What City Fleet Sitrak does

City Fleet Sitrak Pty Ltd is an authorised Australian distributor of Sitrak heavy commercial trucks, operating as a subsidiary of City Fleet Group, Australia's largest privately owned truck and transport business. The company distributes Sitrak-branded vehicles manufactured by China's SINOTRUK, which combine Chinese manufacturing scale with European-engineered components from ZF, Bosch, Continental, and Knorr Bremse. The product range spans the C9H and G7S prime mover series (540-660HP with ZF 12-speed automated manual transmissions), the G5S and G7S rigid truck ranges configured as tippers, cargo chassis, agitators, and hook lifts, plus specialised vehicles including refrigerated trucks, water trucks, terminal tractors, and an emerging electric prime mover and terminal tractor portfolio. All units are Euro 6 emissions compliant and standard-equipped with an advanced safety suite including AEBS, ACC, ESC, LDWS, FCWS, and 360-degree cameras.

The company's go-to-market is sales-led through an authorised dealer network of nine locations across Queensland, Northern Territory, and Tasmania, supported by 200-plus service agents nationwide, a three-level genuine parts supply system, and a finance partnership with Credit One. Revenue is generated across four streams: one-time truck sales, recurring aftermarket service and maintenance, genuine parts supply, and finance/insurance referral. The customer base is enterprise-weighted, spanning transport and logistics operators, construction and earthmoving contractors, cold-chain distributors, waste management fleets, and concrete suppliers. Notable accounts include Coastal Tipper Hire (~80 trucks), Nayyar and Associates (20+ units), ABL Distribution (15+ year relationship), Veolia, Heidelberg Materials, Followmont Transport, and Zepher Transport Refrigeration.

City Fleet Sitrak entered the Sitrak distribution market in 2024 and has scaled rapidly, delivering more than 400 trucks nationally and reaching fifth position among Australian truck chassis brands within twelve months. The company opened a flagship dealership in Springwood, Queensland in May 2025, launched multiple new product lines including an EV prime mover and electric terminal tractor in 2025, and received Best Australian Sitrak Dealer and Excellent Strategic Partner recognition at SINOTRUK's 2025 Global Partners Conference. Industry-leading warranty coverage of up to 7 years or 1,000,000km on driveline components anchors a competitive positioning centred on total cost of ownership, payload advantage over Japanese incumbents (up to 400kg), and an integrated dealer-service-parts-finance ecosystem.

Name

City Fleet Sitrak

Legal name

City Fleet Sitrak Pty Ltd

Website

https://cityfleetsitrak.com.au

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

City Fleet Sitrak is an authorised Australian distributor of Sitrak heavy commercial trucks, selling Euro 6 prime movers, rigid trucks, and specialised vehicles through nine dealer locations across QLD, NT, and TAS to enterprise fleet operators in transport, construction, and logistics.

Ownership category

akta.pro rank

Headquarters

HQ city

Springwood, Queensland

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Truck Sales: Sale of new Sitrak trucks including prime movers, rigid trucks, and specialized vehicles. Revenue generated from vehicle sales with flexible pricing and finance options through Credit One partnership.
2. After-Sales Service & Maintenance: Full-service workshops, maintenance, and repair services. Fleet Solutions program with single point of contact through National Support Centre. 200+ service agents nationwide.
3. Genuine Parts Supply: Stocking high-demand Sitrak parts to reduce downtime and speed up repairs. Three-level parts support system (national distribution, state-level dealers, authorised service locations).
4. Finance & Insurance: Partnership with Credit One for competitive financing solutions, quick approvals, and flexible finance packages for owner-operators and fleets.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

City Fleet Sitrak sells new Sitrak heavy commercial trucks across Australia as an authorized distributor, including prime movers, rigid tippers, agitator, cargo, refrigerated, hook lift, water, terminal tractor and electric truck models. Each vehicle purchase is bundled with after-sales service, genuine parts, warranty coverage (3-year/600,000 km bumper-to-bumper, 3-year/1,000,000 km driveline), and access to finance solutions through Credit One. Distribution and service are delivered through a 9-location dealer network across QLD, NT and TAS supported by 200+ service agents nationwide.

