Aurora Shopping

What Aurora Shopping does

Aurora Shopping is a privately held, single-site regional shopping center located in the Gleba Palhano district of Londrina, Paraná, Brazil, founded in 2016 and managed by the shopping-center operator Alqia. The asset comprises ~90+ tenant stores across ground and floors 1–4 plus four basement levels, spanning fashion, cosmetics, electronics, home goods, health services, food (including a Super Muffato supermarket), and specialty retail. On top of retail, the center operates anchored entertainment and amenities: a Cineflix cinema with 5 screens (including 2 VIP with digital laser projection), the L3 Kart Indoor karting track (the only indoor kart facility in Londrina) on the 4th basement, a 1,000 m² event and convention center (capacity 500), a rotating themed children's attraction (the DPA park by Gloob), and approximately 1,000 covered parking spaces with free EV charging in partnership with Porsche Brasil.

Revenue mechanics are characteristic of a Brazilian shopping-center operator: tenant rent and commercialization (leases for full stores, kiosks, and media placements), parking fees (published tiers: free up to 15 min, R$15 up to 6h, R$17 above 6h, R$30 overnight, R$300/monthly subscription), ticket revenue from entertainment venues and the event center, plus advertising placements. Go-to-market emphasizes multi-channel community engagement via Instagram, Facebook, in-mall events (Liquida Tudo, Copa do Mundo screenings, Panini sticker exchange), and WhatsApp-based inquiries for leasing and event booking. The customer base is segmented horizontally — general consumer shoppers and families in the Londrina catchment — served by family-friendly amenities (nursing room, baby-stroller loan, pet-friendly spaces, accessibility features).

The underlying technology stack is primarily physical-real-estate-plus-third-party-software: a Next.js website (aurorashopping.com.br) running on Esperienza's public digital platform (cdn URLs, esperienza.com.br), free Wi-Fi across floors, ATM, and a medical clinic. The company does not appear to own proprietary technology beyond standard mall systems, and no APIs, integrations, or AI/ML capabilities are disclosed in the source data.

Name

Aurora Shopping

Legal name

Aurora Shopping

Website

https://aurorashopping.com.br

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Aurora Shopping is a single-site regional shopping mall in the Gleba Palhano district of Londrina, Paraná, Brazil, founded in 2016 and managed by Alqia. It serves general consumer shoppers and families via ~90+ retail tenants, a Cineflix cinema, indoor karting, an event center, parking, and free EV charging.

Ownership category

akta.pro rank

Product category

Shopping Mall

NAICS

Amusement Parks and Arcades (7131), Amusement and Theme Parks (713110), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Services-Motion Picture Theaters (7830)

akta.pro primary industry

Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE)

akta.pro secondary industry

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)

Keywords

• Shopping mall operations
• Retail space leasing
• Commercial real estate
• Entertainment venue management
• Consumer retail services

Headquarters

HQ city

Londrina

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Others

Pricing tiers

Distribution channels1 record

Marketing channels5 records

Core offering

Aurora Shopping is a physical shopping center located in the Gleba Palhano district of Londrina, Paraná, Brazil, that operates a multi-floor mall with approximately 90+ tenant stores spanning fashion, cosmetics, electronics, home goods, health, food, and specialty categories. Beyond retail, it directly operates entertainment attractions (Cineflix cinema with 5 screens including 2 VIP rooms with digital laser projection, L3 Kart Indoor karting track, and the DPA themed children's park) and a 1,000 m² event and convention center. The mall is managed by Alqia and provides supporting amenities including covered parking, free Wi-Fi, electric vehicle charging, family facilities, and accessibility services.

