Aura Avis

What Aura Avis does

Aura Avis AS is a privately held local newspaper company headquartered in Sunndalsøra, Norway, serving the Sunndal and Tingvoll municipalities in Møre og Romsdal county. The publication operates a dual-format delivery model: Papiravisen, the traditional printed newspaper distributed to local subscribers, and eAvis, a digital edition accessible via eavis.auraavis.no. The company is part of the Amedia network, Norway's largest local newspaper chain, which provides shared technology infrastructure, advertising services through Amedia Annonse, and integration with other regional titles via the Avistikiosk national e-newspaper kiosk and the +Alt cross-title subscription bundle.

The core product is hyperlocal news coverage spanning municipal government, local sports (notably Sunndal IL), culture, agriculture, obituaries (Dødsannonser), real estate, job postings, and a local business directory. Add-on services include the UNG 15-20 program offering free digital access to readers aged 15-20, Direktesport live sports streaming integration, and classified advertising. The business model is a mix of print and digital subscription revenue (pricing not publicly disclosed) plus local advertising sold through Amedia's shared platform. Editorial leadership comprises Editor-in-Chief Ingrid Ellevset and a small newsroom of four named journalists plus support staff, totaling 8 employees. No external funding, M&A, or material expansion beyond the existing two-municipality coverage area is indicated in the data.

Name

Aura Avis

Legal name

Aura Avis AS

Website

https://auraavis.no

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Aura Avis is a privately held local newspaper serving the Sunndal and Tingvoll municipalities in Møre og Romsdal county, Norway, operating as part of the Amedia network and delivering both print (Papiravisen) and digital (eAvis) editions to local residents and advertisers.

Ownership category

akta.pro rank

Headquarters

HQ city

Sunndalsøra

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Distribution channels3 records

Marketing channels3 records

Core offering

Aura Avis is a local Norwegian newspaper that publishes and distributes hyper-local news, sports, culture, agriculture, obituary, classified, and community content for the Sunndal and Tingvoll municipalities. It sells consumer subscriptions to both a printed paper edition (Papiravisen) and a digital eAvis edition, and offers advertising space to local and regional businesses.

Product overview

Aura Avis is a local newspaper serving the Sunndal and Tingvoll regions in Møre og Romsdal, Norway. The company offers a dual-format news delivery model combining a traditional paper newspaper (Papiravisen) with a digital eAvis platform. The publication covers local news, sports (including football and athletics), culture, agriculture (landbruk), local business, and community events. Additional services include subscription management, obituary listings (dødsannonser), live sports streaming (Direktesport), and reader engagement features like tips submission and letters to the editor.

Differentiator

Problem solved

Functional benefit

Products and services

• eAvis (Digital Edition) Subscription-based digital version of the Aura Avis newspaper, allowing readers in Sunndal and Tingvoll to access the paper's content online.
• Papiravisen (Print Edition) Traditional printed newspaper distributed to subscribers in the Sunndal and Tingvoll region.
• UNG 15-20 Free digital access program for young readers aged 15-20, providing complimentary subscription access to Aura Avis digital content.
• Dødsannonser (Obituary Listings) Obituary listing service allowing readers to view and publish death announcements, integrated into the newspaper's website.
• Direktesport (Live Sports Streaming) Live sports streaming service offering real-time coverage of sporting events, particularly local football matches, accessible through the Aura Avis platform.
• Annonsering (Advertising) Advertising services including classified ads (rubrikkannonse) and business advertising solutions distributed through Amedia's advertising platform targeting the Sunndal and Tingvoll readership.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• AmediacoreOthersAura Avis is published by Aura Avis AS and operates as part of the Amedia network, Norway's largest local newspaper chain. Amedia provides technology platform, advertising services through Amedia Annonse, and integration with other regional newspapers.
• ALT (+Alt-abonnement)minorOthersAura Avis content is included in the +Alt subscription service, providing cross-newspaper access for subscribers.
• DirektesportminorOthersSports content integration with Direktesport for live sports coverage and results, accessible through the Aura Avis platform.

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Amedia: Norway's largest local-newspaper publisher and the network operator Aura Avis belongs to. Operates across roughly 80+ titles; included as the network-level incumbent rather than a direct local competitor.
• Schibsted: Major Norwegian media conglomerate with newspaper holdings (e.g., Aftenposten, Bergens Tidende). Operates in the same local-news category but at national scale with significantly broader resources.
• Polaris Media: Norwegian media group that owns a portfolio of local and regional newspapers. Comparable product category but operates at portfolio scale across multiple titles rather than as a single local outlet.

Direct peers

• Romsdals Budstikke: A neighboring Amedia local newspaper serving the Molde and surrounding region in Møre og Romsdal. Closely comparable in scale, format (paper + eAvis), and Amedia-network economics, making it a near-direct operational peer.
• Tidens Krav: Norwegian local/regional newspaper serving the Kristiansund area. Comparable small-city local-news product with both print and digital editions and similar community focus.
• Driva: An Amedia sister publication covering a similar small-town market in Møre og Romsdal. Operates the same Papiravisen/eAvis/Amedia Annonse model with comparable team size and product mix.
• Avisa Nordland: Amedia regional paper in northern Norway. Comparable hybrid paper/digital format and Amedia-network operating model, serving a similar community-newspaper role.
• Jærbladet: Small-town local newspaper in Rogaland serving Jæren communities. Similar community-journalism focus, multi-format distribution, and local advertising model.
• Sunnmørsposten: Amedia-affiliated regional paper covering the Sunnmøre region of Møre og Romsdal. Highly comparable geographic and operational profile to Aura Avis.
• Fjuken: Amedia local newspaper serving small communities in Gudbrandsdalen. Direct peer in scale, community-newspaper focus, and integration with the Amedia digital ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/aura-avis

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aura Avis