Product overview

City Fleet Sitrak is an authorized Australian dealer of Sitrak trucks, offering a comprehensive portfolio of heavy commercial vehicles. The product lineup includes three main truck series: C9H and G7S Prime Movers (540-660HP with ZF 12-speed AMT) for long-haul applications; G7S and G5S Rigid trucks (310-540HP with ZF or Allison transmissions) available in tipper, cargo, agitator, and hook lift configurations; and specialized vehicles including electric prime movers, terminal tractors, refrigerated trucks, water trucks, and curtain side trucks. All trucks feature Euro 6 emissions compliance and are backed by nationwide service and warranty support.

Differentiator

Problem solved

Functional benefit

Products and services

• Sitrak C9H Prime Mover (660HP) Flagship long-haul prime mover delivering up to 660HP with a 130T GCM rating, Weichai WP15 engine, ZF 12-speed AMT and the standard Sitrak advanced safety suite. Designed for demanding Australian long-haul freight applications for fleet operators.
• Sitrak G7S Prime Mover E-Cab (540HP, High Roof) Long-haul 540HP prime mover with ZF 12-speed AMT and a high-roof E-Cab configuration for extended route driver comfort. Intended for linehaul and interstate freight operators.
• Sitrak G7S Prime Mover P-Cab (540HP, Low Roof) 540HP prime mover with ZF 12-speed AMT and a low-roof P-Cab for regional and heavy-duty applications. Targeted at fleet operators running regional linehaul and freight tasks.
• Sitrak C9H 6×4 Electric Prime Mover 6×4 electric prime mover for zero-emission heavy-duty long-haul and linehaul operations. Serves fleet operators pursuing emissions reduction and EV mandates.
• Sitrak G7S 6×4 Tipper and Dog (540HP) 540HP G7S tipper and dog combination configured for concrete delivery and bulk material transport. Built for civil contractors and construction fleet operators.
• Sitrak G7S 6×4 Tipper Cab Chassis (540HP) 540HP 6×4 tipper cab chassis designed for fit-out into specialized tipper bodies for construction, quarry and site work applications. Targeted at earthmoving and civil contractor fleets.
• Sitrak G7S 8×4 Tipper Cab Chassis (540HP)
• Sitrak G5S 6×4 Tipper Cab Chassis (310HP) Versatile 310HP G5S tipper cab chassis with Allison 3200P transmission for construction and civil works. Suitable for smaller fleet operators and tipping applications.
• Sitrak G5S 8×4 Tipper Cab Chassis (350HP) Heavy-duty 350HP G5S tipper cab chassis with Allison 4430P transmission for heavy tipping, civil works and high-payload applications. Targets earthmoving and construction fleet operators.
• Sitrak G7S 8×4 Tipper Hardox (540HP) Hardox-bodied 540HP G7S 8×4 tipper for heavy-duty construction applications requiring superior wear resistance and high payloads. Aimed at high-utilization construction fleets.
• Sitrak G5S 6×4 Tipper Hardox (310HP) Hardox-bodied 310HP G5S 6×4 tipper for construction and site works requiring wear-resistant body construction. Targeted at smaller fleet and owner-operator construction buyers.
• Sitrak G5S 4×2 Cargo Cab Chassis LWB (310HP) Metro-focused 310HP rigid truck with Allison automatic transmission in a long-wheelbase configuration for urban logistics. Targeted at metro delivery and courier fleet operators.
• Sitrak G5S 6×4 Cargo Cab Chassis LWB (330HP) 330HP rigid long-wheelbase cargo chassis with Allison 3200 transmission for fit-out as fridge trucks or dry body logistics vehicles. Targets general freight and cold chain operators.
