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The Trade Council of Denmark in Australia & New Zealand

Full company profile

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Namestring
The Trade Council of Denmark in Australia & New Zealand
Legal namestring
Udenrigsministeriet (Ministry of Foreign Affairs of Denmark)
Company typeenum
Private
Founded yearstring
-
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersYarralumla (Canberra), Australia
HQ citystring
Yarralumla (Canberra)
HQ countrystring
Australia
HQ regionstring
Oceania
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
export advisory services, trade promotion, market entry support, business matchmaking, diplomatic trade facilitation
Industry1 code
1Export Promotion & Market Access Support
CodeBPADAMACPrimaryYes
NAICS code1 code
  • Wholesale Trade Agents and Brokers4251
SIC code1 code
  • Services-Membership Organizations8600
Product category
Government Trade Promotion Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Government-funded trade promotion services
TypeManaged Services
Description

The Trade Council operates as part of the Danish Ministry of Foreign Affairs (Udenrigsministeriet), funded by Danish government appropriations. Services are provided to Danish companies as part of Denmark's official export promotion activities. Revenue model is not commercially oriented; the organization does not generate revenue from its services.

um.dk
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Operations, Marketing or Sales, Infrastructure
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

The Trade Council of Denmark in Australia & New Zealand provides government-funded trade promotion and export advisory services to Danish companies seeking to enter or expand in the Australian and New Zealand markets. Its offerings include market intelligence, matchmaking with local distributors and partners, regulatory navigation guidance, and support for trade delegations and trade show participation. Services are delivered through official diplomatic channels, namely the Embassy in Canberra and the Consulate General in Sydney, with additional honorary consular representation in New Zealand.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

The Trade Council of Denmark in Australia & New Zealand is a government trade promotion service, not a software product company. It offers advisory services for Danish businesses seeking to export to or establish operations in Australia and New Zealand. The primary offering is trade counseling and matchmaking services through the Trade Council in Australia.

Product and service1 record
1The Trade Council in Australia (Trade Promotion and Export Advisory Services)
Scale indicator1 record

Each record includes

Type, Value, Description, Source

Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Finland's national trade and investment promotion agency. Comparable as a Nordic state-funded trade promotion entity delivering advisory and matchmaking services to Finnish exporters seeking international market entry.

TypeDirect peer
Description

Sweden's state-backed trade and investment promotion body, structurally analogous to The Trade Council of Denmark. Both are Nordic government trade-promotion entities supporting exporters in foreign markets, with similar advisory and matchmaking service models.

TypeBroad incumbent
Description

Singapore's government agency championing enterprise development, including international trade promotion. Comparable as a state-backed trade promotion entity that supports SMEs in market entry, though Singapore is more outward-focused globally rather than focused on a single bilateral corridor.

TypeDirect peer
Description

Norwegian government's instrument for trade promotion and innovation support to Norwegian companies abroad. Closely comparable in mandate, funding model (state appropriations), and service mix (advisory, matchmaking, market intelligence) to the Danish Trade Council.

TypeBroad incumbent
Description

Dutch government agency supporting Dutch entrepreneurs with sustainable, agricultural, and trade-promotion initiatives abroad. Comparable as a European state-funded trade promotion body with global advisory reach.

TypeBroad incumbent
Description

Japan's government-affiliated trade promotion organization with a global network. Comparable in operating model — state-funded trade advisory, matchmaking, and market intelligence — though operating at much larger scale across many geographies including Oceania.

TypeDirect peer
Description

Australia's national trade and investment promotion agency. Operates in the same Oceania geography and delivers the mirror-image mandate — promoting Australian exports and attracting inward investment — making it the most directly comparable peer institutionally and operationally.

TypeBroad incumbent
Description

Germany's federal trade and investment promotion agency. Operates a similar state-backed trade promotion and market-entry advisory model for German companies, with global coverage including Australia and New Zealand.

TypeDirect peer
Description

The UK government's trade promotion arm operating in Australia. Directly comparable as another foreign government trade promotion body delivering the same advisory, matchmaking, and market-entry support to UK exporters in the AU/NZ region.

