Auto Auction Holdings, LLC

What Auto Auction Holdings, LLC does

Auto Auction Holdings, LLC is a privately held holding company that owns and operates five regional wholesale auto auction subsidiaries across the southeastern United States: Greater Atlanta Auto Auction (Winder, GA), Orlando Longwood Auto Auction (Longwood, FL), Music City Auto Auction (Spring Hill, TN), South Florida Auto Auction (Lauderdale Lakes, FL), and Speedway Auto Auction (Concord, NC). Each subsidiary runs live, in-person auctions (weekly or bi-weekly) serving registered automotive dealers, fleet and lease operators, and financial institutions looking to source or dispose of wholesale vehicles. The subsidiaries retain their own brand identity, websites, and local General Managers, while the parent provides centralized leadership via a President (Joaquin Muvdi) and senior directors covering client support, fleet and digital development, and national sales and marketing.

The company's underlying technology is a relatively thin layer: a centralized online run-list system accessible via onlineringman.com, which allows dealers to review inventory remotely across the five auction locations. Distribution is anchored in physical auction facilities, with marketing conducted through dedicated Facebook, Instagram, and LinkedIn pages per subsidiary and a corporate website (autoauctionholdings.com). The firm holds membership in the National Auto Auction Association (NAAA) and lists a service partner (FlexPlus) supporting vehicle-related services.

Revenue is generated through transaction fees on vehicles sold at each regional auction facility; specific fee schedules are not publicly disclosed and are quoted to dealers upon registration. Pricing is transaction-based rather than subscription-based, with customer acquisition driven by direct dealer outreach, regional market presence, and industry events. Founded in 2020 and structured as an LLC, Auto Auction Holdings is privately owned with no disclosed parent company, investors, or funding rounds in the available data.

Name

Auto Auction Holdings, LLC

Legal name

Auto Auction Holdings, LLC

Website

https://autoauctionholdings.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Auto Auction Holdings, LLC is a privately held holding company that owns and operates five regional wholesale auto auction facilities across the southeastern United States, serving licensed automotive dealers, fleet operators, and financial institutions with live and digital vehicle auction services.

Ownership category

akta.pro rank

Product category

Wholesale Auto Auction Services

NAICS

Automobile and Other Motor Vehicle Merchant Wholesalers (42311)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Wholesale Vehicle Auctions (Physical & Online) (TLABAKAA)

Keywords

• Wholesale auto auctions
• Vehicle auction services
• Dealer inventory auctions
• Fleet vehicle liquidation
• Auto auction holding

Headquarters

HQ city

Longwood

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Auction Transaction Fees: Auto auction holding company that generates revenue through auction transaction fees charged on vehicles sold at each of its regional auction facilities. Each location conducts live and digital auto auctions for wholesale vehicle transactions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Auto Auction Holdings, LLC is a holding company that owns and manages five regional auto auction subsidiaries conducting live and digital wholesale vehicle auctions. Each regional facility sells wholesale vehicles to registered automotive dealers and accepts vehicle consignments from fleet operators, lease companies, and financial institutions. An online run list platform (onlineringman.com) supplements the physical auctions by allowing dealers to review inventory remotely.

Product overview

Auto Auction Holdings, LLC operates a portfolio of regional auto auction subsidiaries rather than a single unified platform. The company owns and manages five regional auto auction brands: Greater Atlanta Auto Auction (Georgia), Orlando Longwood Auto Auction (Florida), Music City Auto Auction (Tennessee), South Florida Auto Auction (Florida), and Speedway Auto Auction (North Carolina). Each subsidiary operates independently under its own brand and management, providing vehicle auction services to automotive dealers. The parent holding company provides centralized leadership and national sales and marketing coordination across its regional network.

