What Ausbildungskompass does

Ausbildungskompass is a privately held German SaaS platform (legally Ausbildungskompass Monika Uhl GmbH) that connects companies seeking apprentices with students, teachers, and economic development agencies across regional districts (Landkreise). Founded over ten years ago and headquartered in Penzberg, Bavaria, the platform is built on TYPO3 CMS with Shopware e-commerce and serves four interlocking customer segments: Wirtschaftsförderungen (regional economic development agencies licensing the platform for their district), companies posting apprenticeship and internship positions, schools and teachers using the LehrkräfteCockpit classroom management tool, and students/parents using the free AusbildungsCoPilot dashboard, Berufecheck profession matching, and Praktikumskompass internship finder.

The product portfolio spans digital tools (AusbildungsCoPilot, LehrkräfteCockpit, Praktikumskompass, Berufecheck, Stärke-Test, Interessen Check, Lebenslauf builder), e-commerce add-ons for companies (Premium Online-Stellenanzeige, Social Media Boost, Werbebanner, Gast-Blogbeitrag), enterprise regional licensing (starting at €3,500 per district per year), physical products (printed magazines distributed via schools, strength-card sets, workbooks, posters), and services (FIBS teacher training, school visits). The platform aggregates data on 615 apprenticeship professions, 865 career opportunities, and 22,002+ open positions across 26+ German districts, with 1,000+ active teachers and 2,200 daily visitors.

Revenue is generated primarily through annual regional licensing subscriptions paid by Wirtschaftsförderungen, supplemented by transactional company listing fees, advertising add-ons, teacher materials, and printed magazine bundles. Distribution combines direct B2B sales to economic development agencies with self-service e-commerce for SMB company buyers and product-led adoption among students and teachers via school channels. The company holds AZAV certification for German employment services and DSGVO-compliant data handling, and operates with a small team of six employees while actively hiring for commercial scaling roles.

Name

Ausbildungskompass

Legal name

Ausbildungskompass Monika Uhl GmbH

Website

https://ausbildungskompass.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Ausbildungskompass is a Bavarian SaaS platform that connects companies seeking apprentices with students, teachers, and regional economic development agencies across 26+ German districts, monetizing via district licenses, premium job listings, and teaching materials.

Ownership category

akta.pro rank

Product category

Vocational Training Platform

NAICS

Educational Support Services (611710), Educational Services (611)

SIC

Services-Educational Services (8200), Services-Employment Agencies (7361)

akta.pro primary industry

Job Placement, Matching & Career Navigation Services (EDAAAOAL)

akta.pro secondary industries

Apprenticeships, Internships & Work-Based Learning Programs (BPACANAK), Career & Employability Integration Support (Work Culture, Networking, Job Readiness) (EDAIAKAH)

Keywords

• Apprenticeship matching platform
• Career orientation platform
• Vocational training platform
• Regional job placement
• Education recruitment software

Headquarters

HQ city

Penzberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Company Listings & Premium Online Job Postings: Companies pay for employer profiles, online job listings for apprenticeships and internships, and premium placement services. Pricing varies by package and region.
2. Regional Licensing to Economic Development Agencies: Wirtschaftsförderungen (economic development agencies) pay licensing fees starting at €3,500 per region per year to deploy the platform for their district, including landing page, employer profiles, teacher access, marketing campaigns, printed magazines, and events.
3. Printed Magazine Distribution: Printed Ausbildungskompass magazines distributed to schools in each district, featuring local employers and training opportunities. Part of the bundled service package.
4. Teacher Materials & Classroom Resources: Sale of teaching materials including FIBS teacher training, magazines, strength card sets, workbooks, and school posters.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Ausbildungskompass is a digital career orientation and apprenticeship matching platform that connects companies seeking apprentices with students, teachers, and economic development agencies (Wirtschaftsförderungen) across 26+ German districts. The platform bundles student tools (AusbildungsCoPilot, Berufecheck, Stärke-Test, Praktikumskompass), teacher tools (LehrkräfteCockpit), company job listings, and regional licenses for economic development agencies. Revenue comes from regional licensing (starting at 3,500 EUR per district per year), company listings and premium placements, and physical teaching materials, with free access for students and parents.

Product overview

Ausbildungskompass is a career orientation and apprenticeship matching platform that connects companies seeking apprentices with students (and their parents) and teachers across German regions. The platform operates as a unified digital ecosystem comprising: (1) student-facing products including the AusbildungsCoPilot for personalized career guidance, Berufecheck for profession discovery filtered by strengths and subjects, Stärke Test and Interessen Check for self-assessment, Praktikumskompass for internship matching, Lebenslauf erstellen for resume building, and Ausbildungsplatzsuche for job search; (2) teacher-facing products including LehrkräfteCockpit for digital class/student management and FIBS teacher training; (3) company-facing products including Premium Online-Stellenanzeige job listings, Social Media Boost, advertising banners, and guest blog posts; (4) enterprise solutions for economic development agencies (Lizenzmodell ab 3,500 EUR per region); and (5) physical products including strength-cards, workbooks, and posters. The platform covers 615 apprenticeship occupations, 865 career opportunities, and 22,002 open positions across 26+ districts in Bavaria and Germany.

