Ferrari of Austin

What Ferrari of Austin does

Ferrari of Austin is an authorized Ferrari franchise dealership located at 6201 S IH 35 in Austin, Texas, operating as part of a Texas dealer group that also covers Houston and San Antonio. The company sells new Ferrari vehicles, certified pre-owned Ferrari vehicles, and genuine Ferrari parts, with new-car pricing spanning roughly $315,000 to $3.8 million and pre-owned inventory priced from $160,000 to $3.85 million.

The dealership generates revenue through vehicle sales, aftersales service (including the factory-backed 7-Year Genuine Maintenance program), Ferrari Classiche restoration and certification, Tailor Made personalization, and consignment services, with financing arranged through Ferrari Financial Services. Document fees of $225 and a dealer service fee of $1,695 are charged on transactions. Customer engagement is supported by the OEM-provided Ferrari Car Configurator for online personalization and the MyFerrari app for ongoing ownership management.

Ferrari of Austin's customers are individual high-net-worth buyers in central Texas seeking new allocations, pre-owned Ferraris, or factory-authorized service. Competitive position is anchored by the exclusive Ferrari S.p.A. franchise and territorial rights within the Austin market, supplemented by lifestyle offerings such as Corso Pilota driving courses. The business is small in headcount, operates in a single physical location, and depends primarily on OEM allocation decisions, brand pull, and the structural growth of the Austin luxury market.

Name

Ferrari of Austin

Legal name

Ferrari of Austin

Website

https://austin.ferraridealers.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Ferrari of Austin is an authorized Ferrari dealership in Austin, Texas, selling new and certified pre-owned Ferraris, genuine parts, and factory-backed service to high-net-worth individual buyers in central Texas.

Ownership category

akta.pro rank

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new Ferrari models and certified pre-owned Ferrari vehicles. Revenue from base vehicle prices plus dealer fees (Document Fee $225, Dealer Service Fee $1,695).
2. Aftersales Service & Maintenance: Vehicle servicing, maintenance, and repairs performed by Ferrari-certified technicians. Includes 7-year complimentary maintenance program for new vehicles.
3. Genuine Ferrari Parts: Sale of authentic Ferrari replacement parts and accessories.
4. Financial Services: Financing options for vehicle purchases, including loan arrangements and financial products.
5. Consignment Services: Consignment program allowing customers to sell their Ferrari through the dealership.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Ferrari of Austin is an authorized Ferrari dealership located in Austin, Texas. The dealership sells new Ferrari vehicles and certified pre-owned Ferraris, and provides factory-authorized maintenance, repairs, genuine parts, financing/leasing, and Ferrari brand-specific programs such as Ferrari Classiche and Ferrari Approved to individual consumers in the Austin market and surrounding region.

Product overview

Ferrari of Austin is an authorized Ferrari dealership offering a comprehensive portfolio of luxury sports cars and associated services. The product portfolio includes new Ferrari models (Ferrari Purosangue, Roma Spider, 12Cilindri, 12Cilindri Spider, 296 GTB, 296 GTS, 849 Testarossa, 849 Testarossa Spider, Amalfi, Amalfi Spider, and Luce) alongside a curated selection of pre-owned and certified pre-owned Ferrari vehicles. Services encompass the complete vehicle ownership lifecycle including financing, 7-Year Genuine Maintenance program, Ferrari Genuine Parts, Ferrari Classiche (classic car certification and restoration), Personalization and Tailor Made customization, roadside assistance, and the MyFerrari mobile app. The dealership also offers driving courses through Corso Pilota and vehicle consignment services.

Differentiator

Problem solved

Functional benefit

Products and services

• New Ferrari Vehicle Sales
• Certified Pre-Owned Ferrari Sales
• Ferrari Authorized Service and Maintenance
• Genuine Ferrari Parts and Accessories
• Ferrari Financing and Leasing
• Ferrari Classiche
• Ferrari Approved Pre-Owned Program

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Ferrari S.p.A.flagshipChannel Partner/ Reseller/ DistributorFerrari of Austin is an authorized Ferrari dealer with rights to sell new Ferrari vehicles, use Ferrari branding, and access Ferrari's proprietary systems, training, and marketing resources. The dealership represents Ferrari in the Austin, Texas market.
• Ferrari of HoustoncoreChannel Partner/ Reseller/ DistributorSister Ferrari dealership in the Texas network. Dealers share inventory access and may refer customers across locations for specific vehicle availability.
• Ferrari of San AntoniocoreChannel Partner/ Reseller/ DistributorSister Ferrari dealership in the Texas network. Dealers share inventory access and may refer customers across locations for specific vehicle availability.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Group 1 Automotive: Public automotive retailer (NYSE: GPI) operating luxury and franchise dealerships across the U.S. and U.K., with material exposure to premium brands. Comparable as a large-cap consolidator in the same franchise retail category.
• Berkshire Hathaway Automotive: Subsidiary of Berkshire Hathaway operating one of the largest U.S. auto dealer groups, including luxury franchise stores. Comparable as a broad incumbent in franchised luxury retail with strong capitalization.
• Sonic Automotive: Public automotive retailer (NYSE: SAH) with a dedicated luxury division (EchoPark Luxury) and franchised luxury stores. Comparable as a multi-brand dealer group with adjacent luxury positioning.
• Penske Automotive Group: Public global automotive retailer (NYSE: PAG) with significant luxury and exotic franchise exposure including Ferrari dealerships in multiple U.S. markets. Comparable business model at scale with premium/luxury segment focus.

Direct peers

• McLaren Houston: Other exotic supercar franchise dealer in the Texas market. Comparable as a low-volume, high-AOV exotic brand authorized retailer operating under similar manufacturer-controlled franchise economics.
• Lamborghini Dallas: Other exotic Italian luxury brand dealer in Texas. Comparable as a sister luxury exotic franchise serving the same Texas HNW demographic with parallel authorized-brand economics.
• Park Place Dealerships: Dallas/Fort Worth-based luxury auto group selling Mercedes-Benz, Porsche, Rolls-Royce, Bentley, and other luxury brands. Closest comparable as a Texas-based luxury dealer group with similar franchise mix and high-net-worth clientele.
• Ferrari of San Antonio: Sister Ferrari dealership in the same 3-location Texas network. Direct peer operating under identical Ferrari franchise terms with cross-location inventory sharing.
• Ferrari of Houston: Sister Ferrari dealership in the same 3-location Texas network, sharing inventory access and customer referrals. Direct peer by brand, business model, and geographic adjacency.
• Braman Motorcars: Florida-based luxury dealer group selling Bentley, Rolls-Royce, Porsche, and Ferrari (historically). Comparable as a multi-brand luxury franchise operator with similar service-center scale and HNW customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FerrariofAustin
• Instagraminstagram.com/ferrariofaustin
• LinkedInlinkedin.com/company/ferrari-of-austin

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ferrari of Austin