Norte Shopping

Name

Norte Shopping

Legal name

Norte Shopping

Website

https://blumenaunorteshopping.com.br

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Shopping Center Operations

NAICS

General Merchandise Retailers (455), Department Stores (4551)

SIC

Retail-Department Stores (5311), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Regional Traditional Department Stores (CRAGAAAD)

Keywords

• Shopping center operations
• Retail tenant leasing
• Shopping mall management
• Commercial real estate services
• Integrated retail destination

Headquarters

HQ city

Blumenau

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Tenant Lease Revenue: The shopping center generates primary revenue by leasing retail space to stores, restaurants, entertainment operators, and service providers. Tenants include fashion retailers (C&A, Beagle, Idéli.Oui, Vivara, Valenttina), restaurants (Burger King, Feng Cheng, KFC, Go Coffee, Brasileirisse, Nobre's Parrilla, Jamal Esfiharia), entertainment (Cinépolis, Wow Park, Bowling Blu, Zoe Park), hypermarket (Atacadão), health services (Hub da Saúde), beauty services (Esmalteria & Salão, Espaçolaser, Vialaser, Botoclinic), and others.
2. Parking Fees: The shopping operates paid parking generating revenue from hourly rates (R$ 3/hour additional on weekdays, R$ 4 on weekends), flat rates (R$ 8 for 4-hour period, R$ 18 for 2-hour period on weekends), and overnight stays (R$ 25). Revenue is supplemented by electronic toll partnerships (ConectCar, Sem Parar, Veloe, Via Fácil).
3. Events and Entertainment: Revenue from ticketed events such as Wow Park overnight camps (R$ 35 per ticket), Norte Night Run race registrations (via Ticket Sports), and circus/fair admissions. Free events attract foot traffic that drives retail and dining sales.
4. Sponsorship and Activation Revenue: Revenue from branded activations and sponsorships during events such as the Palpite Premiado (betting game), Quiz Rumo ao Hexa, Arena Centauro sports experiences, and album sticker exchange spaces, with partners including Centauro and Livrarias Catarinense.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Core offering

Norte Shopping is a physical retail shopping center located on BR-470 highway in Blumenau, Santa Catarina, Brazil, operating since 2011. The shopping center leases space to over 100 retail, dining, entertainment, health, beauty, and service tenants, including anchor tenants Atacadão and Cinépolis. Norte Shopping also operates ancillary services directly, including paid parking with EV charging, the AJFans SuperApp loyalty program, the integrated Hub da Saúde health center, Norte Working coworking, the Family Room, pet-friendly amenities, and accessibility services for autistic visitors.

Product overview

Norte Shopping is a physical shopping center operated by Grupo Almeida Junior, located on BR-470 in Blumenau, Santa Catarina, celebrating 15 years of operation. The offering is a unified physical retail complex (not a software platform) combining retail stores, entertainment venues, and services. Core offerings include approximately 100+ retail stores and the Cinépolis cinema complex. Key integrated services comprise parking with electronic payment systems (Sem Parar, Veloe, Via Fácil, ConectCar), the Hub da Saúde health center, Family Room, pet-friendly services including Praça Pet dining area, Wow Park trampoline park, Bowling Blu, Norte Working co-working space, free Wi-Fi, and the AJFans mobile app for promotions and gamified experiences. Events programming includes concerts, theater, sports viewings, cultural festivals (Korean Fest, Arena Super Games, rock performances), and seasonal celebrations.

Differentiator

Problem solved

Functional benefit

Brands

• AJFans: Customer loyalty and relationship program by Almeida Junior shopping centers, including Norte Shopping.
• Hub da Saúde
• Norte Working