Differentiator

Problem solved

Functional benefit

Brands

• AusbildungsCoPilot: Digital tool for students to discover career matches based on their strengths, organize applications, and track their progress.
• LehrkräfteCockpit
• Praktikumskompass
• Berufecheck
• Stärke-Test
• Interessen Check

Products and services

• AusbildungsCoPilot Digital career orientation platform for students that helps identify strengths and find matching apprenticeships. Enables users to test interests and strengths, discover profession suggestions, save favorites, and apply directly while tracking application status.
• LehrkräfteCockpit (Teachers' Cockpit) Digital management platform for teachers to manage students and classes, accompany career orientation in the classroom, track applications, and access teaching materials. Free for teachers.
• Praktikumskompass (Internship Compass) Internship matching platform connecting students with regional companies for internships throughout the year, during holidays or school time, for one or multiple days, without application process, featuring intelligent matching.
• Berufecheck (Professions Check) Profession discovery tool allowing users to filter apprenticeships, internships, and dual study programs by strengths and school subjects to find matching careers.
• Stärke-Test (Strength Test) Strength assessment test helping students identify their personal strengths to find professions that best match their abilities.
• Interessen Check (Interest Check) Interest assessment tool that matches user interests with suitable professions based on personal interest profiles.
• Lebenslauf erstellen (Resume Builder) Free digital resume builder allowing students to create professional CVs in 5 minutes for job applications.
• Ausbildungsplatzsuche (Apprenticeship Search) Apprenticeship search engine enabling students to find companies and apply directly without login, browsing by industry, region, city, occupation, or company.
• Lizenzmodell für Wirtschaftsförderungen (Regional License for Economic Development Agencies) Regional enterprise license model for economic development agencies providing a complete solution including platform, employer profiles, digital matching, teacher access with materials, campaigns, SEO articles, printed magazine, info events, and personal support. Starting at 3,500 EUR per region per year.
• Schulbesuche (School Visits) Service where Ausbildungskompass representatives visit schools for presentations and career orientation support, supporting the platform's teacher and student engagement model.

Quantifiable outcome

• 26+ districts use the platform
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

AI capability3 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Handwerkskammer für München und OberbayerncoreGTM or Marketing PartnerChamber of Crafts partnership providing institutional credibility and referral channel to artisan/trades companies. Kammerpräsident Xaver Peteranderl provides testimonial endorsement.
• IHK Geschäftsstelle WeilheimcoreGTM or Marketing PartnerChamber of Commerce and Industry (IHK) partnership providing business network access and credibility to companies. Bildungsberaterin Cornelia Gaide provides testimonial endorsement.
• Staatliches Schulamt im Landkreis Weilheim-SchongaucoreGTM or Marketing PartnerState school authority partnership providing direct access to schools and teachers in the district. Official endorsement for career orientation use.
• SCHULEWIRTSCHAFT DeutschlandminorGTM or Marketing PartnerSCHULEWIRTSCHAFT expert Armin Mutzbauer endorses the platform as a guide in the digital jungle of career orientation.
• 26+ German Landkreise (Economic Development Agencies)coreGTM or Marketing PartnerRegional economic development agencies (Wirtschaftsförderungen) license and deploy the platform in their districts, including Kommunalunternehmen Strukturentwicklung Landkreis Pfaffenhofen and others.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Lehrstellenbörse der IHK / Handwerkskammer: Official apprenticeship exchange operated by the German Chambers of Industry & Commerce and Crafts (IHK / Handwerkskammer) at state and national levels; overlaps with Ausbildungskompass on the chamber-referred employer base and is also a partner ecosystem.

Direct peers

• Jobware: German job board network specializing in IT, engineering, and professional roles with regional coverage; a comparable B2B-driven job marketplace competing for employer recruitment budgets in the same SMB/enterprise German segment.
• Stellenwerk: Operates student and graduate job boards alongside university career services across multiple German university cities; comparable to Ausbildungskompass in connecting young job seekers with local employers for entry-level roles and internships.
• Ausbildung.de: Germany's largest dedicated apprenticeship search portal operated by FUNKE Medien; directly competes with Ausbildungskompass in matching students to Ausbildungsplätze, but operates nationwide without regional licensing to Wirtschaftsförderungen.
• Azubis.de: German online marketplace focused on apprenticeship and dual-study matching with employer profiles and student applications; a national-scale direct competitor to Ausbildungskompass's regional apprenticeship search experience.
• Jobbörse der Bundesagentur für Arbeit / Planet-Beruf.de: Official German Federal Employment Agency job board that includes apprenticeship and training listings (Planet-Beruf.de for career orientation); competes with Ausbildungskompass as a free public-sector alternative serving the same students and employers.

Broad incumbents

• Indeed Germany: Global incumbent job search engine with meaningful German presence for apprentices, internships, and entry-level roles; competes indirectly through scale, employer brand content, and free listing inventory.
• Stepstone: One of Germany's largest general job platforms (owned by Axel Springer); broader than Ausbildungskompass but overlapping on entry-level, apprenticeship, and internship search as part of its wider portfolio.

Emerging players

• Yousty: German career orientation platform backed by leading employer brands (e.g., Deutsche Telekom, Bertelsmann) combining youth career guidance with apprenticeship matching; comparable in student-facing career-discovery experience.
• Praktikum.info / meinestelle.de: German internship and entry-level job search portals targeting school students and graduates; partially overlap with Ausbildungskompass's Praktikumskompass and Ausbildungsplatzsuche products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/ausbildungskompass

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ausbildungskompass