Hockey NSW
Hockey NSW is the state sporting organization governing field and indoor hockey in New South Wales, Australia. It serves approximately 25+ member associations, hundreds of clubs, and individual players, coaches, umpires, and schools through participation pathways, state championships, and the elite NSW Pride Hockey One League team.
- Company typePrivate
- Founded2004
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Hockey NSW does
Hockey NSW is the state sporting organization recognized as the governing body for field and indoor hockey in New South Wales, Australia. Founded in 2004 and headquartered in Sydney Markets, the organization operates a community-led model serving approximately 25+ member associations and hundreds of clubs across NSW and ACT, plus individual participants, coaches, umpires, officials, volunteers, and schools. Its core product ecosystem is built around participation pathways — Hookin2Hockey (entry), Centre of Development (youth development), Regional Challenge (intermediate competition), Field and Indoor State Championships (age-group competition), Masters programs (ages 34+), and the elite NSW Pride representative team competing in the Hockey One League.
Underlying technology is delivered primarily through third-party platforms: RevolutioniseSport for membership management and e-commerce, AltiusRT for competition administration and match results (which experienced a 2025 data exposure affecting ~21,700 Australians across Australian hockey), and a newly integrated Veo stack (Veo Cam 3, Veo Analytics, Veo Player Spotlight, Veo Live, Veo Editor) under a 3-year Official Camera and Analysis Partnership that brings AI-powered video capture and analytics to affiliated clubs. The organization does not appear to develop proprietary AI in-house.
Revenue mechanics combine three streams: membership and event registration fees (subscription recurring for NSW Pride Gold/Supporter tiers plus transaction fees across championships and program registrations), sponsorship and partnership revenue (12+ named commercial partners including Schwartz Family Company, Sharp EIT, Poligras, New Balance, Hawkesbury Brewing Co, Veo, and government funding via the NSW Office of Sport Organisation Support Program), and grants/facility funding flowing through to associations. Go-to-market is community-led: Hockey NSW activates through associations, clubs, schools, and member registrations, leveraging the NSW Pride brand for sponsorship leverage and channeling grassroots participation into elite pathways.
Hockey NSW firmographics
Firmographics- Name
- Hockey NSW
- Legal name
- Hockey New South Wales Limited
- Website
- https://hockeynsw.com.au
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hockey NSW is the state sporting organization governing field and indoor hockey in New South Wales, Australia. It serves approximately 25+ member associations, hundreds of clubs, and individual players, coaches, umpires, and schools through participation pathways, state championships, and the elite NSW Pride Hockey One League team.
- Ownership category
- akta.pro rank
Hockey NSW industry classification
Industry- Product category
- Sports Federation Services
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121)
- SIC
- Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)
- akta.pro secondary industries
- Regional/Continental Confederations & Associations (MPAKAFAD), Field Hockey Leagues (MPAKAAAN)
Keywords
Where Hockey NSW is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Hockey NSW business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Memberships: NSW Pride membership programs (Gold and Supporter tiers) providing access to match days, merchandise packs, and exclusive benefits.
- Event Registration Fees: Registration fees for Field State Championships, Indoor State Championships, Regional Challenge, Centre of Development programs, and various age-group competitions.
- Sponsorship Revenue: Partnership agreements with sponsors including official partners, major sponsors, and technical partners across multiple categories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Gold Membership - Premium access with match day tickets and reserved seating |
| Subscription | Annual | Supporter Membership - Remote support without match day tickets |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Hockey NSW product offering
Product offeringCore offering
Hockey NSW is the state sporting organization governing field and indoor hockey across New South Wales, Australia. It operates participation, development and high-performance pathways — from introductory Hookin2Hockey and Schools programs, through Centre of Development and Regional Challenge talent ID, into State Championships and the NSW Pride representative team competing in the Hockey One League. The federation also provides coaching and umpiring education, governance and funding support to clubs and associations, and licenses memberships and event registrations as its primary commercial offerings.