• Sitrak G5S 8×4 Cargo Cab Chassis LWB (350HP) 350HP long-wheelbase rigid cargo chassis for high-payload fridge truck or dry body logistics fit-outs. Serves large-volume freight and refrigerated fleet operators.
• Sitrak G5S 8×4 Agitator Cab Chassis (350HP) Purpose-built 350HP Euro 6 G5S agitator chassis for concrete mixer body fit-outs. Targeted at concrete suppliers and construction materials operators like Heidelberg Materials.
• Sitrak G7S 8×4 HIAB Hook Lift (540HP) 540HP G7S 8×4 hook lift truck with HIAB sliding and tilt hook lift system for skip bin and container transport. For waste management and skip-hire fleet operators.
• Sitrak C7H-F 8×4 Hook Lift (540HP) 540HP C7H-F 8×4 hook lift truck with Hiab XP22Z 22-ton tilt hook lift system, including advanced safety features. Built for mining site and waste management applications.
• Sitrak G7S 8×4 Water Truck TAS HydroMax (540HP) 540HP G7S 8×4 water truck with 17,000L tank capacity and 60m range cannons for dust suppression. Targets civil construction, quarry and mining site operators.
• Sitrak G5S 4×2 Fridge Truck (310HP, 10-pallet) 310HP refrigerated rigid truck with 10-pallet capacity for cold chain logistics. Targeted at metro cold chain operators and small refrigerated fleets.
• Sitrak G5S 6×4 Fridge Truck (330HP, 12-pallet) 330HP refrigerated rigid truck with 12-pallet capacity for expanded cold chain transport. Suited to regional refrigerated logistics operators.
• Sitrak G5S 8×4 Fridge Truck (350HP, 14-pallet) 350HP refrigerated rigid truck with 14-pallet capacity for maximum cold chain payload. Targeted at long-distance cold chain and refrigerated logistics operators such as Zepher Transport Refrigeration.
• HOVA 4×2 Terminal Tractor (Diesel, 280HP) 280HP diesel terminal tractor for yard operations and logistics hub applications at ports, intermodal terminals and distribution centres. Targeted at logistics operators and terminal operators.
• HOVA 4×2 Electric Terminal Tractor (EV) Electric terminal tractor for zero-emission yard operations and intermodal applications. Targets logistics hubs pursuing emissions reduction and indoor/quiet-zone operation.
• Sitrak Service Network and After-Sales Maintenance Full-service workshop network providing scheduled maintenance, repairs, diagnostics and 24/7 breakdown support for Sitrak trucks through 200+ service agents nationwide with single point of contact through the National Support Centre.
• Genuine Sitrak Parts Supply Three-level genuine parts support system (national distribution centre, state-level dealers, authorised service locations) stocking high-demand Sitrak components to reduce vehicle downtime and speed up repairs for fleet customers.
• Credit One Finance and Insurance Solutions Competitive-rate finance and insurance solutions delivered through the Credit One partnership for fleet and owner-operator truck purchases, with quick approvals and flexible packages.
• Sitrak Warranty and Extended Warranty Program Standard bumper-to-bumper warranty (3 years / 600,000 km) and industry-leading driveline warranty (3 years / 1,000,000 km), with optional extended warranty up to 7 years on prime mover, rigid and construction vehicles. Reduces ownership risk for fleet operators.
• Fleet Solutions Program Dedicated enterprise fleet management program providing fleet operators with a single point of contact via the National Support Centre for tailored fleet solutions, support coordination and ongoing service management.

Quantifiable outcome

• Up to 400kg more payload capacity than equivalent Japanese models
• +4 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered minor, core and major.

