Austria Wedding
Austria Wedding is an Austrian curated online marketplace, founded in 2017, that connects design-conscious couples with vetted wedding venues and service providers across all nine Austrian federal states, monetizing through paid vendor memberships and the Luft & Liebe® Hochzeitsfestival trade show.
- Company typePrivate
- Founded2017
- HeadquartersDornbirn, Austria
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Austria Wedding does
Austria Wedding is a privately held Austrian wedding marketplace founded in 2017 and headquartered in Dornbirn, Vorarlberg. The company operates austriawedding.at, a curated online platform that connects design-conscious engaged couples with vetted wedding venues and service providers across all nine Austrian federal states. The platform lists 200+ wedding venues (castles, wineries, greenhouses, villas), 600+ service providers (photographers, planners, florists, caterers, bands, DJs, makeup artists, officiants, etc.), and 150 dedicated photographer profiles, supported by a blog with 300+ inspiration articles and a styled-shoot gallery. Selection is curated rather than open: vendors must meet quality standards, which the company positions as a differentiator against free DIY directories.
The business model is a B2B/B2C hybrid. The primary revenue stream is paid membership and marketing services sold to wedding vendors; approximately 1,200 vendors currently subscribe, with 1,500+ vendors trusting the platform through online advertising, wedding books, or the festival. The company's technology stack is a Webflow-based website functioning as a self-serve directory where couples browse and contact vendors directly. Beyond the platform, Austria Wedding runs the Luft & Liebe® Hochzeitsfestival — a registered trademark wedding trade show held at six Austrian cities in autumn 2026 (Linz, Salzburg, Hall/Tirol, Vienna, Graz, Dornbirn) — and publishes high-quality wedding books. The team is intentionally lean, with five employees listed; the company is founder-operated, privately held, and has raised no external funding. Distribution relies on organic social channels (Instagram, Facebook, Pinterest, TikTok, LinkedIn) and content marketing rather than paid acquisition.
Austria Wedding firmographics
Firmographics- Name
- Austria Wedding
- Legal name
- Austria Wedding
- Website
- https://austriawedding.at
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Austria Wedding is an Austrian curated online marketplace, founded in 2017, that connects design-conscious couples with vetted wedding venues and service providers across all nine Austrian federal states, monetizing through paid vendor memberships and the Luft & Liebe® Hochzeitsfestival trade show.
- Ownership category
- akta.pro rank
Austria Wedding industry classification
Industry- Product category
- Wedding Marketplace
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music) (HSACABAG)
- akta.pro secondary industries
- Full-Service Wedding Planning (HSACABAA), Wedding & Bridal Shows (MPAGAFAK)
Keywords
Where Austria Wedding is headquartered
LocationHeadquarters
- HQ city
- Dornbirn
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
Austria Wedding business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Marketing Services for Wedding Vendors: The platform generates revenue by offering paid membership/marketing services to wedding service providers (photographers, planners, venues, caterers, etc.) who wish to be featured on the platform. Vendors pay for premium listings and visibility to couples planning weddings in Austria.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels9 records
Austria Wedding product offering
Product offeringCore offering
Austria Wedding operates a curated online marketplace connecting design-conscious engaged couples with vetted wedding venues and service providers across Austria. The platform lists 200+ wedding locations and 600+ service providers (photographers, florists, caterers, planners, bands, DJs, etc.) across all nine Austrian federal states, supported by 300+ inspiration articles, a content blog, and the annual Luft & Liebe Hochzeitsfestival wedding fair held at 6 Austrian locations. Vendors pay for membership/marketing services to be featured on the platform.
Product overview
Austria Wedding operates as a curated marketplace and content platform for wedding planning in Austria. The core offering consists of the Austria Wedding Plattform, a directory connecting design-conscious couples with 200+ wedding venues and 600+ vetted service providers across all nine Austrian federal states. The platform is organized around key wedding service categories including Hochzeitslocations (venues), Hochzeitsfotografen (150+ photographers), Hochzeitsplaner (planners), floristry, catering, music, cakes, stationery, styling, and officiants. Supporting the directory are the Hochzeitsblog (300+ articles of planning tips) and Hochzeitsinspiration (styled shoot gallery). The Luft & Liebe® Hochzeitsfestival is an annual multi-city wedding fair held in autumn. Service providers can join through a paid membership with selective quality standards. The platform has been operating since approximately 2017 and currently serves around 1,200 business customers.
Differentiator
Problem solved
Functional benefit
Brands
- Luft & Liebe® Hochzeitsfestival: Austria Wedding's Austria-wide wedding trade fair/expo, featuring curated wedding vendors and inspiration for couples planning their wedding.
Products and services
- Austria Wedding Plattform Austria's wedding planning platform that connects design-conscious couples with curated wedding locations and service providers across all nine Austrian federal states.
- Hochzeitslocations (Wedding Venues Directory) Curated directory of 200+ wedding venues in Austria including castles, wineries, greenhouses, and villas, presented for engaged couples.
- Hochzeitsdienstleister (Wedding Service Providers Directory) Directory of 600+ curated wedding service providers including photographers, florists, caterers, planners, bands, DJs, bakers, makeup artists, and officiants, organized for engaged couples.
