Augusta Ballet

What Augusta Ballet does

Augusta Ballet, operating under the brand Columbia County Ballet, is a community-based, non-profit 501(c)(3) ballet school and performing company founded in 1985 by former Atlanta Ballet principal dancer Ron Jones and his wife Kathleen Jones in Augusta, Georgia. The organization provides ballet instruction to children in the Martinez/Evans area of Augusta, GA, ranging from a Pre-Ballet program for ages 3–7 through school-year ballet classes, summer and Princess Dance Camps, and membership in the chartered Augusta Ballet performing company. The performing arm was chartered as a separate non-profit in 1990 and produces three recurring full-length story ballets each season — Cinderella, The Nutcracker, and the original production Narnia (The Roar of Love), which is now in its 40th consecutive year.

The physical product is delivered from a single dedicated facility at 639 Fury's Ferry Rd., comprising three studios with sprung wooden and Marley dance flooring, viewing capabilities for parents, two-way observation windows for Pre-Ballet, and intentionally limited class sizes. Technology is conventional and studio-centric — the primary digital channels are the official website (columbiacountyballet.com), an email/phone contact office ([email protected], 706-860-1852), and the GoStudio Pro online registration platform; the company is also WCAG 2.0 AA accessibility-compliant. Performances are staged at regional Augusta-area venues, including the Columbia County Performing Arts Center, the outdoor Amphitheatre behind the Evans library, and the Sacred Heart Cultural Arts Center.

The business model is a hybrid of subscription-style class tuition (monthly billing, Fall and summer programs, registration through GoStudio Pro) and transaction-based performance revenue (annual ballet productions), supplemented by donor support consistent with 501(c)(3) non-profit status. Pricing is not publicly disclosed. The customer base consists entirely of local Augusta-area families and individual community audience members; there are no enterprise customers, named logos, or institutional contracts. GTM is community-led, with primary outreach through the website, organic social media, direct email/phone, and word-of-mouth referrals, complemented by annual mid-May company auditions that feed the talent pipeline from Pre-Ballet into performing company membership.

Name

Augusta Ballet

Legal name

Columbia County Ballet

Website

https://augustaballet.org

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Augusta Ballet (Columbia County Ballet) is a non-profit 501(c)(3) ballet school and performing company in Augusta/Martinez/Evans, Georgia, founded in 1985, offering Pre-Ballet through company-level instruction and three annual productions for local families.

Ownership category

akta.pro rank

Product category

Dance Education / Performing Arts

NAICS

Dance Companies (711120), Fine Arts Schools (61161), Performing Arts Companies (7111)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAGADAA

Classical Ballet (Full-Length & Repertoire)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Dance & Ballet Performances

SECONDARYMPAGADAI

Youth/Student & Community Dance Recitals

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Dance & Ballet Performances

SECONDARYMPAGABAN

Theatre Education, Training & Conservatories

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Theater, Broadway & Performing Arts

SECONDARYTHAJAFAB

Theater, Musicals & Performing Arts

Travel & Hospitality/Tours, Attractions & Experiences/Live Entertainment & Ticketed Events (Shows, Concerts, Sports Experiences)

Keywords

• Ballet education
• Dance instruction
• Performing arts
• Youth dance training
• Ballet performances

Headquarters

HQ city

Martinez/Evans

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Dance Class Tuition: Registration and tuition fees for ballet classes including Pre-Ballet (ages 3-7), regular ballet instruction, and company membership. Fall and summer programs available.
2. Performance Revenue: Revenue from annual ballet productions including Cinderella, The Nutcracker, and Narnia performances presented at local venues.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Augusta Ballet / Columbia County Ballet operates a non-profit 501(c)(3) ballet school and performing company that delivers ballet instruction and performance opportunities to children in the Augusta, Georgia area. The school runs Pre-Ballet (ages 3-7), Fall Ballet classes, Summer Dance Camps, and Princess Dance Camps, while the performing company stages three annual story ballets — Narnia, The Nutcracker, and Cinderella — at local venues.

Product overview

Columbia County Ballet (also operating as Augusta Ballet) is a unified ballet school and performing company founded in 1985 by Ron and Kathleen Jones. The organization offers a complete ballet education program including Pre-Ballet for ages 3-7, Fall Ballet classes, Summer Dance Camps, and Princess Dance Camps, all culminating in performances by the Augusta Ballet Company which presents three annual story ballets (NARNIA, The Nutcracker, Cinderella). The company is a non-profit 501c(3) organization with studios in the Martinez/Evans area of Augusta, Georgia.

Differentiator

Problem solved

Functional benefit

Products and services

• Columbia County Ballet School (Ballet Class Programs) Recurring ballet instruction program for children in the Augusta, GA area, encompassing Pre-Ballet for ages 3-7, Fall Ballet classes beginning each August, Summer Dance Camps, and Princess Dance Camps. Students receive daily dance class instruction, weekly rehearsals, and the opportunity to progress into the performing company.
• Augusta Ballet Performing Company Non-profit 501(c)(3) performing company that stages three annual story ballets — Narnia (The Roar of Love, celebrating its 40th anniversary in 2025), The Nutcracker, and Cinderella — at the Columbia County Performing Arts Center, the outdoor Amphitheatre behind the Evans library, and the Sacred Heart Cultural Arts Center. Company membership is open to students who audition annually in mid-May.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Charlotte Ballet: Mid-sized regional ballet company and academy serving the Carolinas with both professional performances and a children's training academy. Comparable operating model at a meaningfully larger scale in a similarly sized Southeastern metro.
• Atlanta Ballet: Major Southeastern ballet company and academy where co-founder Ron Jones previously danced as a principal. Far larger in scale and budget, but operates the same combined school-plus-company model Augusta Ballet mirrors, and represents the talent pipeline Augusta Ballet draws from and feeds into.
• Louisville Ballet: Kentucky-based regional ballet company with a school division and a tradition of family-oriented programming including The Nutcracker. Similar non-profit school-plus-company structure serving a mid-sized regional market.
• Carolina Ballet: Raleigh-based regional ballet company with an affiliated training academy for children and pre-professionals. Comparable structure of company-and-school integration in the broader Southeastern market Augusta Ballet serves.
• School of American Ballet: Premier pre-professional ballet training academy affiliated with New York City Ballet. Represents the elite-end benchmark of the same children's-ballet-curriculum model Augusta Ballet operates at the community level.
• Joffrey Ballet School: National ballet training academy offering graded children's programs through pre-professional levels, affiliated with The Joffrey Ballet. Comparable ballet-education curriculum structure scaled to a national student body.
• Nashville Ballet: Regional ballet company and school in Nashville, TN producing a season of mixed-repertoire performances alongside a community dance school. Operates the integrated training-plus-performance model at a larger scale in a comparable mid-sized Southeastern city.

Direct peers

• Savannah Ballet Theatre: Regional Georgia ballet school and performing company serving a comparable Southeastern mid-sized market. Offers tiered children's dance instruction and produces narrative ballets, closely paralleling Augusta Ballet's structure.
• Columbia City Ballet: Community ballet company and school based in Columbia, SC that combines children's dance education with an annual season of full-length story ballets. Closest comparable in scale, non-profit structure, and integrated school-plus-performing-company model.

Others

• Pittsburgh Ballet Theatre: Regional ballet company where co-founder Ron Jones performed as a soloist before founding Augusta Ballet. Ecosystem connection through founder lineage rather than direct market or model overlap.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/augusta-ballet

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Augusta Ballet