What Aúna Mexico does

Aúna Mexico is a non-partisan feminist civic platform founded in 2020–2021 by 75 women with the explicit mission of increasing women's political representation in Mexico. The organization recruits, coaches, and accompanies women candidates running for office across multiple political parties (Morena, Movimiento Ciudadano, Futuro, and others), supporting candidacies through state-level chapters in five Mexican states: Mexico City, Oaxaca, Jalisco, Nuevo León, and Guerrero. Aúna's core product is a programmatic agenda of five policy pillars (peace and justice, environmental policy, care and welfare, inclusive economic policy, gender equality) delivered through candidate training, policy frameworks (decálogos), a public knowledge library, and a chapter-based organizing network. The platform does not commercialize software; its operational infrastructure is built on NationBuilder for membership, donations, and CRM, supplemented by a recent Atria26 digital portal for candidate and member management.

The organization's business model is non-profit and donation-driven. Revenue streams include the Membresía Aúna membership program (recurring contributions from women joining through local chapters), the Fondo SUMAR donation fund that supports candidates overcoming barriers to political participation, and the Amigo AÚNA supporter tier for individuals funding women-led political spaces. Aúna also benefits from in-kind support via its founder network and media partnerships. The platform has no equity, no investors, and no disclosed institutional grants. Its governance rests on a national coordinating team (Strategic Coordinator Mónica Tapia, Operational Coordination Rebeca Moreno) and chapter-level co-directors.

Aúna's market position is as a first-mover: it is widely recognized as Mexico's first feminist cross-party political platform. Its 2024 electoral cycle impact was significant—50 women from Red Aúna held candidacies and 18 won, including Clara Brugada for Mexico City mayor. The organization received formal recognition from Mexico's National Electoral Institute (INE) in agreement INE/CG505/2023, which acknowledged its activities as 'valuable, legitimate and aligned with principles of parity and democracy' despite the absence of a formal legal recognition pathway for civic organizations of its kind.

Name

Aúna Mexico

Legal name

Aúna

Website

https://auna.org.mx

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Aúna Mexico is a non-partisan feminist civic platform founded in 2020–2021 by 75 women that recruits, trains, and accompanies women candidates running for political office across multiple Mexican parties, operating through five state chapters (Mexico City, Oaxaca, Jalisco, Nuevo León, Guerrero) and funded via membership, donations, and supporter programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Voluntary membership program where women join through local chapters to participate in the civic platform and support political candidacy efforts
2. Donations (Fondo SUMAR): The organization solicits donations through its 'Fondo SUMAR' program to support the civic program and candidate nomination activities
3. Amigo AÚNA Program: Supporter membership program where individuals contribute to strengthen political spaces for and by women

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Aúna Mexico is a feminist civic platform that recruits, coaches, and accompanies women candidates for political office across multiple Mexican political parties. Operating through five state chapters (CDMX, Oaxaca, Jalisco, Nuevo León, Guerrero), the organization provides candidate identification, political training, policy agenda development, campaign support, and networking infrastructure. The platform maintains non-partisan autonomy while supporting women from diverse backgrounds in pursuing candidacies for mayoral, congressional, and local office positions.

Product overview

Aúna Mexico is a civic platform and feminist organization (not a technology product) that supports women's political representation in Mexico. The organization operates through a membership program (Membresía Aúna), a supporter/membership tier (Amigo AÚNA), a dedicated funding program (Fondo SUMAR), and maintains a publicly accessible knowledge library (Biblioteca) with policy frameworks, guides, and educational resources. The platform does not offer a software product but rather provides political candidate support, networking, and educational services to advance women's participation in public office.

Differentiator

Problem solved

Functional benefit

Brands

• Fondo SUMAR: A fund/program within Aúna that supports the civic program and addresses barriers preventing women from participating in political spaces.
• Amigo AÚNA

Products and services

• Membresía Aúna A membership program for women committed to civic engagement, enabling participation through local chapters that identify, recruit, and select diverse leadership from communities across five Mexican states. Members gain access to political training, policy frameworks, networking opportunities, and candidacy support.
• Fondo SUMAR A funding program that supports women overcoming barriers to political participation, providing resources to address obstacles that prevent women from engaging in political spaces. Part of Aúna's broader Civic Program.
• Amigo AÚNA A supporter membership and donation program that allows individuals to contribute to strengthening political spaces for and by women. Supporter members provide financial backing for Aúna's civic platform and candidate nomination activities.
• Biblioteca Aúna (Resource Library) A digital library containing guides, decálogos (policy frameworks), reports, and educational resources on topics including peace and justice, environmental policy, gender equality, and political candidacy preparation. Resources include campaign guides, media training materials, and policy frameworks across five pillars.

Quantifiable outcome

• 18 women candidates supported by Aúna won their races in June 2024 elections, including Clara Brugada for Mexico City Mayor
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Organization of American States (OEA/OAS)minorStrategic or Co-development Partner · 8 June 2021Aúna founders were interviewed for the OAS preliminary report on federal and local elections in Mexico. The organization was recognized alongside other women's groups like Observatoria Ciudadana Todas Mx and Red de Candidatas Electorales for their work supporting candidates and strengthening democracy.
• Observatoria Ciudadana Todas MxminorStrategic or Co-development PartnerRecognized together with Aúna in the OAS election report for their collaborative work on candidate support and democratic strengthening
• Red de Candidatas ElectoralesminorStrategic or Co-development PartnerRecognized alongside Aúna for work supporting women candidates in the 2021 electoral process
• Instituto UpdateminorStrategic or Co-development PartnerStrategic partner for producing public guides and educational resources for candidates and members

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Running Start: Nonpartisan nonprofit training young women for political leadership. Comparable in mission, training-centric approach, and focus on cohort-based candidate development.
• VoteRunLead: Nonpartisan organization training women to run for office at all levels of government. Closely comparable in providing training, network, and campaign support for first-time women candidates.
• She Should Run: US-based nonpartisan nonprofit identifying and encouraging women to run for office. Provides a comparable model of candidate pipeline building and civic mobilization that mirrors Aúna's mission.
• Higher Heights Leadership Fund: US organization building the political power and leadership of Black women as voters, candidates, and elected officials. Comparable mission focused on underrepresented women's political representation.
• Red de Candidatas Electorales: Mexican network supporting women candidates in electoral processes. Cited together with Aúna in OAS documentation for collaborative work supporting women candidates in the 2021 electoral cycle.
• Observatoria Ciudadana Todas Mx: Mexican civil society organization that monitors and supports women's political participation. Recognized alongside Aúna in OAS election reports and operates with a similar multi-stakeholder civic model in Mexico.

Broad incumbents

• International IDEA: Intergovernmental organization supporting democratic processes globally, including women's political participation. A broader incumbent whose thematic scope overlaps with Aúna's democracy-strengthening work.
• National Democratic Institute (NDI): US-based nonprofit supporting democratic institutions and political participation worldwide, including programming for women in politics. A potential partner and structural peer in the women-and-democracy ecosystem.
• EMILY's List: US political action committee dedicated to electing pro-choice Democratic women candidates. Operates the most established women-candidate pipeline model globally and serves as a conceptual benchmark for Aúna's approach.

Regional players

• Fundación Avina: Latin American foundation promoting sustainable development through civil society collaboration across the region. Adjacent peer operating in similar civic infrastructure space with comparable Latin American regional footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/AunaMexico
• Facebookfacebook.com/aunamexico
• Instagraminstagram.com/aunamexico
• LinkedInlinkedin.com/company/aunamexico

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aúna Mexico