- Hochzeitsfotografen (Wedding Photographers Directory) Curated selection of 150 wedding photographers from all Austrian federal states, presented with portfolio images and contact information.
- Luft & Liebe Hochzeitsfestival Annual Austria-wide wedding fair held in autumn at 6 locations (Linz, Salzburg, Hall/Tirol, Vienna, Graz, Dornbirn), featuring exhibitors and inspiration for couples.
- Hochzeitsblog (Wedding Blog) Blog with 300+ wedding inspiration articles offering tips, ideas, and planning advice for Austrian weddings.
- Hochzeitsinspiration (Wedding Inspiration Gallery) Curated wedding inspiration gallery featuring styled shoots and real weddings organized by Austrian regions.
- Mitgliedschaft (Vendor Membership) Paid membership service for wedding service providers to advertise on the platform, with quality standards and selective acceptance criteria.
Companies that use Austria Wedding
Customer profileNamed customers15 records
Segments2 records
Ideal customer profiles2 records
Austria Wedding technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Austria Wedding partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Various Austrian Wedding Vendors (as Platform Ecosystem)coreThe platform features 600+ wedding service providers including photographers, planners, venues, florists, caterers, bands, DJs, makeup artists, officiants, and other professionals. These vendors pay for membership/marketing services and represent the core ecosystem of the platform. Many have been members for 5+ years.
Scale indicators9 records
Recent moves5 records
Expansion highlights6 records
Austria Wedding competitors and assessment
Company assessmentBroad incumbents
- WeddingWire (The Knot Worldwide): Global wedding vendor marketplace and planning platform operating across multiple continents. Highly comparable to Austria Wedding in business model (curated vendor directory + content + planning tools), but operates at far larger scale across many countries.
- Eventbrite: Global event ticketing and marketplace platform. Comparable to the Luft & Liebe Hochzeitsfestival trade-show component, though not a wedding-specific vendor marketplace.
- The Knot: Major US-anchored wedding planning platform with marketplace, content, and registry verticals. Comparable as a wedding vendor marketplace with content-driven couple acquisition, though it does not currently focus on Austria.
Emerging players
- Joy: Wedding planning platform offering vendor marketplace, website builder, and RSVP tools. Comparable digital marketplace/consumer-tooling layer for weddings, though primarily US-focused.
Direct peers
- Easy Weddings: Australian wedding vendor marketplace with directory, content, and event components. Closely comparable as a curated marketplace model with regional saturation, paid vendor listings, and editorial content for couples.
- Mariages.net: French wedding vendor marketplace with directory listings, planning tools, and inspiration content. Comparable as a multi-region wedding marketplace targeting couples and SMB vendors in a single country.
- Hitched: UK wedding planning platform with vendor directory and editorial content, part of the Bridebook/Hitched group. Comparable curated marketplace model with strong regional content focus.
- trauwed: German wedding marketplace and magazine combining curated vendor listings with editorial content. Closely comparable curated model targeting design-conscious couples, similar to Austria Wedding's positioning.
- Hochzeitsportal24: Germany-focused wedding vendor directory and planning platform. Highly comparable DACH-region wedding marketplace that Austria Wedding would face if expanding into Germany or that competes indirectly for cross-border couples.
- Zankyou: European-headquartered wedding vendor marketplace operating in multiple countries including Spanish-, Portuguese-, Italian-, French-, and German-speaking markets. Closely comparable in curated vendor directory model with localized content and a similar SMB-facing value proposition.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Austria Wedding social profiles
Digital presenceAustria Wedding financial estimates
Financial estimateRevenue estimate
Valuation estimate
Austria Wedding leadership team
Management profileNumber of profiles
Profiles1 record
Austria Wedding funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Austria Wedding M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Austria Wedding
What does Austria Wedding do?
Austria Wedding operates a curated online marketplace connecting design-conscious engaged couples with vetted wedding venues and service providers across Austria. The platform lists 200+ wedding locations and 600+ service providers (photographers, florists, caterers, planners, bands, DJs, etc.) across all nine Austrian federal states, supported by 300+ inspiration articles, a content blog, and the annual Luft & Liebe Hochzeitsfestival wedding fair held at 6 Austrian locations. Vendors pay for membership/marketing services to be featured on the platform.
Is Austria Wedding a public or private company?
Austria Wedding is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Austria Wedding founded?
Austria Wedding was founded in 2017. It employs 1 to 10 people.
Where is Austria Wedding based?
Austria Wedding is headquartered in Dornbirn, Austria, in the Europe region.
How does Austria Wedding make money?
One revenue line is on record: marketing Services for Wedding Vendors.
Who are Austria Wedding's main competitors?
Broad incumbents on record are WeddingWire (The Knot Worldwide), Eventbrite and The Knot. Joy is listed as an emerging player. Direct peers are Easy Weddings, Mariages.net, Hitched, trauwed, Hochzeitsportal24 and Zankyou.
Does Austria Wedding have an API?
No public API is recorded for Austria Wedding.
What industry is Austria Wedding in?
Austria Wedding's product category is Wedding Marketplace. Its primary akta.pro industry code is HSACABAG, Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music), with a secondary code of HSACABAA, Full-Service Wedding Planning. Its SIC code is 7311.