Product overview

Aurora Shopping is a shopping center (mall) located in the Gleba Palhano district of Londrina, Paraná, Brazil, managed by Algia. Its product portfolio is structured as a multi-service retail and leisure platform comprising: a retail store directory with approximately 80+ tenant stores spanning fashion, cosmetics, electronics, home goods, health services, food, and specialty categories; entertainment services including the Cineflix cinema (5 screens, 2 VIP with laser projection), the L3 Kart Indoor karting track (the only indoor karting in Londrina), and the Parque D.P.A. themed inflatable attraction for children; a Centro de Eventos e Convenções (1,000 m² event center for up to 500 people) for corporate events, shows, and conferences; a gastronomy section featuring restaurants such as Villa Fontana (Italian-Japanese fusion), La Pasta Gialla (Italian by Chef Sergio Arno), and Gelobel Terrace; a supermarket (Super Muffato); and amenities including free Wi-Fi, electric vehicle charging (partnered with Porsche Brasil), accessible parking, family restrooms, a nursing room, and baby stroller loan. The shopping also operates promotional campaigns like Liquida Tudo and manages commercialization of retail spaces (stores, kiosks, media placements) for brands. All services are grounded in the physical shopping center experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Cineflix Cinema Cinema operated by Cineflix, located on Piso 4 with five screens including two VIP rooms with digital laser projection, featuring standard screenings, baby-friendly Bebê a Bordo sessions, and TEA-accessible screenings. Available to mall visitors and the general public.
• Centro de Eventos e Convenções A 1,000 m² event and convention center on the 4th floor with four modular rooms, a foyer, and capacity of up to 500 people, available for congresses, lectures, shows, corporate events, and fashion shows.
• Electric Vehicle Charging Station Free electric vehicle charging station in partnership with Porsche Brasil, located in the 1st basement with two exclusive spots, compatible with any Type 2 electric or plug-in hybrid vehicle, offering 11 kW charging power with certified safety devices.
• Parque D.P.A (Detetives do Prédio Azul) A themed inflatable playground inspired by the Gloob TV series DPA (Detetives do Prédio Azul), targeting children aged 2–13, located in the Event Plaza with ball pits, trampolines, bouncy castles, and obstacle courses. Tickets range from R$50–R$80 depending on duration (40–160 minutes).
• L3 Kart Indoor The only indoor karting track in Londrina, located on the 4th basement (G4) with a 350-meter adult track and an 80-meter children's track, offering battery sessions from 10–25 minutes, professional timing, and safety gear for adults and children.
• Parking Four levels of covered parking garages with approximately 1,000 spaces for standard vehicles, motorcycles, bicycles, electric cars, and persons with disabilities. Rates: free up to 15 min, R$15 up to 6 hours, R$17 above 6 hours, R$30 overnight, R$300 monthly subscription.
• Retail Space Commercialization Leasing and commercialization of retail spaces including full stores, kiosks, and advertising/media placements within the shopping center for brands seeking to establish a presence in the Gleba Palhano region of Londrina.

Quantifiable outcome

• Cinema capacity: 5 screens including 2 VIP with digital laser projection
• +3 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Porsche BrasilminorStrategic or Co-development Partner · 1 January 2026Partnership for electric car charging stations. Two exclusive parking spots in 1st basement with free charging service compatible with any electric or plug-in hybrid vehicle using Type 2 standard. Charging equipment offers 11 kW power with certified safety devices. Service is completely free for customers.
• PaniniminorGTM or Marketing PartnerPanini sticker album exchange point installed on Ground Floor during Copa do Mundo 2026 period. Free space for collectors to exchange stickers, creating community engagement. Operating during mall hours: Mon-Sat 10h-22h, Sun 14h-20h until July 30.
• Rede CineflixcoreChannel Partner/ Reseller/ DistributorCineflix cinema operating in the mall with 5 screens including 2 VIP rooms with digital laser projection. Offers special programming including Bebê a Bordo sessions, TEA special sessions, and various promotional offers like birthday free entry and Quinta do Namoro couple promotions.
• Porsche BrasilminorStrategic or Co-development PartnerIn partnership with Porsche Brasil, Aurora Shopping offers electric vehicle owners the convenience of charging while shopping. The charging station has two exclusive spots in the 1st basement. Service is free and compatible with any electric or plug-in hybrid vehicle using Type 2 standard.

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• BR Malls: Major Brazilian mall operator with a diversified portfolio across regional cities. Operates malls with similar tenant mix and entertainment anchors to Aurora, providing direct portfolio-level benchmarking.
• General Shopping Brasil: Brazilian mall administrator and developer with portfolio of mid-tier regional malls. Comparable in administration-led business model similar to Aurora's Alqia-managed structure.
• Aliansce Sonae Shopping Centers: Major Brazilian mall operator (now part of broader industry consolidation) managing dozens of regional malls. Comparable in business model and Brazilian mid-tier regional mall exposure.
• Ancar Ivanhoe: Brazilian mall administrator and operator managing multiple shopping centers across Brazil. Closest comparable in operating model to Aurora's mall-administration structure under Alqia.
• Iguatemi Empresa de Shopping Centers: Premium-positioned Brazilian mall operator with high-end tenant mix and strong entertainment/dining offerings. Comparable in customer positioning (premium shoppers, anchor brands) to Aurora's Gleba Palhano positioning.
• Multiplan: One of Brazil's largest shopping mall operators and administrators with a national portfolio. Comparable in business model (mall administration and lease commercialization), though at significantly larger scale and tier-1 city focus.

Direct peers

• NorteShopping: Major regional shopping mall in Rio de Janeiro with extensive tenant directory, cinema, and entertainment anchors. Comparable in operational scale and mixed retail/entertainment model.
• Shopping Pátio Batel: Premium regional shopping mall in Curitiba with luxury and entertainment anchors. Comparable in tier and mixed-use entertainment-driven positioning (cinema, dining, events), though in a larger metro.
• Shopping Recife: Large regional mall in northeastern Brazil combining retail, cinema, dining, and event space. Comparable in mixed-use entertainment format and Brazilian regional-mall positioning.
• Catuaí Shopping Londrina: Largest competing shopping mall in Londrina, Paraná — same catchment, similar mid-to-upscale tenant mix, multi-floor retail plus entertainment. Directly competes with Aurora for shoppers, tenants, and anchor brand exclusives.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/4333727400
• LinkedInlinkedin.com/company/aurora-shopping

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aurora Shopping