What Generation Australia does

Generation Australia is a Sydney-headquartered, not-for-profit education-to-employment organization founded in 2019 as the Australian affiliate of the global Generation network (Generation: You Employed, Inc.), operating across 7 Australian states with approximately 98 employees. The organization runs intensive bootcamp-style training programs in tech (IT Support, Data Analytics, Web Development, Cloud Computing, Cybersecurity) and care sectors (Aged Care, Disability Support Work), plus the Dyilya Project for First Nations Australians. Programs are designed demand-first with employer input, co-developed with partners including Microsoft and delivered through Academy Xi, and are free for learners; employer contributions per hire, philanthropy (~60% of funding), and government grants form the revenue base. Core technology is non-proprietary: no platform, app, or API is documented, with the offering centered on human-delivered curriculum, wraparound support, and alumni tracking.

The organization serves two distinct customer bases. On the learner side, Generation targets unemployed and underemployed Australians facing systemic barriers—84% from culturally and linguistically diverse backgrounds, 60% women, 50%+ with dependents, 20% youth, 130+ First Nations learners, and 180+ neurodivergent learners or people with disability. On the employer side, it serves 570+ Australian companies (and taps into 15,000+ globally) struggling with talent scarcity in tech and care, offering a pre-trained, Day-1-ready hiring pipeline. Notable employer/funder relationships include Accenture (NSW Digital Skills Compact, AUD 1.68M over 3 years, 42 graduates hired to date), Microsoft (curriculum co-design and funding for Web Development, Cloud, Cybersecurity, Data Analytics), Bank of America (US$1.8M over 3 years for First Nations programs via Dyilya), Westpac (cybersecurity/cloud cadetship), and supporting grants from Google.org, Cognizant, Verizon, the Macquarie Group, Scanlon, Paul Ramsey, and Motorola Solutions foundations, alongside NSW, Victorian, and federal government departments.

Generation Australia reports strong outcome metrics: 70% placement within six months, 89% one-year retention, $60k average starting salary, and 86% working within six months (with 75% at three months). The go-to-market is a hybrid sales-led plus community-led model—employer partnerships drive curriculum design and hiring pipelines, while community organizations and outreach recruit learners. Marketing leverages content, PR/earned media, and government-compact participation. Leadership transitioned from Malcolm Kinns to Karena Newland as CEO around the time of the 2026 Accenture partnership expansion.

Name

Generation Australia

Legal name

Generation: You Employed, Inc.

Website

https://australia.generation.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Generation Australia is a Sydney-based not-for-profit, founded in 2019 as part of the global Generation network. It delivers free bootcamp-style training in tech and care sectors, placing unemployed and underemployed Australians—including women, First Nations, and neurodivergent learners—into jobs via 570+ employer partners.

Ownership category

akta.pro rank

Product category

Workforce Development Training

NAICS

Computer Training (611420), Professional and Management Development Training (611430), Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200), Services-Employment Agencies (7361)

akta.pro primary industry

Technical Bootcamps & Accelerated Reskilling (Full-time/Part-time) (BPAEANAE)

akta.pro secondary industries

Youth & Young Adult Workforce Programs (Out-of-School Youth) (EDAAAOAD), Workforce & Career Transition Noncredit Programs (EDAAAEAC), Career Coaching, Mentoring & Placement Support Services (EDAAAKAO)

Keywords

• Workforce development training
• Bootcamp-style reskilling
• Education-to-employment programs
• Tech career training
• Care sector training

Headquarters

HQ city

Australia

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Philanthropic Funding: Approximately 60% of funding comes from philanthropy including foundations, corporations, and individual donors who support program development and operations.
2. Employer Contributions: Employer contributions per hire support long-term sustainability. Contributions vary based on organization size and role type. Some employer contributions may be waived in certain cases such as for freelancers or specific circumstances.
3. Government Grants and Partnerships: Funding from government departments including Department of Jobs Precincts and Regions Victoria, Department of Social Services, Department of Workplace Employment and Relations, NSW Government, and Workforce Australia.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Generation Australia operates free, intensive bootcamp-style pre-employment training programs that prepare unemployed and underemployed Australians for entry-level roles in tech (IT Support, Data Analytics, Web Development, Cloud Computing, Cybersecurity) and care (Aged Care, Disability Support Work), plus the Dyilya Project for First Nations Australians. Programs are co-designed with employers, include wraparound support (soft skills, career coaching, mentorship), and lead directly into job placements with partner employers who contribute on a per-hire basis.

