Jærbladet

What Jærbladet does

Jærbladet is a Norwegian local newspaper founded in 1949, headquartered in Time, Rogaland, and serving the Jæren region. It operates as a subsidiary within Amedia, Norway's largest local newspaper group, with all advertising sales centralized through Amedia Annonse. The publication produces a tri-weekly print edition on Tuesdays, Wednesdays, and Fridays, reaching an average of 14,900 readers per issue, and operates a digital news platform that attracted approximately 27,800 weekly visitors in the most recent reporting period (22,807 mobile, 2,520 desktop, 2,473 tablet).

The company generates revenue across three advertising streams: digital display advertising (standard formats, custom-built ads, and fullscreen units), print newspaper advertising, and classified ads (rubrikkannonser) including 'ønskes kjøpt' and 'til leie' categories. Distribution uses a hybrid model: advertisers can purchase inventory self-service through Amedia Annonse's vise.no platform, buy classifieds via an online form, or engage Amedia Annonse advisors for strategic and production services covering both digital and print campaigns. Pricing is not publicly disclosed and is handled through direct consultation or self-service checkout.

With 19 employees and a defined local service area, Jærbladet is a small-scale publishing operation that leverages the broader Amedia infrastructure for sales, technology, and national advertiser access. No proprietary technology, AI/ML capabilities, or app-based products are disclosed; the underlying platform is a conventional newspaper publishing and ad-serving stack provided through the Amedia network.

Name

Jærbladet

Legal name

Jærbladet

Website

https://annonseweb.jbl.no

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

11–50 employees

Short description

Jærbladet is a Norwegian local newspaper founded in 1949 serving the Jæren region in Rogaland, publishing a tri-weekly print edition and a digital platform, with all advertising sales handled centrally by Amedia Annonse, the ad-sales arm of parent group Amedia.

Ownership category

akta.pro rank

Product category

Local Newspaper Publishing

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Periodical Publishers (513120)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Services-Advertising (7310)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Newspaper publishing
• Digital advertising
• Print media
• Classified advertising
• Local news

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Digital Advertising: Revenue from digital display advertising including standard formats, custom-built ads, and fullscreen advertisements sold through self-service platform and advisor-assisted sales.
2. Print Newspaper Advertising: Revenue from advertising in the printed newspaper edition, published on Tuesdays, Wednesdays, and Fridays.
3. Classified Ads (Rubrikkannonser): Revenue from classified advertisements including 'ønskes kjøpt' (wanted to buy) and 'til leie' (for rent) listings in the print newspaper, purchased through self-service forms.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Jærbladet is a regional Norwegian newspaper serving the Jæren region, publishing a print edition on Tuesdays, Wednesdays, and Fridays and operating a digital news platform. The company sells advertising inventory in its print and digital products through Amedia Annonse, offering self-service digital display ads (standard, custom-built, fullscreen), advisor-supported advertising campaigns with content production, and classified ads (rubrikkannonser) such as "ønskes kjøpt" and "til leie" listings.

Product overview

Jærbladet is a regional Norwegian newspaper founded in 1949, published by Amedia. The company offers a dual-channel publishing model comprising a traditional print newspaper (distributed on Tuesdays, Wednesdays, and Fridays with approximately 14,900 readers per edition) and a digital platform. Advertising services are facilitated through Amedia Annonse, which provides a self-service digital advertising platform (Vise.no), standard display formats, fullscreen ads, and traditional classified advertisements (rubrikk) purchasable through the newspaper's own portal.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AmediacoreOthersJærbladet is a part of the Amedia newspaper group, Norway's largest local newspaper network. Amedia Annonse handles all advertising sales for Jærbladet, providing national coverage solutions, digital and print advertising formats, and professional advertising services.

Scale indicators6 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Amedia: Norway's largest local newspaper group and Jærbladet's parent company. Operates 80+ local titles and the Amedia Annonse advertising infrastructure — relevant as the broader incumbent platform that aggregates and monetizes Jærbladet's audience.
• Schibsted: Major Nordic media group owning Aftenposten, Bergens Tidende, Stavanger Aftenblad, and VG — the dominant competitor to Amedia in Norwegian newspaper publishing and the indirect competitor for regional advertising budgets in Jærbladet's footprint.
• NRK: Norwegian public broadcaster offering free local and national news online — directly competes with Jærbladet for reader attention and time spent on local news, though it does not sell display advertising.
• Aftenposten: Schibsted-owned national newspaper with extensive digital advertising operations in Norway — competes for both readers' attention and national advertising budgets that Jærbladet accesses via Amedia Annonse.
• VG: Schibsted-owned national tabloid with the largest Norwegian online news audience — competes for digital advertising inventory across Amedia titles including Jærbladet, and for reader attention nationally.

Direct peers

• Adresseavisen: Regional newspaper serving Trondheim/Trøndelag with print editions several days a week and a digital news platform — directly comparable regional newspaper business model with similar advertising and subscription mechanics.
• Stavanger Aftenblad: Schibsted-owned regional newspaper serving the Stavanger/Jæren area — directly overlaps Jærbladet's core geographic market with a substantially larger audience and broader newsroom, making it the most direct competitive peer in the Jæren region.
• Bergens Tidende: Schibsted-owned regional newspaper in Bergen operating a print + digital + classified advertising model — comparable regional newspaper business with similar revenue mix and target advertiser base.
• Fædrelandsvennen: Amedia-owned regional newspaper serving Southern Norway with a similar small-team local newsroom model and Amedia Annonse-driven advertising sales — structurally comparable to Jærbladet as a sister Amedia local title.

Emerging players

• Tun Media: Amedia-owned specialist unit focused on agricultural advertising (landsbruksannonsering) — adjacent business within the same parent group, representing a specialized vertical that competes for part of the regional advertiser wallet.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/j%C3%A6rbladet

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jærbladet