Differentiator

Problem solved

Functional benefit

Products and services

• Greater Atlanta Auto Auction Wholesale auto auction facility located in Winder, GA, conducting live vehicle auctions for automotive dealers across the greater Atlanta region. One of five wholly owned regional auction subsidiaries.
• Orlando Longwood Auto Auction Wholesale auto auction facility located in Longwood, FL, serving automotive dealers in the Orlando metropolitan area. One of five wholly owned regional auction subsidiaries.
• Music City Auto Auction Wholesale auto auction facility located in Spring Hill, TN, serving automotive dealers in the Nashville/middle Tennessee region. One of five wholly owned regional auction subsidiaries.
• South Florida Auto Auction Wholesale auto auction facility located in Lauderdale Lakes, FL, serving automotive dealers throughout South Florida. One of five wholly owned regional auction subsidiaries.
• Speedway Auto Auction Wholesale auto auction facility located in Concord, NC, serving automotive dealers in the Charlotte/north central North Carolina region. One of five wholly owned regional auction subsidiaries.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• FlexPlusminorOthersFlexPlus appears on the locations page with contact information for Melanie Burgos, suggesting a service or operational relationship. FlexPlus may provide vehicle inspection, recon services, or transportation logistics for auction vehicles.
• National Auto Auction Association (NAAA)minorOthersAuto Auction Holdings maintains membership in the National Auto Auction Association (NAAA), as evidenced by the NAAA logo on the website footer. NAAA is the industry trade association for auto auctions in North America.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Manheim (Cox Automotive): The largest U.S. wholesale auto auction operator and the dominant incumbent in this space. Manheim operates a national network of physical auction facilities plus digital channels (Manheim Express, Simulcast), making it the principal competitive benchmark for any regional auction operator including Auto Auction Holdings.

Emerging players

• BacklotCars: An online dealer-to-dealer auto auction platform (now part of ACV Auctions) focused on independent dealers. Competes for the same wholesale dealer inventory that flows through regional physical auctions like AAH's.
• TradeRev: A digital dealer-to-dealer auto auction platform offering mobile-based live auctions for used vehicles. Targets the same dealer-customer base as AAH with a technology-led, lower-overhead model that represents an emerging competitive threat to traditional physical auctions.

Direct peers

• Adesa: A multi-site used-vehicle auction company operating physical auction facilities across North America with digital channels. Operates in the same wholesale dealer-to-dealer channel as AAH and competes for consignor relationships.
• America's Auto Auction: A multi-location operator of physical auto auction facilities across the U.S. Closely comparable to Auto Auction Holdings in structure — a regional/multi-site operator with physical auction lanes, dealer relationships, and fleet/lease remarketing services.
• Copart: A leading online vehicle auction company with a national footprint, strong presence in salvage and total-loss vehicle disposition, and a growing dealer-to-dealer channel. Operates the same core business model — auction transaction fees on wholesale vehicles — at materially larger scale than AAH.
• IAA (Insurance Auto Auctions / RB Global): A major salvage and total-loss vehicle auction operator now part of RB Global. Competes directly with regional auction operators in the wholesale vehicle disposition channel and offers both physical and online bidding across a national network.
• ACV Auctions: A digital-first dealer-to-dealer wholesale auto auction platform operating a national network with a mix of physical inspection hubs and online simulcast sales. Directly comparable to AAH on the dealer-customer segment, with a differentiated technology-led model.

Regional players

• Rush Enterprises: The largest U.S. network of commercial truck and heavy-duty dealerships. Not a direct auto auction peer, but adjacent in operating auction and remarketing services for commercial vehicles; useful as a regional/multi-site benchmark for capital-intensive physical dealer networks.

Others

• Greenbrier Companies (automotive rail / vehicle logistics adjacencies): While primarily rail and logistics, Greenbrier touches vehicle distribution and remarketing adjacencies. Included as an adjacent ecosystem participant relevant to understanding wholesale vehicle flows that feed auctions like AAH.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Greater-Atlanta-Auto-Auction-105946415121603
• LinkedInlinkedin.com/company/auto-auction-holdings-llc
• Instagraminstagram.com/greateratlantaaa

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auto Auction Holdings, LLC