10Embassy of Sweden in Australia
TypeRegional player
Description

Sweden's diplomatic mission in Australia, which hosts Business Sweden's trade promotion activities. Closely comparable in geographic scope and diplomatic-instrument model, though focused on Swedish rather than Danish exporters.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat1 record

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

The Trade Council of Denmark in Australia & New Zealand

Government Trade Promotion Servicesaustralien.um.dk

The Trade Council of Denmark in Australia & New Zealand firmographics

Firmographics
Name
The Trade Council of Denmark in Australia & New Zealand
Legal name
Udenrigsministeriet (Ministry of Foreign Affairs of Denmark)
Website
https://australien.um.dk
Company type
Private
Operating status
Operating
Headcount range
1–10 employees
Ownership category
akta.pro rank

The Trade Council of Denmark in Australia & New Zealand industry classification

Industry
Product category
Government Trade Promotion Services
NAICS
Wholesale Trade Agents and Brokers (4251)
SIC
Services-Membership Organizations (8600)
akta.pro primary industry
Export Promotion & Market Access Support (BPADAMAC)

Keywords

  • Export advisory services
  • Trade promotion
  • Market entry support
  • Business matchmaking
  • Diplomatic trade facilitation

Where The Trade Council of Denmark in Australia & New Zealand is headquartered

Location

Headquarters

HQ city
Yarralumla (Canberra)
HQ country
Australia
HQ region
Oceania

Offices2 records

Markets served

The Trade Council of Denmark in Australia & New Zealand business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

  1. Government-funded trade promotion services: The Trade Council operates as part of the Danish Ministry of Foreign Affairs (Udenrigsministeriet), funded by Danish government appropriations. Services are provided to Danish companies as part of Denmark's official export promotion activities. Revenue model is not commercially oriented; the organization does not generate revenue from its services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

The Trade Council of Denmark in Australia & New Zealand product offering

Product offering

Core offering

The Trade Council of Denmark in Australia & New Zealand provides government-funded trade promotion and export advisory services to Danish companies seeking to enter or expand in the Australian and New Zealand markets. Its offerings include market intelligence, matchmaking with local distributors and partners, regulatory navigation guidance, and support for trade delegations and trade show participation. Services are delivered through official diplomatic channels, namely the Embassy in Canberra and the Consulate General in Sydney, with additional honorary consular representation in New Zealand.

Product overview

The Trade Council of Denmark in Australia & New Zealand is a government trade promotion service, not a software product company. It offers advisory services for Danish businesses seeking to export to or establish operations in Australia and New Zealand. The primary offering is trade counseling and matchmaking services through the Trade Council in Australia.

Differentiator

Problem solved

Functional benefit

Products and services

  • The Trade Council in Australia (Trade Promotion and Export Advisory Services)

Companies that use The Trade Council of Denmark in Australia & New Zealand

Customer profile

Segments1 record

Ideal customer profiles1 record

The Trade Council of Denmark in Australia & New Zealand technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

The Trade Council of Denmark in Australia & New Zealand partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

The Trade Council of Denmark in Australia & New Zealand competitors and assessment

Company assessment

Direct peers

  • Business Finland: Finland's national trade and investment promotion agency. Comparable as a Nordic state-funded trade promotion entity delivering advisory and matchmaking services to Finnish exporters seeking international market entry.
  • Business Sweden: Sweden's state-backed trade and investment promotion body, structurally analogous to The Trade Council of Denmark. Both are Nordic government trade-promotion entities supporting exporters in foreign markets, with similar advisory and matchmaking service models.
  • Innovation Norway: Norwegian government's instrument for trade promotion and innovation support to Norwegian companies abroad. Closely comparable in mandate, funding model (state appropriations), and service mix (advisory, matchmaking, market intelligence) to the Danish Trade Council.
  • Austrade (Australian Trade and Investment Commission): Australia's national trade and investment promotion agency. Operates in the same Oceania geography and delivers the mirror-image mandate — promoting Australian exports and attracting inward investment — making it the most directly comparable peer institutionally and operationally.
  • Department for Business and Trade (UK) – Australia: The UK government's trade promotion arm operating in Australia. Directly comparable as another foreign government trade promotion body delivering the same advisory, matchmaking, and market-entry support to UK exporters in the AU/NZ region.

