic Society

Website

https://augs.org

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

American Urogynecologic Society (AUGS) is a U.S. non-profit professional medical society serving urogynecologists, FPMRS physicians, fellows, and advanced practice providers through its annual scientific meeting, peer-reviewed Urogynecology Journal, certification exams, online learning platform, and clinical guidance resources.

Ownership category

akta.pro rank

Headquarters

HQ city

Silver Spring, Maryland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership dues from physicians and healthcare professionals in the urogynecology field
2. Event Registration: Registration fees for the Annual Scientific Meeting and other educational events
3. Online Learning Courses: Revenue from on-demand courses, webinars, and educational content through the AUGS Online Learning platform

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

AUGS is a nonprofit professional medical society that delivers membership services, continuing medical education, clinical guidance, and research support to urogynecologists and FPMRS physicians. Its primary offerings include the Annual Scientific Meeting, the AUGS Online Learning platform with courses and webinars, the peer-reviewed Urogynecology Journal, clinical guidance documents and the POP-Q assessment tool, fellowship and research programs (UrogynCREST, Fellows Pelvic Research Network), practice management resources, and patient-facing materials through Voices for PFD.

Product overview

The American Urogynecologic Society (AUGS) offers a comprehensive suite of professional membership services and educational products for urogynecologists. The portfolio centers on the annual scientific meeting and the AUGS Online Learning platform, supported by the peer-reviewed Urogynecology Journal. Clinical products include Clinical Guidance Documents and the POP-Q assessment tool, while research initiatives encompass the UrogynCREST training program and the Fellows Pelvic Research Network. Additional offerings include practice management resources, career services, and patient education through the Voices for PFD initiative, forming a complete ecosystem for professional education, research, and practice support.

Differentiator

Problem solved

Functional benefit

Products and services

• AUGS Annual Meeting Annual scientific conference bringing together urogynecologists for education, research presentations, and networking, featuring clinical and practice-changing science.
• AUGS Online Learning

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• American Eagle, Inc.minorImplementation/ SI/ Consulting PartnerAmerican Eagle, Inc. is contracted as a representative of AUGS with respect to the AUGS website, providing technical and operational support for the organization's digital platforms.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• American Urological Association (AUA): A large incumbent professional society for urologists, some of whom practice in female pelvic medicine. Comparable as a comprehensive medical society with annual meeting, peer-reviewed journal, clinical guidelines, and advocacy serving a broader physician base that includes AUGS's overlap population.
• American College of Obstetricians and Gynecologists (ACOG): The parent specialty society for OB/GYN physicians, of which urogynecologists are a subspecialty. Comparable as a large national professional medical society offering CME, clinical guidance, practice management, advocacy, and a flagship annual meeting for the same underlying physician base.
• American Physical Therapy Association (APTA): The dominant US professional association for physical therapists, including pelvic floor PTs who work alongside AUGS members. Comparable as a national professional society with membership model, journal, CME, clinical practice guidelines, and advocacy in the same pelvic health domain.

Emerging players

• Society of Urologic Nurses and Associates (SUNA): A professional association for urologic nurses and associates that overlaps with AUGS's APP and nursing audience. Comparable as a specialty society delivering continuing education, certification, and clinical resources for nursing professionals in urology/pelvic health.
• Society of Gynecologic Surgeons (SGS): A smaller US society for gynecologic surgeons with overlapping membership in advanced pelvic surgery. Comparable as a subspecialty society providing annual meetings, research support, and surgical education for clinicians adjacent to AUGS's audience.
• National Association of Nurse Practitioners in Women's Health (NPWH): A specialty association for women's health nurse practitioners, many of whom practice in urogynecology. Comparable as a healthcare professional society offering continuing education, clinical resources, and advocacy for APPs that intersect with AUGS's APP Training Guide audience.
• American Association of Gynecologic Laparoscopists (AAGL): A specialty society promoting minimally invasive gynecologic surgery, including urogynecologic procedures. Comparable as a surgical subspecialty society offering annual meetings, CME, journal, and practice support for a closely adjacent physician audience.

Direct peers

• International Urogynecological Association (IUGA): The international sister society for urogynecology, offering a global annual meeting, the International Urogynecology Journal, and clinical guidelines that overlap directly with AUGS offerings, competing for the same specialist audience worldwide.
• International Continence Society (ICS): An international multidisciplinary society focused on continence and pelvic floor disorders, serving urologists, gynecologists, and physiotherapists. Operates an analogous annual scientific meeting, journal (Neurourology and Urodynamics), and standardization documents overlapping with AUGS's clinical guidance.
• Society of Urodynamics, Female Pelvic Medicine & Urogenital Reconstruction (SUFU): The closest direct peer society serving physicians focused on female pelvic medicine and reconstructive surgery, with significant membership overlap with AUGS. Operates an analogous portfolio of annual meetings, clinical guidelines, and journal publications in the same subspecialty.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@UrogynSociety
• Facebookfacebook.com/UrogynSociety
• LinkedInlinkedin.com/company/american-urogynecologic-society
• Instagraminstagram.com/urogynsociety

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Urogynecologic Society