Australian International Sports Organisation

What Australian International Sports Organisation does

Australian International Sports Organisation (AUSISO) is a Sydney-based private company (Australian International Sports Organisation Pty Ltd, ABN 30 625 340 598) founded in 2018 that operates a sport-for-social-change service model. The organisation delivers work across four customer segments — education providers, government agencies, health providers, and sport organisations (clubs, associations, and state and national sporting bodies) — through three interconnected service pillars: Funding Support, Strategic Support, and Program Delivery. Its flagship programs include the Australian Sports Program (ASP2), the Junior Sports Program, and the League of Nations Cup delivered in partnership with Hockey NSW.

The company's revenue model is professional services, monetising advisory, program delivery, and funding facilitation across the four target segments. AUSISO relies on a partnership-driven, event-led go-to-market motion: it secures anchors such as DFAT-funded initiatives through the National Foundation for Australia-China Relations, executes delivery with state sport bodies like Hockey NSW and NRL partner Parramatta Eels, and supports local government work with Cumberland Council. There is no proprietary technology product, software platform, or API disclosed; the Squarespace-built website functions as the primary inbound channel for inquiries and newsletter subscriptions, supplemented by earned media (notably SBS World News coverage of the League of Nations Cup).

AUSISO operates across New South Wales, Victoria, Queensland, and the Australian Capital Territory with 48 employees. Recognition includes the 2023 NSW Premier's Multicultural Community Sports Medal awarded to co-founder and Director Herman Lotey and consecutive 2022-2023 NSW International Student Awards finalist status. The business is founder-led, privately held, and discloses no external institutional investment, funding rounds, or financial figures.

Name

Australian International Sports Organisation

Legal name

Australian International Sports Organisation Pty Ltd

Website

https://ausiso.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Australian International Sports Organisation (AUSISO) is a Sydney-based sport-for-social-change social enterprise that delivers funding support, strategic advisory, and program delivery to education providers, government agencies, health providers, and sport bodies across NSW, VIC, QLD, and ACT.

Ownership category

akta.pro rank

Product category

Sport Social Impact Services

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAKAFAF

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Rights Holders & Governing Bodies (Federations, Associations, Sanctioning Bodies)

SECONDARYMPAKAKAK

Sports Fundraising & Development Services (Foundations, NIL Collectives Support)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Management & Promotion Services

Keywords

• Sport for development
• Funding support services
• Strategic sport advisory
• Community sports programs
• Junior sports initiatives

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Service-based revenue: AUSISO generates revenue through providing services to its target customers including funding support, strategic support, and program delivery across three strategic pillars.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Australian International Sports Organisation provides funding support, strategic advisory, and end-to-end program delivery services that help organisations achieve their objectives through sport. The company partners with education providers, government agencies, health providers, and sport organisations to design, fund, and deliver community sports initiatives that produce measurable social, educational, and health outcomes, delivered through named programs including the Australian Sports Program (ASP2), the Junior Sports Program, and the League of Nations Cup.

Product overview

Australian International Sports Organisation is a sports-focused social enterprise founded in 2018 offering three interconnected service pillars: Funding Support, Strategic Support, and Program Delivery. The core programs include the Australian Sports Program (ASP2), Junior Sports Program, and the League of Nations Cup (in partnership with Hockey NSW). The organisation works with education providers, government agencies, health providers, and sporting organisations (clubs, associations, and national sporting bodies) to drive social change through sport. No technology product or software platform is described.

Differentiator

Problem solved

Functional benefit

Products and services

• Australian Sports Program (ASP2)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Hockey NSWcoreStrategic or Co-development PartnerPartnership with Hockey NSW to deliver the League of Nations Cup program. This collaboration was featured on national television (SBS World News), demonstrating the organisation's capacity to execute major sporting events in partnership with state sporting bodies.
• National Foundation for Australia-China RelationscoreStrategic or Co-development PartnerFunded by DFAT (Department of Foreign Affairs and Trade) through the National Foundation for Australia-China Relations for the Australian Sports Program. This government partnership enables delivery of international sports engagement initiatives.
• Parramatta EelsminorStrategic or Co-development PartnerCollaboration with NRL club Parramatta Eels as shown in program activities and events. Partnership supports community engagement and sports program delivery.
• Cumberland CouncilminorStrategic or Co-development PartnerLocal government partnership for strategic support initiatives. Cumberland Council is referenced in relation to strategic support services and program delivery locations.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Others

• Football Australia:

Broad incumbents

• Laureus Sport for Good Foundation: Global foundation funding sport-for-development projects across education, health, and community cohesion. Comparable to AUSISO's mission and funding-support pillar, with a much larger donor base and program footprint.
• Right to Play: Global sport-for-development NGO operating programs that use sport to advance education, health, and social outcomes. Directly comparable to AUSISO's sport-for-social-change model, though at significantly greater international scale.
• Australian Sports Commission: Australian Government agency that funds and develops sport at the national level. Comparable as a counterpart and potential partner for AUSISO, though its scope and mandate are far broader and tied directly to federal policy.
• Basketball Australia: National sporting organisation for basketball with extensive community and participation programs. Overlaps with AUSISO's sport-organisation customer segment and grassroots program-delivery work.
• YMCA Australia: National community recreation and youth organisation running sport and wellbeing programs. Comparable community-sport delivery model, though at significantly larger scale across Australia.

Direct peers

• Special Olympics Australia: Australian arm of a global sport-for-development organisation running community-based sports programs for people with intellectual disabilities. Comparable sport-for-social-change mission, though focused on a specific cohort.
• Hockey NSW: NSW state sporting organisation for hockey and existing strategic partner of AUSISO. Comparable in the sport-association segment AUSISO serves, and a relevant counterpart for benchmarking grassroots delivery capability.
• Confederation of Australian Sport (ConfAS): National body representing amateur and grassroots sport associations in Australia. Overlaps with AUSISO's sport-organisation customer segment and the federal advocacy role that AUSISO's strategic-support pillar serves.
• PCYC (Police Citizens Youth Clubs) NSW: NSW-based youth organisation delivering sport, recreation, and community programs. Operates in overlapping segments with AUSISO's Junior Sports Program and multicultural community engagement focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/australian-international-sports-organisation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Australian International Sports Organisation