Broad incumbents

  • Enterprise Singapore: Singapore's government agency championing enterprise development, including international trade promotion. Comparable as a state-backed trade promotion entity that supports SMEs in market entry, though Singapore is more outward-focused globally rather than focused on a single bilateral corridor.
  • Netherlands Enterprise Agency (RVO): Dutch government agency supporting Dutch entrepreneurs with sustainable, agricultural, and trade-promotion initiatives abroad. Comparable as a European state-funded trade promotion body with global advisory reach.
  • JETRO (Japan External Trade Organization): Japan's government-affiliated trade promotion organization with a global network. Comparable in operating model — state-funded trade advisory, matchmaking, and market intelligence — though operating at much larger scale across many geographies including Oceania.
  • Germany Trade & Invest (GTAI): Germany's federal trade and investment promotion agency. Operates a similar state-backed trade promotion and market-entry advisory model for German companies, with global coverage including Australia and New Zealand.

Regional players

  • Embassy of Sweden in Australia: Sweden's diplomatic mission in Australia, which hosts Business Sweden's trade promotion activities. Closely comparable in geographic scope and diplomatic-instrument model, though focused on Swedish rather than Danish exporters.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights5 records

Customer concentration

The Trade Council of Denmark in Australia & New Zealand social profiles

Digital presence

The Trade Council of Denmark in Australia & New Zealand financial estimates

Financial estimate

Revenue estimate

Valuation estimate

The Trade Council of Denmark in Australia & New Zealand leadership team

Management profile

Number of profiles

Profiles1 record

The Trade Council of Denmark in Australia & New Zealand funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

The Trade Council of Denmark in Australia & New Zealand M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Trade Council of Denmark in Australia & New Zealand

What does The Trade Council of Denmark in Australia & New Zealand do?

The Trade Council of Denmark in Australia & New Zealand provides government-funded trade promotion and export advisory services to Danish companies seeking to enter or expand in the Australian and New Zealand markets. Its offerings include market intelligence, matchmaking with local distributors and partners, regulatory navigation guidance, and support for trade delegations and trade show participation. Services are delivered through official diplomatic channels, namely the Embassy in Canberra and the Consulate General in Sydney, with additional honorary consular representation in New Zealand.

Is The Trade Council of Denmark in Australia & New Zealand a public or private company?

The Trade Council of Denmark in Australia & New Zealand is a private company. It is classified as state government owned and is currently operating.

When was The Trade Council of Denmark in Australia & New Zealand founded?

The Trade Council of Denmark in Australia & New Zealand was founded in -1. It employs 1 to 10 people.

Where is The Trade Council of Denmark in Australia & New Zealand based?

The Trade Council of Denmark in Australia & New Zealand is headquartered in Yarralumla (Canberra), Australia, in the Oceania region.

How does The Trade Council of Denmark in Australia & New Zealand make money?

One revenue line is on record: government-funded trade promotion services.

Who are The Trade Council of Denmark in Australia & New Zealand's main competitors?

Direct peers on record are Business Finland, Business Sweden, Innovation Norway, Austrade (Australian Trade and Investment Commission) and Department for Business and Trade (UK) – Australia. Broad incumbents are Enterprise Singapore, Netherlands Enterprise Agency (RVO), JETRO (Japan External Trade Organization) and Germany Trade & Invest (GTAI). Embassy of Sweden in Australia is listed as a regional player.

Does The Trade Council of Denmark in Australia & New Zealand have an API?

No public API is recorded for The Trade Council of Denmark in Australia & New Zealand.

What industry is The Trade Council of Denmark in Australia & New Zealand in?

The Trade Council of Denmark in Australia & New Zealand's product category is Government Trade Promotion Services. Its primary akta.pro industry code is BPADAMAC, Export Promotion & Market Access Support. Its NAICS code is 4251 and its SIC code is 8600.

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