• Federal GovernmentminorOthers · 17 June 2026Welcomed Federal Transport Minister Catherine King MP to Springwood dealership for discussions on EV trucks, charging infrastructure, and future of Australian transport.
• Thunder Buddies Racing (TBR)coreGTM or Marketing Partner · 5 March 2026Official partnership for 2026 Monochrome GT4 Australia Championship. City Fleet Sitrak provides the Black Diamond Sitrak C7H 6x4 Prime Mover (540hp) transport truck for moving BMW M4 GT4 race car and equipment between circuits across Australia (Victoria, SA, QLD, NT, NSW). Partnership includes brand visibility at 6 race events and hotlap experiences.
• SINOTRUK / SitrakcoreStrategic or Co-development PartnerOfficial Australian dealer for Sitrak trucks (manufactured by SINOTRUK with European engineering). Partnership includes technical training at Sitrak HQ in Jinan, China. Deeper collaboration on product development and Australian market requirements.
• Global Component SupplierscoreTechnology or IntegrationPartnerships with leading global manufacturers: Continental (electronics), Bosch (systems), ZF (transmissions), Knorr Bremse (braking), Borg Warner, Webasto, Mahle, Voith, Hendrickson, SKF, Valeo, Tenneco, Voss, Alcoa, Jost, Goodyear, Mobil. Ensures high-grade components and proven technology.
• Zepher Transport RefrigerationmajorStrategic or Co-development PartnerCollaboration to deliver cutting-edge refrigerated transport solutions. Multiple Sitrak trucks custom-fitted with Carrier VECTOR HE19 MULTI TEMP refrigeration systems for Townsville-Mt Isa route operations. Combines truck, refrigeration, and service expertise.
• Australian Skin Cancer FoundationminorOthersProvides maintenance and technical support for Australia's first Mobile National Skin Check Truck. Supports skin cancer awareness and early detection initiatives for outdoor workers including truck drivers.

Scale indicators7 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Western Star Trucks Australia: Daimler Truck-owned Australian-focused heavy truck brand specializing in vocational and construction applications. Directly competes with City Fleet Sitrak's tipper, agitator, and construction-focused Sitrak G5S/G7S rigid models.
• Volvo Trucks Australia: Australian sales, service, and parts operation for Volvo heavy commercial trucks. Direct competitor to City Fleet Sitrak in the Australian heavy truck market, targeting the same fleet operator, transport, and construction segments with a broader dealer network.
• Scania Australia: Sells and services Scania heavy trucks across Australia via an owned dealer network. Directly competes with City Fleet Sitrak for prime mover and rigid truck sales to logistics and construction fleets, with established brand equity and after-sales infrastructure.
• Mercedes-Benz Trucks Australia: Sells Mercedes-Benz heavy trucks in Australia through a national dealer network, including Actros prime movers and rigid models. Directly competes with City Fleet Sitrak in premium and heavy-duty truck segments with strong European brand recognition.
• Hino Australia: Japanese-owned (Toyota Group) medium and heavy truck brand historically dominant in Australian light/medium rigid segments. While Hino has faced operational challenges in Australia, it remains a comparable dealer-led distribution model competing with City Fleet Sitrak's rigid truck lineup.
• Iveco Australia: European heavy and medium truck brand distributed in Australia. Directly competes with City Fleet Sitrak across prime mover, rigid, and specialty truck categories with a national dealer footprint.
• MAN Truck & Bus Australia: European heavy truck brand (part of Traton Group) sold in Australia. Notably, MAN has a co-engineering relationship with SINOTRUK on Sitrak, making it a peer in both product technology and Australian market positioning against City Fleet Sitrak.
• Kenworth Australia: PACCAR-owned Australian heavy truck brand with deep penetration in long-haul prime movers and rigid trucks. A core competitor to City Fleet Sitrak, particularly among owner-operators and linehaul fleets that value established brand and residual value.
• DAF Trucks Australia: PACCAR-owned European truck brand distributed in Australia. Competes directly with City Fleet Sitrak in prime mover and rigid truck categories, leveraging PACCAR's shared parts and service ecosystem with Kenworth.
• Mack Trucks Australia: Volvo Group-owned North American-origin heavy truck brand sold in Australia. Competes directly with City Fleet Sitrak in long-haul and construction truck segments, with established Australian dealer coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City Fleet Sitrak