Australian Skin Cancer Foundation

What Australian Skin Cancer Foundation does

The Australian Skin Cancer Foundation (ASCF) is an Australian not-for-profit charity founded in June 2023 that operates a mobile skin cancer screening service targeting rural, regional, and high-sun-exposure communities that lack convenient access to dermatologists. Its core product is the Skin Check Truck programme: two mobile clinics (the first launched June 2023, the second December 2025) that deliver free full-body skin examinations by trained clinicians, with the second truck adding a world-first WB360 Vectra 3D whole-body imaging system and an on-board biopsy room. Clinical service delivery is supported through a partnership with MoleMap Australia, which supplies specialist dermoscopy expertise inside the trucks. The foundation has screened 14,072+ people across 163 towns, identified 178 suspected melanomas and 5,000+ non-melanoma skin cancers, and is led by founder and CEO Jay Allen OAM, a stage 3 melanoma survivor.

The organisation is funded almost entirely through philanthropic revenue streams: individual donations, peer-to-peer fundraising via its online platform, community events (Jay's Mission Melanoma Walk, High Tea for Hope, Gala Nights, golf days), a $10-per-ticket gold raffle, merchandise sales (including the Melanoma 28 book and the Sunstruck memoir), and corporate sponsorship from partners such as Sportsbet, Toyota, Bendigo Community Bank, HOKA, RSM Australia, Westfund Health Insurance, and NRL-affiliated clubs. Beyond screening, ASCF invests in research (over $300,000 committed, including funding to Chris O'Brien Lifehouse), runs the Melanoma Mates peer-support programme, delivers the ABCDE Rule education resource, has launched a healthcare-professional scholarship, and advocates for a federally funded national mobile skin cancer screening programme in partnership with the National Skin Cancer Roadmap Team and Federal Health Minister Mark Butler. Go-to-market is event-driven and community-led: trucks are deployed to sports venues (NRL State of Origin, Grand Final, AFL and AFLW fixtures), regional towns, schools, and corporate workplaces, prioritising locations with high skin cancer risk and partner-funded hosting.

The foundation is registered as an Australian charity (ABN 42 648 153 066), is independently governed by a Board of Directors, has no parent company or external equity ownership, and operates exclusively within Australia. Its principal offices are a postal address in Bowral, NSW, and a merchandise warehouse in Sydney. Marketing channels combine Instagram, traditional media coverage (Channel 9, Channel 7, ABC Radio, regional outlets), newsletters, on-site community events, and a peer-to-peer fundraising hub. Notable individual partners and ambassadors include Michael Clarke AO, Laurie Spina, Mark Beretta OAM, Paul 'Fatty' Vautin, Brad Fittler, Emma Verran OAM, Oryn Keeley, and Olympic champions Jess and Noemie Fox.

Name

Australian Skin Cancer Foundation

Legal name

Australian Skin Cancer Foundation

Website

https://australianskincancerfoundation.org

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Australian not-for-profit charity operating mobile Skin Check Trucks that provide free skin cancer screenings to rural, regional, and sports communities across Australia. Since June 2023, it has delivered 14,000+ free checks and identified 178 suspected melanomas across 163 towns.

Ownership category

akta.pro rank

Product category

Community Health & Skin Cancer Screening Services

akta.pro primary industry

Mohs Surgery & Skin Cancer (Dermatologic Oncology) (HLAKACAD)

akta.pro secondary industry

Procedural Dermatology (Office-Based Surgery) (HLAKACAG)

Keywords

• Skin cancer screening
• Mobile health clinics
• Melanoma early detection
• Community health outreach
• Cancer prevention education

Headquarters

HQ city

Bowral

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations: Individual and corporate donations supporting free skin checks, education programs, and melanoma research across Australia
2. Fundraising Events: Community fundraising through events like Jay's Mission Melanoma Walk, High Tea for Hope, Gala Nights, golf days, and individual/team fundraisers
3. Raffle/Lottery: Golden raffle offering chance to win $50,000 in gold bullion at $10 per ticket
4. Merchandise Sales: Sale of merchandise including the Melanoma 28 book and other branded items through the online store
5. Corporate Partnerships: Sponsorship and partnership arrangements with corporate entities supporting the foundation's mission

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

The Australian Skin Cancer Foundation operates Australia's first national mobile Skin Check Truck program, delivering free full-body skin cancer screenings to communities across the country with prioritization of rural and regional areas that lack specialist access. Two trucks are in operation: the original launched in June 2023 and a second launched December 2025 featuring a world-first WB360 Vectra 3D skin check machine and an integrated biopsy room. Supporting offerings include skin cancer education, the Melanoma Mates peer support program, research funding (over $300,000 invested), and community fundraising events.

