Colégio Augusto Laranja

Name

Colégio Augusto Laranja

Legal name

INSTITUTO EDUCACIONAL AUGUSTUS

Website

https://augustolaranja.com.br

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Private K-12 Education

NAICS

Elementary and Secondary Schools (6111), Elementary and Secondary Schools (611110)

SIC

Services-Educational Services (8200)

akta.pro primary industry

International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG)

Keywords

• Private K-12 education
• Early childhood education
• High school preparation
• After-school programs
• Academic enrichment programs

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tuition Fees: Private school tuition model where families pay monthly or annual fees for educational services covering Early Childhood Education through High School, including extended hours programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Colégio Augusto Laranja delivers private K-12 education from Educação Infantil (Early Childhood, ages 0-5) through Ensino Médio (High School), including a Período Ampliado extended-hours program. The offering combines academic preparation for Brazilian university entrance exams (ENEM) and international universities with the proprietary PIN Acadêmico recognition program, computational thinking and robotics curriculum, and English-language instruction, delivered across two physical campuses in the Moema neighborhood of São Paulo.

Product overview

Colégio Augusto Laranja operates as a private K-12 educational institution in São Paulo, Brazil, with approximately 59 years of history. The institution offers a unified educational product spanning Early Childhood Education (Educação Infantil) through High School (Ensino Médio), plus Extended Day Programs (Período Ampliado). The school's digital presence consists of the TOTVS-based Portal Educacional for student/parent academic management, the institutional website for enrollment and communication, and a visitor scheduling system. The institution also runs IPATEC (Instituto Paulista de Ciência, Cultura e Tecnologia) as its institutional entity.

Differentiator

Problem solved

Functional benefit

Products and services

• Educação Infantil (Early Childhood Education) Early Childhood Education program for children from Infantil 1 through Infantil 5 (approximately ages 0-5) emphasizing individualized attention, play-based learning, cognitive and motor development, social-emotional growth, and foundational preparation for elementary school. Delivered at the Al. dos Pamaris campus in Moema, São Paulo.
• Ensino Fundamental I (Elementary School) Elementary school program covering 1st through 5th grade (1º ao 5º ano), building foundational literacy, numeracy, study habits, and a smooth transition from play-based learning to structured academic content with increased independence.
• Ensino Fundamental II (Middle School) Middle school program covering 6th through 9th grade (6º ao 9º ano), developing critical thinking, scientific inquiry, comprehensive skills across subjects, and preparation for High School academic rigor and entrance into academic competitions.
• Ensino Médio (High School) Three-year High School program (1ª, 2ª, and 3ª séries) preparing students for Brazilian university entrance exams including ENEM, international university applications, conscious career choice, and recognition through the PIN Acadêmico program, with the top performer receiving an international university course as the ultimate prize.
• Período Ampliado (Extended Hours Program) After-school extended care program offering diverse dynamic activities including sports, arts, and supervised homework support, designed for working parents and students needing structured care beyond regular school hours, supervised by a specialized team.
• PIN Acadêmico Academic Recognition Program Proprietary internal academic excellence recognition program that rewards students from 6th grade through High School for outstanding academic performance, with the ultimate prize being an international university course awarded to the top performer of the 3rd year of High School.

Quantifiable outcome

• 8th place ranking in ENEM nationally
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• TOTVScoreTechnology or IntegrationTOTVS provides the school's educational management system (Corpore.Net) serving as the student portal, school administration platform, and parent/student login system for academic records and communications.
• RDStationcoreTechnology or IntegrationCRM platform used by the school for marketing automation, customer relationship management, and data tracking. The school performs international data transfers through RDStation for optimal data storage.
• IPATEC – Instituto Paulista de Ciência, Cultura e TecnologiacoreOthersCNPJ: 09.635.346/0001-30. Instituto Educacional Augustus (CNPJ: 07.871.173/0001-24) also listed as affiliated legal entities managing the school's operations.
• Sesc (Serviço Social do Comércio)minorStrategic or Co-development PartnerPartnership with Sesc providing employee benefits including health and wellness programs as part of the 'Programa Bem Viver' employee wellness initiative.

Scale indicators5 records

Direct peers

• Colégio Dante Alighieri: Established private K-12 school in São Paulo with Italian heritage and strong academic reputation. Direct competitor in the premium K-12 segment with international methodology.
• Colégio Bandeirantes: Premium private K-12 school in São Paulo serving high-income families with strong academic outcomes and university preparation. Direct competitor in the same premium segment and geography.
• Colégio Santa Cruz: Traditional private K-12 school in São Paulo's Morumbi neighborhood with strong academic reputation. Comparable in terms of brand legacy, premium pricing, and preparation for top universities.
• Colégio Etapa: Major private K-12 school network in São Paulo with multiple campuses and strong emphasis on academic excellence and university preparation. Direct competitor in the premium segment.
• Colégio Visconde de Porto Seguro: Premium private K-12 school in São Paulo with two campuses, recognized for strong academic outcomes. Direct competitor serving similar demographic and offering integrated education.
• Colégio Rio Branco: Premium private K-12 school in São Paulo operated by the Liceu Coração de Jesus network. Comparable in target demographic, premium positioning, and academic outcomes.
• Colégio São Luís: Jesuit private K-12 school in São Paulo with strong tradition and academic reputation. Comparable in terms of premium positioning, long history, and integrated K-12 offerings.

Broad incumbents

• Colégio Positivo: Large Brazilian private K-12 school network with multiple campuses across Brazil. Comparable in offering integrated K-12 education with strong academic outcomes, but operates at much larger scale.

Emerging players

• Maple Bear Canadian School: Bilingual private school network in Brazil offering Canadian curriculum methodology. Adjacent competitor targeting similar aspirational families seeking international education elements.

Regional players

• Colégio Anglo Leopoldina: Private K-12 school in São Paulo with strong academic reputation. Comparable in serving similar demographic in São Paulo, though positioned in a slightly different geographic catchment.

Market position

Strengths5 records

Weaknesses5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/laranjaaugusto
• Facebookfacebook.com/AugustoLaranjaOficial
• LinkedInlinkedin.com/company/col%C3%A9gio-augusto-laranja
• Instagraminstagram.com/augustolaranja

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colégio Augusto Laranja