Products and services

• Norte Shopping (Physical Mall) Physical shopping center offering fashion, hypermarket, dining, cinema, beauty, healthcare, and entertainment in a single destination serving the Blumenau and Vale do Itajaí population in Santa Catarina, Brazil.
• Paid Parking Services Paid covered parking with hourly, flat-rate, and overnight pricing; integrates license plate recognition and electronic toll partners (ConectCar, Sem Parar, Veloe, Via Fácil) for automatic entry/exit; provides free electric vehicle charging (Type 2, 11kW) for all visitors.
• Hub da Saúde (Integrated Health Center) 1,400 sqm integrated health center in the basement parking consolidating medical laboratory tests (Hemos), diagnostic imaging (Ecomax — MRI, CT, ultrasound, mammography, bone densitometry, X-ray), and outpatient medical consultations (Clínica Santa Catarina / Hospital Santa Isabel) in a non-hospital shopping-center environment.
• Norte Working (Coworking Space) Coworking space inside the shopping center, adjacent to Go Coffee, providing a quiet, well-equipped environment for remote workers, meetings, and business activities with access to on-site food and free Wi-Fi.
• AJFans SuperApp (Loyalty & Engagement App) Mobile loyalty and engagement app providing reward points, event registration, gamified contests (Palpite Premiado with gift-card prizes up to R$ 5,000; Quiz Rumo ao Hexa with prizes up to R$ 6,000), sticker album exchange, digital coupons, and push notifications for promotions and events.
• Inclusion Services for Autism (Ações Inclusão) Accessibility services for autistic visitors and people with disabilities including noise-cancelling headphone lending, priority queue identification badges, wheelchair loans, and inclusive Blue Sessions (sensory-reduced cinema screenings). Free admission to cinemas and events for people with autism.
• Family Room (Espaço Família) Family comfort space with nursery, microwave for warming bottles, breastfeeding chair, diapers and wet wipes, play area for older children, and family bathrooms — supporting parents visiting the shopping center.
• Pet-Friendly Services & Praça Pet Pet-friendly amenities allowing dogs in the mall under regulations; includes dedicated Praça Pet outdoor dining area, free pet kits at the concierge, and waste disposal facilities; supports pet adoption events in partnership with Cobasi.

Quantifiable outcome

• 2nd best shopping center in Brazil (Reputation Awards 2026)
• +4 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

14 partnerships are on record, tiered core, flagship and minor.