Product overview

The Australian Skin Cancer Foundation operates a portfolio of life-saving products and services centered on skin cancer prevention, early detection, education, and support. The core offering is the mobile Skin Check Truck program—two specialized vehicles (launched June 2023 and December 2025) that provide free skin cancer screenings across Australia, with the second truck featuring world-first 3D imaging technology and an integrated biopsy room. Supporting this are educational resources including the ABCDE Rule guide and comprehensive skin cancer statistics, peer support through the Melanoma Mates program, advocacy and research funding (over $300,000 invested), and community engagement via the annual Mission Melanoma Walk and High Tea for Hope events. The foundation also publishes the Melanoma 28 book and Sunstruck memoir to raise awareness and funds.

Differentiator

Problem solved

Functional benefit

Brands

• Skin Check Truck: Mobile skin cancer screening clinic traveling to communities across Australia providing free skin checks
• Melanoma Mates
• Melanoma 28
• Mission Melanoma Walk
• Jay's Mission Melanoma Walk

Products and services

• Mobile Skin Check Clinic (Skin Check Truck) Australia's mobile skin cancer screening clinic that travels to communities providing free full-body skin checks using trained specialists. Two trucks now operate: the first launched in June 2023 and the second (December 2025) includes a biopsy room and world-first WB360 Vectra 3D skin check machine. The service is prioritised for regions with high skin cancer risk and locations with community partner support.
• Melanoma 28 Book A book collection of 28 patient stories of strength, survival, heartbreak, and the fight against melanoma, sold through the foundation's online store. Proceeds fund free skin checks, education, research, and advocacy.
• Sunstruck Memoir Memoir by CEO Jay Allen OAM about survival, resilience, and his fight to save lives from skin cancer. Available in bookstores and supports the foundation's mission.

Quantifiable outcome

• 14,072+ full body skin checks completed since 2023
• +4 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

22 partnerships are on record, tiered core, major and supporting.

• Chris O'Brien LifehousecoreStrategic or Co-development Partner · 8 January 2024Research partner receiving funding from ASCF. Collaboration on skin cancer research initiatives and clinical trials.
• MoleMap AustraliacoreStrategic or Co-development PartnerClinical partner providing skin check expertise and services within the mobile Skin Check Trucks. MoleMap specialists perform full body skin examinations using dermoscopy technology.
• Surf Life Saving NSWcoreStrategic or Co-development PartnerPartnership announced in January 2024 combining four major organizations to save lives through skin cancer prevention and early detection.
• Bendigo Community BankmajorChannel Partner/ Reseller/ DistributorBranches across NSW towns (Pambula, Bega, Milton, Sanctuary Point, Batemans Bay, Braidwood, Bungendore, Crookwell) hosted free skin checks for locals.
• SportsbetmajorGTM or Marketing PartnerMajor corporate supporter donating $200,000 for Try July campaign. Truck attends Sportsbet events including AFLW and AFL games. Over 1,000 employees received awareness sessions.
• Toyota AustraliamajorGTM or Marketing PartnerVehicle sponsor supporting the Skin Check Truck program. Continues to support the foundation in various initiatives.
• HOKA AustraliasupportingGTM or Marketing PartnerFootwear sponsor providing gear for Mission Melanoma Walk participants.
• RSM AustraliasupportingGTM or Marketing PartnerProfessional services firm sponsor supporting foundation operations.
• Ricky RichardssupportingGTM or Marketing PartnerSponsor providing ongoing support for events and initiatives.
• Project Dry HiresupportingGTM or Marketing PartnerSponsor supporting foundation events and initiatives.
• The Studio CreativesupportingGTM or Marketing PartnerDesign agency sponsor supporting creative and marketing materials.
• Street ImpactsupportingGTM or Marketing PartnerSponsor supporting foundation initiatives.
• Elka MerchandisesupportingGTM or Marketing PartnerMerchandise sponsor for branded items.
• NCIS GroupsupportingGTM or Marketing PartnerSponsor supporting foundation operations.
• TNS GroundworkssupportingGTM or Marketing PartnerSponsor supporting foundation initiatives.
• Westfund Health InsurancesupportingGTM or Marketing PartnerHealth insurer supporter of the foundation's mission.
• Cement AustraliasupportingGTM or Marketing PartnerFound retired ex-Breastscreen truck for the Skin Check Truck program. Ongoing supporter.
• City Fleet SitraksupportingGTM or Marketing PartnerVehicle sponsor for the second Skin Check Truck.
• NRLmajorGTM or Marketing PartnerMajor sports league partner. Truck attends NRL games (State of Origin, Grand Final, Beach Footy Fest, Magic Round) providing free skin checks to fans and players.
• National Skin Cancer Roadmap TeamcoreStrategic or Co-development PartnerCollaborating on national skin cancer screening program development and advocacy for government funding.
• Federal Health Minister Mark ButlercoreStrategic or Co-development PartnerOngoing advocacy and discussions with federal government regarding funding for mobile skin check trucks and national screening programs.
• Melbourne Racing ClubsupportingGTM or Marketing PartnerHorse racing club that hosted skin checks at Caulfield Cup event.

Scale indicators15 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/australianskincancerfoundation
• LinkedInlinkedin.com/company/australian-skin-cancer-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Australian Skin Cancer Foundation