Product overview
Hockey NSW is the governing body for field hockey in New South Wales, operating a multi-product ecosystem centered on athlete development, competitions, and the NSW Pride elite team. The core offerings include representative team programs (NSW Pride competing in Hockey One League), youth development initiatives (Centre of Development, Regional Challenge, Hookin2Hockey), and championship competitions (Field State Championships, Indoor State Championships, Masters programs). Technology partnerships include Veo (AI-powered video recording and analysis tools including Veo Cam 3, Veo Analytics, Veo Player Spotlight, Veo Live, and Veo Editor) offered as optional add-ons for clubs and members. Membership products include Gold and Supporter tiers for NSW Pride fans. The organisation uses RevolutioniseSport for membership management and AltiusRT for competition management.
Differentiator
Problem solved
Functional benefit
Products and services
- NSW Pride Representative Team Program Premier representative team program fielding men's and women's squads competing in the Hockey One League, including coaching staff, training programs and pathway opportunities for NSW athletes.
- Centre of Development (COD) Flagship youth talent development program for young hockey players across NSW, structured to feed athletes into the annual Regional Challenge competition and State representative pathways.
- Regional Challenge Annual multi-day state-wide tournament serving as the culminating competition of the Centre of Development program for young athletes across NSW.
- Hookin2Hockey Introductory participation program designed to bring new players into hockey, supported by dedicated coordinators for clubs and associations.
- Schools Hockey Program School-based introductory hockey program delivering come-and-try sessions and curriculum-aligned hockey activities, supported by Sporting Schools grants.
- Field State Championships Annual outdoor field hockey championship competition delivered across multiple age divisions and venues across NSW for member teams.
- Indoor State Championships Annual indoor hockey championship competition hosted at regional venues across NSW for member indoor teams.
- Masters Hockey Programs Masters hockey programs for men and women aged 34+ covering state-level competition, national masters championships and ongoing participation pathways.
- NSW Pride Memberships (Gold and Supporter) Annual subscription memberships for NSW Pride supporters, offered in Gold tier (premium access including all home match days with reserved seating, training access and early finals tickets) and Supporter tier (merchandise pack, pre-sale windows and discounts for remote fans).
- Coaching Education and Accreditation Coach education, accreditation and development pathways from grassroots community coaching through to high-performance coaching certification for Hockey NSW members.
- Umpire and Officials Education Program Umpire and official training, certification and progression pathway programs to officiate at higher levels of hockey competition across NSW.
Quantifiable outcome
- NSW Pride claimed dual bronze medals in 2025 Hockey One season
- +2 more outcomes
Companies that use Hockey NSW
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles4 records
Hockey NSW technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature1 record
Hockey NSW partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered major, core and standard.
- Schwartz Family CompanymajorHockey NSW signed a new 3-year sponsorship agreement with the Schwartz Family Company, one of Australia's largest privately owned hotel groups with 14 hotels and over 4000 rooms. Dr Jerry Schwartz's company supports hockey across NSW.
- VeocoreHockey NSW and Veo signed a 3-year partnership making Veo the Official Camera and Analysis Partner. Through this partnership, Hockey NSW-affiliated clubs and associations access exclusive offers on Veo cameras, training, and support. The partnership enables recording, analysis, and sharing of hockey moments from grassroots to high performance.
- PoligrascoreHockey NSW and NSW Pride entered a 3-year partnership with Poligras (brand of Polytan) as Preferred Hockey Turf Supplier, ensuring access to quality playing surfaces for competitions and events.
- Regional Academies of Sport NSW (RASi)coreHockey NSW announced a new strategic partnership with RASi to support athlete development pathways and provide additional resources for talented young hockey players across regional NSW.
- Sharp EIT SolutionscoreSharp EIT Solutions joined as Official Technology Partner providing office equipment including multifunction devices and dedicated IT support to Hockey NSW operations. The partnership includes jersey branding for NSW Pride and technical support for staff.