• Hemos – Laboratório MédicocoreStrategic or Co-development Partner · 1 July 2024Hemos is a medical laboratory with 19 years of operation in the region. It was the first health service to open at the Norte Shopping Hub da Saúde in July 2024. The laboratory offers all types of clinical tests and is prepared to serve up to 100 clients per day. The partnership provides convenient, integrated healthcare within the shopping environment.
• Clínica Santa Catarina (Hospital Santa Isabel)coreStrategic or Co-development Partner · 1 January 2024Clínica Santa Catarina operates five medical consulting rooms in the Hub da Saúde of Norte Shopping (subsurface parking area), bringing the quality and humanized care of Hospital Santa Isabel closer to patients in a convenient, non-hospital environment. The clinic is part of the integrated health center that also includes laboratory and imaging services.
• Ecomax Diagnóstico por ImagemcoreStrategic or Co-development Partner · 1 October 2019Ecomax is a diagnostic imaging clinic founded in 1995, recognized for excellence and technology in Blumenau. The Norte Shopping unit (12th location) opened in October 2019 as the first imaging clinic in the Vale do Itajaí region inside a shopping center. It offers MRI, CT scan, ultrasound, mammography, bone densitometry, and X-ray services. The partnership brings advanced medical imaging to a convenient, non-hospital setting with ample parking and food options.
• CinépoliscoreChannel Partner/ Reseller/ DistributorCinépolis is the cinema operator at Norte Shopping. Founded in 1947 in Morelia, Mexico, it is the fourth largest cinema chain in the world and the largest in Latin America with over 2,200 screens in 8 countries. Approximately 90% of restaurants are franchised. The cinema is a major entertainment anchor driving foot traffic to the shopping center. Norte Shopping offers inclusive Blue Sessions with reduced sensory stimulation for autistic visitors.
• AtacadãocoreChannel Partner/ Reseller/ DistributorAtacadão is the anchor hypermarket tenant at Norte Shopping (ground floor near the food court). It is the largest wholesale retail chain in Brazil with 138 self-service stores, 22 wholesale outlets, and 40,000 employees. The store offers approximately 10,000 product items across food, beverages, personal care, cleaning, pet, and automotive categories. Atacadão serves as a recurring foot traffic driver for the shopping center.
• CentauroflagshipGTM or Marketing PartnerCentauro is Brazil's largest sporting goods retailer and partner for interactive sports activations at Almeida Junior shopping centers during events such as the FIFA World Cup. At Norte Shopping, Centauro sponsors the Arena Centauro featuring five themed sports experiences: Futemesa (table football), pebolim, seated football, header challenge, and goal-kicking challenge with prize giveaways. The activation is part of the Torcida AJ World Cup campaign driving foot traffic and engagement.
• Livrarias CatarinenseflagshipGTM or Marketing PartnerLivrarias Catarinense (Catarinense Bookstores) operates the World Cup sticker exchange lounges at Norte Shopping. The partnership provides comfortable, Instagram-worthy spaces for collectors to trade album stickers, while the bookstore chain also sells stickers and albums. During the Korean Fest, the bookstore hosted a book and K-pop merchandise fair. Additionally, the bookstore promotes children's storytelling sessions (Hora do Conto) at the shopping.
• Wow ParkcoreChannel Partner/ Reseller/ DistributorWow Park operates a multisensory trampoline park at Norte Shopping (adjacent to Cobasi). The attraction features foam pits, trampolines, climbing walls, and themed spaces. Wow Park runs the Terça Maluca promotion (50% discount every Tuesday) and overnight camp events for children during school holidays. Tickets are sold through the digital box office link and at the venue.
• Engenharia do Corpo (Body Engineering Gym)coreChannel Partner/ Reseller/ DistributorEngenharia do Corpo is the largest gym chain in southern Brazil operating at Norte Shopping (ground floor near the food court). The gym offers bodybuilding, group classes, dance, martial arts, spinning, physical and nutritional assessments, locker rooms with rotating lockers, and air-conditioned environment. Two hours of free parking is provided to gym members.
• CobasicoreChannel Partner/ Reseller/ DistributorCobasi is a pet supply store at Norte Shopping offering pet food, accessories, toys, and care products. The store's proximity to Wow Park and the pet-friendly policies of the shopping center create synergies for pet-owning families. Pet adoption events are periodically held near the Cobasi area.
• Go CoffeeminorChannel Partner/ Reseller/ DistributorGo Coffee is a specialty coffee brand positioned as 'the coolest coffee in Brazil.' The store is located adjacent to Norte Working coworking space, creating a synergy for remote workers and visitors seeking premium coffee.
• EspaçolaserminorChannel Partner/ Reseller/ DistributorEspaçolaser is the world's largest and most recommended laser hair removal chain, present in the market since 2004 with over 650 stores across Brazil and Latin America. Located next to Renner at Norte Shopping.
• VialaserminorChannel Partner/ Reseller/ DistributorVialaser specializes in laser hair removal for men and women using advanced technology with highly qualified professionals for safe and effective treatments. Located in front of Cobasi at Norte Shopping.
• iFoodminorChannel Partner/ Reseller/ DistributoriFood is Brazil's leading food delivery marketplace. Several restaurant tenants at Norte Shopping (Burger King, Feng Cheng/Wok Food) offer delivery through the iFood platform, extending their reach beyond walk-in customers.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Balneário Shopping: Almeida Junior sister mall in Balneário Camboriú, a high-tourism coastal city in Santa Catarina. Comparable regional mall format with shared group-level tenant strategy and corporate services.
• Garten Shopping: Almeida Junior sister mall in Joinville, Santa Catarina's largest city. Same group, similar regional-mall positioning, and shared access to group-level retail and entertainment tenants (Cinépolis, Wow Park, Burger King).
• Continente Shopping: Sister Almeida Junior mall located in Greater Florianópolis (São José), one of Santa Catarina's largest regional malls. Operates under the same group with shared tenant negotiation, AJFans loyalty program, and corporate operating model, making it the closest strategic comparable for Norte Shopping.
• Neumarkt Shopping: Almeida Junior sister property located in central Blumenau, competing in the same Vale do Itajaí catchment as Norte Shopping. Same parent operator, comparable tenant mix, and direct competition for Blumenau consumer spend.
• Nações Shopping: Almeida Junior sister mall in Criciúma, southern Santa Catarina. Same parent, same AJFans app and tenant ecosystem, comparable regional-mall positioning in a different SC catchment.
• Shopping Park Europeu: Regional shopping mall in Blumenau operated by a different group, directly competing with Norte Shopping and Neumarkt for the same Vale do Itajaí consumer base. Comparable scale and tenant mix as a non-Almeida Junior regional peer.
• Shopping Mueller: Established regional shopping mall in Joinville, Santa Catarina. Direct comparable as a multi-tenant regional mall serving a similar mid-sized Brazilian industrial city catchment with comparable retail and entertainment tenant mix.

Broad incumbents

• Multiplan: Brazil's largest publicly-traded shopping center operator (R$30B+ AUM) operating high-traffic regional and super-regional malls across the country. Provides investment-grade benchmarking for retail-tenant economics, NOI yields, and ESG/accessibility programs relevant to Norte Shopping.
• Ancar Ivanhoe Shopping Centers: Brazilian shopping center operator with 30+ malls across the country, including properties in Santa Catarina. Comparable regional mall operator providing benchmarking on tenant mix, accessibility initiatives, and operational scale for Norte Shopping's strategic positioning.
• Iguatemi (Grupo JCPM): Brazilian shopping center operator (Grupo JCPM) running premium malls in major capitals including Florianópolis. Not a direct Blumenau competitor but represents the broader incumbent benchmark for premium regional mall operations in southern Brazil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@almeidajuniorshoppingscenters
• Facebookfacebook.com/NorteShopping
• Instagraminstagram.com/norteshopping
• TikToktiktok.com/@norteshoppingblumenau?lang=pt-BR
• LinkedInlinkedin.com/company/norte-shopping

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norte Shopping