Product overview

Generation Australia operates as an education-to-employment platform offering multiple sector-specific training programs. The portfolio includes tech programs (IT Support, Data Analytics, Web Development, Cloud Computing, Cybersecurity) and care sector programs (Aged Care, Disability Support Work), plus The Dyilya Project for First Nations Australians. All programs follow an intensive bootcamp model with employer-driven curriculum design, wraparound learner support, and direct job placement services. Programs are delivered through a combination of in-person and online formats, with employer engagement sessions and mock interviews integrated into the training pathway.

Differentiator

Problem solved

Functional benefit

Products and services

• Aged Care Program A free pre-employment training program preparing learners for careers in aged care, addressing workforce shortages in Australia's growing elderly care sector.
• Data Analytics Program A free bootcamp-style training program that equips learners with technical and soft skills for entry-level data analytics roles, co-designed with Microsoft to address skills gaps.
• Disability Support Work Program A free specialized pre-employment program training individuals to provide support and care services for people with disabilities.
• IT Support Program A free technical training program preparing learners for entry-level IT support specialist roles, with wraparound support and employer engagement.
• The Dyilya Project A First Nations employment initiative that strengthens pathways for Aboriginal and Torres Strait Islander people into long-term careers through co-designed community approaches.
• Web Development Program
• Cloud Computing Program
• Cybersecurity Program A free training program launched in 2023 in collaboration with Microsoft to prepare learners for entry-level cybersecurity positions and address future skills gaps.

Named customers8 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• AccenturecoreStrategic or Co-development Partner · 1 January 2026Three-year partnership through NSW Digital Skills Compact with $1.68M AUD commitment to support 1,400+ learners across tech and care programs. Accenture has employed 42 Generation graduates to date. Partnership shaped through the Compact to build Australia's future digital talent pipeline with a target of 20% of digital talent from alternative pathways.
• MicrosoftcoreStrategic or Co-development PartnerMicrosoft funded development of Web Development and Cloud Computing programs and co-designed Data Analytics and Cybersecurity programs. Microsoft provides expert input during curriculum design to ensure programs cover technical and soft skills for entry-level tech roles. Partnership includes unlocking employment opportunities across Microsoft customer and partner ecosystem.
• Academy XicoreStrategic or Co-development PartnerCourse delivery partner for web development and tech programs. Academy Xi delivers Generation's Junior Web Developer Bootcamp and other tech programs. Partnership has graduated hundreds of learners into tech careers with 65% of Academy Xi graduates identifying as female.
• WestpacsupportingStrategic or Co-development PartnerCollaborated with Generation Australia to develop cadetship program focusing on Cybersecurity, Cloud Technology, Web Development, and Data Analytics as part of inclusive recruitment strategies aligned with Australian government goal of 1.2 million tech jobs by 2030.

Scale indicators26 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Academy Xi: Australian tech training provider delivering Generation's Junior Web Developer Bootcamp and other tech programs. Directly comparable as both operate employer-aligned bootcamps in web development and digital skills within the same Australian market.
• Coder Academy: Australian tech bootcamp focused on full-stack web development and related software engineering skills. Comparable as a competing Australian employer-aligned bootcamp targeting similar learner segments and tech employer relationships.
• Per Scholas: US nonprofit providing tuition-free tech training and career advancement for adults from underserved communities. Directly comparable to Generation Australia in mission, target learner, employer-funded model, and tech training focus.
• Institute of Data: Australia-based vocational training provider specializing in data, software engineering, and cybersecurity bootcamps. Comparable as a competing employer-aligned bootcamp in the same Australian tech skills market.
• Multiverse: UK-headquartered apprenticeship and tech training provider focused on employer-funded talent pipelines. Comparable as an employer-driven, outcome-focused skills provider that combines bootcamp-style training with employer placement.
• Year Up: US nonprofit workforce development organization providing training and placement for young adults into tech and professional careers. Comparable as a mission-driven peer operating the same demand-driven, employer-funded model for underserved learners.
• General Assembly: Global provider of tech bootcamps and short-form training programs (now part of Adecco). Comparable as a direct competitor in the employer-aligned bootcamp model for tech skills, though Generation's not-for-profit structure and wraparound support differentiate it.
• NPower: US/Canada nonprofit offering free tech training and job placement for underserved adults including veterans and youth. Comparable as a peer mission-driven, employer-aligned bootcamp targeting similar underrepresented learner segments.

Broad incumbents

• TAFE NSW: Australia's largest public vocational education provider offering subsidized certificate and diploma programs across tech, care, and trades. Comparable as the dominant incumbent in Australian workforce training against which Generation Australia competes for learners, employer relationships, and government funding.
• Skillsoft / Codecademy: Global enterprise learning and digital skills training platform. Comparable as a broader incumbent providing employer-funded technology training, though Generation's intensive wraparound support and placement services differentiate its offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/school/generation-australia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Generation Australia