- SportsLink TravelcoreHockey NSW extended partnership with SportsLink Travel for another 3 years as Official Travel Provider with exclusive rights to provide Travel Management Services.
- Champ MouthguardsstandardAustralian-owned Champ Mouthguards partnered with Hockey NSW including sponsorship of NSW Pride, providing protective equipment for athletes.
- Australian College of Physical Education (ACPE)coreACPE partnered with Hockey NSW creating internship opportunities for the next generation of sports administrators, providing practical experience in sports management.
- News CorpmajorNews Corp partnered with Hockey NSW to live-stream select games from State Championships via the Daily Telegraph website, increasing reach and visibility for NSW hockey competitions.
- Rydges Hotels & ResortsmajorRydges Hotels & Resorts joined the NSW Pride family for the 2021 season, supporting the professional hockey team with accommodation and venue partnerships.
- Kennards Self StoragestandardKennards Self Storage partnered with NSW Pride providing storage solutions for equipment and operations.
- Hawkesbury Brewing ComajorHawkesbury Brewing Co, a Central Coast brewery, serves as Major Sponsor of NSW Pride. The brewery is located in Lisarow, NSW and operates the Hawkesbury Brewing Co, Little Fat Lamb Range, and Wild Boar Range brands.
- New BalancemajorNew Balance is a sponsor of Hockey NSW, with the partnership supporting the organization's equipment and apparel needs.
- Office of SportcoreThe NSW Office of Sport is a key government partner supporting Hockey NSW through funding programs including the Organisation Support Program which provides annual grants to state sporting organizations.
- Just HockeystandardJust Hockey is a retailer and sponsor of Hockey NSW, providing hockey equipment and supplies to the hockey community.
- VictorstandardVictor is a sponsor of Hockey NSW, supporting the organization with equipment and branding.
- SportslinkcoreSportslink Travel is the Official Travel Provider of Hockey NSW with a 3-year partnership providing exclusive travel management services for competitions and events.
- People + Culture StrategiescorePeople + Culture Strategies serves as Official People Partner providing employment law and human resources consulting services to Hockey NSW.
- Pride In SportcoreHockey NSW partners with Pride In Sport supporting diversity and inclusion programs, with the organization holding Pride in Sport accreditation and hosting Pride in Pride fixture rounds.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Hockey NSW competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hockey NSW social profiles
Digital presenceHockey NSW financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hockey NSW leadership team
Management profileNumber of profiles
Profiles4 records
Hockey NSW funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hockey NSW M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hockey NSW
What does Hockey NSW do?
Hockey NSW is the state sporting organization governing field and indoor hockey across New South Wales, Australia. It operates participation, development and high-performance pathways — from introductory Hookin2Hockey and Schools programs, through Centre of Development and Regional Challenge talent ID, into State Championships and the NSW Pride representative team competing in the Hockey One League. The federation also provides coaching and umpiring education, governance and funding support to clubs and associations, and licenses memberships and event registrations as its primary commercial offerings.
Is Hockey NSW a public or private company?
Hockey NSW is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Hockey NSW founded?
Hockey NSW was founded in 2004. It employs 11 to 50 people.
Where is Hockey NSW based?
Hockey NSW is headquartered in Sydney, Australia, in the Oceania region.
How does Hockey NSW make money?
Three revenue lines are on record. Memberships are the primary driver. The others are event Registration Fees and sponsorship Revenue.
Does Hockey NSW have an API?
No public API is recorded for Hockey NSW.
What industry is Hockey NSW in?
Hockey NSW's product category is Sports Federation Services. Its primary akta.pro industry code is MPAKACAD, Amateur Sport Governing Bodies & Federations (National/Regional), with a secondary code of MPAKAFAD, Regional/Continental Confederations & Associations. Its NAICS code is 711211 and its SIC code is 8600.